Sprout Social vs Brand24

Hootsuite

Buffer

Later

Brandwatch

Meltwater

Talkwalker

Compare Sprout Social and Brand24 based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Article Author Database

Data Import/Export

Email Alerts

Filtering

Hashtag Tracking

Impact Measurement

Influencer Discovery

Media Monitoring

Mobile Alerts

Natural Language Processing

Press Monitoring

Project Management

Real-Time Data

Real-Time Notifications

Reputation Management

Review Notification

Social Mentions Tracking

Brand24

Linux

Windows

But the best is the customer support: fast, professional and reliable. This software has a great value for money.

Community Manager

Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time.

Senior Technical Recruiter

Customer service is awesome. The best features that I like in this tool is I get notified whenever someone speak about my brand in social media which allows me to analyze about my product.

HR manager

When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

I tested other services available on the market and no one is better. Have to say that this one is the best in terms of speed, quality, how easy and intuitive the interface is.

Digital Marketing & Business Development

Perhaps I missed some functionality but, with a pretty generic brand name, it can be a little hard to isolate only relevant mentions, even when using negative keywords.

Head of Growth

This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24.

Technical Development Researcher

I like how they sort between positive and negative feedback, which helps filter out specific comments of interest.

Digital Marketing Specialist

Easy to use for you getting your findings on social media about your brand. Brand24 team also very helpful in guiding you to optimise your tool usage to get a better understanding or data you needed.

Student

Currently one of the best tool to see what people think of your product, it has a fourteen free day trial so you should just give it a go and see for yourself.

Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already.

Sometimes I have got problems with search results.

Communications Manager

Really great features and depth of social analysis for the cost. Able to collect valuable insights from our entire campaign and compare to competitors' work.

Community Manager Lead

It was interesting to have, the integration with slack gave us agility to know what people are talking about our brands and it's easier to know about sentiment analysis.

Director of Product Management

So you can decide right away what must be improved about your product based on people's feedback. This platform supports most popular social media.

Business Development Manager

The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version.

There can be a lot of analysts and we cannot respond to every negative feedback. But this relates more to the process than to this platform.

Can optionally get emailed alerts. Easy to navigate and understand it's features.

Sprout Social vs Brand24 Comparison (2026)

Sprout Social

Brand24

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives