Sprout Social vs Meta for Business

Instagram

Hootsuite

Twitter/X

Buffer

Snapchat for Business

Later

Compare Sprout Social and Meta for Business based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Activity/News Feed

Chat/Messaging

Document Management

Group Management

Live Chat

Media Library

Multi-Campaign

Real-Time Chat

User Profiles

Meta for Business

Marketing Communications Assistant

More than that, our audience is glad to consume content about topics they are interested in and to join the conversation surrounding our posts, to be a part of our community.

Mechanical Engineer

It is fun of using facebook  and contineously improving. It is good place for startup  business as you can advertise your goods from any anywhere.

Designer

For me the most thing I liked about this software is the ease of use because simply is easy an cofortable in work on it and given as the best performance.

Owner

All the ads are a bit crazy. And there's lots of fake accounts with fake info set up solely to scam ppl.

Writer and Designer 

It is very much a if a user sees offense in anything you do, you could have someone report a post that they find offensive and be punished even if it follows the guidelines.

Home maker

I dislike they way they handle elections, they way they handle reporting and banning. Someone can get banned for saying something that wasn’t even offensive and they have no one to talk to about it.

Business Sale Executive

All features of Facebook application are great and ease of its feature for everyone. Facebook shop is one of the good feature for eCommerce.

It can be confusing at times to navigate the site or app because you get lost in other things that pop up or notify you.

From just keeping in touch with friends and family to engaging with your favorite stars and even growing small businesses. Facebook is what it is because it's easy, popular, and extremely useful.

Videographer

Super easy to use and their monetization options for ads is fantastic and extremely affordable.

Primart Teacher

Overall experience had been great. I have been using it for 5 years in a row now and it helps to reach out to various people helping to provide your personal details secure too.

Construction 

I love how easy and  inexpensive it is to advertise on Facebook. I like that my company can have a page and it’s easy for customers to reach out.

Bad (non existing) customer support, and bad user interface. It is critical to use Facebook in my business though.

freelance

Friends, Pages and groups suggestions, good. The interface is nice and comprehensive.

Patient Access Representative

I like Messenger and use it more than I use the texting feature on my phone. I like that you can send money instantly with Messenger, that's a big help.

Facebook

Overall, it is a positive experience to integrate your content for your business on facebook. It provides you an easy, and timely way to help take your business and reach out to the market place.

Application Engineer

Interface is amazing and nowadays Facebook is been used for many good things.

Application Designer

The organization of reach reports makes analysis and decision making much easier. The usability and integration with other applications in general is very good.

Sprout Social vs Meta for Business Comparison (2026)

Sprout Social

Meta for Business

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives