Sprout Social vs Later

HubSpot Marketing Hub

Hootsuite

Buffer

Agorapulse

Iconosquare

Planoly

Compare Sprout Social and Later based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

PLANOLY is a social media planning and management tool that offers a variety of solutions for creators and businesses

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Iconosquare is an all-in-one social media management and analytics platform for Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads. Schedule posts, track performance, create reports, benchmark competitors, and engage your audience in one easy-to-use tool.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Data Import/Export

Drag & Drop

Later

It's easy to quickly and efficiently schedule a month or more in advance, and having the ability to create and save multiple captions to reuse at the click of a button is so helpful.

Founder/Strategist

You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts.

Digital and Content Manager

Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Owner & Illustrator

The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to.

If you are looking for a tool exclusively to schedule Instagram content in advance with ease (stories and posts), this is a good fit.

CEO / Founder

The beauty and ease of Later hasn't been compromised with their expansion.

Music Producer

It is super easy to use and saves me tons of time with the ability to schedule posts.

Company Director

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too.

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Health Coach 

Later is very easy to use. It is helpful to have Later to help schedule posts for businesses on Instagram.

Designer

The ability at save captions and hashtags also saves me a lot of time. Later is a huge time saver for me, and I've found it a lot easier and more intuitive than using other scheduling softwares.

Remembering to occasionally log in and refresh the connection can be inconvenient, especially if the connection isn't refreshed in time because your posts will not publish.

HOT¿BED Gallery Intern

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price.

Owner

I had a lot of problems with posting through the app when I was creating carousel posts. A lot of the times the carousel posts wouldn't go on my IG and then I'd have to do them manually anyway.

President 

Negative because we always post to LinkedIn. Would not have purchased if we’d realized that wasn’t an offering.

MakeUp Artist

I did have a paid account for Later and when I emailed to cancel and get a refund, the company was more than happy to grant my refund. Excellent customer service.

Digital Marketing Manager

The clearcut win for later.com is the Instagram integration. If you've tried other products, you know that Instagram scheduling usually just sends a push to you phone to publish manually.

Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Sprout Social vs Later Comparison (2026)

Sprout Social

Later

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives