Upsella - 2026 Pricing, Features, Reviews & Alternatives

Upsella is an SMS marketing platform designed for Shopify merchants seeking to maximize revenue through automated customer engagement. The software leverages artificial intelligence to generate personalized upselling opportunities via text messaging and to increase customer lifetime value and repeat purchase rates. The platform is architected for compliance with TCPA and CTIA regulations and serves businesses across retail sectors including athletics, beauty, home essentials and technology. Its approach centers on strategic post-purchase communications that convert one-time buyers into recurring customers through data-driven workflows.

Core features include automated campaign triggers that activate based on seven distinct customer behaviors such as post-purchase activity, abandoned cart sessions and browsing abandonment. The AI conversation engine enables two-way text interactions that handle customer inquiries and objections autonomously and drive conversion by recommending relevant products or offers. A discount engine employs multi-armed bandit algorithms to optimize promotional allocations for maximum return on investment. The analytics dashboard delivers real-time reporting on revenue, return on investment, cost per order and conversion metrics to enable performance monitoring. Each account provision includes a dedicated toll-free phone number to maintain consistent sender identity and cultivate customer trust. The platform can be configured once to operate continuously and to identify upselling opportunities on an ongoing basis.

Upsella integrates into the Shopify ecosystem through a one-click installation process that requires minimal technical expertise. The solution connects directly to store data including product catalogs, purchase histories and browsing behaviors to inform its recommendation algorithms. Customizable opt-in widgets facilitate phone number collection and comply with TCPA and CTIA requirements, and automatic opt-out handling ensures legal adherence. The API-driven architecture processes customer data in real time to respond to store events without delay. The modular design allows merchants to scale operations and to accommodate potential future extensions to additional eCommerce platforms.