Loomly Pricing, Features, Reviews & Comparison of Alternatives

Loomly

Your Simple Social Media Calendar Tool

4.75/5 (135 reviews)

Loomly overview

Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can get ideas for social posts, enjoy live post optimization tips, preview social media posts, manage approval workflows, boost post with ads, moderate comments and messages, automate post scheduling & measure their success with advanced analytics.

Loomly is available as a web platform, with native mobile applications for iOS & Android.
www.loomly.com

Pricing

Starting from
$20/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English
Loomly screenshotLoomly — Video ExplainerLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshot: Loomly activity dashboardLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshotLoomly screenshot: Mobile app: calendar viewsLoomly screenshot: Mobile app: post managementLoomly screenshot: Mobile app: post previewsLoomly screenshot: Mobile app: publishingLoomly screenshot: Mobile app: real-time notifications

Loomly reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.5
  4.7
  4.8
Gabriel Maxwell

Really Handy Overall!

Used daily for less than 6 months
Reviewed 2018-05-28
Review Source: GetApp

I am the main user of Loomly in my office as the social media manager & one of the graphic designers for the organization. I use it just about every day and I find it very useful for planning posts, organizing my time and posting schedule. I like being able to see the calendar I've created in several different views. I also love being able to see what our feed will look like with the posts I've created, even including future posts that I've assigned but not yet published. I also have found their customer service to be really responsive and friendly, and go the extra mile to figure things out for me when I've had an issue, or not understood something within the app/site. Its been really interesting to use this app, and my department has chosen to continue our subscription past the trial because we like even being able to give each other feedback on posts, assign certain topics to specific people, and see the history of posts & images and pull from those for future posts without scrolling way back in our feeds for that info.

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Jason Manuge

The Best Social Media Scheduling Tool

Used daily for less than 6 months
Reviewed 2018-05-03
Review Source: GetApp

Loomly does exactly what it claims to do, reliably, and easily enough for clients to use the platform as well. My absolute favorite part of Loomly is being able to visualize all of my posts using the monthly calendar view. This can be done on a calendar-by-calendar (client-by-client) basis or you can see a master calendar with everything in one spot. Any images you upload are also saved to a media gallery for quick retrieval later. There are a few really helpful views, such as the monthly and list views, but you can also see what individual posts will look like on a platform-by-platform basis. When you enter a post, you can customize that 'generic' content on each platform, making it extremely simple to tailor the message to different audiences. The advanced analytics section is helpful in being able to identify engagement rates, top performing posts, and to simply compare different time periods. Analytics for the linked social accounts can all be viewed here, so it's nice to be able to work from one tool instead of having to log into each platform separately. From a collaboration standpoint, the comment system works well. You can @mention specific users and assign posts to other for review, edits, or approval. It's an effective way to manage a high volume of posts. I average about 400 posts per month, and I never feel worried that I'll miss something.

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Abigail Nwaocha

The Post Planner/Editor is amazing and easy to use

Used weekly for free trial
Reviewed 2018-08-07
Review Source: Capterra

I Signed up for Loomly because of 3 features mentioned on their website(Post Inspiration, Post Builder and the ability to store images and videos in the library for use in future posts.) I also liked the workflow options, which are: 1. Original workflow with 6 different post states (Draft, Pending Approval, Requires Edit, Approved, Scheduled & Published) 2. Lite Workflow with 5 different post states (Draft, Pending Approval, Requires Edit, Scheduled & Published) 3. Zero workflow with 3 post states (Draft, Scheduled & Published) Since I was managing one of my personal brands I used the Zero workflow option, however, I'm happy that there were other options. I liked the post ideas option, where you save RSS feeds to use for posts. I selected the option that allowed automatically made draft posts from all the articles in the RSS feeds. I could then edit the draft post as I liked. Another thing I liked about Loomly was the ability to preview how my post would look like on each platform. Finally, I liked the post builder/planner/editor (I'm not sure what it's called) I liked the option to define generic content (ie the base content that would be shared on each profile. After this, you can then fine tune each channel, removing and adding from the base content, adding hastags, etc. I liked the tips it provided for each network, tips such as reducing or increasing the length of the copy for specific channels, changing the scheduled time to a more suitable time etc.

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Elizabeth Graney

A Refreshing Way to Manage Our Social Media!

Used daily for less than 6 months
Reviewed 2018-11-21
Review Source: Capterra

After many years of using a different management tool for my social media it is refreshing and has actually inspired me to do more again with our social media. I also teach strategic social media management for our training company and have changed my recommendation to our learners! The best feature for me is the ability to create a master message however personalise it to each individual platform and ensure that it is optimised for each platform I am using! for example there are different requirements for Facebook, Twitter, LinkedIn and Pinterest however I am able to quickly and simply ensure each message is 100% perfect for the targeted audience on that platform.

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Sam Kennedy-Hine

The Game Changing social software

Used daily for 6-12 months
Reviewed 2018-12-05
Review Source: Capterra

I have 3 clients who all use the tool to approve messaging and collaborate with me managing there entire online presence. It works really, really well. What else is there to know.Simple, easy, and designed for the work I do. Not as online salesman like all the others. I manage 5 different small businesses social media. what I need is not to be able to spam people with unless sh** but to craft valuable engaging content and deliver it to hard earned audiences. Love the builder, love the client collaboration, love the calendar, LOVE the library. and most of all I love the way they are constantly developing and innovating, that for me is infinitely more important then any specific feature.

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Loomly pricing

Starting from
$20/month
Pricing options
Free trial
Subscription
View Pricing Plans

Base (2 user + up to 10 social accounts): $27/month (or $20/month when paid annually)

Standard (up to 6 users + up to 20 social accounts): $73/month (or $54/month when paid annually)

Advanced (up to 16 users + up to 40 social accounts): $145/month (or $108/month when paid annually)

Premium (up to 26 users + up to 60 social accounts): $305/month (or $228/month when paid annually)

Enterprise (27+ users + up to 61+ social accounts): contact us!

Loomly features

Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Tagging
Third Party Integration

A/B Testing (144 other apps)
API (391 other apps)
Customizable Branding (179 other apps)
Drag & Drop Interface (196 other apps)
Monitoring (179 other apps)
Real Time Data (139 other apps)

Category Leaders ranking

Reviews
Integrations
Mobile
Functionality
Security

#10 in Social Media Marketing

View full ranking
46
15
4
12
15

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Loomly also features in these categories:

Additional information for Loomly

Key features of Loomly

  • Analytics
  • Multi social media account management
  • Posts scheduling
  • Multi-user collaboration
  • Activity dashboard
  • Automatic notifications
  • Commenting
  • Real time updates
  • Post preview mode
  • Automated publishing
  • Multiple user accounts
  • Approval process control
  • Social media integration
  • Third party integration
  • Approval workflow
  • Calendar management
  • Collaboration tools
  • Post analytics
  • Calendar templates
  • Post idea management
  • @mentions
  • Access control
  • Action planning
  • Action management
  • Activity management
  • Activity tracking
  • Advertising management
  • Alerts / escalation
  • Application integration
  • Automated billing
  • Automatic formatting
  • Automatic reminders
  • Best practices repository
  • Built-in database
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Campaign analysis
  • Multi-campaign
  • Collaborative review
  • Collaborative workspace
  • Content library
  • Cooperative writing
  • Data import/export
  • Document approval
  • Dynamic workflow
  • Email integration
  • Email alerts
  • Email invitations & reminders
  • Email notifications
  • Engagement analytics
  • File management
  • Filtered views
  • Graphical user interface
  • Graphical workflow editor
  • Invoice management
  • Knowledge base
  • Metadata management
  • Multi-channel communication
  • Multi-channel marketing
  • Multiple projects
  • Planning tools
  • Privacy options
  • Process management
  • Project management
  • Project workflow
  • Real time analytics
  • Recurring billing
  • Reporting & statistics
  • Rules based algorithms
  • Role management
  • Rules-based workflow
  • Role-based permissions
  • Secure login
  • Self-enrollment
  • Social media metrics
  • Social network marketing
  • SSL security
  • Tagging
  • Tracking features
  • Task management
  • Text analysis
  • To-do list
  • Unicode compliance
  • Post ideas
  • Post Optimization Tips
  • Communications calendar
  • Template management
  • Content management
  • Configurable workflow
  • Version control
  • Duplicate detection
View All Features

Benefits

Manage all social media calendars from the central dashboard in Loomly, and get notified when team members update or comment upon content.

Maximize the organic ROI of content by composing social media posts based on proven rules.

Use Loomly's preview mode to see what social media posts will look like on various social networks, before they go live.

Submit each social media post to a client or superior for approval before publishing.

Increase your posts reach with post promotion

Schedule posts with Loomly