Refersion vs Referral Rock

Referral Factory

Grin

Later Influence

LeadDyno

Shopify Collabs

Friendbuy

Compare Refersion and Referral Rock based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.

Shopify Collabs, formerly Dovetale, helps e-commerce stores recruit, manage, and grow their sales with influencers who love their products.

Later Influence is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns through real creators, trusted insight, and expert guidance.

Refersion helps brands scale affiliate programs with easy management, tracking, and growth tools. Trusted by 60,000+ brands, it integrates with top platforms like Shopify and BigCommerce, offering flexible payments and robust tracking.

Activity Tracking

Affiliate Management

Banner Management

Campaign Management

Commission Management

Contact Management

Employee Referral Management

For Customer Referrals

Fraud Detection

Gamification

Lead Engagement

Monitoring

Payment Processing

Referral Tracking

Rewards Management

ROI Tracking

Social Promotion

Refersion

Web-based

This is great affiliate software. It is a wonderful way to track how the advertisers are doing.

Director of Marketing 

Great for beginners like myself who have never worked with this kind of program. Thankfully the software is easy to use to you can usually figure out any issues on your own.

Operations Manager

I like most that it's fairly straightforward and pretty easy to set up. The support team is also great.

Owner

The cost is very affordable and the customer service is great. The back end area of the site is easy to navigate and visually pleasing.

Shopify Store Owner

I was even able to connect external apps and track the progress from those apps. The best part is that I was able to track these apps and not have any technical difficulties on the apps.

president

Awesome customer service who guides you through everything.

Director

It was good in that they have a marketplace and you can use it as an affiliate program and referral program.

Sales and Strategic Partnerships Lead

Good for a refer a friend program essentially allowing clients to get paid to refer a friend to use the software.

I found it hard to set up as kept experiencing errors.

I also am never 100% sure that tracking works. I've lost some affiliates bc they saw a large decline in revenue when we made the switch.

Easy to use, easy to set up, and the interface is clean and well organized.

Refersion is a nice way to handle our micro-ambassadors.

System Administrator

Having a referral program wherein both the referring user and the referred buyer receive a discount is a great idea.

Customer Service Manager

This was an easy system to implement and has saved us money over time with charge back reimbursement and avoidance.

Affiliate marketer 

For now, I don't think Refersion is missing something.

manager/sr. graphic designer

The user interface is actually confusing at first.

Social Media Manager

Also LOVE the shopify integration for supplying coupon codes.

Refersion is easy to use, and also easy to integrate with my business.

Refersion screenshot: Easy to get started! Seamlessly connect your store in minutes so you can spend time running your program.

Refersion screenshot: Grow your program with accurate & reliable affiliate tracking.

Refersion screenshot: Work with all partner types in one place from affiliates, publishers, ambassadors, influencers, and more! 

Refersion screenshot: Automatically calculate commissions, manage approvals and pay your affiliates with multiple options. 

Refersion screenshot: Create unique offers for your campaigns and acquire new affiliates from the Refersion Marketplace.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

LeadDyno is a user-friendly, all-in-one affiliate marketing app for building and managing referral, influencer, or affiliate programs. Trusted by thousands of brands across the globe, LeadDyno helps businesses boost reach and get results fast, with a higher ROI than traditional online marketing. 

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Activity Dashboard

Alerts/Notifications

Campaign Analytics

Campaign Segmentation

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Discount Management

Electronic Payments

Email Marketing

Email Templates

Engagement Tracking

For Employee Referrals

Incentive Management

Lead Capture

Lead Generation

Lead Management

Multi-Campaign

Multi-Channel Marketing

Multi-Language

Performance Metrics

Promotions Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Templates

Reporting & Statistics

Reporting/Analytics

Social Media Integration

Third-Party Integrations

User Management

Visual Analytics

Referral Rock

Business Development Manager

How easy it was to understand the process and the team at referral rock was amazing in helping set up our program.

Senior Tax Consultant

Ease of use, Referral system on steroids, Setup in min, Most important it's affordable, Great tech support, Great setup support.

Founder and Co-Creator 

It was so easy to design and set up our own program. It looks amazing and there is a sticky link on every page that a member uses giving them a great opportunity to refer friends and earn points.

Founder & CEO

Overall, I give them a good rating for an affordable product with great customer service.

Senior Manager Digital Campaigns

Experience has been great - customer support is excellent and the platform is so unique.

Marketing Lead

We are just about to launch, so I can't say anything about our results - but this is exactly what we've been looking to set up for a while and I'm super excited to get this ball rolling.

Marketing and PR Director

We needed an easy-to-use affiliate management and payout software that integrated seamlessly with our CRM, HubSpot. We've loved our experience so far and it's been easy for our affiliates to use.

Great functionality, very friendly and helpful support and good price.

Marketing Operations Manager

Great, straightforward product that will fulfill referral needs.

MarTech Manager

Great referral program with excellent HubSpot integration.

Executive Director of Business Development

He and the support team are very quick to respond to any question or concerns that comes up. I would highly recommend Referral Rock for any reward program you are launching.

Co-Founder

Once you get the hang of it and learn the vernacular it's pretty straightforward. And, it seems to have all the features I need without costing a fortune.

Director of Marketing and Communication

The team was helpful in quickly understanding our use case and helping us get everything implemented.

Co-Founder / CTO

The main drawback that I have encountered is the inability to edit the contact details of a referrer or to complete delete one if necessary.

National Manager - Digital Marketing 

Unfortunately, there was no available support in the Australian time zone which made it a challenge but hardly a con.

Operations and Customer Relations

People trust referrals but hate using the correct link.

Marketing Associate

He's really solution-oriented and is always going above and beyond to provide a solid experience.

All of these were minor and there was a workaround in place, would have been *ideal* if these were in place but nothing was a dealbreaker, just a minor inconvenience.

Referral Rock screenshot: Advocates can easily learn more and register for your referral program through a custom portal.

Referral Rock screenshot: Customize your own branded portal where advocates can learn about your referral program, share their unique link, and stay updated with their referrals and rewards.

Refersion vs Referral Rock Comparison (2026)

Refersion

Referral Rock

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives