Shopify Pricing, Features, Reviews & Comparison of Alternatives


Everything you need to sell anywhere. Trusted by 160k stores

4.44/5 (1,709 reviews)

Shopify overview

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe and 4 other markets, India, Latin America, Mexico, United Kingdom

Supported languages

Shopify screenshot: Product pageShopify POS: Sell your products at markets, pop‑ups, or in‑store with the Shopify POS app and readerShopify screenshot: OrdersShopify screenshot: App - Orders pageShopify screenshot: POS - Sell in-person, online or BOTHShopify screenshot: Performance OverviewShopify screenshot: Main admin panelShopify screenshot: Mobile app - manage your store from your iPad or iPhoneShopify screenshot: Mobile dashboardShopify Introduces a New Way to Sell, Right in Facebook Messenger

Shopify reviews

Value for money
Ease of use
Customer support
Brandon Muzny

Very easy to get started with advanced features for those who need it

Used weekly for 2+ years
Reviewed 2018-10-16
Review Source: Software Advice

For the price of the software, it is hard to complain about anything. It is super easy to set up and manage, tons of usability and plugins for advanced features, great customer service.Shopify is very easy to get started with. It practically holds your hand with simple shops and the plugins make for a robust software that almost anyone can make use of. I use it primarily for selling eLearning courses. Shopify has plugins available for most LMS software. Simply connect the LMS to Shopify with a plugin, input the course identifier, with my LMS it is a string of numbers and letters that is unique to each course, then set the price and start selling. When you sell a course through Shopify, the purchaser automatically gets login information for the LMS and is automatically assigned the course they purchased. Shopify has a couple of options for setting up a shop. The first option, which is the easiest, is to create a storefront within Shopify that is like a website, just for your store. It is very easy to pick a theme and then just type in the information. The storefront through Shopify looks very professional and is worth it if you just need a simple storefront. The second option is the buy button, which I use for my companies website. This way, if you already have a website, you can just use Shopify to generate a code that will give you a button to place on your website. There are other options I rarely use such as generating a code for email which is similar to the buy button but I am sure it would be very useful for those wishing to email out their products. There are so many plugins to sell different ways that there would be too much to post in this review. The customer service is top-notch. They respond quickly and when I needed something, they worked with me until it was resolved. The last customer service need I had took a few tries to get everything going but they kept at it until it was fixed.

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Shopify is a Clean, Responsive E-commerce Solution

Used daily for 6-12 months
Reviewed 2018-04-04
Review Source: Capterra

Helped a friend setup multiple online businesses.If you want to stick to just basics and you need a clean, responsive E-commerce site, then Shopify is for you. No programming knowledge is required and there are many fine templates to choose from, and you can always find more. If you are interested in starting online, Shopify is a good choice because it offers a PCI compliant and secure shopping cart and payment gateway solution. Adding products to Shopify is surprisingly fast and easy but you are limited to 100 Variants. Shipping integration with USPS, UPS and Fedex is included and integrates with many popular software via Add ons. Things like email marketing, product feeds, and popups are easy to find and setup. And you can export your products to Google, and setup customer reviews with some other add ons. Having all these extra with add ons is both good and bad, and customers should be aware of the small downsides to Shopify.

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Jaron Hall

I have successfully built 5+ websites with Shopify

Used daily for 2+ years
Reviewed 2018-06-25
Review Source: Capterra

If you want to build an ecommerce website and you have little to no experience with web development, then Shopify is your place to go. Anybody can easily get something set up in less than a day and begin selling immediately. I have created multiple websites on Shopify for myself and it is a very user-friendly platform with a lot of basic functionality that you will need in your business. Shopify can automate many steps in the process of selling products, and it will also act as a central hub for all your customer and product information. If I wanted to set up a website from scratch or piecing together other applications, it would take a lot of time and proabably cost me a lot more than the monthly cost of Shopify.

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Ryan Russikoff

It is a good software- would recommend to try it out

Used daily for 1-2 years
Reviewed 2017-10-04
Review Source: Capterra

Good UI but some of the simple options available with other ecommerce products are unavailable or cost extra. For example, if you want to calculate shipping for each item (as opposed to a flat shipping charge) you have to pay extra monthly. Also, you cannot adjust image sizes. If you want a different size image for the category page and the product page, you have to upload 2 images.

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Vishal Naik

Best E-commerce platform in the market

Used daily for 1-2 years
Reviewed 2018-08-17
Review Source: Capterra

I have tried several similar platforms but Shopify is hands down the best E-commerce platform in the market. Definitely will recommend to all new entrepreneurs who are trying to learn drop shipping.Shopify is the best platform for drop shipping and also for retailers who want to take their shop online. Anyone with no previous experience with web designing can also easily set up a shop and start selling globally. The dashboard is very user friendly and they also have tips and instructions displayed upfront to help you set up easily. It also has a 14 day trial that allows you to set up things and check out if your products are working. The customer service team is also quick to respond, I was not able to attach my card to one of my stores due to some issues with my bank and when I informed them that I was not able to take my shop online because of this and the trial period was about to come to an end and they extended the trial for me in just one request made via email. Once your website is set up it also has additional applications to help you add inventory, up sell products, send automatic emails, track orders, basically all that you will ever need to run an online store is taken care off all under one platform. I would rate it 10/10

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Shopify pricing

Starting from
Pricing options
Free trial
View Pricing Plans

BASIC SHOPIFY: $29 per month
Online rate: 2.9% + 30¢
In person rate: 2.7% + 0¢

SHOPIFY: $79 per month
Online rate: 2.6% + 30¢
In person rate: 2.5% + 0¢

ADVANCED SHOPIFY: $299 per month
Online rate: 2.4% + 30¢
In person rate: 2.4% + 0¢

Shopify features

Activity Dashboard
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Discount Management
Electronic Payments
Order Processing
Product Catalog
SSL Security
Third Party Integration
eCommerce Management

Access Control (43 other apps)
Automatic Notifications (58 other apps)
Custom Forms (51 other apps)
Drag & Drop Interface (62 other apps)
Reporting & Statistics (47 other apps)
Search Functionality (58 other apps)
Social Media Integration (40 other apps)

Additional information for Shopify

Key features of Shopify

  • Secure shopping cart -256-bit SSL
  • 100+ professional themes
  • Use your own domain name
  • Sell on Facebook
  • Sell in store (POS)
  • Abandoned checkout recovery
  • 70 payment gateways
  • Translate in 50+ languages
  • Integrate with Dropshippers or Fulfillment Centers
  • Shopify Mobile - update your store or inventory
  • Search engine optimized (SEO)
  • Product reviews, Discount codes and coupons
  • Gift Cards
  • Full blogging platform
  • Mobile commerce ready
  • Social Media Integration
  • Unlimited products
  • Unlimited bandwidth
  • Custom domain name
  • 100+ professional themes
View All Features


Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Shopify handles everything from marketing and payments, to secure checkout and shipping.

Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.