Sprout Social vs Loomly

HubSpot Marketing Hub

Hootsuite

Buffer

Agorapulse

Later

SocialPilot

Compare Sprout Social and Loomly based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real Time Editing

Real-Time Analytics

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

Sprout Social

Android

Web-based

iPad

iPhone

A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Demand Generation Manager

Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.

Social media marketing and design expert

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as  Google Analytics, Zendesk, Feedly and more.

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.

Communications Specialist 

Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.

Vice President of Marketing

I like Sprout and am happy with the service they provide. It helps me do my job, which is invaluable as a team of 1.

Associate Director

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

Senior Content Strategy Manager

Sprout is a huge help in our day to day social listening, responding to messages, and scheduling out our content. It is a solid platform and gets the job done how we need and hope it to.

Director of Marketing

I liked using sprout social because of its ease of use and graphical dashboards. It is definitely a good product overall.

Organic Chemistry PhD Student

It is a super user friendly platform that allows me to keep track of social media reports and helps me build a more interactive schedule.

Social Media Manager

My experience with sprout social has been positive. I used it successfully in social listening activity for a high-budget project.

Regional Digital Provisoning Manager

Once there is good return on investment, Sprout Social is definitely worth it for anyone who is serious about social network marketing and user engagement.

Marketing Manager

Lack of support for enterprise. Difficult to scale up using this tool.

Marketing Executive

The ability to schedule and plan ahead is really simple and easy to use. The software is easy to get around and has everything you'd need it to do.

The only other tool I can think of which would be missing is SEO in terms of Social.

administrative assistant 

To have help with my business needs when it comes to creating. Also, being able to integrate all of my social media accounts with Sprout makes the business run smoothly on my end.

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook.

Sprout Social screenshot: Customer engagement

Sprout Social screenshot: Conversion trend

Sprout Social screenshot: Content publishing calendar

Sprout Social screenshot: Analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Access Controls/Permissions

Approval Process Control

Campaign Planning

Campaign Scheduling

Click Tracking

Commenting/Notes

Customizable Templates

Dashboard Creation

Data Import/Export

Digital Asset Management

Drag & Drop

File Management

Filtering

Metadata Management

Multi-Campaign

Multiple Output Formats

Project Management

Real-Time Data

Role-Based Permissions

Storytelling

Template Management

Version Control

Loomly

Executive Director

It's been a great way for me to get all of our social media put into one place. I love the ability to create content and publish to multiple platforms.

Founder & Marketing Director

The tips that Loomly recommends for your posts is super helpful too. Overall, Loomly is by far the best tool we've tried (and we've tried them all) for managing over 25+ social media accounts.

Owner

Overall this is pretty user friendly. I love how Loomly gives recommendations throughout from different social media platforms to what kind of topics to post.

Social Media Marketing Exec

Very happy with the product, customer service is very good and the day analytics and IG stories are available then it will be a good day.

Digital Strategist 

Loomly is by far the best tool for solving client approvals. Clients love the simplicity and sometimes even take to the platform in the form of creating suggested content for you.

I love Loomly because it's so easy to use. I love being able to preview my posts before they are scheduled.

Pricing is decent and it does a solid job of scheduling posts. I particularly like the ability to submit posts for approval.

Founder

Their website and app are clean and extremely easy to navigate, creating posts and scheduling are easily achieved and their customer service is fantastic.

It's been great and really easy to use. I love how visual it is and it's extremely easy to get client's approve posts.

Senior Marketing Manager

Great calendar views with easy post creation, and really useful creative recommendations. It makes creating multiple posts a doddle.

Founder Wikihospitals

You go from selecting calendar, content type, social media platform, time and date and review or publish with great ease. Even better, it now integrates with Facebook paid campaigns.

Brand and Content Strategist

As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing.

Director

They also have a hashtag suggestion feature which is outstanding.

The calendars seem to lose their connection to the social media account or need to be re-connected a bit too frequently. It's not difficult, just a bit annoying sometimes.

My client had some issues with the notifications and it was a little unclear which settings affected which notifications being sent out.

It's the dream and I'm happy to pay the price tag for peace of mind.

Owner / Operator

Having to renew connections to social channels can get annoying, but that's more of an issue with the social channels and not the software.

The software is stable and continuously being enhanced. Payment integrations for Instagram campaigns are (I believe) currently possible.

Sprout Social vs Loomly Comparison (2026)

Sprout Social

Loomly

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives