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Sprinklr

Social media management, analytics & strategy planning.

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Sprinklr Pricing, Features, Reviews and Alternatives

Sprinklr product overview

What is Sprinklr?

Sprinklr's social CRM and social governance modules can be used to manage all your social profiles from one single platform. The Social Engagement product by Sprinklr can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Key benefits of using Sprinklr

- Sprinklr supports Twitter, Facebook, Snapchat, LinkedIn, Google+, YouTube, Instagram, Foursquare, Flickr, Slideshare, Tumblr, WordPress, Zendesk, Livechat, Bazaar Voice, Survey Monkey, Clarabridge, Sina Weibo, Tencent Weibo, Renren, and VK.

- Slice and dice drill-down queries that can be immediately saved and “injected” into conversation or reporting dashboards for subsequent examination.

- Use Sprinklr to track campaigns and conversions, optimize conatent placement and deployment.

- Build a 360 degree profile views of your customers over time and across hundreds of channels by integrating a Social CRM

- Build your own custom social apps and run A/B testing, as well as having access to a selection of ready-to-go apps. Schedule deployment and manage app versioning.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
24/7 (Live rep)
Knowledge Base

Training options

Videos
Live Online
In Person
Documentation

Sprinklr features

Functionality

4.3

/5

60
Total Features90 22 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Content Management
Campaign Analytics
Alerts/Notifications

Functionality contenders

Sprinklr users reviews

Overall rating

4.2

/5

60

Positive reviews

82%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.82/10
Rating distribution

5

4

3

2

1

28

21

8

1

2

Pros
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.

DH

Daniel H.

The ease and ability to schedule or draft social media posts for certain business channels is quite amazing.

Celexsy A.

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

AR

Anonymous Reviewer

Cons
I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

AR

Anonymous Reviewer

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords.

MM

Maritza M.

It is difficult to understand all the possibilities that it has, and at the same time, it does not seem to have some management options that would be fundamental.

AR

Anonymous Reviewer

Overall rating contenders

Overall Rating

Soup-to-nuts social CMS tool

Reviewed 2 months ago

Transcript

Anne M: Hi, I'm Anne. I'm a senior manager of paid media and social media strategy. I would give Sprinklr...

Overall Rating

super scheduler

Reviewed a year ago

Transcript

Jordan S.: Hi. I'm Jordan. I'm a senior account executive at a marketing agency, and I would give Sprinklr...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

My experience with Sprinklr

Reviewed 3 years ago

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Pros

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

Cons

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Sprinklr makes my life easier!

Reviewed 10 months ago

I really like Sprinklr. I use it for work, but I'd love to be able to use it in a personal sense too on my own social handles. It makes life so easy when you can preschedule social posts and replies/responses on social media. Overall, the tool has a lot of great functions and the more you play around with it, the easier it is to navigate. I've been using it for almost 2 years now and I've never had any major issues with it.

Pros

I use Sprinklr every single day and it definitely has a lot of pros. For me, the biggest pro is being able to schedule all of your content in advance. I run a Twitter handle for a big company, so it's great to use the Editorial Calendar and plan out posts for the full month. I can move things around easily and it's really convenient to see how your day/week/month will break down. I also love that you...

Cons

I don't love how many emails it sends. I get an email every time a post goes live and I don't really look at them. I move them to a folder that I never open. The mobile app isn't as user friendly as the web browser, which makes things difficult especially if you're covering social media at an in person event. It would be nice if the mobile app was more user friendly so you could easily upload posts...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Recommended tool for social marketing engagement

Reviewed a month ago

The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis.

Pros

I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform.

Cons

There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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I don't like it

Reviewed a year ago

I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.

Pros

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Expensive, but worth it

Reviewed 3 months ago

The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.

Pros

Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us.

Cons

It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it.

Sprinklr FAQs and common questions

Sprinklr has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations


Sprinklr supports the following languages:
German, Japanese, English, French, Spanish, Portuguese


Sprinklr supports the following devices:
Android


Yes, Sprinklr has an API available for use.


Sprinklr integrates with the following applications:
Salesforce Service Cloud, HubSpot Marketing Hub, Jive, Chargify, Magento Commerce, Google Analytics, Bronto, Twitter, Stripe, Snapchat, Domo, LinkedIn, Facebook, Beckon, Mailchimp, Marketo Engage, Microsoft Power BI, Shopify, Zendesk


Sprinklr offers the following support options:
Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Knowledge Base

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