What is Cognism?Cognism is a cloud-based B2B marketing and sales acceleration platform which is compliant with GDPR, CAN-SPAM, and PECR standards. The software is designed to help businesses enrich their contact data and prospect leads, with tools for buyer persona creation, outbound email campaign automation, AI-powered data cleaning, enrichment, and processing, and more. Solutions are available for sales, marketers, startups, SMBs, and enterprises.
With Cognism Prospector, users can create custom buyer personas to identify ideal customers, and generate lead lists using demographic, firmographic, and technographic filters. Buyer personas also provide users with insight into their total addressable market size worldwide, and enable the targeting of decision-makers. Cognism’s database contains information on 400 million business professionals, and users can integrate their CRM, with native support for connecting Salesforce, Pipedrive, and HubSpot in addition to the universal CRM integration.
Cognism ReFresh utilizes artificial intelligence (AI) and real-time data to clean and enrich contact records. The proprietary DataHelix AI targets stale data and locates missing information such as technology data, industries, and job titles. CRM data cleanliness and cost per lead reports allow users to evaluate the health of their database. DataHelix also verifies contact email addresses through a 14-step process to ensure that leads can be contacted. Cognism Engage enables the creation and automation of outbound marketing, with support for email, social, and phone touch points, and the ability to target campaigns based on buyer personas.
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