Loomly Pricing, Features, Reviews & Comparison of Alternatives


Your Simple Social Media Calendar Tool

4.71/5 (389 reviews)

Loomly overview

What is Loomly?

Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can get ideas for social posts, enjoy live post optimization tips, preview social media posts, manage approval workflows, boost post with ads, moderate comments and messages, automate post scheduling & measure their success with advanced analytics.

Loomly is available as a web platform, with native mobile applications for iOS & Android.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

Loomly screenshot: Loomly activity dashboardLoomly — Video ExplainerLoomly screenshot: Mobile app: calendar viewsLoomly screenshot: Mobile app: post managementLoomly screenshot: Mobile app: post previewsLoomly screenshot: Mobile app: publishingLoomly screenshot: Mobile app: real-time notificationsLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshot

Loomly reviews

Value for money
Ease of use
Customer support
Darien Chaffart

Great Social Media Management Platform missing a few core features

Used daily for less than 6 months
Reviewed 2020-01-08
Review Source: Capterra

Overally, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower pricepoint than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all!

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x. Apart from those things, there are a number of simple UI issues that I wish they would remedy; including: (1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it) (2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time (3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except... (4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

Response from Loomly

Dear Darien, Thank you so much for your detailed review, this is immensely helpful. I am really glad to read that you are enjoying using Loomly: this means the world to us. As far as Instagram direct publishing is concerned, I confirm that we are doing everything we can to bring this to you as soon as feasible. Regarding the 4 UI improvements you suggest, I have taken note of each one of them and will be sharing with our product team. Please let us know if we can assist you with anything else. Sincerely, Thibaud Clement, CEO of Loomly.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Dominic Liu

Easy-to-Use Platform

Used daily for 6-12 months
Reviewed 2020-07-01
Review Source: Capterra

The team were amazing in providing answers to my questions in a prompt manner and communication from them is very timely.

I loved how you have the ability to view your posts on a calendar as opposed to list and weekly. This gives me an big picture overview of our messaging strategy.

I feel like basic analytics should be packaged as part of the basic plan and a paid version would give in-detailed analytics.

Response from Loomly

Dear Dominic, Thank you so much for your review, this is immensely helpful and appreciated. I am glad to read that you are enjoying the Calendar View and that our team was able to assist you when you needed it. I confirm that Basic Analytics is part of the Base Plan and Advanced Analytics is available in the Standard Plan and up: our support team is going to reach out to you to make sure you are able to access the feature included in your plan. Please let us know if you need anything else. Sincerely, Thibaud, CEO of Loomly.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Katie McConville

You pay what you get for

Used daily for 6-12 months
Reviewed 2019-11-16
Review Source: Capterra

Their customer service is great. The view of the posts is great. But not having Instagram is a huge missed opportunity. I know they are working on it- but taking away a functionality that was once there is really frustrating.

It is super nice to see the calendar view and the ease of use is pretty great. I also love the recommendations they provide based on if your post is posting at the right time, right length, or even just some ideas on what to post as far as holidays that day etc.

You can no longer post directly to instagram! As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing. This is huge.

Response from Loomly

Dear Katie, Thank you very much for your review, this is immensely helpful. It means a lot to read that you have been enjoying Loomly and that our support team was able to assist you when needed. As far as Instagram publishing is concerned, as our support team probably mentioned, this feature relied on an integration with Buffer, which was unilaterally discontinued by Buffer, with a very short notice of just two weeks, without Loomly having a say in it (you can read the details here: https://blog.loomly.com/buffer-integration-sunset/). That being said, our team is working on a different solution to bring back publishing to Instagram through third-party integration shortly, and we are doing everything in our power to bring Instagram direct publishing to you ASAP. Again, I definitely understand that this was a disappointing development and we are doing everything in power to deliver a suitable solution to your shortly. Sincerely, Thibaud, CEO of Loomly

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Leanna DeBellevue

Loomly was surprisingly easy to use!

Used weekly for 6-12 months
Reviewed 2020-07-08
Review Source: Capterra

Very pleasantly surprised at the ease of you, the options it provides for creating content as well as the cost.

Loomly gives marketing agencies the ability to share content with clients without giving them full access to the entire project scope. We like the fact that we can tailor our audiences and that it gives us the ability to see each platform individually.

The one aspect I feel could be improved is the calendar function. Each time I want to go back instead of scrolling through the weeks to go backwards or forwards I have to manually switch to another month. I also don't like that it defaults me back to list mode each time I log in. I prefer calendar so I wish I could be lock that in as my preference. I would also love to know who the last person was to access the account. I could see if it was our team or the client.

