Terminus vs ZoomInfo Sales

Marketo Engage

ActiveDEMAND

EngageBay CRM

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and services

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

A/B Testing

Account Based Marketing

Activity Dashboard

Ad hoc Reporting

Attribution Modeling

Audience Targeting

Behavioral Targeting

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Chat/Messaging

Click Tracking

Contact Database

Contact Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Cross Channel Attribution

Customer Activity Tracking

Customer Segmentation

Customizable Reports

Customization

Dashboard

Dashboard Creation

Data Import/Export

Data Visualization

Dynamic Content

Email Marketing

Engagement Tracking

Event Triggered Actions

Experience Management

Keyword Tracking

Lead Engagement

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

List Management

Live Chat

Multi-Campaign

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Multi-Touch Attribution

Multivariate Testing

Opportunity Management

Performance Metrics

Personalization

Pipeline Management

Pipeline Reports

Predictive Analytics

Prioritization

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting/Analytics

ROI Tracking

Sales Analytics

Sales Reports

Sales Trend Analysis

Search/Filter

Segmentation

Social Media Integration

Source Tracking

Target Account Identification

Template Management

Third-Party Integrations

Trend Analysis

Visual Analytics

Website Analytics

Website Personalization

Terminus

Web-based

Basic

Senior Marketing Manager

We have to go into each individually, remove existing creative, and then update with new creative, while cycling through the set up process each time.

Growth Marketing

Right now they’re trying to weave together multiple softwares and market it as a platform and the UI and feature capabilities just are smooth yet.

Software Engineer

The best thing about Terminus is the built-in ssh client and the flexibility of this terminal over the conventional Windows and Linux-based terminals, the hotkeys, the shortcuts and the ease of work are really fluent and easy.

Student

Interface can be slow and a bit clunky at times and integration with HubSpot is lacking

Director Marketing

One issue is that if customers do not have their local email client configured to auto-download images, the SIGSTR banner may not show but this would be the case with any email sig solution.

Marketing Camapaigns Specialist

It's so nice to have consistent uniform email signatures and marketing banners for all employees! Plus Sigstr has released some new features like recipient-based (ABM) Banners and shuffle banners too.

Creative Director

Setting up the clickable banner with Sigstr is a great way to promote things for your organization and deploy it with your entire team.

It can also be used to specifically message employees in your organization, e.g. to promote upcoming benefits enrollment for example.

Overall, support was very helpful, the signatures worked well and allowed me to update my campaigns as needed while dynamically updating the banner.

Finally, SIGSTR offers valuable metrics to see who is seeing your message and who is clicking through.

I don't always know when one banner will win over another if both are scheduled at the same time, but that's user error for sure.

The thing I like least is that my users need to sign in and copy their own signatures.

Dashboard can be used to track company's performance.

In turn, this allowed us to quickly demonstrate a clear and unquestionable ROI.

Email Signatures

Email Messaging

Banners

Employee Updates

Features

Ease of Use

Integrations

User Interface

Customer and Prospect Engagement

Dashboard and Analytics

Small Business

Large Enterprises

Mid-size Business

Terminus Software

Seamless

Seamless.AI is an inside sales and lead generation software that helps businesses find relavant contacts, build account lists, manage prospect information, and more from within a unified platform. It allows staff members to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority.

useArtemis

useArtemis is a B2B lead generation tool that helps business owners find contact information using LinkedIn and offers them a user-friendly built-in prospecting platform.


Dripify

Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.

Associate

The customer support has been a bit hard to navigate and they are slow to respond.

Data Analyst

ZoomInfo has also provided exceptional customer service and technical assistance.

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Activity Tracking

Alerts/Notifications

B2B Lead Generation

Communication Management

Competitive Analysis

Content Marketing

Conversation Intelligence

Customer Database

Customer Profiles

Data Integration

Email Management

Email Tracking

For Sales Teams/Organizations

GDPR Compliance

Generative AI

Intent Data

Interaction Tracking

Lead Capture

Lead Notifications

Lead Segmentation

Marketing Automation

Multi-Channel Attribution

Real-Time Notifications

Real-Time Updates

Recommendations

Reminders

Sales Automation

Sales Pipeline Management

Visitor Tracking

Website Visitor Tracking

Workflow Management

By industry, ZoomInfo Sales reviewers are most commonly professionals in computer software (21%). The most frequent use case cited by reviewers is lead generation (78%).

Users and use cases

Some users report that ZoomInfo Sales offers good value for money due to business growth and data quality, and reviewers appreciate free trials. However, some reviewers feel pricing is confusing, expensive, and restrictive, especially for small businesses.

Value for money

The ZoomInfo Sales integrations most frequently cited by reviewers are: Salesforce Sales Cloud (a CRM product rated 4.8 out of 5 for its integration with ZoomInfo Sales) and HubSpot CRM (a CRM product, 4.8).

ZoomInfo Sales is a lead generation solution with key features that include data import/export, a contact database, lead capture, and more.

ZoomInfo Sales

iPad

iPhone

Android

Windows

Cognism

LinkedIn Sales Navigator

Lusha

Apollo.io

Dealfront

6sense

HubSpot Marketing Hub

Salesforce Sales Cloud

Sales

 Marketing

 Talent

High and complex pricing

Marketing Director

Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons & features.

Head of Business Operations

ZoomInfo is very expensive compared to other options out there.

66% of reviewers feel negative about ZoomInfo’s pricing. Users think the product is expensive compared to alternatives, with some saying the cost is prohibitive for individuals or small businesses. Reviewers report frustration with annual-only subscriptions, unpredictable pricing structures, and frequent upselling of add-ons. Some users indicate that the high price does not always match the value received, and they mention being forced to pay for features they do not use. They feel that the overall cost can be a significant burden, leading some to consider switching to competitors.

Inconsistent data reliability

Availability of data: The accuracy/validity of the contact information in the database was mediocre at best and the success rate of finding decision-makers in our target market has been extremely low.

48% of reviewers feel negative about ZoomInfo’s data accuracy. Users report frequent issues with outdated or incorrect contact information, which impacts their ability to reach decision-makers. Reviewers say that data on company size, employee counts, and organizational charts can be unreliable, especially for certain regions like EMEA. Some users mention high bounce rates due to stale data and express frustration with the lack of timely updates. They indicate that errors and duplications in the database sometimes require them to use secondary sources or additional tools to verify information.

Intuitive user experience

Business Development Manager

OVerall, just a really great, easy to use software that delivers what it promises.

96% of reviewers feel positive about ZoomInfo’s ease of use. Users think the platform is straightforward and intuitive, making it simple to learn and navigate. Reviewers indicate that the software streamlines their workflow, allowing them to quickly access and act on information. Some users report that signing up and getting started is hassle-free, while others appreciate how little training is required. They say the clear interface helps them achieve results efficiently, and many feel that the overall design reduces the time spent on routine tasks, making their daily work much easier.