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Litmus Pricing, Features, Reviews and Alternatives

Litmus product overview

Price starts from

$

99

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Other

What is Litmus?

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Key benefits of using Litmus

  • With Litmus, email campaigns can be previewed across over 40 email clients and devices. View emails with images on or off, see how they'll look in a notification box, and realistically scroll through your email on a mobile device.

  • Litmus's spam testing feature not only generates a spam score, it also explains this score and gives actionable advice on how email content can be adapted to improve delivery rates.

  • See who read and who deleted your emails, know what device they used and whether they printed or forwarded it. Understand engagement levels, client popularity and geolocation with Litmus's email analytics.

  • Litmus works alongside existing email software such as MailChimp, Silverpop, VerticalResponse, CampaignMonitor and ExactTarget.

  • In addition to email previews, Litmus provides cross-browser page testing so users can see how their URLs appear in popular browsers.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    FAQs/Forum
    Phone Support
    Chat

    Training options

    Live Online
    Documentation
    Webinars
    Videos

    Litmus pricing information

    Value for money

    4.0

    /5

    26

    Price starts from

    $

    99

    /momonth
    Other

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Litmus features

    Functionality

    4.3

    /5

    26
    Total Features19 2 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Customizable Templates
    Alerts/Notifications
    Real Time Analytics
    Drag & Drop
    Geolocation
    Email Management

    Litmus users reviews

    Overall rating

    4.6

    /5

    26

    Positive reviews

    88%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.78/10
    Rating distribution

    5

    4

    3

    2

    1

    19

    4

    3

    0

    0

    Pros
    Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.

    AR

    Anonymous Reviewer

    The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.

    AR

    Anonymous Reviewer

    Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.

    Mike D.

    Cons
    We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.

    Mike D.

    There should really be a quick unsub option on each checklist. Spam tests are not quick to set up.

    James W.

    Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature. No notification system for when campaign approvals are finished.

    James W.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The must-have tool for anyone developing or sending HTML email

    Reviewed 3 years ago

    Simply put, I couldn't do email development without Litmus.

    Pros

    Over the past few years, Litmus has gone from a tool that is useful to have sometimes, to the place where I do most of my work each day. The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients. Given the difficulties of HTML email development, it's an essential part of my workflow. The advent of Litmus Builder, however, really elevated my opinion of the service. Although I was initially reluctant to do all my coding in a web-based editor, the super streamlined code-test workflow that Builder makes possible has reduced my development time at the same time as the projects that I work on themselves have increased in complexity.

    Cons

    There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Litmus is one of the best out there for email previews

    Reviewed 3 years ago

    Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group. This helps to preview email templates and design, and check through potential email issues prior to launching an email in real time - the overall benefits have been very helpful in generating the greatest email experience for our digital audience.

    Pros

    What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.

    Cons

    There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

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    BEWARE

    Reviewed 2 years ago

    TERRIBLE experience. Hard-selling staff, severe contractual terms

    Pros

    The software does what it says it can do: validate email design across all typical platforms

    Cons

    Bait and Switch tactics: if your usage exceeds your plan's amount, they will automatically force you into a higher service level contract, without warning. In our case, this included switching from a monthly contract to an annual.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The best platform available for inbox previews

    Reviewed 3 years ago
    Pros

    - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

    Cons

    - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Easy to use Email Testing

    Reviewed 2 years ago

    We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.

    Pros

    I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.

    Cons

    The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.

    Litmus FAQs and common questions

    Litmus has the following pricing plans:
    Starting from: $99.00/month
    Pricing model: Subscription
    Free Trial: Available


    Litmus has the following typical customers:
    Freelancers, Mid Size Business, Non Profit, Public Administrations, Small Business


    Litmus supports the following languages:
    English


    No, Litmus does not have an API available.


    Litmus offers the following support options:
    Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support, Chat

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