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BoldTrail Back Office vs From Your Friends Relationship Marketing Program Comparison (2026)

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BoldTrail Back Office

From Your Friends Relationship Marketing Program

Overview

Real Estate brokerages need efficient back office operations to thrive. BackOffice delivers a complete, easy-to-use cloud-based solution designed specifically for residential real estate management.

From Your Friends is a cloud-based relationship marketing solution for real estate agents. Each month, agents receive a new personalized postcard featuring an outstanding free offer or discount from a popular local restaurant, merchant, or attraction. Agents can easily upload or enter their SOI or customer database into the simple contact management system, allowing them to seamlessly send these valuable offers to their network.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

0.8

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

857

536

241

Value for money

Ease of use

Features

Customer support

75%

would recommend this app

5.0

Value for money

Ease of use

Features

Customer support

96%

would recommend this app

Pros

“Windows need to scale down to half a screen or less and still display all panels so we can work with multiple windows open. When an offer is loaded into the listing transaction you have to change the list price for the correct amount to show in Finance Commission.”

Jim S.

Broker

“It helps us ensure compliance and gives a standard way of handling paperwork, increasing the accountability for agents.”

Paul F.

Broker-in-Charge

“It keeps me on top of transactions, tasks, and deadlines, helping everything run smoothly across the office.”

Aaron G.

Managing Broker - Owner

Pros

“I’ve been helped by more than one person to either cancel a month or two, reinstate my subscription, etc. ”

Sheri P.

Realtor

“I am not sure how their pricing rivals other companies, but from my experience, I think From Your Friends is worth every penny.”

Samantha L.

Real Estate Assistant

Cons

“The biggest frustration is that if you make a mistake and need to correct something, you often have to start the entire transaction over from scratch.”

Allyse t.

Real estate agents

“Daily notices about pending documents is annoying--especially if the item is not applicable to the transaction.”

Paul F.

Broker-in-Charge

“its a little clunky in how to insert data and sometimes how to find the data needed; organizing multiple files for the same client can be difficult”

ShaLynna M.

Residential Agent

Cons

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