Litmus Pricing, Features, Reviews & Comparison of Alternatives


Email marketing, testing & tracking

4.64/5 (14 reviews)

Litmus overview

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Litmus's web-based drag & drop email editor enables teams to build their own emails from scratch or select one from Litmus's gallery of fully customizable templates. Changes made to emails can't be lost thanks to Litmus's timeline view. Contributors can see who made changes and when, and restore previous versions at any time.

Users can preview emails simultaneously in mobile and desktop as they build them, ensuring that they're optimized for both dimensions. HTML changes can be applied and viewed immediately and in real-time, eliminating the need for "guessing and checking".

After building and previewing emails, users can send them to Litmus for rendering testing with Litmus's one-click email testing. Litmus's comprehensive spam testing then checks your authentication, IP addresses & reputation and provides feedback and scores for ISP and corporate filters to ensure that your emails reach inboxes.

Once emails are sent, Litmus's engagement summary reports to users on not just open rate, but whether the emails were deleted, glanced at, skimmed over or properly read. Geolocation tells users where emails were opened, too.


Starting from
Pricing options
Value for money
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Business size



United States, Australia, Canada, Europe, United Kingdom

Supported languages

Litmus screenshot: Litmus email analyticsLitmus screenshot: Litmus enables you to publish email test results for sharing with clients & stakeholdersLitmus screenshot: Preview emails in mobile and desktop dimensions simultaneously with LitmusLitmus screenshot: Litmus's email engagement summaryLitmus screenshot: Litmus's spam filter test report

Litmus reviews

Value for money
Ease of use
Customer support
James Widmer

The best platform available for inbox previews

Used daily for 1-2 years
Reviewed 2019-01-25
Review Source: Capterra

- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

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Made my job easier

Used weekly for 2+ years
Reviewed 2017-01-19
Review Source: GetApp

After being thrust into my email coding career I would send test emails only to the email accounts I had (Yahoo, Gmail, AOL, Outlook). I was not confident in coding emails in the beginning so I started my search for a better way to test emails. Once I began using Litmus my coding life became less stressful and I became more confident when sending emails. I recommend Litmus for every email marketer. Litmus' resources have been a large contributor in helping me learn responsive design and coding. The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.Email builder. Engagement, email clients, and geolocation analytics. Large selection of email provider previews. Spam Testing Community to have coding questions answered. Users Conference. Checklists to help make sure your email is sent without problems. Landing Page previews. Learning resources.

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Russell Cragun

Must Have For Email Marketing

Used daily for 2+ years
Reviewed 2018-08-24
Review Source: Capterra

I have been using it for 5 years now and have loved watching the company grow and get better. Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money.

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Everything you need for email development and testing

Used daily for 2+ years
Reviewed 2019-01-08
Review Source: Capterra

Litmus' Builder is worth a subscription in and of itself, after building with this tool it'll be difficult to use any other solution.

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Nick Wittenrood

The Way Email Should Be

Used weekly for 2+ years
Reviewed 2019-01-24
Review Source: Capterra

I've been using Litmus for over 5 years now, and it's an extremely helpful tool that I would recommend to every company that deals with email marketing. Knowing that your campaign is visually appealing across the board to your audience make a huge difference.I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider. This helps immensely when it comes to design, development and knowing the limitations.

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Litmus pricing

Starting from
Pricing options
Free trial
View Pricing Plans

7 day free trial.

Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free.

Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free.

Premium: $399/month. 2 million tracking opens, 10 users free.

Unlimited: Please contact Litmus for pricing information.

Litmus features

Customizable Templates
Drag & Drop Interface
Real Time Analytics

A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Litmus


With Litmus, email campaigns can be previewed across over 40 email clients and devices. View emails with images on or off, see how they'll look in a notification box, and realistically scroll through your email on a mobile device.

Litmus's spam testing feature not only generates a spam score, it also explains this score and gives actionable advice on how email content can be adapted to improve delivery rates.

See who read and who deleted your emails, know what device they used and whether they printed or forwarded it. Understand engagement levels, client popularity and geolocation with Litmus's email analytics.

Litmus works alongside existing email software such as MailChimp, Silverpop, VerticalResponse, CampaignMonitor and ExactTarget.

In addition to email previews, Litmus provides cross-browser page testing so users can see how their URLs appear in popular browsers.