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Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

Last updated: December 2024

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Salesforce Marketing Cloud - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Benefits of using Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Starting from

/user

Per month

Salesforce Marketing Cloud's key features

Most critical features, based on insights from Salesforce Marketing Cloud users:

Reporting/Analytics

4.5

(39)

Email Campaign Management

4.4

(47)

Campaign Management

5.0

(13)

Conversion Tracking

3.9

(13)

Campaign Planning

4.5

(8)

Customizable Reports

4.8

(10)

Features

4.3

515

Ease of use

3.8

515

All Salesforce Marketing Cloud features

Sales Analytics

1.0

(1)

Campaign Analytics

4.4

(10)

Dynamic Content

3.1

(7)

Document Storage

4.0

(1)

Campaign Tracking

5.0

(1)

Reporting & Statistics

4.8

(10)

Real-Time Reporting

5.0

(2)

Lead Nurturing

3.0

(1)

Real-Time Data

4.5

(2)

Collaboration Tools

4.7

(7)

Data Capture and Transfer

4.8

(4)

Competitive Analysis

4.7

(3)

Lead Qualification

4.2

(4)

Multi-Channel Marketing

5.0

(1)

Customizable Fields

4.3

(11)

Conversion Rate Optimization

4.0

(1)

Marketing Calendar

1.0

(1)

Monitoring

5.0

(1)

Customer History

4.0

(2)

WYSIWYG Editor

5.0

(2)

Access Controls/Permissions

4.5

(6)

Activity Dashboard

4.3

(6)

Activity Tracking

4.5

(8)

Website Visitor Tracking

1.0

(1)

Website Management

4.5

(2)

Third-Party Integrations

4.2

(8)

Image Library

4.0

(1)

Social Promotion

5.0

(2)

Email Monitoring

4.8

(4)

Social Media Integration

4.0

(3)

Automated Publishing

4.3

(10)

Autoresponders

5.0

(1)

Segmentation

4.0

(5)

Behavioral Analytics

5.0

(1)

Landing Pages/Web Forms

4.2

(4)

Contact Management

4.5

(69)

Alerts/Notifications

4.1

(12)

Sales Pipeline Management

4.6

(48)

Lead Management

4.4

(17)

List Management

4.4

(17)

CRM

5.0

(10)

Engagement Tracking

4.2

(16)

Workflow Management

4.5

(15)

Post Scheduling

4.2

(13)

Performance Metrics

3.9

(10)

Data Import/Export

4.6

(15)

Marketing Automation

4.1

(23)

Email Distribution

4.4

(5)

Interaction Tracking

4.2

(11)

Customer Journey Mapping

4.5

(6)

Mobile Optimization

4.0

(29)

Multi-Account Management

4.1

(9)

Lead Capture

4.3

(47)

Email Management

5.0

(5)

Customizable Branding

4.0

(4)

Data Visualization

4.2

(13)

ROI Tracking

4.1

(7)

Document Management

3.7

(3)

Content Management

4.1

(12)

Email Marketing

4.3

(24)

CAN-SPAM Compliance

4.1

(14)

Channel Management

3.5

(2)

Drip Campaigns

4.7

(3)

Campaign Scheduling

3.9

(8)

Multi-Campaign

3.0

(4)

Dashboard

4.5

(4)

Audience Targeting

4.4

(7)

Event Triggered Actions

4.2

(5)

Spam Blocker

3.6

(10)

Search/Filter

5.0

(3)

Loyalty Program

4.3

(3)

A/B Testing

5.0

(1)

Calendar Management

4.7

(6)

Signature Management

(0)

Shared Inboxes

5.0

(1)

SEO Management

5.0

(2)

Behavior Tracking

(0)

Brand Management

3.0

(1)

Search Marketing

(0)

Brand Tracking

(0)

Sales Activity Management

5.0

(2)

Routing

(0)

Role-Based Permissions

(0)

Campaign Segmentation

(0)

Rewards Management

4.5

(2)

Response Management

5.0

(1)

Canned Responses

(0)

Categorization/Grouping

(0)

Click Tracking

(0)

Real-Time Analytics

(0)

Queue Management

(0)

Publish Scheduling

(0)

Prospecting Tools

(0)

Ad hoc Reporting

(0)

Whitelisting/Blacklisting

(0)

Ad Network Integration

(0)

AI/Machine Learning

(0)

Website Analytics

(0)

Visual Analytics

(0)

Video Support

(0)

Version Control

4.0

(1)

User Management

(0)

Transaction History

5.0

(1)

API

5.0

(1)

Text Editing

5.0

(1)

Template Management

4.0

(3)

Tagging

(0)

Archiving & Retention

(0)

Asset Lifecycle Management

(0)

Social Media Monitoring

(0)

Audio File Management

(0)

Social Marketing

(0)

Social Advertising

(0)

SMS Marketing

(0)

Customizable Templates

2.8

(4)

Lead Segmentation

(0)

Customization

(0)

Data Recovery

5.0

(1)

Document Classification

(0)

Lead Generation

5.0

(1)

Drag & Drop

(0)

eCommerce Management

(0)

Keyword Filtering

(0)

Electronic Forms

(0)

Inbox Management

(0)

Email Templates

(0)

Image Editing

(0)

Full Text Search

4.5

(2)

Forms Management

(0)

For Startups

(0)

For Marketing and Advertising

5.0

(1)

For iPad Devices

(0)

Filtering

(0)

File Management

(0)

Email Tracking

(0)

Prioritization

(0)

Predictive Analytics

5.0

(1)

Commenting/Notes

(0)

Configurable Workflow

(0)

Multivariate Testing

5.0

(1)

Multiple User Accounts

(0)

Multi-Language

(0)

Content Library

(0)

Multi-Channel Data Collection

(0)

Multi-Channel Communication

(0)

Multi-Channel Campaigns

(0)

Multi-Channel Attribution

(0)

Content Publishing Options

(0)

Customer Engagement

(0)

Customer Experience Management

(0)

Customer Segmentation

(0)

Metadata Management

(0)

Marketing Management

(0)

Customer Surveys

(0)

Customizable CTAs

(0)

Customizable Forms

3.0

(1)

Salesforce Marketing Cloud awards

All-in-One Marketing Platform

78/100

Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud

4.2

(515)

visit website

Starting from

/user

Per month

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

Zoho CRM

4.3

(6.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

monday CRM

4.7

(396)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.5

Value for Money

4.5

Customer Support

4.6

HubSpot Sales Hub

4.6

(466)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.3

Customer Support

4.4

Salesforce Marketing Cloud pricing

Pricing options

Free plan

Subscription

Free trial

Pricing range

view pricing plans

Value for money

3.8

515

Starting from

/user

Per month

Salesforce Marketing Cloud support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Phone Support

Training options

Live Online

Documentation

Videos

In Person

Webinars

Salesforce Marketing Cloud reviews

Overall rating

4.2

515

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.86/10

Rating distribution

227

202

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

Bill L.

Director of Operations

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

Dwayne A.

Recruitment Consultant

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Verified reviewer

Anonymity request

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

Verified reviewer

Anonymity request

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Verified reviewer

Anonymity request

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Verified reviewer

Anonymity request

Read all reviews

Salesforce Marketing Cloud FAQs

Q. What type of pricing plans does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud has the following pricing plans:
Starting from: $25.00/month
Pricing model: Subscription

Q. Who are the typical users of Salesforce Marketing Cloud?

Salesforce Marketing Cloud has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Salesforce Marketing Cloud support?

Salesforce Marketing Cloud supports the following languages:
Chinese (Traditional), Norwegian (Bokmal), Polish, Irish, Finnish, Swedish, Hungarian, Czech, Portuguese, Korean, Indonesian, Italian, French, German, Russian, Danish, English, Japanese, Spanish, Chinese (Simplified), Dutch

Q. Does Salesforce Marketing Cloud support mobile devices?

Salesforce Marketing Cloud supports the following devices:
Android, iPad, iPhone

Q. Does Salesforce Marketing Cloud offer an API?

Yes, Salesforce Marketing Cloud has an API available for use.

Q. What other apps does Salesforce Marketing Cloud integrate with?

Salesforce Marketing Cloud integrates with the following applications:
Twitter/X, Salesforce Sales Cloud, LinkedIn for Business, Meta for Business, Adobe Workfront, Vidyard, Shopify

Q. What level of support does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud offers the following support options:
Knowledge Base, 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Phone Support