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Salesforce Marketing Cloud Pricing, Features, Reviews and Alternatives
Salesforce Marketing Cloud product overview
What is Salesforce Marketing Cloud?
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Key benefits of using Salesforce Marketing Cloud
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical customers
Platforms supported
Support options
Training options
Salesforce Marketing Cloud pricing information
Value for money
3.8
/5
476
Starting from
4800
Pricing options
Value for money contenders
Salesforce Marketing Cloud features
Functionality
4.3
/5
476
Total features
159
25 categories
Most valued features by users
Functionality contenders
Salesforce Marketing Cloud users reviews
Overall Rating
4.2
/5
476
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.84/10
207
186
61
11
11
Overall rating contenders
Laurie R.
Owner
Health, Wellness and Fitness, self-employed
Review source
Transcript
Laurie: Hi, I'm Laurie. I'm a business owner and nurse practitioner. I give Salesforce Marketing Cloud...
Brandon B.
VP Marketing
Venture Capital & Private Equity, 11-50 employees
Review source
Transcript
Brandon: Hi, my name is Brandon and I'm a business consultant. I give Salesforce Experience Cloud four...
Imran H.
Information Technology and Services, 51-200 employees
Used daily for 2+ years
Review source
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Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.
The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.
One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.
Verified reviewer
Insurance, 201-500 employees
Used weekly for 6-12 months
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This software makes it easy to build professional looking emails that add all the information you need with drag and drop
IT is sometimes hard to organize and sort files
Verified reviewer
Financial Services, 11-50 employees
Used weekly for 1-2 years
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Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
I don't like anything about this software.
The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't...
Elie Francois E.
Computer Software, 501-1,000 employees
Used daily for 1-2 years
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Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.
Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.
Gitte L.
Hospitality, 1-10 employees
Used weekly for 6-12 months
Review source
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Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue.
The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.
The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.
Salesforce Marketing Cloud FAQs
Salesforce Marketing Cloud has the following pricing plans:
Starting from: $4800.00
Q. Who are the typical users of Salesforce Marketing Cloud?
Q. What languages does Salesforce Marketing Cloud support?
Q. Does Salesforce Marketing Cloud support mobile devices?
Q. Does Salesforce Marketing Cloud offer an API?
Q. What other apps does Salesforce Marketing Cloud integrate with?
Common Salesforce Marketing Cloud comparisons
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