Moz Pro vs Google Search Console

Semrush

Ahrefs

Brandfolder

SpyFu

Yext

Bing Webmaster

Compare Moz Pro and Google Search Console based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Access Controls/Permissions

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Brand Guidelines

Broken Link Discovery

Campaign Management

Categorization/Grouping

Competitive Analysis

Content Management

Conversion Tracking

Customer Journey Mapping

Customizable Reports

Dashboard

Data Import/Export

Data Visualization

Digital Asset Management

Geolocation

Google Analytics Integration

Issue Management

Keyword Analysis

Keyword Discovery

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Analytics

Link Management

Monitoring

Multi-Campaign

Multiple Site Management

Pageview Tracking

Performance Metrics

Prioritization

Problem Area Alerts

Rank Tracking

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Search/Filter

SEO Management

Site Search Tracking

Social Media Integration

Visitor Tracking

Web Traffic Reporting

Website Analytics

Website Monitoring

Workflow Management

Moz Pro

Web-based

Facilitator

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too.

Marketing Communications Manager

Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

MarCom consultant

It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking.

Marketing Manager

Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc.

SEO Manager

Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.

I like using MOZ with SEMRush and other tools. They compliment each other.

Blogger 

Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords.

Digital Content Specialist

It's also slightly disappointing that some of the reports are not available until a week or more  after you load up the keywords.

Social media manager

The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost.

MOZ probably has one of the best support teams on the internet in the SEO industry. Huge props to this team. They are always there, always answering questions!).

Manager Customer Insight

If you compare the tool with competitors, it has in my opinion the best cost-benefit ratio.

Inbound Implementation Specialist

Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions.

Director of Professional Services

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Content Creator

Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others.

Digital Marketing

Moz is a great tool for individuals wanting to capitalize on their online presence.

The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns.

Moz Pro screenshot: Explore by Keyword
Discover value and ranking potential of any keyword with search volume, difficulty, CTR, and Domain Authority. Get related suggestions and questions to uncover demand, assess SERP competition, and find the right content opportunities.

Moz Pro screenshot: Keyword Suggestions
Uncover new traffic opportunities with Moz Pro’s Keyword Suggestions. Explore keyword clusters, questions, and related terms by search volume, difficulty, and intent to expand your content strategy with confidence.

Moz Pro screenshot: Domain Overview
Quickly assess any site’s SEO health with Moz Pro’s Domain Overview. View Domain, Page & Brand Authority, backlinks, ranking keywords, and trends over time to track performance and spot opportunities.

Moz Pro screenshot: Campaign Dashboard
Track your site’s SEO with Moz Pro’s Campaign Dashboard. See search visibility, rankings, DA, backlinks, and traffic insights, plus competitor comparisons and weekly Insights to spot issues and growth opportunities.

Moz Pro screenshot: Link Research
Uncover and track backlinks with Moz Pro’s Link Research. See Domain Authority, inbound links, and lost vs. new links to monitor your profile, protect rankings, and find opportunities to strengthen your SEO strategy.

Moz Pro screenshot: Keyword Gap
Compare your site to competitors with Moz Pro’s Keyword Gap. Find keywords they rank for that you don’t, spot overlap, and uncover high-value opportunities to close ranking gaps and grow your traffic.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Bing Webmaster is a site performance and SEO tool that provides insights to improve page rankings on Bing search results. It offers reporting, diagnostic, and communication tools as well as unique SEO features like backlink analysis, keyword research, SEO reports, and site scans to help websites reach targeted audiences.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance, resolve issues, and improve site ranking in Google Search results.

Localization Automation

Mobile Keywords

Trend Analysis

Visual Analytics

Google Search Console

Owner

Very happy with the overall functionality and user friendly ease of access with it. I also like that they provide updates in a timely manner and keep consistency for user ability.

Student

The tools it provide are just awesome, we can get ourselves protected from malwares and hackers as well as it helps us check on the ongoing traffic on the particular site or search over google.

Account Manager

I love the simplicity and ease of use with Google chat. In addition the integration with all of the other Google suite of products is very helpful.

Blogger, Website designer

I am using it for last 4 years and love the way it works. Their features are great and limitless, and provides best outcomes to appear the best possible way on the Google search results.

I like Google search console mostly because it helps me to check and monitor my websites traffic, data, search presence. I have been using it more than 4 years, and still loving to use it.

Overall experience of Using Search console was great, and I am enjoying it.

web developer

Great experience & integrating with other tools fast checking helpful guide.

Student 

It gives a very nice user experience to navigate through many websites and articles which we want to view.

Accountant 

The worst part is when you don’t get even one result. It’s very rare, but it does happen.

System Engineer

Easy to use, reliable, gives exact results, effective and efficient.

VP Online Marketing

The position ranking data is very bad unless you have a significant amount of clicks and impressions.

Writer/editor

It is difficult to decipher the charts and information it gives you, depending on what you’re trying to see.

Marketing Coordinator

The UI seem old fashioned and clunky. It was difficult to figure out on how to use the software intially.

Moz Pro vs Google Search Console Comparison (2026)

Moz Pro

Google Search Console

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives