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Litmus

4.6
(33)

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Email marketing, testing & tracking

(4)

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Litmus Pricing, Features, Reviews and Alternatives

Litmus FAQs

Q. What type of pricing plans does Litmus offer?

Litmus has the following pricing plans:
Starting from: $99.00/month
Pricing model: Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Litmus?

Litmus has the following typical customers:
Freelancers, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Litmus support?

Litmus supports the following languages:
English


Q. Does Litmus offer an API?

No, Litmus does not have an API available.


Q. What level of support does Litmus offer?

Litmus offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support, Chat

Litmus product overview

Price starts from

99

Per month

Other

What is Litmus?

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Key benefits of using Litmus

  • With Litmus, email campaigns can be previewed across over 40 email clients and devices. View emails with images on or off, see how they'll look in a notification box, and realistically scroll through your email on a mobile device.

  • Litmus's spam testing feature not only generates a spam score, it also explains this score and gives actionable advice on how email content can be adapted to improve delivery rates.

  • See who read and who deleted your emails, know what device they used and whether they printed or forwarded it. Understand engagement levels, client popularity and geolocation with Litmus's email analytics.

  • Litmus works alongside existing email software such as MailChimp, Silverpop, VerticalResponse, CampaignMonitor and ExactTarget.

  • In addition to email previews, Litmus provides cross-browser page testing so users can see how their URLs appear in popular browsers.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    FAQs/Forum
    Phone Support
    Chat

    Training options

    Live Online
    Documentation
    Webinars
    Videos

    Not sure about Litmus? Compare it with a popular alternative

    Starting from

    99

    Per month

    Other

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    Free trial
    Pricing range

    Starting from

    12

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
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    Why am I seeing this?

    Litmus pricing information

    Value for money

    4.1

    /5

    33

    Starting from

    99

    Per month

    Other

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Litmus features

    Functionality

    4.4

    /5

    33

    Total features

    18

    2 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Customizable Templates
    Drag & Drop
    Real-Time Analytics
    A/B Testing
    Audience Targeting
    Email Campaign Management

    Litmus users reviews

    Overall Rating

    4.6

    /5

    33

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.77/10
    Rating distribution

    5

    4

    3

    2

    1

    25

    4

    4

    0

    0

    Pros
    Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app.
    Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.
    Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group.
    Cons
    We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.
    There should really be a quick unsub option on each checklist. Spam tests are not quick to set up.
    Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses.

    Overall rating contenders

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    Kay S.

    Marketing and Advertising, self-employed

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    A pricy option for a freelancer or small agency, but Litmus blows the competition away

    Reviewed 2 years ago

    Litmus vastly increased my efficiency in building and testing email campaigns and email templates.

    Pros

    I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.

    Cons

    The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.

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    James W.

    Marketing and Advertising, 501-1,000 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The best platform available for inbox previews

    Reviewed 5 years ago
    Pros

    - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

    Cons

    - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished

    JC
    AvatarImg

    James C.

    Transportation/Trucking/Railroad, 201-500 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    "Pro tool for email marketing!"

    Reviewed 2 years ago

    We have been benefitting from this software through template QA and creating templates that are responsive enough. Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app. Our emails now look as if a designer has designed them. This tool has helped us a lot. For us, email testing was a cumbersome job that has now become a piece of cake. Our whole team was able to save plenty of time through this amazing tool.

    Pros

    Litmus is a very collaborative tool for building templates, sorting out the issues in the code, and implementing responsive templates. Modules can be incorporated. Brand designs and colors can be set up. Plus, the performance of your organization can be evaluated. It also helps users to confirm if their email is going to give a cool look on all devices. The builder part of the app is just mind-blowing.

    Cons

    A live builder option that is currently not available should help a lot. For instance, if one is asking for changes in the code, he should be able to see the changes correspondingly to have a better idea of what could be the best option. Apart from that, many features of Litmus do not fit in our workflow. I can understand that many people might find them useful but part of our payments goes to those features which are not assisting us in any way. So, a solution must be found for such discrepancies.

    JW
    AvatarImg

    James W.

    Media Production, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Robust Business, Product and Services E-commerce Management GURU

    Reviewed 10 months ago

    Tremendous and robust B2C interactive mutual engagement and optimum clients satisfaction. E-commerce marketing automation campaign tool.

    Pros

    Multi-device/branding and purposed SSO enables me to reach large number of clients and gain more prospects via large volume outbound emailing. Capability to manage email contact list and maintaining best interactive clients engagement par 24/7/12/365. Availability and affordability is an added advantage.

    Cons

    We are more satisfied with every module it have since it has great impact, nothing to like least.

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    Jason Taylor F.

    E-Learning, 51-200 employees

    Used weekly for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Easy to use Email Testing

    Reviewed 4 years ago

    We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.

    Pros

    I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.

    Cons

    The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.

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