Gmail Pricing, Features, Reviews & Comparison of Alternatives

Gmail

Free email and inbox management app, from Google's G Suite

4.81/5 (1,734 reviews)

Gmail overview

What is Gmail?

Gmail is a free, advertising-supported email service offered as part of Google's G Suite. With 15GB of email storage provided for free, users can access Gmail as secure webmail, as well as via POP3 or IMAP4.

Gmail automatically sorts emails into separate, customizable tabs (e.g. Primary, Social, Promotions, Updates) which users can add or remove as desired. Both inbound and outbound messages can be translated into other languages in Gmail, where users can also respond to invites, track packages, and leave reviews, without leaving the app.

Starring and custom color labels let users neatly organize email threads (conversations), while Google-powered search allows users to locate messages from any thread, quickly and easily.

With Gmail's Hangouts, users can instant message with others, as well as host video calls with up to 15 participants, straight from their inbox. The platform is accessible from any mobile device, via either native mobile apps for Android or iPhone/iPad, or via a native mobile web app.

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Czech and 22 other languages, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Gmail screenshot: Choose from Gmail's inbox themes, or select your own image to use as a custom themeGmail screenshot: RSVP to event invites, track packages, review products, and more, without opening any emailsGmail screenshot: Maintain visibility on your inbox while you compose new messagesGmail screenshot: View attachments instantly, without leaving GmailGmail screenshot: Access your inbox from any device via native mobile apps or the Gmail mobile web appGmail screenshot: Read and respond to messages online & offline

Gmail reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.7
  4.8
  4.5
Virginia Brooks

Gmail AKA the Ultimate Key to Business Organization

Used daily for 2+ years
Reviewed 2018-07-30
Review Source: GetApp

Pros
Gmail’s web-based email and storage service is the ultimate key to business organization. G Suite’s collaborative application suite for business and enterprise users has significantly enhanced our efficiency across our organization, allowing us to store and condense all of our work initiatives in one local area. Whether you use Gmail, Dropbox, OneDrive, etc. I would strongly recommend finding the best collaborative suite platform for your company and condense your work files, documents, etc. into one storage area that everyone (with permission) can easily access. Here are some of the main reasons we were swayed into using Gmail within our company. Pros Gmail’s free secure webmail platform, offers up to 15 GB of storage for personal use, with the option available to purchase more storage (cloud and Google Drive) on an as needed basis. Gmail’s platform can be customized to a certain extend but generally keeps things clean and simple. Its search features save you from having to manually scroll and read past emails to locate the one you want; you can also set up personalized keyboard shortcuts to speed up the processes as well. You can also organize emails via labels, this feature acts much like a file finder, in which you can create categorized folders to nest specific emails under and easily reference them/easy retrieval. Time is of the essence in the business world, so the option to save emails, pre-written templates, and import contacts directly into the platform is great for accelerating email responses and keeping our clients from losing interest. The definitive feature of G Suite Office Suite is the set of team collaborative tools available to you for sharing/file storage, creating forms (registration, survey, etc.), Excel, Word documents, and PPT with the option to collaborate in real-time. G-Suite also includes video and conference calling, in which you can invite anyone to join by setting up a Google calendar invite.

Cons
Gmail’s email tracking is not the most suitable feature for those in marketing and sales, looking to keep track of open rates, link clicks, who clicked on the specific link, etc. But Google is completely transparent about this issue; Gmail’s documentation clearly states tracking may not be accurate, there are various factors you need to be aware of to make sure your actions don’t interfere with the tracking data. However, Gmail does easily support plugins you can add to allow for tracking (we use Lead Liaison). Sending mass emails with in Gmail is not exactly feasible because of limitations in functionalities for personalizing emails. Gmail does put ad placements on free on accounts, but they are pertaining to the contexts within your emails (so at least the trade-off is relevancy). We have experienced glitches and dropped calls on numerous occasions when utilizing Google Hangouts for virtual meetings (because we run monthly webinars we moved to Zoom video Conferencing which you must have a plan to for the webinar add-on). Google Hangout only provides the option to screen share, etc. during virtual meetings from a laptop using a Chrome device, not practical for people on the go.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Christina Dunham

The wonderful functionality of Gmail

Used daily for 2+ years
Reviewed 2020-04-23
Review Source: Capterra

I started using Gmail in high school because our teachers recommended it and ever since that moment, I have never switched. Personally I've never had issues with Gmail and any time I've called customer support they were very friendly, outgoing, and helpful and I really appreciate that because there is nothing worse than the customer support being rude to the customer. Overall 10/10 experience.

Pros
The thing I like the most about this software is that it's very user friend and the interface design was done very well. I like how it's designed for people of all ages to use. I also really like how there are a lot of simple features, but also a lot of more complicated features like data sheets and stats for the individuals looking for those complicated features.

Cons
It's really hard to think of cons for this software because it really has everything one could need, but if there is one improvement that I think could be made would be have the processing time be a little faster because sometimes it can lag, but other than that I don't really have any cons.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Aasis Yadav

Reliable and easy to navigate email service

Used daily for 6-12 months
Reviewed 2020-03-26
Review Source: Capterra

My Organization has been using Gmail for the last 3-4 years. I have been personally using Gmail since it was launched in 2005-06. For personal use, I always advocated the use of Gmail over other email service providers. On the professional front, I think Gmail is a good tool and they are making progress in the right direction. They still have a long way to go to compete with MS Outlook that is specifically used for official purposes. I believe that Gmail needs to work on its ability to showcase the email threads in a better manner, provide the flexibility to include one email in another as an attachment by simple drag and drop and finally there are a lot of options available in Gmail which are not easy to find. For example: meeting schedules, how to delay sending an email in Gmail.

Pros
1) Nudges: Gmail sends prompters for emails where a follow-up may be required. It comes in very handy especially when you have multiple emails to respond to every day. 2) Emails can easily be categorized based on the filter rules provided. It makes my life very easy since I get close to 500+ emails every day. 3) It can easily be used with other Google Suite products like Google Docs, Google Sheets etc. 4) hangouts integrated directly with Gmail makes it very easy to know who is online and directly reach out to them via chat/call.

Cons
1) You cannot embed one email inside another email like an attachment. Many times, I have to refer to another mail while talking to colleagues or client and it is not possible to include that email in the form of an attachment by just dragging and dropping the email. this feature is available in Outlook and comes in very handy. 2) When there is a lot of back and forth on a single email thread, it is difficult to follow the mail thread in Gmail since it gets clustered.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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George Rosales

Gmail Review

Used daily for 2+ years
Reviewed 2020-05-21
Review Source: Capterra

I am communicating through large groups of people through gmail and they make it quite easy. My favorite part about gmail is its ability to schedule emails to be sent at certain times. I only spend so much time in the office and most of my time giving lessons, so the ability to send emails when I'm not in front of the computer is amazing.

Pros
The features of Gmail, specifically abilities to star or mark important emails make the software very user friendly. Many of the functions are easy to use and there are multiple ways to perform each task. I tend to distribute videos and large powerpoints or spreadsheets through gmail and there has never been a problem attaching media or other links to my emails.

Cons
Integration with my existing business was fairly easy, however, there are some features that I wish gmail would fix up. Security is obviously a large priority yet I tend to miss out on some emails from new possible clients or employees because their emails get sent to spam. This is a con of gmail and I take fault for missing clients and not being able to find their emails as soon as possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Google is okay but it's missing some things

Used daily for 2+ years
Reviewed 2020-02-07
Review Source: GetApp

My overall experience with Gmail has been good but over time it started to decline because nothing really changed, not much support either. It could have a lot of things added to it to make it much better but I don't think they will do that. I f you need a basic email provider it's decent but once you decide to get a business email by using gsuite it can become problematic with lot's of functions and other issues.

Pros
What I like most about Gmail is that it's convenient and easy to make an email and start receiving messages from contacts. I also like being able to customize the theme in the background of my inbox. It has a lot of features.

Cons
What I least liked about Gmail is the integration with gmass for email automation. It's expensive and is buggy with Gmail and it can be a pain. I stopped using Gmail as my email automation provider as it does not have what I need. I also receive a lot of spam and I'm tired of it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Gmail pricing

Pricing options
Free
Subscription
View Pricing Plans

Gmail is a free email service.

Gmail is also rolled into G Suite.

Gmail features

API
Contact Management
Instant Messaging

Activity Dashboard (131 other apps)
Automatic Notifications (106 other apps)
CRM Integration (81 other apps)
Call Monitoring (92 other apps)
Call Recording (138 other apps)
Call Routing (100 other apps)
Call Transfer (94 other apps)
Caller ID (84 other apps)
Chat (123 other apps)
Communication Management (96 other apps)
Conferencing (105 other apps)
Real Time Notifications (79 other apps)
Real Time Reporting (84 other apps)
Reporting & Statistics (134 other apps)
Third Party Integration (159 other apps)
Video Conferencing (97 other apps)
Voice Mail (84 other apps)

Additional information for Gmail

Key features of Gmail

  • View attachments instantly
  • 15GB storage
  • Custom inbox themes
  • Mobile apps
  • Get custom email @yourcompany.com
  • 24/7 support
  • Vacation responders
  • Calendar sync with Google
  • Email archiving
  • Instant messaging with Hangouts
  • Labeling
  • Google-powered search functionality
  • Shared contacts
  • Task tracking
  • To-do list
  • Priority Inbox
  • Rest API
  • Email templates
  • Email filtering & labeling
  • Multiple inboxes in one view
  • Email invitations & reminders
  • Video meetings for up to 15 people via Hangouts
  • Deadline tracking
  • Spam filter
  • Contact management
  • Collaboration tools
  • Inbox management
View All Features

Benefits

Choose a professional looking custom email - e.g. joe@yourcompanyname.com - for your company and team members to use.

Host video meetings with up to 15 participants, straight from your Gmail inbox, with Hangouts.

Access your email account on Android, iPhone, and Blackberry devices, via native mobile apps or the Gmail mobile web app.

Automatically sort and label incoming emails with Gmail's color-coded inbox filters, similar to 'folders' in old email programs, but emails can have multiple labels applied.

Recall or 'unsend' emails for a short period of time after you've clicked "send".