VerticalResponse vs Gmail

Microsoft 365

Constant Contact

Yahoo Mail

AOL Mail

charles

EXADS

Compare VerticalResponse and Gmail based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Vertical Response is an email marketing software and marketing automation tool designed to help businesses effectively communicate with their customers. The platform offers a user-friendly email editor, automated follow-up emails, advanced reporting, and a landing page builder, allowing users to create and manage successful email marketing campaigns with ease.

A/B Testing

Archiving & Retention

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Contact Management

Customer Surveys

Customizable Forms

Data Recovery

Email Campaign Management

Email Marketing

Email Monitoring

Email Sequences

Email Templates

Event Triggered Actions

Image Library

Landing Pages/Web Forms

List Management

Monitoring

Queue Management

Reporting & Statistics

Reporting/Analytics

Search/Filter

Social Promotion

Spam Blocker

Template Management

Web Forms

WYSIWYG Editor

VerticalResponse

Web-based

Marketing Assistant

If you've used another email marketing tool, you'll hate Vertical Response. First, you'll probably lose half your opens due to their emails getting stuck in spam folders.

Executive Director

I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.

Marketing Consultant

You click and drag a block into place then you have to go to the trouble of deleting what is already there in order to add your image or text.

NGO Manager

The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.

Marketing Associate - Digital and Technical Marketing

It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.

Director of Development

Overall, with the formatting issues, it became too frustrating to use and work with. I spent more time trying to fix errors.

I hate Vertical Response. It makes my job more difficult and forces me to spend triple the time I normally would to make a decent email.

Security Guard

Vertical Response has been wonderful to be able to use to stay connected to my customers.

Owner

I enjoy the newest feature of about 4 years that allows the email to be responsive. This feature allows my gym members to access the newsletter from their cell phone or tablet.

Fundraising & Donor Relations

They have been crucial in helping our organization communicate with our community. They are very easy to use and have access to connect with social media channels for smooth analytics.

Pastor

When I did use VR at a former church, I liked the ease of being able to send email blasts to the entire congregation.

minister

All of a sudden it's "declining" my messages, calling them spam. I haven't changed ANYTHING.

Managing Partner

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

You don't need coding experience and it's intuitive enough for an everyday user to figure out. It is responsive for viewing on laptop or mobile.

I built a list using their tools, sign up form, landing page and email verification yet they continue to reject my campaigns because they keep asking me where the list came from.

Manager

Fast and has plenty templates that you can use. It has few integrations with free CMS.

It used to be so easy to use. Plus I could get the stats on whether my messages were opened.

Development Director

We used VerticalResponse at our non profit for almost 10 years before deciding to switch to Constant Contact.

VerticalResponse screenshot: VerticalResponse sharing

VerticalResponse screenshot: VerticalResponse tracking tool

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Yahoo Mail is a web-based application for email management that includes various features for quick find, photo and document storage, folder customization, unsubscribe, and more. It allows users to add Gmail, Outlook, and AOL email accounts for easier access. A Yahoo Mail app is available for iOS and Android devices.

Microsoft 365, formerly Office 365, provides web, desktop, and mobile apps for Outlook, Word, Excel, PowerPoint, OneNote, Publisher, Skype, OneDrive, Exchange Online, and more

AOL Mail is a free email service with virus protection, privacy controls, and other security features. The solution lets users to connect multiple email accounts and take advantage of a range of productivity tools including online storage, support for multiple inboxes, basic threat detection for spam, phishing and viruses, and email personalization with custom themes.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Alerts/Notifications

Collaboration Tools

Email Tracking

Inbox Management

Mobile App

Mobile Optimization

Multiple User Accounts

Personalization

Prioritization

Response Management

Tagging

Third-Party Integrations

Gmail

Android

Windows

iPad

iPhone

Director

There is also no customer support for Gmail so if you have an error or problem you are on your own which can be frustrating at times.

System Engineer

I have great experience with that solution, I recommended to use this solution it's totally secure and free of cost.

Freelancer

Can easily be hacked if your phone or laptop is lost. Hard to recover if forgot password.

Student

I dislike the way it filters emails into spam sometimes. I have to monitor spam every so often to make sure I didn't miss any important emails.

Despatch

The problems of receiving mails because it is connected to google,the lack of offline is a discomfort for my side.

Excellent overall, keeps me organized, and the ability to make folders for emails is great for organizing business records.

Food Service Supervisor

The ease of switching between screens and the auto save feature is a life saver. Gmail's ease of use is wonderful for all.

Client Strategy Director, Luxury

Gmail is a smart-looking, simple and reliable software. It has stronger spam-detecting features than some of its competitors and is, on the whole, user friendly and intuitive.

Software Data Analyst

It is the best way to connect with others by using gmail chats. It has the one more thing that gmail give space to save our files or doc or any thing else which is very good in this application.

Tax Professional 

The quality of the services for me is the best, image they give you around 15 Go for the basic one before any purchase for one of the most largest platform in the world it's a blessing.

Marketing

Gmail is easy to use, has the best design and makes email a seamless experience. Its integration with Google Apps to use custom domains makes it a great tool for professional use as well.

Finders keepers

I love gmail and my whole family does to it is nice and good for business stuff and school.

Researcher

Ease of use and speed of Gmail are outstanding. Additionally, its capability to link with many other Google products makes it even more attractive.

Artist/Buyer

The functionally and use is good flows good loading times are fast and like the integration of other emails.

Office Manager

This is the best email provider out there. It is so easy to use and the customer service team is so helpful if you have any questions.

GIS Specialist

I love that I can sync across all devices and have my photos and documents attached to one account. Gmail is the best email provider because of its simplicity and ease of use.

Best part of Gmail which makes it even more valuable is that its free of cost. It also offers up to 15GB free on its free account that you can use to save up things on cloud.

Dental Assistant

It's easy to use, the layout is nice and clear when viewing. Customer service is great.

VerticalResponse vs Gmail Comparison (2026)

VerticalResponse

Gmail

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives