Semrush vs Squirrly SEO

Ahrefs

SpyFu

Casetext

Yoast SEO

Rank Math

BrightEdge

Compare Semrush and Squirrly SEO based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Application Management

Audit Management

Automated Publishing

Automated Scheduling

Backlink Management

Backlink Monitoring

Benchmarking

Brand Tracking

Broken Link Discovery

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Tracking

Channel Management

Charting

Client Management

Collaboration Tools

Commenting/Notes

Competitive Analysis

Competitor Monitoring

Content Ideas

Content Management

Content Marketing

Conversion Tracking

Customer Engagement

Customer Journey Mapping

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Visualization

Editorial Calendar

Email Management

Engagement Tracking

For Marketing and Advertising

For PPC Campaigns

Geolocation

Geotargeting

Goal Setting/Tracking

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Lead Generation

Link Analytics

Link Management

Listing Management

Localization Automation

Marketing Management

Mobile Keywords

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multi-Location

Multiple Site Management

Pageview Tracking

Performance Metrics

Post Scheduling

Prioritization

Project Management

Rank Tracking

Real-Time Analytics

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Scheduled/Automated Reports

Search Marketing

Self Service Data Preparation

SEO Audit

SEO Management

Site Search Tracking

Social Marketing

Social Media Integration

Social Media Monitoring

Social Performance Management

Tagging

Task Management

Template Management

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Semrush

Web-based

Facilitator

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

Digital Marketing Manager

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Cofounder

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Owner

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

IT Manager

We love the ability to quickly view our site's performance through the easily accessible dashboards and reports. The position tracker really helps us keep a pulse on the health of our site.

Digital Marketing Director

Overall the experience has been great. I am also very pleased that they have a training section as my team has taken advantage of this knowledge share.

Head of Digital

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

Managing Partner

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Very easy to use and simple to understand for anyone. The content tools are amazing also and have been extremely useful for our team.

Technical Sales Coordinator

It also allows you to gain insight to what your competitors are doing. Plus the continuing education, blogs, and academy are an amazing resource.

Marketing Manager

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

Consultant

Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

VP, Director of Digital Marketing

SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

Marketing Director

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Writer 

What I don't like about SEMRush is that most of its features are paid for. This can end up hurting those who are starting in Marketing, for example.

SDR/BDR

Its keyword and competitive research saved us dozens of hours immediately and provide us a way to analyze our client's digital landscapes rapidly.

Digital marketing

Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools.

Semrush screenshot: Semrush One- It combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search on search engines or AI chat platforms. SEO Toolkit meets our AI Visibility Toolkit in one solution



Semrush screenshot: Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Semrush screenshot: Semrush AI Visibility Toolkit helps brands see how they appear in AI-generated answers, giving insights into visibility beyond traditional search. It's specifically designed for SEOs and marketers to track their sites and competitors' positions.

Semrush screenshot: Semrush Local Toolkit

Semrush screenshot: Semrush Content Toolkit

Semrush screenshot: Semrush Social Toolkit

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Yoast SEO is a search engine optimization solution that helps companies keep their search engine up to date.

Rank Math is a plugin for the WordPress content management system. It's designed for simple WordPress-based websites, but it can be scaled to hundreds of sophisticated websites. Rank Math is suitable for private websites and agency projects.

Casetext is a cloud-based legal research platform which helps lawyers, private practitioners and attorneys compose legal documents, perform sentence-based parallel research, add citations to arguments, and organize case information on a centralized portal. Features include natural language processing, CARA A.I., case summary database, machine learning capabilities, reporting, and more.

Squirrly SEO is a WordPress plugin and SaaS that helps websites improve search engine optimization. With advanced features, AI guidance, and a user-friendly interface, it assists with achieving better search engine rankings, increasing traffic, and reaching new customers.

Machine Learning

Natural Language Processing

Virtual Personal Assistant (VPA)

Web Traffic Reporting

Website Analytics

Squirrly SEO

Director

Very in depth though not overcomplicated, helpful support team, great roadmap, well designed user interface. Amazing value for money.

It's also good someone that's experienced as well - I know this because I asked a friend of mine who's a SEO Pro. And he told me to get this because it's super easy to get the basics up.

Content Editor

I found it very easy to use and the user-interface was very nice. The tool also helped me learn about SEO in general and I would highly recommend it to anyone who is just starting out with SEO.

Research Executive

My overall experience is very nice with this plugin to make my ecommerce wordpress website seo friendly. I really like Squirrly SEO plugin.

King of All Cosmos

There are plenty of reasons to like this software including: UI, ease of integration into WordPress, and the ability to add and sync keywords.

Daycare teacher

I absolutely love this software. It’s easy to use and hands down really useful.

Properietor

The AI factor is very good. It's live assistant and AI is great.

Commercial 

With my colleagues we so much use , squirrly seo than any other plugins, it is way faster and better. It also gives the best ranking.

English Teacher

Not only has it helped increase prospective students finding me via search engines (online English instructor), but it's also super easy to use.

Analyst

Easy to use, easy to explain and overall amazing.

Engineer

Despite this, based on my experience, I believe that the benefits of using Squirrly SEO are well worth the investment of time and effort.

Founder

Another thing I disliked was how after I choose a keyword, in the published article the keyword was highlighted in yellow, so my article had random yellow spots.

Community Manager

Their customer service, their efficiency, and especially, the plugin WORKS. It raises the traffic effectively and fast.

SEO Manager

While it may not be as feature-rich or effective as some other SEO plugins, it is still a good choice for those who are just getting started with SEO or are on a tight budget.

pharmacy technican trainee

It did have a small amount of lag when I was utilizing the website creation feature.

I just needed to do some of my own research when I got stuck.

Principal Attorney

It covers almost every aspect of SEO - from making improvements to your site and increase your ranking to social media integration. In other words, Squirrly is a complete SEO package.

That's the only thing I can think about at the moment. But the more I use and understand it, the less messy it gets.

Semrush vs Squirrly SEO Comparison (2026)

Semrush

Squirrly SEO

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives