Ocean.io vs Lusha

Apollo.io

ZoomInfo Sales

Cognism

Vainu 

SignalHire

LeadIQ

Compare Ocean.io and Lusha based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

The leader in premium sales intelligence.


Vainu is a sales intelligence, sales prospecting and account insights platform with a database of +108M companies enriched with open, public & predictive data

End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

Ocean.io is an Account-Based data provider using AI to help sales and marketing teams focus their time, money and efforts on finding the right accounts.

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Benchmarking

Call List Management

Campaign Analytics

Campaign Management

Campaign Personalization

Communication Management

Contact Database

Contact Management

Customer Database

Customer Segmentation

Customizable Fields

Customizable Scoring

Dashboard

Data Enrichment

Data Extraction

Data Import/Export

Data Visualization

Demographic/Firmographic Data

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Lead Verification/Validation

Machine Learning

Marketing Automation

Monitoring

Multi-Language

Natural Language Processing

Performance Metrics

Pipeline Management

Pipeline Reports

Predictive Analytics

Prospecting Tools

Real-Time Notifications

Recommendations

Reporting & Statistics

Reporting/Analytics

Sales Forecasting

Sales Trend Analysis

Search/Filter

Segmentation

Social Media Integration

Task Management

Third-Party Integrations

Trend Analysis

Visual Analytics

Ocean.io

Web-based

Windows

Head of Growth 

Super easy to use and within a few clicks, I can generate a very focused list of companies to target.

Founder & Chief Revenue Strategist

I like that ocean is a dedicated B2B list builder but moreso the opportunities it provides for both a sales enablement tool and an ABM tool.

Great experience all the way through from the sales pitch, to the onboarding and finally with the customer success team.

SVP Sales

Super easy implementation & improved output from the sales team straight away.

Head of Business Develop,emt

Easy to use software with a superb customer support.

Data Specialist

We found Ocean.io straightforward to navigate, and it helped us discover appropriate leads in our desired markets.

Ocean.io is easy to use and provided us with the right leads in our target markets. I like that it has an integration with Hubspot and exporting the list is so convenient.

Would I choose it for contacts over ZoomInfo no, but would I choose ZoomInfo over Ocean for list building, no.

We have tested other tools that perform significantly better for us.

Great integration to our CRM. If hit rate on ideal customer profiles were higher it would be a super cool tool.

Marketing Manager

Sometimes tags were slightly off on our input accounts which affected the export accounts.

Furthermore, Ocean lacks vital company information, such as company structure, which has forced us to allocate considerable time toward determining whether a given company is a parent or subsidiary.

Ocean made it easy to quickly detect entire verticals for a targeted ABM strategy.

Ocean.io screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

LeadIQ helps optimize your sales team's prospecting and qualification process by allowing sales reps to find, capture, and sync contact information directly to your favorite sales tools with one click.  LeadIQ's AI-Driven Data Verification and Enrichment engine helps you automate your sales engagement through intelligent, real-time lead enrichment that boosts sales opportunities where there’s a record of an interaction with agents.

Valid personal & work emails and phone numbers. Real-time verified contact info for recruiters, sales professionals, and marketeers.

Lusha is an AI-based sales intelligence platform that provides sales professionals with fully compliant global B2B data to uncover business opportunities. The platform offers comprehensive prospecting capabilities through its contact and company search functionality, allowing users to discover ideal prospects using advanced filters including buyer intent and funding information.

Auto Extraction

B2B Lead Generation

Behavior Tracking

Channel Management

Customer Profiles

Customization

Data Aggregation and Publishing

Data Integration

Data Security

Data Synchronization

Deal Management

Email Sequences

For Sales Teams/Organizations

Forms Management

Intent Data

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Nurturing

List Management

Multi-Channel Communication

Real-Time Data

Real-Time Updates

Sales Activity Management

Sales Management

Sales Pipeline Management

Target Account Identification

Workflow Management

Lusha

Sales

SCAM ALERT - Horrible experience with the software and with the support team. I cancelled the subscription only to find out a few days later that it wasn't cancelled and I was charged anyway.

Director

The tool came with rave reviews and recommendations - either these are all fake or the tool has become disastrously bad recently.

recruitment consultant

It's constantly inaccurate - daily I am calling the numbers provided and its a wrong number. Also some people are a bit worried about how I  got their details.

Business development

For me the best part aside the accuracy of contact information and ease of use, the support team is so lovely , quick to respond, and are always there to take care of you.

Business Development

I love that it integrates with linkedin navigator. It is super easy to use, and very efficient.

Had a great experience setting it up and some good talks with CS to get more value out of it.

Lusha fits nicely into the flow for a sales development rep like myself who uses Linkedin Sales Nav heavily in my outreach. I love that it just opens up and I can choose to unlock the contact easily.

Lusha was a great compliment to tools like zoom info and seamless.ai as the phone numbers would be completely different in most cases.

Sales Development Representative

Lusha is incredibly easy to use and has sped up my prospecting efforts massively. The integration into Salesforce is great (most of the time!) and can really help with keeping the crm tidy.

Emails are near perfectly correct when it does find you one on the prospect you are looking for. Very easy to use and fits in with any process you have as a business.

Lusha is an awesome tool for salespeople looking to find the emails of people they want to reach out to.

Senior BDE

It will fetch these contact details by just clicking on the Lusha icon on the top right corner of your screen. It is very user friendly and easy to use tool.

Director of Sales

Lack of coverage - lots of profiles they have no numbers for.

Sales Manager

Lusha is a very powerful tool and has a great UX. It allows it's users to capture direct dials, work and personal emails just by navigating to their profiles.

Recruitment Consultant

Lusha is great software we use regularly in our company to get the contact details in the recruitment industry we are into. It is really helpful and usually provides an accurate email ID.

A real shame, and would advise against purchasing this tool as the customer service is extremely poor too. Recommend other tools such as Swordfish.

Pricing is on the higher side. Sometimes it feeds you with wrong contacts.

Associate Director

Given the business outcome, i am comfortable spending the amount and since the usablitity is better than other available platforms and price isnt too different - i would recommend sticking to Lusha.

Ocean.io vs Lusha Comparison (2026)

Ocean.io

Lusha

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives