NuORDER vs HubSpot CRM

Fishbowl

NetSuite

Odoo 

Designed with simplicity and efficiency in mind, Fishbowl’s complete manufacturing and inventory management solution transforms the inventory process and uses automation to help growing businesses make strategic and precise decisions based on real-time data and cut costs.

NetSuite is an AI-powered cloud-based business management suite. It helps organizations streamline their operations and gain real-time insights into their performance. The suite caters to a range of industries such as manufacturing, retail, and professional services.

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

NuORDER is the leading wholesale eCommerce platform helping brands and retailers grow and win together.

Brands use NuORDER to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments visually, and make smarter buys in real-time.

Barcode/Ticket Scanning

Catalog Management

Customer Database

Email Marketing

Inventory Management

Mobile Access

Multi-Currency

Multi-Store

Order Entry

Order Management

Order Processing

Promotions Management

Real Time Order Entry

Sales Order Management

Shipping Management

Shopping Cart

Templates

Warehouse Management

Website Management

NuORDER

Web-based

iPad

iPhone

Shopify

Basic

owner

easy to use - I like the fact that pricing and images all integrated into ordering

Ease of Use

Integrations

Pricing

Mid-size Business

Large Enterprises

Small Business

Lightspeed

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Bigin by Zoho CRM

Bigin is a pipeline-centric customer relationship management solution designed to help small businesses manage sales pipelines, schedule follow-ups, and update customer records. It enables employees to capture and store prospect and customer details including deals, emails, activities, tweets, and more in a centralized repository.

Museum Conservator

We are able to ensure that we offer our customers with the most satisfying support services and this has allowed us to have a strong and healthy relationship with them.

VP Marketing & Cofounder

It's a comprehensive solution that has streamlined my workflow and made my life so much easier. But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Access Controls/Permissions

Accounting Integration

Activity Dashboard

Activity Tracking

Alerts/Notifications

Appointment Management

Appointment Scheduling

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Management

Client Management

Client Tracking

Collaboration Tools

Communication Management

Contact Database

Contact Management

Contract/License Management

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Deal Management

Document Management

Document Storage

Drag & Drop

Email Management

Email Sequences

Email Templates

Email Tracking

Forecasting

For Financial Institutions

For Healthcare

For iPad Devices

For Mac Devices

For Small Businesses

For Startups

Interaction Tracking

Internal Chat Integration

Kanban Board

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

Live Chat

Marketing Automation

Mobile App

Monitoring

Opportunity Management

Performance Metrics

Pipeline Management

Pipeline Reports

Predictive Analytics

Project Management

Prospecting Tools

Quotes/Estimates

Real-time Consumer-facing Chat

Real-Time Data

Real-Time Notifications

Referral Tracking

Relationship Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

Sales Forecasting

Sales Pipeline Management

Sales Reports

Scheduling

Search/Filter

Segmentation

Self Service Portal

Social Media Integration

Source Tracking

Tagging

Task Management

Task Progress Tracking

Task Scheduling

Team Assignments

Template Management

Territory Management

Third-Party Integration

Third-Party Integrations

Web Forms

Workflow Management

Reviews for HubSpot CRM come from a wide variety of industries, including marketing and advertising (14% of reviewers), computer software (13%), and information technology and services (10%). The most frequent use case for HubSpot CRM cited by reviewers is CRM (70% of reviewers).

Users and use cases

Some reviewers find HubSpot CRM’s free version valuable for startups, and they appreciate the tiered pricing and ability to add features as needed. However, users report escalating costs, complex pricing, and limited flexibility compared to competitors.

Value for money

The HubSpot CRM integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with HubSpot CRM), Zapier (an integration product, 4.8), and Slack (a team communication product, 4.6).

HubSpot CRM is a CRM solution offering key features such as contact database, lead management, lead capture, and sales pipeline management, among others.

HubSpot CRM

Android

Pipedrive

ActiveCampaign

Mailchimp

Bitrix24

Dynamics 365

Keap

Zendesk Suite

SugarCRM

monday CRM

Freshdesk

Salesforce Marketing Cloud Account Engagement

Agile CRM

Insightly

Spotler CRM

Starter Customer Platform

Professional

Enterprise

Limited and costly reporting

Sales Development Representative

Also, some customers have complained that Hubspot CRM's reporting features could be more extensive and that building custom reports could not be as simple as they would want.

43% of reviewers feel negative about Reporting. Users indicate that HubSpot’s reporting tools lack flexibility and depth, with many advanced features locked behind expensive add-ons. They say building custom reports is challenging, and some essential metrics or filters are missing or difficult to access. Reviewers mention that reporting can be slow, dashboards are sometimes inconsistent, and integration with other systems is not seamless. They feel these limitations require manual workarounds and hinder their ability to analyze sales and marketing performance effectively.

Frequent technical glitches

Customer Success Team Lead

Is prone to small bugs (names switching, phone numbers/files/titles getting corrupted, occasional brief outages). While these things are not the biggest inconvenience they can pile on if not cleaned up or rectified immediately and can result in a slightly skewed database.

77% of reviewers feel negative about Bugs and Issues. Users report frequent bugs such as slow loading, system crashes, and lag when editing or updating records. They mention frustrations with features like email integration, search functionality, and UI inconsistencies across screens. Some reviewers say these technical problems disrupt workflows, cause lost data, and require time-consuming troubleshooting or repeated actions. They feel that ongoing interface changes and reliability issues negatively impact their overall experience and productivity.

High and complex pricing structure

People Operations

The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.

Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected.

35% of reviewers feel negative about Pricing. Users say HubSpot’s pricing model is expensive and complicated, with many features hidden behind higher-tier plans or paywalls. They report that the free version is limited, and upgrading often results in significant cost increases, especially as business needs grow. Reviewers mention frustration with rigid contracts, unexpected charges, and the need to purchase multiple modules. They feel the cost does not always match the value received, making it challenging for smaller businesses or those with budget constraints.

Efficient prospect tracking features

Owner

Its seamless integration with other HubSpot tools, like Marketing Hub and Sales Hub, has empowered our team to create targeted campaigns and nurture prospects through the entire customer journey.

Service Manager

The functionality of HubSpot CRM is excellent and allows our team to filter, sort, and generate prospecting lists fast so that we can get through more contacts per day!

92% of reviewers feel positive about Prospecting. Users find HubSpot’s prospecting tools helpful for organizing contacts, tracking touchpoints, and managing follow-ups. They highlight features like workflow automation, integration with marketing campaigns, and the ability to generate prospect lists quickly. Reviewers say these capabilities allow them to engage potential customers more effectively, monitor the buyer’s journey, and coordinate team efforts, ultimately supporting better decision-making and higher conversion rates.

Comprehensive email engagement insights

92% of reviewers feel positive about Email Tracking. Users say HubSpot’s email tracking allows them to monitor opens, clicks, and engagement, which helps prioritize follow-ups and improve sales timing. They appreciate automatic logging of emails, integration with Gmail and Outlook, and the ability to create templates and schedule messages. Reviewers find these features valuable for staying organized, saving time, and maintaining detailed records of client communications, which they believe enhances customer service and sales effectiveness.

Centralized lead management tools

Web/Graphic Designer, SEO

With this CRM you can manage your leads and their contact information, track your outreach to them, organize your sales pipeline, and more.

Marketing Executive

Ability to manage the leads, distribute the leads to the team members and the transparency which the contact information (the details about the leads/contacts) it gives is phenomenal.

92% of reviewers feel positive about Lead Management. Users report that HubSpot provides a centralized platform for capturing, tracking, and nurturing leads, making it easier to manage the sales pipeline. They value automated workflows, lead scoring, and transparent assignment processes, which help teams collaborate and prioritize tasks. Reviewers appreciate having all interactions and contact information in one place, enabling them to analyze performance, improve communication, and refine sales strategies based on real-time insights.

Unified sales-marketing platform

I do like the ability to connect the full sales cycle and connect both sales and marketing in one place while offering great tools for daily sales users.

93% of reviewers feel positive about Sales and Marketing features. Users think HubSpot’s unified platform enables seamless collaboration between sales and marketing teams, allowing everyone to stay informed on customer interactions. They appreciate the holistic view of the customer journey, easy access to campaign data, and integrated tools for content creation, lead nurturing, and analytics. Reviewers indicate that the platform’s user-friendly interface and strong alignment capabilities help streamline processes, improve communication, and optimize strategies for both small businesses and larger organizations.

It effectively eliminates the friction between departments because everyone sees the same data in real-time. If you are willing to commit to their ecosystem and have the budget to scale into their higher tiers, it’s one of the most powerful tools available for accelerating revenue and managing complex client relationships.

I particularly value the automated email tracking and the drag-and-drop deal pipeline, which provide instant visibility into the health of the sales cycle.