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Litmus Logo

Email marketing, testing & tracking solution

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Litmus - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Litmus overview

What is Litmus?

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Litmus's web-based drag & drop email editor enables teams to build their own emails from scratch or select one from Litmus's gallery of fully customizable templates. Changes made to emails can't be lost thanks to Litmus's timeline view. Contributors can see who made changes and when, and restore previous versions at any time.

Users can preview emails simultaneously in mobile and desktop as they build them, ensuring that they're optimized for both dimensions. HTML changes can be applied and viewed immediately and in real-time, eliminating the need for "guessing and checking".

After building and previewing emails, users can send them to Litmus for rendering testing with Litmus's one-click email testing. Litmus's comprehensive spam testing then checks your authentication, IP addresses & reputation and provides feedback and scores for ISP and corporate filters to ensure that your emails reach inboxes.

Once emails are sent, Litmus's engagement summary reports to users on not just open rate, but whether the emails were deleted, glanced at, skimmed over or properly read. Geolocation tells users where emails were opened, too.

Starting price

500flat rate /
per month

Alternatives

with better value for money


Pros & Cons

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Email Marketing

Ease of Use

Cloud Integrations

Features

User Experience

Bugs and Issues

Litmus’s user interface

Ease of use rating:

Litmus pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(12)
5(39)

What do users say about Litmus?

It is a good for handling email email bursts for email sending and receiving overall email management and marketing

Select to learn more


Who uses Litmus?

Based on 52 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Consumer Services
Marketing and Advertising
Chemicals
Others

Use cases

Email Marketing
Email Tracking

Litmus's key features

Most critical features, based on insights from Litmus users:

Email tracking
A/B testing
Event triggered actions

All Litmus features

Features rating:

A/B testing
Audience targeting
Campaign management
Drag & drop
Dynamic content
Email campaign management
Email Distribution
Email management
Email marketing
Email templates
Email tracking
Event triggered actions
Geolocation
List management
Location tracking
Monitoring
Personalization
Preview functionality
Real-Time analytics
Reporting/Analytics
Team management
Template management
Third-Party integrations

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Litmus pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Litmus Core

500

Per month

Features included:

  • 5 Full Users
  • 2,000 Email Previews Per Month
  • 500,000 Analytics Opens Per Month
  • 50,000 Litmus Personalize Impressions Per Month
  • Automated QA Checks And Previews On 100+ Email Clients And Devices
  • Easy To Use Email Builder (With Or Without Code)
  • Personalization Templates (Custom Images, Countdown Timers, Etc.)
  • Customizable Email Testing Profiles (Provided By Litmus)
  • Code Editor Integrations To Test Where You Build
  • Email, Phone, And Chat Support

Litmus Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Custom Number Of Full Users
  • Custom Number Of Email Previews
  • Custom Number Of Analytics Opens
  • Custom Litmus Personalize Impressions
  • More Personalize Features (Custom Scratch Offs, Rule-Based Images)
  • Enterprise-Level ESP Integrations
  • Advanced Security Settings And User Permissions
  • Unique Email Analytics And Insights Not Found In ESP Alone
  • Dedicated Account Management And Customer Success Manager

Deliverability Add-On

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Inbox Placement Insights By Mailbox Provider
  • 24/7 Reputation And Deliverability Monitoring
  • Visibility Into Competitors’ Sending Practices
  • Deep Engagement Analytics Filtered By Platform, Location, Mailbox Provider
  • Exclusive Data Feeds From Mailbox Providers And Security Companies
  • Easy Tracking Of SPF, DKIM, And DMARC Results

User opinions about Litmus price and value

Value for money rating:

To see what individual users think of Litmus's price and value, check out the review snippets below.

“It is a good for handling email email bursts for email sending and receiving overall email management and marketing”
SR

Shilpa R.

QA

“It makes it easy to test my email creative on various devices, browsers and inboxes.”
AG

Annie G.

Marketing Manager

Litmus integrations (37)

Integrations rated by users

We looked at 52 user reviews to identify which products are mentioned as Litmus integrations and how users feel about them.

Integration rating: 5.0 (1)

For outreach to our prospects and applicants.

JC

Jeffrey C.

Enrollment Systems Administrator

Gmail logo
Gmail

Integration rating: 5.0 (1)

It makes it easy to schedule events with other Gmail users.

RP

Rylie P.

Communications Coordinator

Litmus support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
FAQs/Forum
Phone Support
Chat

Training options

Live Online
Documentation
Webinars
Videos

Litmus FAQs

Related categories