Cognism vs Lusha

Seamless.AI

Apollo.io

ZoomInfo Sales

Kendo Email Finder

SignalHire

LeadIQ

Compare Cognism and Lusha based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Seamless.AI is an inside sales and lead generation software that helps businesses find relavant contacts, build account lists, manage prospect information, and more from within a unified platform. It allows staff members to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority.

End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

The leader in premium sales intelligence.


Activity Dashboard

Address Validation

AI/Machine Learning

Alerts/Notifications

B2B Lead Generation

Campaign Management

Campaign Personalization

Campaign Segmentation

Contact Database

Contact Management

Customer Database

Customer Segmentation

Dashboard

Data Aggregation and Publishing

Data Cleansing

Data Connectors

Data Discovery

Data Import/Export

Data Profiling

Data Verification

Deal Management

Email Address Extraction

Email Management

Email Marketing

Engagement Tracking

Intent Data

Interaction Tracking

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

Match & Merge

Multi-Channel Communication

Multiple Data Sources

Personalization

Phone Number Extraction

Pipeline Management

Predictive Analytics

Prospecting Tools

Real-Time Data

Reporting & Statistics

Reporting/Analytics

Sales Onboarding & Training

Sales Pipeline Management

Sales Planning

Sales Trend Analysis

Search/Filter

Segmentation

Target Account Identification

Third-Party Integrations

Cognism

Web-based

Marketing Director

Great experience so far, tool is pretty much essential for us and our business. Onboarding and customer service team are very responsive and helpful.

Director of Strategic Partnerships

Some numbers are not correct, can sometimes be frustrating getting through to the wrong people.

Marketing Executive

What I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service.

Business development representative

We've saved countless hours on lead generation and are seeing a significant improvement in our outreach success rates.

Sales Development Representative

Features and functionality are superb. Customer support: It gives as twice a month support so everything is great.

Sales and Marketing Director

The customer service is very friendly and offers great aftercare. The chrome extension and integration with LinkedIn Sales Navigator is great for finding out the business contact email of prospects.

Account Manager

I like the different search filters that can be used and that you can save them to reuse later. It helps with narrowing down searches and working more efficiently.

Licensing Consultant

I'm a big fan of Cognism's general layout, design and ease of use as well as other features such as intent data which I was fortunate enough to trial.

Global Events Executive

It’s one of the best investments we’ve made for improving the efficiency and quality of our lead generation efforts.

Rev Ops

Amazing account management and quick customer support. Good data coverage and support for when data needs to be refreshed.

The webapp is super user friendly and the data quality is very good.

Business Developer

Its easy to make more extensive searches, and its great that they have an extension with SalesForce.

Account Development 

I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities.

Sales Executive

Having a native integration to Salesforce makes it nice to prospect people from multiple sources.

New Business Executive

I dislike that it only relies on people updating their LinkedIn job descriptions.

I wouldn't say there is anything I dislike about Cognism.

Business Development Manager

If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation).

If they continue improving data accuracy and perhaps offer more flexible pricing, it would be a no-brainer for even more teams.

Cognism screenshot

Large Enterprises

Mid Size Business

Small Business

LeadIQ helps optimize your sales team's prospecting and qualification process by allowing sales reps to find, capture, and sync contact information directly to your favorite sales tools with one click.  LeadIQ's AI-Driven Data Verification and Enrichment engine helps you automate your sales engagement through intelligent, real-time lead enrichment that boosts sales opportunities where there’s a record of an interaction with agents.

Valid personal & work emails and phone numbers. Real-time verified contact info for recruiters, sales professionals, and marketeers.

Kendo is an online email finder and contact management tool. Find personal and corporate emails, perform bulk searches, and search by company. Manage contacts flexibly and export them easily. Kendo also offers API integration for seamless integration with your existing workflows.

Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

Activity Tracking

Auto Extraction

Behavior Tracking

Call List Management

Campaign Analytics

Channel Management

Customer Profiles

Customization

Data Enrichment

Data Extraction

Data Integration

Data Security

Data Synchronization

Email Sequences

For Sales Teams/Organizations

Forms Management

Landing Pages/Web Forms

Lead Engagement

List Management

Performance Metrics

Real-Time Notifications

Real-Time Updates

Recommendations

Sales Activity Management

Sales Management

Trend Analysis

Workflow Management

Lusha

Windows

Sales

SCAM ALERT - Horrible experience with the software and with the support team. I cancelled the subscription only to find out a few days later that it wasn't cancelled and I was charged anyway.

Director

The tool came with rave reviews and recommendations - either these are all fake or the tool has become disastrously bad recently.

recruitment consultant

It's constantly inaccurate - daily I am calling the numbers provided and its a wrong number. Also some people are a bit worried about how I  got their details.

Business development

For me the best part aside the accuracy of contact information and ease of use, the support team is so lovely , quick to respond, and are always there to take care of you.

Business Development

I love that it integrates with linkedin navigator. It is super easy to use, and very efficient.

Had a great experience setting it up and some good talks with CS to get more value out of it.

Lusha fits nicely into the flow for a sales development rep like myself who uses Linkedin Sales Nav heavily in my outreach. I love that it just opens up and I can choose to unlock the contact easily.

Lusha was a great compliment to tools like zoom info and seamless.ai as the phone numbers would be completely different in most cases.

Lusha is incredibly easy to use and has sped up my prospecting efforts massively. The integration into Salesforce is great (most of the time!) and can really help with keeping the crm tidy.

Emails are near perfectly correct when it does find you one on the prospect you are looking for. Very easy to use and fits in with any process you have as a business.

Lusha is an awesome tool for salespeople looking to find the emails of people they want to reach out to.

Senior BDE

It will fetch these contact details by just clicking on the Lusha icon on the top right corner of your screen. It is very user friendly and easy to use tool.

Director of Sales

Lack of coverage - lots of profiles they have no numbers for.

Sales Manager

Lusha is a very powerful tool and has a great UX. It allows it's users to capture direct dials, work and personal emails just by navigating to their profiles.

Recruitment Consultant

Lusha is great software we use regularly in our company to get the contact details in the recruitment industry we are into. It is really helpful and usually provides an accurate email ID.

A real shame, and would advise against purchasing this tool as the customer service is extremely poor too. Recommend other tools such as Swordfish.

Pricing is on the higher side. Sometimes it feeds you with wrong contacts.

Associate Director

Given the business outcome, i am comfortable spending the amount and since the usablitity is better than other available platforms and price isnt too different - i would recommend sticking to Lusha.

Cognism vs Lusha Comparison (2026)

Cognism

Lusha

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives