Sprout Social vs Cision

Hootsuite

Buffer

Later

Meltwater

Muck Rack

Talkwalker

Compare Sprout Social and Cision based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Muck Rack is a public relations management software that helps businesses find verified journalists, share personalized pitches, track media coverage, and report on campaigns. It includes a media database, which allows PR professionals to gain insights into journalists’ profile information such as articles, beats, latest tweets, preferences, and contact details. 


Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

A/B Testing

Article Author Database

Audience Analytics

Audience Engagement

Auto Update

Campaign Planning

Clippings Management

Contact Database

Content Discovery

Customizable Templates

Digital Asset Management

Direct Mail Management

Email Alerts

Email Distribution

Email Marketing

Email Templates

Event Marketing

Filtering

Hashtag Tracking

KPI Monitoring

Media Monitoring

Multi-Channel Distribution

Press Monitoring

Press Release Builder

Real-Time Data

Real-Time Notifications

Reputation Management

ROI Tracking

Template Management

User Management

Website Analytics

Cision

Contractor 

I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service.

Director

We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. It might work for other areas but for Mexico it absolutely does not work.

PR & Community Manager

Ease of use is one of the biggest pros about this. Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.

Sales & Marketing Manager

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients.

Account Manager

Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.

Founder

Horrifically bad value for money - our worst software purchase of 2017.

Account Executive

I use Cision on a daily basis to reach out to the media with brand press releases. It is reliable and very user friendly.

I am only just beginning to use Cision but I like how easy it is to navigate through it. Learning the ins and outs is easy because the tool itself makes sense.

Your current editorial department is horrible.

Digital Marketing Manager

It does an amazing job to find media coverage worldwide and some stuff on social media.

Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published.

Sole Trader 

The interface is cheap and clunky, they don't monitor as many titles as you'll need them to, the press lists are far from definitive and their customer service is poor.

It's a great way to grow your list of media contacts from a very large database.

CEO, Founder

The outcome of my published Press Releases was satisfactory, with seamless image integration.

Digital marketing specialist

I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

Sprout Social vs Cision Comparison (2026)

Sprout Social

Cision

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives