Gmail Pricing, Features, Reviews & Comparison of Alternatives

Gmail

Free email and inbox management app, from Google's G Suite

4.76/5 (579 reviews)

Gmail overview

Gmail is a free, advertising-supported email service offered as part of Google's G Suite. With 15GB of email storage provided for free, users can access Gmail as secure webmail, as well as via POP3 or IMAP4.

Gmail automatically sorts emails into separate, customizable tabs (e.g. Primary, Social, Promotions, Updates) which users can add or remove as desired. Both inbound and outbound messages can be translated into other languages in Gmail, where users can also respond to invites, track packages, and leave reviews, without leaving the app.

Starring and custom color labels let users neatly organize email threads (conversations), while Google-powered search allows users to locate messages from any thread, quickly and easily.

With Gmail's Hangouts, users can instant message with others, as well as host video calls with up to 15 participants, straight from their inbox. The platform is accessible from any mobile device, via either native mobile apps for Android or iPhone/iPad, or via a native mobile web app.
www.google.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Czech and 22 other languages, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Gmail screenshot: Choose from Gmail's inbox themes, or select your own image to use as a custom themeGmail screenshot: RSVP to event invites, track packages, review products, and more, without opening any emailsGmail screenshot: Maintain visibility on your inbox while you compose new messagesGmail screenshot: View attachments instantly, without leaving GmailGmail screenshot: Access your inbox from any device via native mobile apps or the Gmail mobile web appGmail screenshot: Read and respond to messages online & offline

Gmail reviews

Value for money
Features
Ease of use
Customer support
  4.9
  4.7
  4.7
  4.3
Anonymous

Great and continuing to add features

Used daily for 2+ years
Reviewed 2019-05-13
Review Source: GetApp

Pros
So many of the things that Gmail was first to do are now common in other email apps. But overall, it's nice to use a product that's part of the larger Google platform for easy access to calendars, shared documents, etc. I like that I can use the Gmail application for managing email for my website to keep that domain name in my email address (via G Suite). I like the many ways you can filter messages, setting rules for handling certain messages, etc. There are also many helpful ways to search your inbox and folders. I've also been impressed that they continue to add features, although it's always behind the newer competing email apps. They basically copy the cool features that other apps do, but I'm okay with that.

Cons
I've been using Gmail for a long time, so for several years now I've had to pay for extra space, which I don't like. But I also realize that sounds ridiculous. Maybe I just wish they would give you more space than they currently do. I can't imagine I have much more data than the average person... Here's another con that is probably ridiculous to complain about: they put too many good emails in Spam. I've missed some very important messages because of this. And I'd like to think that once I've "taught" it which emails are not spam, it would learn not to send emails from that sender to my spam, but it continues to send them there. I don't want to have to add the senders to my address book to work around this. Finally, I've almost always used other email apps on my phone because I don't think the Gmail app is anything special.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Gmail rocks, but does it offer joy?

Used daily for 1-2 years
Reviewed 2019-03-25
Review Source: GetApp

Pros
I happen to have both a personal and a business Gmail account. There are many things to like about Gmail (free), great search, decent integration with the rest of their offerings, nice automations with filters and rules. There are features that they have built on top of the standard IMAP functionalities, like tags, filters and automatic categorization of emails, which are very useful and productive (albeit a bit restrictive, since they are exclusively available on the Gmail apps). The familiarity of the personal Gmail accounts is a big plus when using them in a corporate setting. Centrally managing the business email accounts is a breeze for your IT department. Plus: more storage, email aliases, and group email addresses.

Cons
Well, when talking about the free Gmail, there’s not much to complain about. You can’t really argue with the free price tag, can you? The only issue I can see is that there are no native desktop clients and the web version of Gmail feels a bit too much like a webpage and less than a web app. I can understand that for many this is a feature, not a bug — but even with the recent material redesign, the UI of Gmail is a bit of a mess. The placing of the various buttons seems almost random, no vertical rhythm, differently sized elements everywhere and no visual hierarchy (really compare it to any desktop app, or outlook.com or even the official Gmail tablet app). A proper redesign that takes care of the basics of reading emails and perusing your mailbox would be very welcome here. On the premium side of things, I would very much like to see more advanced features being natively integrated. Things like scheduling, follow-up reminders, and snoozing emails, should be standard. The next big thing missing is email collaboration. Again you can see a small start-up doing with Spark (sparkmailapp.com) what Gmail should have done, at least for its business customers. Team chat on an email and email delegation are low-hanging fruit considering that Google has already spearheaded collaboration in documents and spreadsheets. Lastly, I should note that while the Google business offering is quite compelling, the Gmail-specific business features are not that impressive on their own.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Arnaldo Casadiego

Gmail an app that promises!

Used daily for 2+ years
Reviewed 2018-10-27
Review Source: GetApp

Pros
Gmail has been my favorite email app for more than 8 years, I must say it is an incredible application, I use it every day since I constantly receive emails from clients, partners and work, so I need to check my email trays constantly, I must say that it has never hit me or given me problems so the stability of the app is excellent. In addition to this gmail has a number of add-ons that you can use to benefit, such as google drive, google hangouts and google + it is amazing how you can have everything within a single application and how they complement each other. Gmail is a very easy application to use since in the main screen you can see all your messages directly, besides this you have a menu in the left part of the screen where you can choose the messages of promotion, social and normal messages, apart you have other options such as sent messages, spam erased among others ... Another incredible thing about this app is that you can change gmail accounts very quickly and easily since it allows you to log several accounts at the same time and change them with a single click. the app is also very fast, the time that you have to wait for the new and old messages to load is very fast and this is an advantage when you want to respond to messages quickly, besides it has the function of writing several messages at the same time and leaving them as drafts waiting for you to come back and finish them and this is great!

Cons
Well, because not everything is always good, there are few things I do not like about the gmail app and one of them is that when you write a new message and add some files it is a bit difficult to do it from the phone, if you could do it a little simpler would be great, another thing is that when I send a message I do not get the notification of message sent or message waiting to be sent or message sent so I never know if my message has been sent really. For my part these are the only things that I dislike, everything else I like and I'm happy with the app, I really think it's excellent!

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Virginia Brooks

Gmail AKA the Ultimate Key to Business Organization

Used daily for 2+ years
Reviewed 2018-07-30
Review Source: GetApp

Pros
Gmail’s web-based email and storage service is the ultimate key to business organization. G Suite’s collaborative application suite for business and enterprise users has significantly enhanced our efficiency across our organization, allowing us to store and condense all of our work initiatives in one local area. Whether you use Gmail, Dropbox, OneDrive, etc. I would strongly recommend finding the best collaborative suite platform for your company and condense your work files, documents, etc. into one storage area that everyone (with permission) can easily access. Here are some of the main reasons we were swayed into using Gmail within our company. Pros Gmail’s free secure webmail platform, offers up to 15 GB of storage for personal use, with the option available to purchase more storage (cloud and Google Drive) on an as needed basis. Gmail’s platform can be customized to a certain extend but generally keeps things clean and simple. Its search features save you from having to manually scroll and read past emails to locate the one you want; you can also set up personalized keyboard shortcuts to speed up the processes as well. You can also organize emails via labels, this feature acts much like a file finder, in which you can create categorized folders to nest specific emails under and easily reference them/easy retrieval. Time is of the essence in the business world, so the option to save emails, pre-written templates, and import contacts directly into the platform is great for accelerating email responses and keeping our clients from losing interest. The definitive feature of G Suite Office Suite is the set of team collaborative tools available to you for sharing/file storage, creating forms (registration, survey, etc.), Excel, Word documents, and PPT with the option to collaborate in real-time. G-Suite also includes video and conference calling, in which you can invite anyone to join by setting up a Google calendar invite.

Cons
Gmail’s email tracking is not the most suitable feature for those in marketing and sales, looking to keep track of open rates, link clicks, who clicked on the specific link, etc. But Google is completely transparent about this issue; Gmail’s documentation clearly states tracking may not be accurate, there are various factors you need to be aware of to make sure your actions don’t interfere with the tracking data. However, Gmail does easily support plugins you can add to allow for tracking (we use Lead Liaison). Sending mass emails with in Gmail is not exactly feasible because of limitations in functionalities for personalizing emails. Gmail does put ad placements on free on accounts, but they are pertaining to the contexts within your emails (so at least the trade-off is relevancy). We have experienced glitches and dropped calls on numerous occasions when utilizing Google Hangouts for virtual meetings (because we run monthly webinars we moved to Zoom video Conferencing which you must have a plan to for the webinar add-on). Google Hangout only provides the option to screen share, etc. during virtual meetings from a laptop using a Chrome device, not practical for people on the go.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ian Mayman

The ultimate in email search and storage

Used daily for 2+ years
Reviewed 2018-07-24
Review Source: GetApp

Pros
The best thing about Gmail without a doubt is, unfortunately, the least known. Google is well known as a search engine, but few seem to realise that search technology is applicable to email if they use Gmail. Of particular value is the ability to tailor the search to find just what you're looking for, such as an email from a person with a certain name who sent a picture between date X and date Y. Additionally are labels. Why file emails in folders - put instead Gmail labels them and multiple labels can be applied, it's like having an email in multiple folders at the same time, this also allows for greater filtering to identifying specific emails. Finally, there is the email storage. Personally, I delete emails every day unless it's related to work, income, or expenses; the result of this is that my Gmail account that I've had since 2011 has only used 5% of storage, I doubt I'll ever use up all the space as it keeps growing! Also noteworthy are features such as the ability to marks email as starred and/or as important plus links to quick get to those emails. a recent addition is the ability to snooze or defer emails to a later time more suitable or appropriate for reading the email rather than filling up your inbox. Finally Gmail, works seemlessly with every third-party email application I've used, all you need is your address and password to connect, jargon such as mailservers and SMTPs are entered automatically behind the scenes, this makes Gmail via third-party apps very user-friendly. Of course, as it's a Google product, a Gmail account means you also can login to other Google products such as YouTube.

Cons
An unpopular feature is tabs that separate and emails by content into inboxes emails that are promotional, social, updates, and from discussion forums. This can help separate and prioritise email but I don't like it and it can easily be disabled, but it does mean newsletter providers are always asking people to move their emails to the primary inbox. Another negative - depending on your perspective - is the automated analysis of your Gmail account (not by people leading to Google serving adverts relevant to you. I view this as a positive, but it can sometimes feel like there is no escape from an advert in an email that you showed interest in one time and which consequently shows up on websites you visit, but this is why Gmail is free.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gmail pricing

Pricing options
Free
Subscription
View Pricing Plans

Gmail is a free email service.

Gmail is also rolled into G Suite.

Gmail features

API
Instant Messaging

Activity Dashboard (87 other apps)
Automatic Notifications (68 other apps)
CRM Integration (74 other apps)
Call Monitoring (73 other apps)
Call Recording (105 other apps)
Call Reporting (64 other apps)
Call Routing (80 other apps)
Call Transfer (74 other apps)
Caller ID (72 other apps)
Chat (87 other apps)
Conferencing (77 other apps)
Monitoring (67 other apps)
Real Time Analytics (58 other apps)
Real Time Reporting (59 other apps)
Reporting & Statistics (91 other apps)
Third Party Integration (97 other apps)
Video Conferencing (60 other apps)
Voice Mail (60 other apps)

Additional information for Gmail

Key features of Gmail

  • View attachments instantly
  • 15GB storage
  • Custom inbox themes
  • Mobile apps
  • Get custom email @yourcompany.com
  • 24/7 support
  • Vacation responders
  • Calendar sync with Google
  • Email archiving
  • Instant messaging with Hangouts
  • Labeling
  • Google-powered search functionality
  • Shared contacts
  • Task tracking
  • To-do list
  • Priority Inbox
  • Rest API
  • Email templates
  • Email filtering & labeling
  • Multiple inboxes in one view
  • Email invitations & reminders
  • Video meetings for up to 15 people via Hangouts
  • Deadline tracking
  • Spam filter
  • Contact management
  • Collaboration tools
  • Inbox management
View All Features

Benefits

Choose a professional looking custom email - e.g. joe@yourcompanyname.com - for your company and team members to use.

Host video meetings with up to 15 participants, straight from your Gmail inbox, with Hangouts.

Access your email account on Android, iPhone, and Blackberry devices, via native mobile apps or the Gmail mobile web app.

Automatically sort and label incoming emails with Gmail's color-coded inbox filters, similar to 'folders' in old email programs, but emails can have multiple labels applied.

Recall or 'unsend' emails for a short period of time after you've clicked "send".