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Khoros Marketing

Social marketing campaign and brand management

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Khoros Marketing Pricing, Features, Reviews and Alternatives

Khoros Marketing product overview

What is Khoros Marketing?

Khoros Marketing enables clients to orchestrate, govern, engage, and measure integrated social marketing operations to aid with brand affinity and protection. Features include social marketing, performance metrics, configurable dashboards, intelligent insights, real-time and historical social listening data, and more.

Key benefits of using Khoros Marketing

• Scale interactions: Bring teams, channels, and content into one platform to manage integrated social campaigns.

• Brand protection: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

• Measure what matters: Translate social performance to metrics that matter with configurable dashboards and data exports.

• Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

• Competitive intelligence: Develop competitive benchmarks and track competitors’ campaigns to ensure meaningful brand differentiation.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Chat
Knowledge Base
24/7 (Live rep)

Training options

Videos
Webinars
In Person
Live Online

Khoros Marketing features

Functionality

3.8

/5

20

Total features

48

3 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Activity Dashboard
Third Party Integrations
Data Import/Export
Customizable Templates
Campaign Analytics

Khoros Marketing users reviews

Overall Rating

4.3

/5

20

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.44/10
Rating distribution

5

4

3

2

1

8

10

1

1

0

Pros
My experience with Khoros Marketing has been amazing. The communication and effectiveness is exactly what any business needs.

AR

Anonymous Reviewer

It has been great for me in interacting with my customers on social media. Customer service is very responsive.

AR

Anonymous Reviewer

Intuitive, great insights, great to involve different stakeholders within the company.

AR

Anonymous Reviewer

Cons
And there's a lot of ways your analytics can be skewed. Annoying to say the very least.

AQ

Abby Q.

Relatively hard to use especially on the reporting side, it is not very flexible in customizing reports.

HC

HUGO C.

It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else.
AvatarImg

catherine c.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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one of the best tools for social media!

Reviewed 4 years ago

a tool that has helped me a lot in the programming of my social networks among others, excellent tool

Pros

You can respond and follow your followers in real time, through a very simple and very easy to use interface. The best thing about this tool is the possibility not only to see who shares your content, but also where your message arrives by means of very complete statistics.

Cons

It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else .. this tool is very good, I am very satisfied

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good social media tool

Reviewed 3 years ago

It is a tool used by our clients that we manage daily. It helps us organize content and receive approvals for publishing. It also tracks our campaign content.

Pros

For content scheduling purposes, it is great. You can sync multiple accounts and publish content simultaneously if desired. You can also organize content with labels although there are some limitations.

Cons

The analytics side of the product is not as strong as content and listening. There are other products that do a better job with features and dashboards.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Nikki's Review

Reviewed 2 months ago
Pros

I like that it is intuitive, and easy to understand for new team members.

Cons

Theres are glitches often when communicating with Opal

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Ugh!

Reviewed 4 years ago
Pros

Spredfast is very similar to Hootsuite in terms of a scheduler. But it also does social listening which is important for my industry.

Cons

Schedule is slow and it's a little complicated. Customer service is very responsive, but sometimes it feels like they're answering you just for the sake of answering. Overall, not a fan. And there's a lot of ways your analytics can be skewed. Annoying to say the very least.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Khoros is great for enterprise clients, but has some short comings.

Reviewed 3 months ago

Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to manage, this tool can handle it. The customer service team is very. pleasant to work with. Just note that the monitoring streams are a bit challenging to filter. We also felt that the we did not use a majority of the features available as they did not fit our needs. Therefore it was difficult to justify the spend ($$$$).

Pros

Monitoring & engagement. We have a high volume of comments that come in daily and needed a tool that can pull everything in successfully. It made it easier for the team to monitor and engage with the community. Customer Service - The team is very responsive. They will attempt to help as much as they can.

Cons

Overwhelming - It can be overwhelming at times. There's isn't an easy way to understand where you left off when monitoring streams. Features - Some of the features did not fit our needs. Specifically, the analytics and content library. We found others tools are more accurate for our listening and reporting needs. The content library did not categorized, organized or filter our content the way we needed. Expensive - Very expensive compared to their competitors. Hard to justify costs when we aren't using a lot of the features available.

Khoros Marketing FAQs and common questions

Q. Who are the typical users of Khoros Marketing?

Khoros Marketing has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Khoros Marketing support?

Khoros Marketing supports the following languages:
English


Q. Does Khoros Marketing support mobile devices?

Khoros Marketing supports the following devices:
Android, iPad, iPhone


Q. Does Khoros Marketing offer an API?

Yes, Khoros Marketing has an API available for use.


Q. What other apps does Khoros Marketing integrate with?

Khoros Marketing integrates with the following applications:
Google Analytics 360, Symantec Endpoint Security, NetBase Quid, Brandwatch, Bazaarvoice, Salesforce Sales Cloud, Domo, Tableau


Q. What level of support does Khoros Marketing offer?

Khoros Marketing offers the following support options:
Phone Support, Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep)

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