Cognism Pricing, Features, Reviews & Comparison of Alternatives


GDPR-compliant B2B marketing and sales acceleration platform

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Cognism overview

Cognism is a cloud-based B2B marketing and sales acceleration platform which is compliant with GDPR, CAN-SPAM, and PECR standards. The software is designed to help businesses enrich their contact data and prospect leads, with tools for buyer persona creation, outbound email campaign automation, AI-powered data cleaning, enrichment, and processing, and more. Solutions are available for sales, marketers, startups, SMBs, and enterprises.

With Cognism Prospector, users can create custom buyer personas to identify ideal customers, and generate lead lists using demographic, firmographic, and technographic filters. Buyer personas also provide users with insight into their total addressable market size worldwide, and enable the targeting of decision-makers. Cognism’s database contains information on 400 million business professionals, and users can integrate their CRM, with native support for connecting Salesforce, Pipedrive, and HubSpot in addition to the universal CRM integration.

Cognism ReFresh utilizes artificial intelligence (AI) and real-time data to clean and enrich contact records. The proprietary DataHelix AI targets stale data and locates missing information such as technology data, industries, and job titles. CRM data cleanliness and cost per lead reports allow users to evaluate the health of their database. DataHelix also verifies contact email addresses through a 14-step process to ensure that leads can be contacted. Cognism Engage enables the creation and automation of outbound marketing, with support for email, social, and phone touch points, and the ability to target campaigns based on buyer personas.


Starting from
Pricing options
Value for money
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Business size



United States, Canada, Europe, United Kingdom

Supported languages

Cognism screenshot: Cognism ReFresh automatically refreshes stale leads to keep data up-to-dateCognismCognism screenshot: Cognism's proprietary DataHelix AI automatically finds missing contact information to enrich recordsCognism screenshot: Cognism can be integrated with CRM systems including SalesforceCognism screenshot: Users can search for prospects by industry and roleCognism screenshot: Buyer persons can be used to calculate addressable market sizes

Cognism reviews

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Cognism pricing

Starting from
Pricing options
View Pricing Plans

Contact Cognism for pricing information and to request a demo.

Cognism features

CRM Integration
Data Import/Export
Real Time Data
Reporting & Statistics
Sales Analytics
Sales Tracking

Activity Dashboard (73 other apps)
Activity Tracking (49 other apps)
Automatic Notifications (41 other apps)
Collaboration Tools (35 other apps)
Contact Database (40 other apps)
Customizable Templates (33 other apps)
Email Integration (43 other apps)
Lead Capture (33 other apps)
Monitoring (41 other apps)
Quote Management (34 other apps)
Sales Reporting (42 other apps)
Search Functionality (41 other apps)
Third Party Integration (56 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
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Additional information for Cognism

Key features of Cognism

  • Contact import/export
  • Contact discovery
  • Data export
  • Email verification
  • CRM integrations
  • Real-time data
  • GDPR, PECR & CAN-SPAM compliant
  • CPL & CRM data cleanliness reporting
  • Sales intelligence
  • Demographic, firmographic & technographic filters
  • Email marketing automation
  • Account-based marketing email campaigns
  • Account-based buyer personas
  • Custom buyer persona targeting
  • Sales triggers
  • Dynamic data validation
  • Data cleaning
  • Proprietary AI data enrichment
  • B2B sales acceleration tools
  • Automated lead generation campaigns
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Cognism Prospector allows users to create custom buyer personas for locating their ideal customers, utilizing demographic, technographic, and firmographic filters.

AI-powered data cleaning and enrichment is offered by Cognism ReFresh, to renew stale data which may be out-of-date, and locate missing information including job titles, industries, and technology data.

Buyer personas can be used to target automated lead generation campaigns, and automation sequences with email, phone, and social touch points can be created through Cognism Engage.

Cognism’s DataHelix AI utilizes a 14-step verification process to ensure that all prospect records contain correct email addresses.

Cognism is compliant with GDPR, CAN-SPAM, and PECR, and is committed to meeting international data compliance laws.