Shopify Pricing, Features, Reviews & Comparison of Alternatives

Shopify

Everything you need to sell anywhere. Trusted by 160k stores

4.49/5 (3,107 reviews)

Shopify overview

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.
www.shopify.com

Pricing

Starting from
$29/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe and 4 other markets, India, Latin America, Mexico, United Kingdom

Supported languages

English
Shopify screenshot: Product pageShopify POS: Sell your products at markets, pop‑ups, or in‑store with the Shopify POS app and readerShopify screenshot: OrdersShopify screenshot: App - Orders pageShopify screenshot: POS - Sell in-person, online or BOTHShopify screenshot: Performance OverviewShopify screenshot: Main admin panelShopify screenshot: Mobile app - manage your store from your iPad or iPhoneShopify screenshot: Mobile dashboardShopify Introduces a New Way to Sell, Right in Facebook Messenger

Shopify reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.4
  4.5
  4.4
heather teysko

Why I chose Shopify (but also use other platforms, too)

Used daily for 2+ years
Reviewed 2020-01-10
Review Source: Capterra

I'm a fan - their customer service is excellent, and I've never had any issues with downtime or anything like that.

Pros
I have an online shop to support my podcast on Tudor history. I originally set up my shop thinking I'd sell some fun leggings using print on demand vendors. And it's grown into a bit of a behemoth. Which is great! Here's the thing - lots of creators use Redbubble and Spreadshirt and other places like that, which is fine, but the difference is that when you do that, they handle the entire sales process. This is fine if you don't want to know your customers, but if you're running an online business, then being able to capture that sales information, and get mailing list sign ups, is crucial . You can still use print on demand vendors, only this time you control the entire sales process. Everything is branded for your business. The tags in the leggings are branded for you. The mailing address is your company. It's all yours. Of course, the downside is that you also have to handle the customer service questions that would normally go to the Zazzle equivalent. But if you are really wanting to build a business around your customers, you want that touch point. And you get to keep all the profits. With all the apps, you can have a store that really expresses who you are, and lets you control the entire sales process.

Cons
I'm not a fan of how much is only included in the more expensive options, and how much is only available through paid apps. Of course it's great to have the options at all, but it's very easy to start to run up high bills. At one point I was paying close to $100/mo for all my various apps! I also still use other marketplaces like Etsy because it's the distinction between selling at a church craft fair and setting up your own shop. At the church craft fair you're pretty much guaranteed some kind of traffic. With setting up on your own you have more control over the feel, and ownership of the shop, but it's up to you to go out and get all the traffic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Trevor Anderson

The only platform I would use for Ecommerce

Used daily for 2+ years
Reviewed 2019-12-16
Review Source: Capterra

I work with a lot of websites that are ecommerce-based, and the headaches you'd expect to come with complex ecosystems are so much less frequent with Shopify than they are with Magento, BigCommerce, etc. While other systems frustrate me to a point where I say "eh, I just won't even try to do 'task x' ", Shopify has a simple enough engine and vast enough app store that I feel like very few tasks are insurmountable.

Pros
From startup stores to enterprise solutions, Shopify has a structure that any site can use (and excel with). The templates available give each store a 'custom' feel, and the platform-side checkout solution prevents a lot of hiccups and downtime that would be caused by inexperienced developers trying to manipulate that crucial step in the funnel.

Cons
Lately (fall 2019), Shopify has had quite a bit of downtime. Because they host so many stores, it appears their servers can get overwhelmed during heavy seasons, causing slower responses and even causing stores to crash. Since the stores are all somewhat linked, this can cause issues for a large amount of stores, killing sales and harming customer reputation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Sarah Ottino

If you run a shop, you need to use Shopify!

Used daily for 2+ years
Reviewed 2019-10-21
Review Source: Capterra

Overall Shopify can be an extremely helpful platform for a company that is running an online store. It makes both the front and back end seamless for everyone. Once I took the time to learn my way around the website I realized that there is so much that Shopify can do, and it makes us running our company a lot easier than if we tried to build an online shop ourselves. Our whole team now utilizes Shopify on a daily basis and we love everything about it, from the retail functions right down to the design.

Pros
I love that we can provide an easy-to-use online store for our customers and seamlessly connect it to everything on the backend. I love the customization that the apps in Shopify provide, and we are utilizing things like shipping & inventory, bundle discounts, upselling, random coupons, email collection, and much more. The number of apps provided makes it easy to find the right one for your store. Our backend support team can easily view and fulfill orders and we can handle customer service right from our site. It's easy to set up and constantly update. I love that Shopify has made running an online store easy for both our management team and customer base.

Cons
Unfortunately since there are so many apps offered, it does take some time to sort through and find the right one for you. Some of them are not as customizable than others, and it can be tough to learn your way around the building platform but luckily Shopify and the app developers have awesome support teams. I'm also not a fan that you can't physically drag and drop widgets on your website like Wix can, and sometimes you need to teach yourself a bit of HTML to edit things (although again, their support team is great for helping with this). However, these are small inconveniences compared to the vast functionality of Shopify.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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David Walter

Just so many add ons

Used daily for 6-12 months
Reviewed 2019-08-09
Review Source: Capterra

We need a retail website and quick. shopify was the obvious choice but, once we had the need for basic product or template upgrades, it is 3rd party app for this, third party app for that. I think Shopify could really be a little more honest with it's pricing. Basic Shopify is fine, Enterprise level is probably OK because you are paying them a lot of money but, anywhere in between and you cannot hope to set a useful budget for your eCommerce requirements

Pros
A nice, easy, out of the box ecommerce site builder, up and running in a matter of days

Cons
We grew, we needed more. Shopify couldn't/wouldn't improve the basic functions. I think it is at the mercy of its 3rd party app developers as it doesn't want to lose them. Outside of a basic retail site, unless you are going for enterprise version, there is no useful middle ground

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Jeremiah Prummer

Hands down the easiest eCommerce platform

Used weekly for 2+ years
Reviewed 2020-01-07
Review Source: Capterra

I resisted Shopify for a long time because I absolutely love WooCommerce and the concept of open source software. Over the years Shopify has won me over with it's ease-of-use. If your site requires a very high level of complexity, i.e. dynamically generating ebooks, built-in queue technology, sophisticated subscriptions, etc. I'll usually recommend using something like WooCommerce. Or if you literally have zero budget for a website... Otherwise, it's Shopify all the way. Shopify's prices are very fair, it's easy for admins and staff alike to use, and it integrates with all the most critical 3rd party tools. There are very rare cases in which you won't have access to a technology you want, and if that's the case the API is robust enough to allow for a custom developed solution to most of those problems. Shopify is arguably the best overall eCommerce platform, with WooCommerce being the only other system that gives it a real run for its money.

Pros
Shopify is the easiest eCommerce platform and offers an excellent combination of ease-of-use and power. I love WooCommerce (have used it for site builds since 2012), but Shopify has become my new go-to for basic eCommerce builds in recent years. If you know what you're doing you can literally get a simple Shopify site up and running in less than 2 hours. The plugin and theme marketplaces on Shopify are phenomenal. They're not as extensive as the WP plugin marketplaces, but the overall quality is better, making up for the quantity gap. There are still a few holes compared to something like WooCommerce, but Shopify will do 95% of what you could imagine doing on an eCommerce site, and do it easier than anyone else. Stability may be the biggest selling point of Shopify. Because you don't control the server, database, or mid-tier code, the hard maintenance is all done by Shopify automatically. Most serious eCommerce businesses make back their subscription just in the maintenance cost savings.

Cons
Shopify is not nearly as flexible as something like WooCommerce or Magento because you don't have access to the server's backend code or the database. This makes it harder (and sometimes even impossible) to build out really sophisticated solutions to difficult data oriented problems. That said, those kinds of problems are rare and most businesses will be able to find alternative solutions. Shopify is going to run you $30/month+. Compared to a lot of the open source options out there this can feel expensive. Apps can drive that price higher very quickly. For most small businesses they're going to find themselves paying $50-$100/month for the features they need to drive their online sales. If you're willing to go without some functionality (or find a free alternative) you can keep that cost in the $30-$50/month range.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Shopify pricing

Starting from
$29/month
Pricing options
Free trial
Subscription
View Pricing Plans

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

Shopify features

API
Activity Dashboard
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Electronic Payments
Product Catalog
Third Party Integration
Website Management
eCommerce Management

Access Control (70 other apps)
Automatic Notifications (86 other apps)
Custom Forms (77 other apps)
Drag & Drop Interface (104 other apps)
Reporting & Statistics (92 other apps)
Search Functionality (96 other apps)
Social Media Integration (71 other apps)
Template Management (70 other apps)
eCommerce Integration (67 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Shopify

Key features of Shopify

  • Secure shopping cart -256-bit SSL
  • 100+ professional themes
  • Use your own domain name
  • Sell on Facebook
  • Sell in store (POS)
  • Abandoned checkout recovery
  • 70 payment gateways
  • Translate in 50+ languages
  • Integrate with Dropshippers or Fulfillment Centers
  • Shopify Mobile - update your store or inventory
  • Search engine optimized (SEO)
  • Product reviews, Discount codes and coupons
  • Gift Cards
  • Full blogging platform
  • Mobile commerce ready
  • Social Media Integration
  • Unlimited products
  • Unlimited bandwidth
  • Custom domain name
  • https://www.linkedin.com/company/shopify/
  • 100+ professional themes
View All Features

Benefits

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Shopify handles everything from marketing and payments, to secure checkout and shipping.

Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.