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Khoros Marketing vs Sprinklr Comparison

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Overview

Khoros Marketing enables clients to orchestrate, govern, engage, and measure integrated social marketing operations to aid...

Category Leaders

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

20

5

4

3

2

1

8

10

1

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.2

70

5

4

3

2

1

31

26

10

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

My experience with Khoros Marketing has been amazing. The communication and effectiveness is exactly what any business needs.

AR

Anonymous Reviewer

It has been great for me in interacting with my customers on social media. Customer service is very responsive.

AR

Anonymous Reviewer

Intuitive, great insights, great to involve different stakeholders within the company.

AR

Anonymous Reviewer

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.

DH

Daniel H.

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

AR

Anonymous Reviewer

I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well.

PE

PAIGE E.

Cons

And there's a lot of ways your analytics can be skewed. Annoying to say the very least.

AQ

Abby Q.

Relatively hard to use especially on the reporting side, it is not very flexible in customizing reports.

HC

HUGO C.

It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else.
AvatarImg

catherine c.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

AR

Anonymous Reviewer

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.

MM

Maritza M.

Depending on the social network it is even more limited, as in the case of Linkedin.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features48
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Behavior Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chatbot
  • Collaboration Tools
  • Competitive Analysis
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Management
  • Feedback Management
  • For Sales / Marketing
  • Forum / Discussion Board
  • Gamification
  • Image Editing
  • Inbox Management
  • Intent Recognition
  • Keyword Filtering
  • Knowledge Base Management
  • Language Detection
  • Marketing Automation
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Prioritization
  • Proactive Chat
  • Query Suggestions
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Strategic Planning
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Virtual Assistant
  • Visual Analytics
  • Web Forms
  • Workflow Management
  • Total features104
  • @mentions
  • AB Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Augmented Analytics
  • Automated Publishing
  • Automated Responses
  • Behavior Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chatbot
  • Collaboration Tools
  • Competitive Analysis
  • Compliance Management
  • Configurable Alerts
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Management
  • Feedback Management
  • For Sales / Marketing
  • Forum / Discussion Board
  • Gamification
  • Image Editing
  • Inbox Management
  • Intent Recognition
  • Keyword Filtering
  • Knowledge Base Management
  • Language Detection
  • Marketing Automation
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Prioritization
  • Proactive Chat
  • Query Suggestions
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Strategic Planning
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Virtual Assistant
  • Visual Analytics
  • Web Forms
  • Workflow Management

Integrations

  • Total integrations16
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations60
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Sprinklr logo

Sprinklr

Good software great blog

Reviewed 4 years ago

marketing advice, specifically from their free blog.

Pros

the blog on this software is great and definitely worth a read. software is good, no complains but I just started using it.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Sprinklr logo

Sprinklr

Customer Care use is easy to use

Reviewed 4 years ago

It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

Pros

They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

Cons

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sprinklr logo

Sprinklr

Sprinklr is game - All in one social media platform

Reviewed 5 months ago

It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022

Pros

It is fast, accurate & effcient. It understands the current marketing needs

Cons

Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sprinklr logo

Sprinklr

Everything A Big Business Needs

Reviewed 4 years ago

If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros

You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Cons

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Sprinklr logo

Sprinklr

Recommended tool for social marketing engagement

Reviewed a year ago

The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis.

Pros

I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform.

Cons

There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sprinklr logo

Sprinklr

Streamlining Your Marketing Plan

Reviewed 4 months ago

As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues.

Pros

Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.

Cons

Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.