RealPage IMS vs Entrata

AppFolio Investment Manager

Agora

InvestNext

AppFolio Investment Manager is a commercial real estate ecosystem that enhances your investor experiences and simplifies your investment operations.

Agora is a comprehensive, intuitive, and easy-to-use real estate investment management platform, enabling firms to raise capital faster, streamline operations, foster investor relationships and ultimately drive profits for themselves and their investors.

InvestNext helps businesses streamline front and back-office operations and manage portfolios via a unified portal. Clients can create customized reports and dashboards, view historical data, get notification alerts, and set up automated workflows.

IMS Platform is a cloud-based, fully integrated investor management solution for commercial real estate investment firms, with tools including distribution waterfalls, investor dashboards, document management, an in-built CRM, investor mobile apps for Android and iOS, advanced analytics, and more.

Access Controls/Permissions

Accounting

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Audit Trail

Benchmarking

Cash Flow Analysis

Client Management

Client Portal

Client/Property Matching

Communication Management

Compliance Tracking

Contact Database

Contact Management

Contract/License Management

Critical Date Alerts

Customizable Reports

Data Import/Export

Data Visualization

Deal Management

Document Management

Document Storage

Electronic Signature

Email Marketing

Email Templates

Fee Management

File Sharing

For Brokers

For Investment Advisors

For Investors & Traders

For Property Managers

For Real Estate

Fund Management

Interaction Tracking

Investments Tracking

Lead Management

Mobile Access

Mobile App

Modeling & Simulation

Performance Metrics

Portfolio Management

Portfolio Rebalancing

Real-Time Notifications

Reporting/Analytics

Reporting & Statistics

Risk Management

Segmentation

Self Service Portal

Strategic Planning

Task Management

Third-Party Integrations

Transaction Management

Visual Analytics

Workflow Management

RealPage IMS

Web-based

iPad

Android

iPhone

Juniper Square

Basic

General Partner

It was a good platform for our first foray into an investor portal, but the missing features quickly made it difficult for us to continue staying with the same platform.

The IMS team didn't really seem interested in building these features that their competitors are starting to offer.

Investor Relations Associate

IMS saves us so much time on the administrative side as well because of how great the CRM features are, how we can bulk upload K-1s, and distributions and easily email our investors.

Principal

However, the back office (calculating waterfalls, signing and updating documents) does not work as advertised and we have to do it all manually as before and upload it.   

Managing Director

The ability to track investments and make investment offerings through the software has saved us hundreds of hours of doing this manually.  

Senior Accountant

The software helps track preferred and promote returns and can track the distribution waterfall order.

Investor Associate

IMS refused to give us a customizable Investment Summary to deliver to our investors.  

Chief Financial Officer

Also, the system allows the creation of monthly and quarterly reports which it has been a fantastic tool to maintain investors informed.

Asset Manager Analyst

The most useful feature is using the waterfall and distribution batches.  

The integration of electronic signatures has also been a huge time saver.

We have been familiar with RealPage as a company from using the Property Management software, so when we were in the market for an Investor Management Software and heard RealPage had just purchased IMS, we were ready to continue the relationship with RealPage.

Controller

Ease of use, distributes the information we want to investors, customizable, customer service is quick

The ability to create email campaigns based on deal or as a portfolio is a great advantage the system offers.

Manager

At least three times, we needed to get the help of the data or back end team and I was essentially put on a waiting list each time, which added 2 days before we could get that wrinkle ironed out.  

Director of Operations

IMS is a bit expensive for the number of investors that we have.

Administrative Assistant

In no time at all I was finding my waay around and completing my tasks on my own.

Principle

As developers we needed a slightly different project description page for our investors, but IMS made a few changes and worked with us closely to make sure our end product did what it was supposed to.

Continuing to work on repositioning our administrative platform so that it's; i)

principal

It made our company look very inexperienced in front of our new customers.

Syndicator

Corporate Controller

The aesthetic and ability for our investors to have a reputable platform to access investment performance information.

There are several features I haven't even learned yet because they are so detailed.

Asset Management Analyst

RealPage IMS has really brought our investor relations to a new level.

They are constantly working at becoming an excellent product/service, but they have a little ways to go.

We present a much better face to investors, looks professional.   

I love the number of capabilities IMS has.

Therre are not to many cons as far as integratting into our business.

Managing Partner

Be prepared to set aside significant time to get all of the investor and asset information into the platform, and verify everything carefully.  

I like that they are always looking to improve the system and use feedback well.

We reached out to other operators in the real estate syndication business and they said this is one of the top portals to use for investors.

Associate

Sometimes entering data can be a bit slow or feel clunky, particularly in setting up new contacts

I didn't like that there were still some bugs to work out (which to be clear have been fixed) and there were some fixes that needed to occur after we initially adopted it.  

I would stay away from this software until these issues are resolved.  

IMS was the perfect solution to help manage the growing number of assets and investors.  

Over the next couple of months we made some modifications that were perfect for our internal needs and for our clients.

The ability to create the investor statements is a huge plus as well.

Enables smaller operator to have the presence of a bigger company.

Hard to make changes and not easy to navigate

founder

Additionally this allowed us to grow our platform overnight once implemented.

Office Manager

I have been turned over to [SENSITIVE CONTENT HIDDEN] who is my Customer Success Manager and she has done a great job staying in touch with me and answering any questions I may have.

He is very knowledgeable and helped us to align our business needs with the system's capabilities.

We have had several compliments on how easy it is to find info about their investments and the documents associated with them.

It provides functionality and operation that is efficient and easy to use for both administrators and investors.

Had I know how much of our time would be necessary to get this up and running, I probably would have put the process off even longer.  

We had a slightly different need when we started and the staff at IMS was great to respond to our needs.  

This helped stream line several of our processes.

Very happy with the responsiveness and engagement from customer service and our account rep!  

System requires some use/know-how before a seamless experience.  

Investor Management

Waterfall Calculations

Customer Support

Features

Ease of Use

Investor Portal

Feature Development

Integrations

Data Management

Small Business Use

Mid-size Business

Large Enterprises

Small Business

Freelancers

RealPage

Buildium

Buildium is a comprehensive property management software that helps property managers streamline their day-to-day operations. With features like property accounting, online leasing, resident portals, and maintenance management, Buildium provides a centralized platform to control tasks, offer top-notch experiences, and uncover new revenue opportunities.

DoorLoop

DoorLoop is redefining property management software as the AI-native operating platform for innovative property management teams. 

ResMan

ResMan simplifies multifamily & affordable housing management. Effortless finances, seamless engagement, robust marketing, and compliance made easy. User-friendly interface, real-time insights, unparalleled support. Elevate your property management experience. Choose ResMan today.

Entrata is the property management software that offers broad and powerful features, tools, and automations—all in one platform.

RealPage IMS vs Entrata Comparison (2026)

RealPage IMS

Entrata

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives