Salesforce Marketing Cloud vs Oracle Responsys

Zoho CRM

HubSpot Marketing Hub

HubSpot CRM

SendGrid

Adobe Campaign

charles

Compare Salesforce Marketing Cloud and Oracle Responsys based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Ad Network Integration

AI Copilot

AI/Machine Learning

Alerts/Notifications

Analytics

Archiving & Retention

Asset Lifecycle Management

Audience Targeting

Audio File Management

Automated Publishing

Autoresponders

Behavior Tracking

Behavioral Analytics

Brand Management

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Canned Responses

Categorization/Grouping

Channel Management

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Configurable Workflow

Contact Management

Content Library

Content Management

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customer Acquisition

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Capture and Transfer

Data Connectors

Data Import/Export

Data Recovery

Data Security

Data Visualization

Document Classification

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Electronic Forms

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Management

Filtering

For iPad Devices

For Marketing and Advertising

For Startups

Forms Management

Full Text Search

Generative AI

Image Editing

Image Library

Inbox Management

Interaction Tracking

Keyword Filtering

KPI Monitoring

Landing Pages/Web Forms

Salesforce Marketing Cloud

Android

Web-based

iPad

iPhone

Digital Marketing & Paid Search

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

Marketing Operations

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Director of Operations

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

Recruitment Consultant 

Was quite easy to understand for novice and navigate around  and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

Operations Manager

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Mkt Manager

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Marketing Automation Specialist

Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.

Marketing Manager

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Marketing Automation and Website Manager

The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.

Marketing Specialist

Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.

IOS Developer

Salesforce offers a big eco-system with lots of functionalities and a good customer overview.

Lead-Gen Specialist

Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).

The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.

Software Engineer

Steep learning curve, Poor Customer service, Fairly expensive for most of the users.

Client Service Consultant

You are able to view and respond to emails from all of your coworkers which helps with workload management.

Marketing Operations Manager

The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Marketing Consultant 

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.

Product Management Director

For a small business I'd HIGHLY recommend going with something else.

Salesforce Marketing Cloud screenshot: Salesforce Marketing Cloud segments

Salesforce Marketing Cloud screenshot: Salesforce Marketing Cloud site distribution

Salesforce Marketing Cloud screenshot: Salesforce Marketing Cloud reporting

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement. 

SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Oracle Responsys allows users to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel, including email, mobile, social, the web, and display.

Salesforce Marketing Cloud vs Oracle Responsys Comparison (2026)

Salesforce Marketing Cloud

Oracle Responsys

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives