Cognism Pricing, Features, Reviews & Comparison of Alternatives


GDPR-compliant B2B marketing and sales acceleration platform

3.5/5 (2 reviews)

Cognism overview

What is Cognism?

Cognism is a cloud-based B2B marketing and sales acceleration platform which is compliant with GDPR, CAN-SPAM, and PECR standards. The software is designed to help businesses enrich their contact data and prospect leads, with tools for buyer persona creation, outbound email campaign automation, AI-powered data cleaning, enrichment, and processing, and more. Solutions are available for sales, marketers, startups, SMBs, and enterprises.

With Cognism Prospector, users can create custom buyer personas to identify ideal customers, and generate lead lists using demographic, firmographic, and technographic filters. Buyer personas also provide users with insight into their total addressable market size worldwide, and enable the targeting of decision-makers. Cognism’s database contains information on 400 million business professionals, and users can integrate their CRM, with native support for connecting Salesforce, Pipedrive, and HubSpot in addition to the universal CRM integration.

Cognism ReFresh utilizes artificial intelligence (AI) and real-time data to clean and enrich contact records. The proprietary DataHelix AI targets stale data and locates missing information such as technology data, industries, and job titles. CRM data cleanliness and cost per lead reports allow users to evaluate the health of their database. DataHelix also verifies contact email addresses through a 14-step process to ensure that leads can be contacted. Cognism Engage enables the creation and automation of outbound marketing, with support for email, social, and phone touch points, and the ability to target campaigns based on buyer personas.


Starting from
Pricing options
Value for money
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Business size



United States, Canada, United Kingdom

Supported languages

Cognism screenshotCognism Prospector - Accelerate your B2B Lead Generation using Revenue AICognism screenshotCognism screenshotCognism screenshot

Cognism user reviews

Very good


Value for money
Ease of use
Customer support

Good tool for cold outreach

Used monthly for 2+ years
Reviewed 2018-12-18
Review Source: Capterra

Overall the Cognism team has been exceptional in their support and willingness to help us success with their product. It's been a great experience and we have tried many competitors.

I like the ease and speed of use - you can create custom filters and drill lists down deeper and deeper really quickly which saves tons of time data cleaning and exporting lists.

Overall Cognism is a great product but overall cold outreach and prospecting is a tough errand, so success is hard to come by. It's a lot of grunt work for non predictable returns.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Sam Adam

Not accurate for Europe territory

Used daily for 6-12 months
Reviewed 2020-11-04
Review Source: Capterra

Neutral, easy to use but not accurate information

Easy to use and integrated with Salesforce

Many contacts I found had left the company or had no numbers, especially in Germany

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

Minimize review

Cognism pricing

Starting from
Pricing options
View Pricing Plans

Contact Cognism for pricing information and to request a demo.

Cognism features

CRM Integration
Data Import/Export
Real Time Data
Reporting & Statistics
Sales Analytics
Sales Tracking

Activity Dashboard (125 other apps)
Activity Tracking (80 other apps)
Automatic Notifications (64 other apps)
Collaboration Tools (62 other apps)
Contact Database (75 other apps)
Contact Management (85 other apps)
Customizable Templates (65 other apps)
Lead Capture (64 other apps)
Lead Management (84 other apps)
Sales Reporting (67 other apps)
Search Functionality (83 other apps)
Third Party Integration (127 other apps)
Workflow Management (62 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Cognism

Key features of Cognism

  • Account-based buyer personas
  • Account-based marketing email campaigns
  • Automated lead generation campaigns
  • B2B sales acceleration tools
  • CPL & CRM data cleanliness reporting
  • CRM integrations
  • Contact discovery
  • Contact import/export
  • Custom buyer persona targeting
  • Data cleaning
  • Data export
  • Demographic, firmographic & technographic filters
  • Dynamic data validation
  • Email marketing automation
  • Email verification
  • GDPR, PECR & CAN-SPAM compliant
  • Proprietary AI data enrichment
  • Real-time data
  • Sales intelligence
  • Sales triggers
View All Features


Cognism Prospector allows users to create custom buyer personas for locating their ideal customers, utilizing demographic, technographic, and firmographic filters.

AI-powered data cleaning and enrichment is offered by Cognism ReFresh, to renew stale data which may be out-of-date, and locate missing information including job titles, industries, and technology data.

Buyer personas can be used to target automated lead generation campaigns, and automation sequences with email, phone, and social touch points can be created through Cognism Engage.

Cognism’s DataHelix AI utilizes a 14-step verification process to ensure that all prospect records contain correct email addresses.

Cognism is compliant with GDPR, CAN-SPAM, and PECR, and is committed to meeting international data compliance laws.