Sprinklr vs Cision

HubSpot Marketing Hub

Hootsuite

Sprout Social

Meltwater

Muck Rack

Talkwalker

Compare Sprinklr and Cision based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

@mentions

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Planning

Activity Tracking

Activity/News Feed

Advertising Management

Advocate Management

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Approval Process Control

Augmented Analytics

Automated Publishing

Automated Responses

Automated Routing

Automatic Call Distribution

Automatic Outbound Dialer

Behavior Analytics

Benchmarking

Brand Guidelines

Budgeting/Forecasting

Calendar Management

Call Center Management

Call Conferencing

Call Routing

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Canned Responses

Channel Management

Chat/Messaging

Chatbot

Collaboration Tools

Communication Management

Compliance Management

Computer Telephony Integration

Configurable Workflow

Contact Database

Contact Management

Content Management

Contextual Guidance

Conversion Tracking

Customer Communication

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Service Analytics

Customer Support

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Data Import/Export

Data Visualization

Digital Asset Management

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Event Management

Feedback Management

For iPad Devices

For Sales/Marketing

Gamification

Help Desk Management

Image Editing

Inbox Management

Intent Recognition

Interaction Tracking

Keyword Filtering

Knowledge Base Management

Language Detection

Lead Management

Live Chat

Macros/Templated Responses

Marketing Automation

Mobile Access

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Communication

Multi-Channel Distribution

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Multiple User Accounts

Natural Language Processing

Negative Feedback Management

Offline Access

Online Forums

Online Voice Transmission

Sprinklr

Android

Web-based

iPhone

Brand Marketing 

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.

Manager, paid media & social media strategy

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

Social Media Analyst

I also love how easy it is to clone posts from other accounts on our handles and to share content across different platforms. I really like the Social Listening aspect as well.

Founder

With this feature you're being able to see your customers diversity. The other features are really helpful and easy to use as well but my favorite is audience profile.

I also love that you can track your metrics easily within Sprinklr. We use their tagging system and it makes it helpful for tracking how we performed on social for events or launches.

Senior Associate Acquisition Marketing, Strategy and Planning

As a team we've been able to respond to social media inquiries with ease. It's great to have our social content consolidated into one space.

senior copywriter

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Senior Social Media Manager

Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools.

Marketing Rep

This is great for multiple stores and responding to reviews.

Digital Analyst

For someone who has limited knowledge of social queries and Boolean logic,  it can be hard to get used to the set-up to create queries and keywords.

Owner

All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr for a small business given the price.

Copywriter

Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part.

sales rep

Easy to use and intuitive programthat helps us with our media and social posting.

Art Director

It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.

Depending on the social network it is even more limited, as in the case of Linkedin.

Editorial Associate

In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.

Moderation Associat3e

Easy to integrate all the social media platform in one application and pull out data through out.

Claims Mgr.

I don't like how you have to actually have the software up to get the messages. They get emailed, but not for sometime later.

Sprinklr screenshot: Campaign overview

Sprinklr screenshot: User permissions

Sprinklr screenshot: Content delivery workflows

Sprinklr screenshot: Content compliance approvals

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Muck Rack is a public relations management software that helps businesses find verified journalists, share personalized pitches, track media coverage, and report on campaigns. It includes a media database, which allows PR professionals to gain insights into journalists’ profile information such as articles, beats, latest tweets, preferences, and contact details. 


Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

Sprinklr vs Cision Comparison (2026)

Sprinklr

Cision

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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