Response from Loomly

Dear Leanna, Thank you very much for your review: this is immensely appreciated. It means the world to read that you find Loomly easy to use. I hear you regarding the way navigation works in Calendar View and have shared your feedback with our team. The good news is that you can define Calendar View as your default view in the Settings page of each calendar: our support team is going to reach out to you separately to help you set this up. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 10/10

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Whitney DeBerry

Great option for SMM's

Used daily for less than 6 months
Reviewed 2020-02-03
Review Source: Capterra

My overall experience with Loomly has been amazing. I switched from Buffer and haven't looked back!

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include: A schedule of upcoming holidays and important dates Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this. The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE. The support - the support is amazing, I always receive relevant, friendly responses in a timely manner. The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them. The Library- I love being able to store ideas for later, saves a lot of time! These are just a few of the amazing tools Loomly offers.

Loomly doesn't offer direct posting to Instagram although I know it's in the works.

Response from Loomly

Dear Whitney, Thank you so much for your incredible review, this means the world to us. I am really glad to read that Loomly fits your (and your clients') needs: this is really why we wake up every morning. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can help with anything. Sincerely, Thibaud, CEO of Loomly.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Loomly pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Base (2 user + up to 10 social accounts): $34/month (or $25/month when paid annually)

Standard (up to 6 users + up to 20 social accounts): $76/month (or $57/month when paid annually)

Advanced (up to 16 users + up to 35 social accounts): $159month (or $119/month when paid annually)

Premium (up to 26 users + up to 50 social accounts): $332/month (or $249/month when paid annually)

Enterprise (27+ users + up to 51+ social accounts): contact us!

Loomly features

Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (208 other apps)
API (560 other apps)
Campaign Segmentation (208 other apps)
Customizable Branding (285 other apps)
Drag & Drop Interface (262 other apps)
Email Marketing Management (206 other apps)
Monitoring (255 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Loomly

Key features of Loomly

  • Analytics
  • Multi social media account management
  • Posts scheduling
  • Multi-user collaboration
  • Post ideas
  • Post Optimization Tips
  • Action management
  • Activity management
  • Activity tracking
  • Application integration
  • Automatic notifications
  • Automatic reminders
  • Calendar management
  • Campaign planning
  • Collaborative review
  • Collaborative workspace
  • Configurable workflow
  • Content library
  • Content management
  • Calendar templates
  • Email integration
  • Email notifications
  • File management
  • Graphical user interface
  • Invoice management
  • Multi-channel communication
  • Multiple projects
  • Multiple user accounts
  • Planning tools
  • Privacy options
  • Process management
  • Project workflow
  • Real time analytics
  • Real time updates
  • Recurring billing
  • Role management
  • Rules-based workflow
  • Secure login
  • Social media integration
  • SSL security
  • Template management
  • Third party integration
  • To-do list
  • Tracking features
  • Approval workflow
  • Activity dashboard
  • Multi-campaign
  • Advertising management
  • Metadata management
  • Post idea management
  • Post analytics
  • Campaign analysis
  • Duplicate detection
  • Action planning
  • Text analysis
  • Alerts / escalation
  • Data import/export
  • Social network marketing
  • Social media metrics
  • Automated billing
  • Knowledge base
  • Multi-channel marketing
  • Role-based permissions
  • Dynamic workflow
  • Document approval
  • Built-in database
  • Communications calendar
  • Filtered views
  • Self-enrollment
  • Approval process control
  • Automatic formatting
  • Email invitations & reminders
  • Reporting & statistics
  • Best practices repository
  • Access control
  • Tagging
  • Version control
  • Post preview mode
  • Campaign management
  • Task management
  • Collaboration tools
  • Rules based algorithms
  • Project management
  • Engagement analytics
  • Commenting
  • @mentions
  • Campaign scheduling
  • Email alerts
  • Graphical workflow editor
  • Unicode compliance
  • Automated publishing
  • Cooperative writing
View All Features


Manage all social media calendars from the central dashboard in Loomly, and get notified when team members update or comment upon content.

Maximize the organic ROI of content by composing social media posts based on proven rules.

Use Loomly's preview mode to see what social media posts will look like on various social networks, before they go live.

Submit each social media post to a client or superior for approval before publishing.

Increase your posts reach with post promotion

Schedule posts with Loomly