Zoho Campaigns vs Litmus

Mailchimp

HubSpot Marketing Hub

Constant Contact

Brandfolder

Email on Acid

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Compare Zoho Campaigns and Litmus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Gmail

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manage lists, track engagement, and more.

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Automated Responses

Autoresponders

Batch Processing

Calendar Management

Calendar/Reminder System

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Communication Management

Contact Database

Contact Management

Content Management

Customer Database

Customer History

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Geolocation

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Generation

Lead Management

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Mobile Access

Mobile Coupons

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Personalization

Post Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reporting/Analytics

Reporting & Statistics

Scheduled Messaging

Scheduling

Search/Filter

Segmentation

Shortcodes

SMS Marketing

SMS Messaging

Social Media Integration

Social Promotion

Subscriber Management

Subscription Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

Most reviewers indicate Zoho Campaigns offers strong value for money, especially for small businesses, and they appreciate the affordable, scalable plans. Some users report the pricing structure is confusing, and they wish for more transparent options.

Value for money

The Zoho Campaigns integration most frequently cited by reviewers is Zoho CRM, a CRM product rated 4.7 out of 5 for its integration with Zoho Campaigns.

Integrations

Reviews for Zoho Campaigns come from a wide variety of industries, including marketing and advertising (11% of reviewers), information technology and services (10%), and computer software (8%). The most frequent use case for Zoho Campaigns cited by reviewers is email marketing (86% of reviewers).

Zoho Campaigns

Web-based

Android

iPhone

Linux

iPad

Forever Free

Standard

Professional

Backend Software Developer

Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion.

Digital Marketing Specialist

Zoho Campaigns integrates perfectly with our process, allowing us to easily create sequences for our clients' brands.

Team Coordinator

I also like that Zoho Campaigns has a robust integration capability that allows me to access a lot of features in one place.

IT Support Manager

You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed.

Executive Technical Director

Zoho Campaigns automates email marketing by creating, customizing and sending high volume outbound emails.

The design templates could be more flexible some of them feel a bit restricting if you’re looking for very unique emails.

Director of Business Development

It offers a good variety of templates for email marketing and has made it easy to create great looking campaigns for our company.

Director of Marketing and Delivery

The system freeze when adding tags to create customized email pulling data to create multiple version

Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked.

Content marketing intern

Use Zoho campaign because it's internally integrated with Zoho social and Zoho people which makes content marketing easier.

Web Designer

It follows a similar process to Mailchimp so when converting over it is quick to learn. After mailchimp was taken over by Intuit it became to expensive for small campaigns and this is a viable alternative.

BD Director

Having too much of Protocols, and if you mail to customer support, they will send you the online articles instead of giving solutions.

Brokerage Operations Associate

We wish that the "plain text" emails were more built out so we could use it to send organic looking emails.

Strong integration with other products in particular across our Zoho Platform.

Master Franchisee

Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users.

Manager

Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.

Marketing in Youtube All Social Media

There are templates that you can draw an email marketing message as you like, beautiful designs, and design a message exactly as you wantEmail can be tracked from all aspects of this zoho campaigns product has several optionsI think I will subscribe to a paid plan.

Communication Professional 

The software has a lot of templates that can be customized to meet my communication goals with clients, I like campaign scheduling which helps me to schedule campaigns to be sent at a desired time

Lead

I don't like the fact that the subject in the email I followed by an unchangeable line.

We have had some issues with the deliverability of emails.

It is entirely "drag and drop" for all text and image elements.

Managing Director

Email design, contact list management and automation and workflow logic are in place and ready to use.

We will continue using it for newsletter campaigns and some nurturing automations.

Marketing Manager

The software is easy to deploy due to its user friendly interface and responsive customer support services providers.

Co-Owner

Saves time with it's pre-built automations that drives sales up.

Contains templates which are fully customizable to offer the best.

Loading speed of the platform (as a secondary factor of usability) can be better.

Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.

AV Technician

Some weird glitch moments of losing emails randomly is annoying.

Ticketing Agent

Secondly, ZC automates email marketing which saves time.

IT Manager

The product has a very wide range of features which makes its user interface complex.

Professional Mentor

It is user-friendly and its display is flexible for the new users

Just a bit of a learning curve on some of the advance features with workflows.

Marketer

Also, the automatic unsubscribed users across all the email list is also a great feature so we don't annoy our users again and again who want to be removed.

Cut your costs and win more customers by trusting Zoho Campaigns.

Digital Marketing Director 

The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers.

I have not experienced notable drawbacks during implementation process.

Maybe one thing that I dislike about Zoho campaigns is that they could actually work on a lot more customization and it comes to graphs and charts. But then maybe this is very specific to my industry, but I think adding on top of that would be super useful for us.

BI Analyst

Even though template customization has improved quite a bit, I still feel there are possible improvements, for example importing videos, layout options can be improved.

Assistant Category Manager

While Zoho Campaigns offers seamless integration with other Zoho apps, it may not integrate as well with other third-party tools and platforms.

IT Director

Email delivery is reliable and big lists can be uploaded.

The reporting and tracking feature is super great and helpful.

Analyzing marketing is one of the best aspects about ZC.

Co. Owner - Sn. Developer

Contact list import may be more practical.

We've used this for customers who already use other parts of the Zoho eco system and for them it works well. If you are not in the Zoho eco system, there are better, simpler alternatives out there that do the same thing.

Finanzwirt

I built up my campaigns in marketing automation. But there, a special function is missing: you can’t change anything on a running campaign.

administrative assistant

some user not feel good and finds some bugs,but it can be managed

Assistant Quality Controller

The software does not need any installation and comes with a lot of templates that can be customized to meet our marketing plan

sales

just create tickets for another person to fix them so they are useless just make a ticket submit and skip your customer service payroll they are useless..

We have been using Zoho Campaign for a few years now and it has been great in our marketing efforts.

Zoho Campaigns vs Litmus Comparison (2026)

Zoho Campaigns

Litmus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives