Viral Loops vs Referral Factory

ReferralCandy

UpViral

Referral Rock

EmployeeReferrals

Mention Me

SaaSquatch

Compare Viral Loops and Referral Factory based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

UpViral is a cloud-based referral marketing platform designed to help businesses create, run, and manage viral contests to promote products and services and engage with the target audience. The application allows organizations to design and conduct sweepstakes campaigns, offer rewards, and display participants’ performance on a leaderboard.

SaaSquatch is a cloud-based loyalty, referral and rewards marketing platform designed to help enterprises track & reward referrals from their customers.

Run a smart, data-driven referral program in just a fraction of the time you currently spend tracking referrals. Supercharge employee engagement in your program with gamification, campaigns, mobile referral tools, and more.

Viral Loops is a cloud-based referral marketing platform that allows marketers to hype launches and acquire new customers by turning existing customers into motivated brand ambassadors. The template-based solution lets companies run simple campaigns across Shopify, Manychat, Messenger, and more.

Activity Dashboard

Activity Tracking

Affiliate Management

Campaign Analytics

Campaign Management

Conversion Tracking

Customizable Branding

Customizable Templates

Data Import/Export

Email Marketing

Employee Referral Management

Engagement Tracking

For Customer Referrals

Fraud Detection

Gamification

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Templates

Referral Tracking

Reporting & Statistics

Rewards Management

Social Media Integration

Third-Party Integrations

Viral Loops

Web-based

Head of Marketing

The team is incredibly responsive and the product works perfectly. We used Viral Loops to grow our waitlist and referral programs successfully.

This is a great software to run giveaways and referral campaigns. They make it super easy to use and make the participants feel like they are part of the giveaway.

It's really easy to use and the team is very amicable, they try to help you and they really help you to set your goals and campaign running.

Marketing Manager

Easy to use, really draws in more participants and make our campaign a success. Customer service is responsive and helpful.

Co-founder

Great integration tools, including what I needed with Squarespace and Google Analytics. Good integration with Slack for notifications.

Coach

Personally, the strong point of the service is the assistance. Thanos always responded to me promptly and followed up on all the points I needed, resolving them.

Manager

Helps us to carry out word of mouth marketing campaigns at an excellent cost / benefit.

Ecommerce Manager

The misrepresentation of services, unmet promises, and the subsequent billing issues have created a highly frustrating situation.

Quick campaign creation (on average 5 minutes). Several templates inspired by successful campaigns available.

Marketing Engineer

What I like the most about this software is that it allows me to create referral campaings that are effective for both online and offline businesses.

Business owner

The ability to help me collect data for a giveaway and the customer support.

The promise of a one-month credit was broken, and we are left grappling with unexpected charges. Attempting to resolve these issues has been a frustrating endeavor.

VP of Sales

Very powerful for referrals. I am able to increase my leads by 10% without spending anything on adversing.

Growth Marketing Consultant

The best and most value for money option in the space.

Director of Operations and Marketing

We love the way Viral Loops integrates with our other systems.

The UI is pretty self explanatory and the API is fairly easy to understand.

CEO & Founder

I haven't tried a lot of different setups for the viral campaigns but felt some features are missing. But, they're grown a lot in the past few years so what's missing will be included soon.

Content and Design Manager

We did the milestone campaign and it was riddled with problems from day 1.

Viral Loops screenshot: Viral Loops templates provide predefined campaigns for various channels

Viral Loops screenshot: Viral Loops customizable widgets match brand look and feel

Viral Loops screenshot: Viral Loops Pages launch campaigns in minutes

Viral Loops screenshot: Integrate tools and platforms to connect Viral Loops with existing workflows

Viral Loops screenshot: The Viral Loops campaign dashboard helps track campaign performance and reward superfans

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Mention Me helps brands to identify, activate, and nurture loyal customers, turning brand fans into a powerful growth driver. Over 500+ global brands are already harnessing the power of advocacy with Mention Me, including PUMA, Charlotte Tilbury and Nutmeg.

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

Alerts/Notifications

Campaign Planning

Campaign Segmentation

Commission Management

Contact Management

Customer Segmentation

Customizable Reports

Discount Management

Email Templates

For Employee Referrals

Incentive Management

Monitoring

Promotions Management

Real-Time Analytics

Real-Time Reporting

ROI Tracking

Social Promotion

Template Management

Referral Factory

Linux

Head of Customer Success

Great experience, the support team is amazing. Every time I've had a question or issue, they've been super friendly and knowledgeable, and they always respond quickly.

QA Analyst

Another great feature of Referral Factory is the number of offered third-party integrations. I was particularly impressed with the Hubspot integration, which was easy to set up and use.

Support team are always ready to help and I would love to appreciate [sensitive content hidden] for her help. Creating referral campaigns is very easy and you can track everything on real time.

You can use the available templates to build your referral campaigns. There are very good articles to answer your questions and the support team is very responsive, friendly and knowleadgable.

Vice President of Product

Very good...and I am happy to recommend them to others, especially interested in their primary use case. We wanted to launch a referral program in a short amount of time.

Communications Director 

Would highly recommend it and in the first 3 months, we have over 400 new customers and ha sbeen a huge success.

Digital Marketing Specialist  

Overall, I can confidently say that Referral Factory has been an excellent investment for my business.

Managing Director

We highly recommend Referral Factory as an excellent investment for any business looking to grow and increase sales.

The template designs were great for inspiration, and allowed us to see the range of functionality for bringing in videos, which is what our business is premised on.

Lead designer

Overall great experience and we are happy with referral factory so far.

Content Specialist

I've had a positive experience with Referral Factory; it's extremely easy to use and the user interface makes it quick and easy to build an effective campaign - I can create a campaign within minutes.

The integration with Hubspot is seamless and makes it easy to manage our sales pipeline and track progress.

Digital Marketer

You are unable to generate coupon codes, but rather limited to uploading and distributing them.

Easy interface, friendly staff that helped us build our referral program. All round good experience.

Owner

The platform is easy to use and has made our campaigns more effective and efficient.

One potential con of Referral Factory is that it may be too complex and pricey for small businesses or entrepreneurs just starting with referral marketing and having a limited budget.

Marketing

It is hard to think of anything I don't like about Referral Factory. It saves me countless time every day.

The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first.

Referral Factory screenshot: Build your customer referral program or affiliate program in seconds using our AI-powered referral program generator. 

Referral Factory screenshot: Automate asking your customers for referrals. Integrate with over 3000 apps, including HubSpot, Salesforce, Stripe, Pipedrive, Intercom, Zoho, Zapier, Make, and more. Use webhooks or our API to integrate with your custom-built solution.

Referral Factory screenshot: Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, PayPal payouts, or donations. Plus, you can issue your own custom rewards through Zapier, Make or a webhook.

Referral Factory screenshot: Drag and drop builder for pages, widgets, pop-ups, and emails. You can fully customise your referral program to be 100% on brand.

Viral Loops vs Referral Factory Comparison (2026)

Viral Loops

Referral Factory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives