What is Performance Monitoring in Business
5 min read
Mar 24, 2021
Operations

What is Performance Monitoring in Business

Monitoring business performance can mean the difference between success and failure. Without it, you won't know how effective your staff, departments, and organization overall are.

R.K.
Rahul KumarContent Writer

Metrics-based performance monitoring is an efficient way to evaluate your business processes, and whether or not they're helping you achieve your goals. You can then use the performance data that you've gathered to adjust or develop even better processes.

To do that, you need to know exactly what performance monitoring for businesses is, and what steps you need to take to implement it.

What is performance monitoring in business?

Business performance monitoring is the process of setting up organizational goals, monitoring the actions and processes used to reach those goals, and creating ways for managers to achieve those goals more effectively.

Performance monitoring is used to analyze business goals and help save on operating costs while generating more revenue. It is also used to improve overall performance of personnel and management.

4 steps to start monitoring your business performance

Performance monitoring is an important part of tracking the growth of your business. Keeping a pulse on your business performance protects you from any unexpected financial or operational problems, can help you lower costs, and improves productivity.

To measure your performance, though, there are a few things you need to do first. You need to determine business metrics and key performance indicators (KPIs) that have a measurable value and show progress against your goals. Here are four steps to do just that.

1. Set your goals

The first step is to determine what you want to achieve. Your goals might be to enhance customer satisfaction, acquire new customers, or boost traffic to your website. Whatever they are, if you don’t know what you want to accomplish, you won’t be able to measure it.

Here are few more examples of business goals to get your brainstorm started:

  • Increased sales

  • Better customer service

  • Increased production efficiency 

  • Higher profit margin

  • Larger market share 

2. Define your business metrics

Business metrics are measurable entities that are integral to the success of your business. You can track them to measure your business performance as well as gain insights to boost your bottom line. Depending on the nature of your business and your goals, this could include sales, marketing, and/or financial metrics. Business metrics should be created while keeping the key stakeholders involved in running your business in mind, such as employees, investors, and customers.

Each business area has performance benchmarks that should be defined and monitored. For example, marketing metrics could include social media and email marketing engagement/data, while sales metrics may cover new acquisitions or new leads. Whatever your unique metrics, the important thing is that they are clearly defined and measurable.

Create metrics in the idea funnel in KPI Fire

Create metrics in the idea funnel in KPI Fire (Source)

3. Determine your KPIs

KPIs are standard ratios that give real-time insight into your business performance (versus business metrics, which track specific business processes). Common KPI examples include net sales growth, revenue generated per employee, or average conversion time. These performance indicators help you measure your overall business performance against established goals.

Since KPIs vary between businesses, it's critical to select ones that mean the most to your business, can be measured, and help achieve your unique goals. Monitoring your KPIs over time lets you see how effective you are at achieving your goals.

4. Monitor your data and make adjustments

The data gained through tracking your metrics and KPIs should be gathered, analyzed, and used to improve the way business is done. Data is a critical part of your performance management process, and your leadership team should review gathered data and act accordingly to increase profitability and efficiency. It's important that adjustments made by management reflect the goals they set.

Let’s look at an example. Say your sales metrics and KPIs data show you’re not meeting sales goals this month. You can adjust item prices and monitor your sales in real-time to see whether that was the correct adjustment to get things back on track. If it's not, you can try a different approach. When you better understand what’s driving your business performance, you'll make the right adjustments.

Monitor performance in Gtmhub

Monitor performance in Gtmhub (Source)

Use business management software to avoid poor performance monitoring implementation 

Before implementing a performance monitoring plan, be sure to consider how the plan will affect each aspect of your business. A poorly implemented performance monitoring plan runs the risk of missing out on the very benefits performance monitoring has to offer.

Business management software can help you avoid this fate. And while software selection can be overwhelming, we can help! GetApp gathers hundreds of reviews from software users in one place so you can easily see how specific tools are working for businesses in the real world.

We can also build you a personalized list of the best software for your business needs. Check it out here.

Note:

The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

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