ReferralCandy vs Referral Rock

Yotpo

Referral Factory

LeadDyno

Smile.io

Mention Me

Friendbuy

Compare ReferralCandy and Referral Rock based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Mention Me helps brands to identify, activate, and nurture loyal customers, turning brand fans into a powerful growth driver. Over 500+ global brands are already harnessing the power of advocacy with Mention Me, including PUMA, Charlotte Tilbury and Nutmeg.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

ReferralCandy

Web-based

Software Engineer

2 Swift Response: Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

This is the best tool yet to increase customer purchases. I love how it integrates with my website and the fact you can customize it.

Founder

He's right on any issues I have with my backend support needs and has been very helpful to me in upping our referral game. Thanks for some outstanding service, team.

Marketing Director

The customer account portal allows users to manage their referrals and see their rewards, which is nice. RC's customer service is always responsive and honest.

Email Marketing Specialist

I am currently on a free trial and love the support we have received from our main guy Tippy. He is has been so helpful in walking me through the setup process and integration of ReferralCandy.

ReferralCandy is an amazing UX app and easy to set it up. We really rely on friend referrals in order to expand our audience organically.

Ease of use , integration and great customer service at affordable rate.

Overall it's a great tool that helps increase conversions.

Marketing and Operations Manager

He was probably on the support chat with me for 2 hours. He explained everything, took me through the process, and found a perfect solution.

Sales Operations Manager

If you need a light weight, easy to implement solution, this is the best choice.

That it is not integrated with ECWID. I had a problem with the system to recognize INVOICES that were coming in.

Excellent Wordpress plugin for the management of Referral Marketing. It is complete, easy to use and original.

marketer

Great feature for both retention and acquisition.

Product is easy to use and helps increase revenue and traffic.

Frontend Engineer

Internally testing the functionality of a new referral program is a pain.

Body piercer 

It was confusing if it would work without my clients needing to use a payment.

ReferralCandy is a simple to use and cost effective app to grow your ecommerce referrals.

After selecting and installing the plugin in the new PATHS platform I made the mistake of not having seen that the Plugin was not free, but had a trial period.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

LeadDyno is a user-friendly, all-in-one affiliate marketing app for building and managing referral, influencer, or affiliate programs. Trusted by thousands of brands across the globe, LeadDyno helps businesses boost reach and get results fast, with a higher ROI than traditional online marketing. 

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Activity Dashboard

Alerts/Notifications

Campaign Segmentation

Customizable Reports

Data Import/Export

Discount Management

Electronic Payments

Email Marketing

Email Templates

Employee Referral Management

Engagement Tracking

For Customer Referrals

For Employee Referrals

Gamification

Incentive Management

Lead Capture

Lead Generation

Lead Management

Multi-Language

Promotions Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Templates

Reporting/Analytics

User Management

Visual Analytics

Referral Rock

Business Development Manager

How easy it was to understand the process and the team at referral rock was amazing in helping set up our program.

Senior Tax Consultant

Ease of use, Referral system on steroids, Setup in min, Most important it's affordable, Great tech support, Great setup support.

Founder and Co-Creator 

It was so easy to design and set up our own program. It looks amazing and there is a sticky link on every page that a member uses giving them a great opportunity to refer friends and earn points.

Founder & CEO

Overall, I give them a good rating for an affordable product with great customer service.

Senior Manager Digital Campaigns

Experience has been great - customer support is excellent and the platform is so unique.

Marketing Lead

We are just about to launch, so I can't say anything about our results - but this is exactly what we've been looking to set up for a while and I'm super excited to get this ball rolling.

Marketing and PR Director

We needed an easy-to-use affiliate management and payout software that integrated seamlessly with our CRM, HubSpot. We've loved our experience so far and it's been easy for our affiliates to use.

Great functionality, very friendly and helpful support and good price.

Marketing Operations Manager

Great, straightforward product that will fulfill referral needs.

MarTech Manager

Great referral program with excellent HubSpot integration.

Executive Director of Business Development

He and the support team are very quick to respond to any question or concerns that comes up. I would highly recommend Referral Rock for any reward program you are launching.

Co-Founder

Once you get the hang of it and learn the vernacular it's pretty straightforward. And, it seems to have all the features I need without costing a fortune.

Director of Marketing and Communication

The team was helpful in quickly understanding our use case and helping us get everything implemented.

Co-Founder / CTO

The main drawback that I have encountered is the inability to edit the contact details of a referrer or to complete delete one if necessary.

National Manager - Digital Marketing 

Unfortunately, there was no available support in the Australian time zone which made it a challenge but hardly a con.

Operations and Customer Relations

People trust referrals but hate using the correct link.

Marketing Associate

He's really solution-oriented and is always going above and beyond to provide a solid experience.

All of these were minor and there was a workaround in place, would have been *ideal* if these were in place but nothing was a dealbreaker, just a minor inconvenience.

Referral Rock screenshot: Advocates can easily learn more and register for your referral program through a custom portal.

Referral Rock screenshot: Customize your own branded portal where advocates can learn about your referral program, share their unique link, and stay updated with their referrals and rewards.

ReferralCandy vs Referral Rock Comparison (2026)

ReferralCandy

Referral Rock

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives