Shopify Pricing, Features, Reviews & Comparison of Alternatives

Shopify

Everything you need to sell anywhere. Trusted by 160k stores

4.5/5 (3,529 reviews)

Shopify overview

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.
www.shopify.com

Pricing

Starting from
$29/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, India, Mexico

Supported languages

English
Shopify screenshot: Product pageShopify POS: Sell your products at markets, pop‑ups, or in‑store with the Shopify POS app and readerShopify screenshot: OrdersShopify screenshot: App - Orders pageShopify screenshot: POS - Sell in-person, online or BOTHShopify screenshot: Performance OverviewShopify screenshot: Main admin panelShopify screenshot: Mobile app - manage your store from your iPad or iPhoneShopify screenshot: Mobile dashboardShopify Introduces a New Way to Sell, Right in Facebook Messenger

Shopify user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.4
  4.4
  4.4
Scott Cohn

Don't Shop Around, Shop-ify!

Used weekly for 2+ years
Reviewed 2020-09-08
Review Source: Capterra

Overall, Shopify has been good to me. They made me a Partner because of the – you know I can't actually recall what the criteria was to become one – maybe you just apply to become one. But if you are a Partner, you can develop stores at no cost, and then get paid a referral fee and a residual for transferring it to a paying client. A very nice gesture towards us store-builders – I wish all creative software or SaaS platforms were as fiscally friendly. They also make it easy for devs looking to expand into Shopify App creation – so they can be on the receiving end of that sweet, month-to-month autocharged booty.

Pros
Shopify is where it's at if you want to get involved in the whole Direct 2 Consumer craze! You could literally have a store, up and running and transactional in 10 minutes assuming you're computer / web literate, have a bank account, and a product to sell...For getting up and running with hundreds of attractive themes to choose from (not all on Shopify.com, there are online stores that sell themes...) you really can't beat the ease of Shopify – with just the right amount of freedom, and automation to make sure you can get your products and logo looking their best, and not accidentally break the whole thing. And if you know a little HTML/CSS, the sky is really the limit in terms of customizing the theme. Plus there's a Shopify "App Store" that offers every possible function you could imagine if you wanted something not natively offered such as pop-ups, rewards clubs, or wholesale pricing.

Cons
In the beginning, I found it a bit cumbersome to deal with large catalogs with lots of variants (color / size) per sku. But Shopify and their lightning-fast chat support are nothing if not good listeners and they've made editing part of, or your whole catalog, much easier than ever before, with tons of filters for tailoring your product selection on the back end, to making almost any variable from Title, to Inventory, to Weight, easily bulk editable. So the thing I'll say that still stinks, is that all the apps charge subscription fees, which is super annoying, especially if you rely on a bunch of them. I would much rather pay a one and done license fee as opposed to $3 a month for my mailing list manager app, $16 a month for my Wholesale price tiering app, and $5 for my abandoned cart retrieval system. It adds up to a big, never-ending headache.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Ian Philpot

The Best E-commerce Platform

Used daily for 2+ years
Reviewed 2020-11-02
Review Source: Capterra

I'm very satisfied with Shopify. It's really the best in its class, and I have recommended it regularly to friends and family members who are looking for an e-commerce solution.

Pros
When I launched Shopify originally, I was looking for a solution that would accommodate online sales for my organization as well as in-person sales at our conferences. I had physical and digital items, and I needed something could take care of it all. That's what I found in Shopify. It was easy to implement and it helped the organization increase sales 35% YoY. Since then, I've launched a half dozen Shopify sites, and I just love how easy and flexible the platform is.

Cons
My only complaint about Shopify is how much of the platform requires apps. There are a lot of things that some of their competitors offer as a part of the platform that Shopify leaves to their app developers, and it's hard to get nickle-and-dimed when I want to add subscriptions or gift messages or anything else.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Sophisticated Platform, if you're willing to hand over your website

Used occasionally for 2+ years
Reviewed 2020-12-05
Review Source: GetApp

My main concern overall several stores I've begun with shopify is the limited choices with regards to initial deployment/trial period. If you start venturing off into trying to customize during the initial site creation, you'll find yourself in no-man's land. As long as you follow the exact setup instructions, you should be fine.

Pros
Basic system for creating a website, adding products, and selling online is excellent and easy to use.

Cons
It takes a lot more work and understanding to put your own products on the shopify platform. I have followed shopify for a few years, and still learning about new functionality and possibilities, such as api.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

Minimize review

MARY GARVEY BEDA

Thought I was signing up for an Integrated POS System and Website

Used daily for 6-12 months
Reviewed 2020-01-16
Review Source: Software Advice

Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t do...they apologize and are very kind but not very helpful. There are a bunch of awkward apps you can buy to fix the problems but they don’t work very well. Wish someone would just make an easy functioning system that met business that sell inventory on line and in person.

Pros
It is easy to get a website up and running. Adding products is easy.

Cons
WHERE DO I BEGIN: -inventory records only go back three months...I was horrified to find out I lost 4 months of inventory records. -to print a receipt...you need to buy and download an app...it is awkward to use and takes a couple minutes for the receipt to upload before you can print it. -to have employees log in you need to download and app and pay monthly -you can not do a credit on someone’s account if they return something...You need to either return their money or give them a gift card it is awkward and difficult to use. -if you mark an order pending payment you cannot take payment on the POS system. -you cannot add any vender information that is not visible to your customers. -the duplicate feature when adding products doesn’t work properly....to hard to explain what should be duplicated and what shouldn’t but trust me it wasn’t created by someone that understands business

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 2/10

Minimize review

Adam Malih

The EASIEST Ecom platform all around the globe

Used daily for 1-2 years
Reviewed 2020-10-24
Review Source: Capterra

No more struggling to create an eCom website. I started creating websites and promoting my products a little bit late than others, but I was speechless once I started with Shopify the ease of use they give you to kickstart your project is astonishing. With Shopify you are limitless and you are always motivated to go further and further building your business and getting it to the next level. Thank you for having great software that makes everything easy.

Pros
Free themes: A friendly dashboard to complete your website in a blink of an eye Real cheap: With only $29 you can design, track your product, manage your clients, and so on... High secured platform: It gives you the power of creating your website and never ever worry about getting hacked or struggle with the server downtime. Unlimited plugins and APPS: Yes it's like having an iPhone and you want to download an app for it, the Shopify app store is limitless any kind of app and plugins is available, and easy to install. Customer service is available 24h/7 by email/Online Chat/ FAQ Community: Huge community and video explanatory contents. YOU NEVER STRUGGLE.

Cons
Sometimes downloading a lot of APPs might make your website slow on loading, just need to be careful about what app you're integrating and just work with the MOST HAVE APPS.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Shopify pricing

Starting from
$29/month
Pricing options
Subscription
Free trial
View Pricing Plans

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

Shopify features

API
Activity Dashboard
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Electronic Payments
Inventory Management
Order Management
Product Catalog
SEO Management
Third Party Integration
Website Management
eCommerce Management

Automatic Notifications (118 other apps)
Drag & Drop Interface (149 other apps)
Reporting & Statistics (157 other apps)
Search Functionality (144 other apps)
Social Media Integration (106 other apps)
Template Management (111 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Shopify

Key features of Shopify

  • Secure shopping cart -256-bit SSL
  • 100+ professional themes
  • Use your own domain name
  • Sell on Facebook
  • Sell in store (POS)
  • Abandoned checkout recovery
  • 70 payment gateways
  • Translate in 50+ languages
  • Integrate with Dropshippers or Fulfillment Centers
  • Shopify Mobile - update your store or inventory
  • Search engine optimized (SEO)
  • Product reviews, Discount codes and coupons
  • Gift Cards
  • Full blogging platform
  • Mobile commerce ready
  • Social Media Integration
  • Unlimited products
  • Unlimited bandwidth
  • Custom domain name
  • https://www.linkedin.com/company/shopify/
  • 100+ professional themes
View All Features

Benefits

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Shopify handles everything from marketing and payments, to secure checkout and shipping.

Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.