Sprout Social vs BuzzSumo

Hootsuite

Semrush

Buffer

Ahrefs

Later Social

Mention

Compare Sprout Social and BuzzSumo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Mention is a comprehensive media monitoring and social listening platform that enables organizations to track online conversations about their brand, competitors, and industry across the web and social media. The system monitors over one billion sources in real-time, providing users with immediate insights and data spanning up to two years. Organizations can create personalized monitoring alerts based on specific keywords or pages.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A free 30-day trial is available.

Click Tracking

Dashboard Creation

Data Import/Export

Email Alerts

Faceted Search/Filter

Filtering

Impact Measurement

Influencer Discovery

Media Monitoring

Press Monitoring

Real-Time Data

Reputation Management

BuzzSumo

Digital & Content Specialist

I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

social media managerf

Ease of use, Great UX, good tools for social media and monitoring keywords.

Digital Operations Manager

Interesting features that are very useful for social listening and seeing what is trending on social media or the news.

Digital Manager

Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas.

Digital Marketing Executive

I really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.

Digital Strategy

The free trial version of BuzzSumo has bee a great experience allowing us to navigate all the features before we decide if it is the right tool for us.

Senior Marketing Content Writer

Sometimes the mentions I get are from weird or low-value publications/sites.

Manager, Media Relations

The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.

Marketing

I used BuzzSumo for 18 months for a client. Just love the influencer feature it provides that lists all the twitter influencers on a particular topic with their followers info.

Content

The navigation can be confusing at times, especially the sections I don't use.

Free trial very limited in functionality. Also severely lacks features compared to other "real" SEO software companies when it comes to backlink research.

Director of Paid Media

Lowest pricing tier is quite expensive unless you are a content marketer.

Sr. V.P.

I know it seems a little pricey, but it's well worth the cost, IMO.

We've created some top-performing articles based on reviewing what other articles have a high volume of shares. This translates into SEO and real revenue for the company.

BuzzSumo screenshot: Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV.

BuzzSumo screenshot: Content Analysis - Large scale content analysis in seconds. See graphs and visualizations of your content search, showing engagement over time, best day to publish, top domains, Facebook Reaction data and more.

BuzzSumo screenshot: Trending Feeds - See all of the trending stories within the past 24 hours. Choose from our pre-curated feeds, or set up your own custom feed to monitor stories most relevant to you. Understand how quickly a story is going viral with our Trending Score.

BuzzSumo screenshot: Media Monitoring - Monitor media mentions for your brand, chosen keywords or authors, so you can always be the first to know of any media mentions. Stop crises before they get out of hand, or make media connections to build brand awareness.

BuzzSumo screenshot: Keyword Tool - Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.

BuzzSumo screenshot: Question Analyzer - What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.

BuzzSumo screenshot: Influencer Search - Discover the accounts that influence your audience across Twitter, YouTube and the web. Use BuzzSumo’s new Journalists Tool to identify relevant journalists and make better media connections, faster.

Sprout Social vs BuzzSumo Comparison (2026)

Sprout Social

BuzzSumo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives