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Shopify Logo

Everything you need to sell anywhere. Trusted by 160k stores

Last updated: January 2025

Shopify - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.

Benefits of using Shopify

  • Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

  • Shopify handles everything from marketing and payments, to secure checkout and shipping.

  • Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

  • Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

  • All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.
  • Starting from

    29

    Per month

    Alternatives with better value for money

    Shopify's key features

    GetApp's analysis of 796 verified user reviews collected between July 2021 and October 2024 identified Shopify's most critical features and how it performs according to users.

    Website Management

    Reviewers appreciate Shopify's website management capabilities for their ease of use and extensive customization options. They highlight the platform's intuitive navigation, drag-and-drop functionality, and visual editor, which allow users to create and maintain professional-looking sites without technical expertise. Users report the ability to integrate payment gateways, configure shipping methods, and manage content efficiently. However, some mention the need for additional apps for advanced customization and the associated costs. They find the platform reliable and secure, ensuring smooth operation and fast page loads. Of the 324 Shopify users who gave detailed accounts of their use of Website Management, 96% rated this feature as important or highly important.


    Shopping Cart

    Users report that Shopify's shopping cart is user-friendly and secure, supporting multiple payment gateways like Amazon Pay, Apple Pay, and PayPal. They appreciate capabilities like guest checkout, cart abandonment recovery, and the ability to customize the cart according to their needs. Reviewers highlight the cart's role in enhancing customer conversion rates and providing a seamless checkout experience. They also value the analytics provided, which help track customer behavior and improve sales strategies. Some users note the need for Shopify+ for advanced checkout customization. Of the 301 Shopify users who gave detailed accounts of their use of Shopping Cart, 95% rated this feature as important or highly important.


    Order Management

    Reviewers indicate that Shopify's order management system is efficient and intuitive, allowing them to track and fulfill orders easily. They appreciate the centralized dashboard that provides a complete overview of order statuses, including shipping and payment details. Users find the ability to edit orders, process returns, and send automatic notifications to customers helpful. They also mention the integration with third-party apps for enhanced functionality. Some users note occasional technical issues but overall find the system saves time and improves workflow. Of the 323 Shopify users who gave detailed accounts of their use of Order Management, 95% rated this feature as important or highly important.


    Mobile Access

    Users report that Shopify's mobile access is highly valuable, allowing them to manage their stores on the go. They appreciate the mobile app's functionality, which includes order management, inventory updates, and real-time notifications. Reviewers highlight the importance of mobile-friendly websites for customer engagement and conversions. They find the app user-friendly and convenient for making quick updates and monitoring store performance. Some users mention the need for better customization options for mobile templates. Of the 344 Shopify users who gave detailed accounts of their use of Mobile Access, 91% rated this feature as important or highly important.


    Catalog Management

    Reviewers appreciate Shopify's catalog management capabilities for their flexibility and ease of use. They highlight the ability to organize products into collections and categories, making it easier for customers to navigate. Users find the bulk editing function and tagging system helpful for managing large inventories. They also mention the use of custom collections and auto-adding products based on tags. Some users note that the initial setup can be confusing but overall find the system efficient for maintaining an organized catalog. Of the 228 Shopify users who gave detailed accounts of their use of Catalog Management, 90% rated this feature as important or highly important.


    Inventory Management

    Users report that Shopify's inventory management system is effective for tracking stock levels and managing products. They appreciate capabilities like real-time inventory updates, low stock alerts, and the ability to import and export inventory data. Reviewers highlight the integration with third-party systems and the intuitive interface that simplifies inventory control. Some users mention challenges with integrating other inventory software and the need for additional apps for advanced capabilities. Overall, they find the system helpful for maintaining accurate inventory records and optimizing stock levels. Of the 298 Shopify users who gave detailed accounts of their use of Inventory Management, 89% rated this feature as important or highly important.


    All Shopify features

    Features rating:

    Payment Processing
    Customer Database
    Sales Reports
    Electronic Payments
    Retail Inventory Management
    For Retail
    Data Security
    For Small Businesses
    SSL Security
    eCommerce Management
    Product Catalog
    Shipping Management
    Activity Dashboard
    Customizable Reports
    Discount Management
    Content Management
    SEO Management
    Multi-Channel Marketing
    Mobile Commerce
    Inventory Tracking
    Customizable Templates
    Returns Management
    Product Configurator
    API
    Customizable Branding
    Third-Party Integrations
    Promotions Management
    Data Import/Export
    CRM
    Reporting/Analytics
    Email Marketing
    Email Templates
    Data Synchronization
    Customer Accounts
    Refund Management
    Electronic Signature
    Gift Card Management
    Multi-Channel Management
    Multi-Store
    Multi-Language
    Item Management
    Sales Tax Management

    Shopify awards

    Shopify alternatives

    Shopify logo
    4.5
    (6.5K)

    Starting from

    29

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    NetSuite logo
    4.2
    (1.6K)
    visit website

    Starting from

    ic-pricetag

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    BigCommerce logo
    4.4
    (328)
    visit website

    Starting from

    39

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    RetailEdge logo
    4.8
    (176)
    visit website

    Starting from

    495

    One-time payment

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Shopify pricing

    Value for money:

    Starting from

    29

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    Shopify integrations (2,061)

    Integrations rated by users

    We looked through 6,506 user reviews, to identify which products are mentioned as Shopify integrations, and what is the users perception.

    Instagram logo
    Instagram

    Integration rating: 4.6 (40)

    Instagram is one pillar of promotion for the business, and integration onto the software is seamless, by this I mean rather quick, no issues. I am glad Shopify has such partnership with Instagram.

    When you post to one, it posts to all your integrations and if your selling clothes you gotta be on instagram.

    leads from Instagram get to my stores and are good quality (depending on a/b testing and ad development)

    This is just set up so that our merch catalog can populate on Instagram and be tagged for posts/ads.

    Integration with Instagram helps me drive traffic from my Instagram account to my Shopify store.

    I can easily show my instagram pictures on shopify, making the customer experience seamless.

    The integration of Instagram has been a game changing because it made me drown more clients.

    Easily connect these accounts to have a live widget of an Instagram feed on your site

    I show the products in Instagram and pay on Shopify. Integration is easy and fast.

    I do a lot of shopping on Instagram, so it helps with storing my information.

    JM

    James Mayfield

    Small Business Owner

    1/10

    Integration rating: 4.7 (35)

    This is the matrix stop in cyberspace for making such posts sites such as Instagram. It is critical for promotion. The integration on the software give me plenty of wind power behind marketing. Without such integration, marketing would be much more difficult than it is today, being not difficult at all. I am thankful for such business software in use.

    This integration between Shopify and Facebook Business is very important for the reach and leverage of sales and visits that facebook can offer. Only such giant platforms have this strength.

    So that I'm able to create relatable social media ads to particular target audiences based on my website traffic/users. It's perfect for remarketing.

    The integration with Meta works well. It makes listing items within the Meta ecosystem easy from Facebook to instagram tagging

    Great for syncing your products to your Facebook for advertising purposes and tagging in content. We love how it's seamless.

    It helps bring all the store information to other sales channels , social media channels

    I am able to spread the word and work from within when integrating the two programs.

    Because I use Facebook to track my consumers internet and also potential customers

    Facebook you have to be there to be omnichannel although does not work very well.

    Need Facebook catalog for use instagram shopping and Shopify for end the process

    JM

    James Mayfield

    Small Business Owner

    1/10
    PayPal logo
    PayPal

    Integration rating: 4.7 (38)

    It's important because it allows you to switch between softwares and still use the same software for certain purposes that the other software might not have so it's great when you can integrate other software as with each other

    PayPal offers an extra checkout option for customers outside of the forced Shopify payments functionality.

    Receiving my money into my bank account is quicker and more streamlined with Paypal integration.

    Increased option to make and request payments from buyers and potential buyers also.

    It is much easier for some of my customers to use PayPal to make purchases.

    SO

    Sheana Oshea

    Cook

    1/5
    Mailchimp logo
    Mailchimp

    Integration rating: 4.5 (20)

    Email integration is one of the most important features on an eCommerce platform because it’s how you reach out to your customers and promote your products.

    Because it creates a new way to make campaigns, email marketing campaigns and lets communicate in a simple way to customers, understand their data

    email brings greater return than any other marketing channel so having emails mainstreamed and added to our list automatically is critical

    This is how we connect to our email platform - it works overall well, but we've had some issues we've had to address.

    Our email marketing for open baskets has a great return and wouldn’t be possible without this integration.

    ML

    Michael Lutz

    Office & Marketing Manager

    1/5

    Integration rating: 4.9 (10)

    i keep track of all leads that spend any time in the stores to reconsider if to do retargeting or other various campaigns

    Stats are everything, and its free! People used to pay im sure millions for this service google gives you free of charge.

    Seamlessly integrates with google analytics to provide website traffic insights

    JB

    Jonahtan Bonilla

    Account Manager

    1/3
    Oberlo logo
    Oberlo

    Integration rating: 4.7 (9)

    I use Oberlo to import products from Aliexpress. My only gripe with them is that they are not allowing Shopify store owners to import straight from other platforms either than Aliexpress.

    I believe it allowed me to include items which I didn't have readily available without the handling and hassles of procurement.

    Makes it easy to find products, add them to your Shopify store, and ship them directly to your customers.

    AvatarImg

    Lwandile Rozani

    Senior Developer

    1/3

    Integration rating: 4.3 (3)

    Alibaba ships certain orders from the Shopify store. They are integrated together, making using the two platforms together seamless.

    It allows you to chose products from stores to put on your shopify store which is so awesome!

    SP

    Shaun Pierce

    Senior Software Technician

    1/2
    Klaviyo logo
    Klaviyo

    Integration rating: 5.0 (17)

    Email marketing is ESSENTIAL. The Klaviyo/Shopify integration helps me to segment my emails based on customer purchasing data.

    TM

    Twana Moore

    Owner

    Integration rating: 4.8 (8)

    My accounting and taxes at the end of the year are easier with the Quickbooks integration. Everything is quickly transfered without hassle.

    CA

    Carman Anderson

    Founder and CEO

    Printful logo
    Printful

    Integration rating: 5.0 (6)

    Printful integration is important because it allows me to drop ship products as well as hand make them and send them myself.

    CH

    Cassidy Howell

    Artist

    Twitter/X logo
    Twitter/X

    Integration rating: 5.0 (3)

    It is very important for my social media to be able to share anything I would like.

    BL

    Belkin Linares

    Office Manager

    Privy logo
    Privy

    Integration rating: 4.7 (3)

    because it lets you create pop-ups, SMS and more to get the attention of customers

    AvatarImg

    Anonymous Reviewer

    E-commerce Product Coordinator

    Razorpay logo
    Razorpay

    Integration rating: 5.0 (3)

    By integrating Razorpay into Shopify, we can accept payments from our customers from over 100+ payment modes, including credit and debit cards, net banking, UPI, online wallets, etc.

    AN

    Atharva Nalawade

    Founder

    A2X logo
    A2X

    Integration rating: 5.0 (2)

    It helps streamline importing daily sales from Shopify to Xero with minimal human input

    SD

    Samantha Dyer

    Financial Controller

    SellerActive logo
    SellerActive

    Integration rating: 4.5 (2)

    Cart Marketplace Management's automated POS system imports your store orders automatically, comparing the SKU with your Shopify products to synchronize stock quantities correctly.

    AvatarImg

    Ardi Suwardi

    Digital Marketing Sales Specialist

    TikTok logo
    TikTok

    Integration rating: 5.0 (2)

    The Shopify/TikTok integration is great. I'm able to have a TikTok shop now.

    TM

    Twana Moore

    Owner

    ShipStation logo
    ShipStation

    Integration rating: 5.0 (2)

    seamless shipping! makes our system super smooth. prints out the labels automatically

    SB

    Shira Brown

    CEO

    Fundraise Up logo
    Fundraise Up

    Integration rating: 5.0 (1)

    This is our donation button software - it had to work and be seamless for us to even consider Shopify!

    AvatarImg

    Tara Collins

    Director of Marketing

    Integration rating: 4.0 (1)

    Being able to incorporate online payments with square is important to run my business.

    AvatarImg

    Anonymous Reviewer

    Business owner

    weclapp logo
    weclapp

    Integration rating: 5.0 (1)

    Weclapp is the ERP system used by our company. The integrations works like charm.

    JP

    Joachim Platzer

    Business Development Manager

    Sellercloud logo
    Sellercloud

    Integration rating: 5.0 (1)

    It manages the product inventory in real-time and synchronizes to other marketplaces.

    GV

    Grace Villasis

    Online Inventory Management

    shipcloud logo
    shipcloud

    Integration rating: 5.0 (1)

    Without shipcloud it would have been a hassle to make automatic package sending.

    JP

    Joachim Platzer

    Business Development Manager

    ConsignCloud logo
    ConsignCloud

    Integration rating: 5.0 (1)

    This is where I house all of my inventory in order to keep track of its location and consignor information.

    SP

    Samangtha Pratt

    Owner

    Contentful logo
    Contentful

    Integration rating: 4.0 (1)

    Now that we no longer do ecommerce, all content is managed through Contentful.

    MP

    Matthew Piscitelli

    Marketing Manager

    Slack logo
    Slack

    Integration rating: 5.0 (1)

    we use this daily too, as we message the questions and needs of the info through Slack as this is our best way to communicate

    df

    diana flores

    miss

    Shopify support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Phone Support
    Email/Help Desk
    Chat

    Training options

    Live Online
    Documentation
    Webinars
    Videos

    Shopify reviews

    Overall rating

    4.5

    /5

    6.5K

    Positive reviews

    93

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.49/10
    Rating distribution

    5

    4

    3

    2

    1

    4.1K

    1.8K

    342

    73

    57

    Pros
    We love that is is really use to use, to manage the products and check the orders. It is very user friendly, which is really helpful when you have a large team.
    I love how easy it is to check out. I love there is a card swiping device too so payments are flawlessly done.
    Shopify is a popular tool with great support that makes it easy to get started an online e-commerce business. It has also great integration across different platforms like Laptops/PCs and smartphones.
    Cons
    Was not very much support on the stubborn aps that refuse to leave when you delete them.
    Sometimes on the app I have trouble tracking my package either error from the sending company or from the something on my end in not understanding the app to it's fullest.
    Bad practice, leaves a bad taste in the mouth. No other company does that.

    Shopify FAQs

    Q. What type of pricing plans does Shopify offer?

    Shopify has the following pricing plans:
    Starting from: $29.00/month
    Pricing model: Subscription
    Free Trial: Available | (No Credit Card required)

    These products have better value for money


    Q. Who are the typical users of Shopify?

    Shopify has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Shopify support?

    Shopify supports the following languages:
    English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Portuguese, Spanish, Swedish, Thai, Turkish, Vietnamese


    Q. Does Shopify support mobile devices?

    Shopify supports the following devices:
    Android, iPad, iPhone


    Q. Does Shopify offer an API?

    Yes, Shopify has an API available for use.


    Q. What other apps does Shopify integrate with?

    Shopify integrates with the following applications:
    Constant Contact, PayPal, Zapier, Extensiv Order Management, Brevo, Twitter/X, Get Satisfaction, Meta for Business, QuickBooks Online, Heartland Retail, Kissmetrics, Birdeye, Privy, Mad Mimi, Mailchimp, Instagram, Cyfe


    Q. What level of support does Shopify offer?

    Shopify offers the following support options:
    FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat

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