EZLynx vs Better Agency

ePayPolicy

Jenesis Software

Applied Epic

ePayPolicy is a payment processing solution designed to help businesses in the insurance sector collect credit card and ACH payments from policyholders. The centralized dashboard enables administrators to track transactions, access electronic receipts, and control user permissions.

Jenesis Software is an insurance agency management solution that helps independent agencies reach out to potential prospects, manage clients, and improve relationships with policyholders. Key features include document management, cancellation tracking, renewal management, and marketing automation.

Applied Epic is a cloud-based insurance business management solution that helps agencies manage customer relationships, sales opportunities, accounting, benefits administration, and more. Key features include process management, document storage, messaging, electronic signature, and reporting.

With EZLynx®’s software for new and growing insurance agencies, we provide your business with an all-in-one platform that integrates your comparative rater, agency management system, reporting, customer portal, and more to make managing your policies easier. 

Accounting Integration

Activity Dashboard

Alerts/Notifications

Automated Quoting

Billing & Invoicing

Broker/Agent Portal

Carrier Upload

Claims Management

Client Portal

Commercial

Commercial Lines

Commission Management

Comparative Insurance Rating

Customer Portal

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Digital Signature

Document Management

Document Storage

Drag & Drop

Email Management

Email Marketing

For Casualty Insurance

For Homeowners Insurance

Forms Management

For Personal Insurance

Insurance Policy Management

Insurance Rating

Lead Management

Lifecycle Management

MGA Administration

Multiple Line Rating

Multi-State

Pipeline Management

Policy Management

Quotes/Estimates

Real-Time Data

Reporting & Statistics

Search/Filter

Self Service Portal

Templates

Third-Party Integrations

EZLynx

Web-based

iPad

Android

iPhone

Basic

Producer

It's transformed our quoting process from a time-drain into a competitive advantage, allowing us to serve more clients better while maintaining the quality and thoroughness they expect from Thomas McKee Insurance Agency. If you're still quoting markets one at a time, you're leaving money on the table and frustrating prospects who expect instant answers.

As an insurance producer juggling multiple commercial accounts and complex coverage needs, I need my personal lines operation to run like a well-oiled machine, and EXLynx delivers exactly that.

AGENCY PRODUCER

In my experience, EZLynx is a bland, basic software that does not offer high-level functionality. While it works as a simple comparative rater and client management tool, it lacks more advanced features, robust integrations, and customization that a growing agency really needs.

It's a minor inconvenience in an otherwise streamlined process, but worth noting for agencies that want to promise exact pricing upfront.

Agency Owner

I can text a client and what i send out and their responses are recorded to their account.   

Agent

Understanding how to pull reports and how to add in commissions was not as intuitive as the rest of the system

Limited customization in some parts of the system

Personal Lines Executive

I love how EZLynx streamlines insurance management.

Owner

What I liked least about EZLynx was its lack of necessary functionality for my agency, which led to significant inefficiencies and frustration.

Streamlined communication with clients (emails/texts)

This ultimately pushed me to switch to AgencyZoom, which better met my agency’s requirements and helped streamline our operations.

Office Manager

The renewal process is AWFUL and there was a HUGE E&O hole that they would not address.

Learning curve for new users — interface can feel clunky

Automated remarketing and renewal management

Policies were never accurate in EZ due to this.

We brought it up to them multiple times, and they had no fix for us.

There is minimal setup, and it is easy to use right out of the metaphorical box.

I like the AMS functionality and reporting, but that's about it...

Insurance processor

Needed to property address in details tab to be able to rate said property.  

Director 

They claim to have API integration but it’s almost impossible to get support.

It has saved me so much time from going into each company and trying it myself, they make it quick and user friendly.

Agency Principal

Support is slow, occurs over email mostly.  

Agency princial

Everything from trying to figure out who to call and what dept they work in when I don't understand the phone selections (I had to listen to the names under each phone extension, hang up and try to next to find anyone I need to talk to), I was told 2 months and it's been 4 and we still aren't up and running,  Service blows off complaints that affect rating and after 5 weeks I FINALLY had someone actually look and I'm right and the selections to get an accurate quote missing.  

You have to start the quote there. If you wanted to use their system for payment - you have to log into the carrier anyways. If you are creating a system to store everything you should be able to store things in it and process things from it.

Licensed agent

Reports can be confusing at times but I have someone in the office that does most running of any I need

easy navigation, better learning and easy access

Agent Owner

Doesn't have access to all carriers, particularly commercial carriers

Account Manager

Used for commercial insurance: account management was great, COI's were easy.   

Owner 

Onboarding:  this is a laughable, what this really means is that you pourchase the software and put down your $1,000 or $2,000 and then after a few days you are giving an appointment for a MONTH later to get started.  

the trainig call when you do get onto the phone with the trainer after a month you have 100 questions and dont know where to start or what to ask.  

Customer service is an absolute joke, dont ever plan on anyone answering the phone the hold times are 10-30-50 minutes long so you have no choiuce but to have someone call you back.  

Support doesn't even use a proper signature for you to reference who you are communicating with; they hide behind emails.

President

I am not a "report" person but what we have available is subpar.  

IMO EZLynx is the best option on the market.

Insurance Broker

I wish they had a better system to train, the learning curve seems a bit longer than other CRM's, and I wish they had a better way to import from spread sheets.

you will feel the pressure to wrap up any question you might have so they can get off the phone and direct you to the videos and self learning.  

Vice President

EASE OF FUNCTIONALITY IN MOST AREAS BUT THERE ARE CERTAIN AREAS THAT COULD USE IMPROVEMENT. IF YOU SUBMIT TO THE COMPANIES MULTIPLE TIMES

Emails are find for simple issues but try to explain a complex problem over email.

Not great - report features, lack of customer support and high price tag are not worth it.

I wanted more features specific to the industry and EZ Lynx provided the answer.

THERE ARE MANY ERRORS IN THE FINAL RATES.

I talked to 2 rep's and they were very upset that it's not working or rating correctly.

She responds to pacify me but nothing get's done about the issues I'm having.  

I was supposed to get 3 months free during conversion and have been charged.  

They gave me an e-mail for someone to complain to.  

Insurance Account Management

Pricing

User Interface

Carrier Management

Reporting

Email Communication

Customer Support

Ease of Use

Bugs and Issues

Agency Management

Small Business

Freelancers

Better Agency is an insurance CRM software designed to help P/C agents manage service requests, follow up with prospects, and communicate with claimants for renewals. It lets users automate campaigns via emails, texts, and notifications that are sent to clients, prospects, and other team members.

EZLynx vs Better Agency Comparison (2026)

EZLynx

Better Agency

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives