Qlik Sense vs Google Data Studio

Tableau

Microsoft Power BI

Looker

Adobe Analytics

MicroStrategy Analytics

OWOX BI

Compare Qlik Sense and Google Data Studio based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

MicroStrategy ONE integrates the power of generative AI with the precision of BI and Analytics.  

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. It supports a full range of users and use-cases across the life-cycle from data to insight.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Application Development

Association Discovery

Bayesian Analysis

Benchmarking

Billing & Invoicing

Budgeting/Forecasting

Charting

Chatbot

Code-free Development

Collaboration Tools

Compliance Tracking

Configurable Workflow

Contextual Guidance

Contextual Search

Customizable Branding

Customizable Dashboard

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Analysis Tools

Data Blending

Data Cleansing

Data Connectors

Data Dictionary Management

Data Discovery

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Synchronization

Data Transformation

Data Visualization

Drag & Drop

Employee Management

File Storage

Financial Management

Financial Reporting

Forecasting

Functions/Calculations

Geographic Maps

High Volume Processing

Integration into Third Party Applications

Interactive Reports

Inventory Management

Key Performance Indicators

KPI Monitoring

Marketing Automation

Marketing Reports

Metadata Management

Mobile Dashboards

Mobile Reporting

Monitoring

Monte Carlo Simulation

Multi-Language

Multi-User Collaboration

Multiple Data Sources

Multivariate Analysis

Natural Language Processing

Natural Language Search

OLAP

Order Management

Performance Metrics

Point of Sale (POS)

Pre-Configured Bot

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Publishing/Sharing

Purchasing & Receiving

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Regression Analysis

Relational Display

Reporting & Statistics

Reporting/Analytics

Role-Based Permissions

Rules-Based Workflow

Sales Reports

Sales Trend Analysis

Scheduled/Automated Reports

Qlik Sense

Android

Linux

Web-based

Windows

iPad

iPhone

Tier 2 Lead

I love the analytics sections in Qlik Sense; it is super interesting and easy to conclude by viewing its analytics. The best thing is that I can easily install it and accumulate my data into it.

Commercial Business Analyst

Very easy to use for end-users, very nice visual representations, perfect for "build-it-your-own", really nice tool for interactive presentations.

Application Developer

When I first used qliksense server I loved it very much. The UI is very good and impressive.

Software Engineer

The ability to integrate data from different sources to provide rich options of graphing the data and drill down analysis of tables. It provides easy customization and easy reporting for the data.

Financial Controller & Data Analytics Manager

Best in class ETL capabilties combined with great visualizations and ergonomics.

The visualizations were nice and the partner community was pretty big.

BI Developer

Great integration with current web-based systems and the dual use license offers QlikView and QlikSense to seamlessly work together.

Overall it's a good software and highly recommended.

Analista de Contas Publicas

I found difficulty with the sellers of the product, which were invasive and sometimes inconvenient. Besides the product being more expensive than the competitors.

This has been a great tool for us and our business as well.

Senior Technical Service Manager

Cyclic Groups feature is missing. It was present in QlikView.

Qlik Sense is a very important tool for me. I can quickly upload huge data from various sources.

BI DV Architect

Associations and filtering. Easy navigation and user friendly user interface.

The no Linux supports causes compatibility problems some times.

BI Dev

The pop-up menus are too small. Set analysis are hard for non-it users to use in a self service environment.

Software Engineer, Sr

Qlik Sense is browser based so deployments to customers are very easy. Qlik has a lot of built in controls but you can add more that have been developed by the extensive Qlik community.

Customer Success Manager

In short, the best cloud-based business intelligence and analytics platform. I would say that the entry cost can be the only limitation when implementing QlikSense.

IT Manager

Now we just open Qlik Sense and we know it, the overall profit of the company, also per costumer, brand or even product.

Qlik Sense screenshot: Qlik Sense Profit Analysis

Qlik Sense screenshot: Qlik Sense Geographies

Qlik Sense screenshot: Qlik Sense Budget Analysis

Qlik Sense screenshot: Qlik Sense Data Blending

Qlik Sense screenshot: Qlik Sense Reports

Qlik Sense screenshot: Qlik Sense iPhone

Qlik Sense screenshot: Qlik Sense iPad

Qlik Sense screenshot: Qlik Sense Overview

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. 

OWOX Data Marts - Free Forever Open-Source Self-Service Analytics Platform

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Search/Filter

Self Service Data Preparation

Single Page View

Statistical Analysis

Visual Analytics

Google Data Studio

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.

Consultant

What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).

Admin Asst

I love that is easy to use, it has great customization, and really easy share.

Data Scientist

Google data studio is a good platform with necessary tools used for visualising data in our company, also the interface is really nice and easy to understand.

Director of Sales Dev

Major pro is the quick and easy ability display data. Love it for my sales team and reporting to other departments.

Inbound Marketer and Content Developer

The more complicated your queries are, the more you will dislike this tool.

Digital Design & Strategy Consultant

Google Data Aid Studio is the best tool I've ever stumbled across. It's everything you like about Google Analytics, made better.

Marketing Manager

The only downside for me was that it does not integrate with many other projects yet.

Marketing Operations Manager

I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Software Developer

I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

You can create really quick and easy you dashboards. Also the performance is really good among their connections to Bigquery.

Project Leader

It has a lot of integration with data providers. It's a good way to share Google Analytics funnels with non-technical users.

Digital Marketing Specialist

I like the ease of use of their APIs to connect multiple sources of data together. We use this in conjunction with Funnel.io and we get all our data in one place to make monthly reports.

Dy. Manager

Would certainly recommend for it's value for money benefit.

You can edit your KPIs and visualizations as you wish. Very effective and price performance product.

New Home Specialoist

Issues with metrics breaking for no reason, and difficulty fixing them. No real support options other than researching online.

Qlik Sense vs Google Data Studio Comparison (2026)

Qlik Sense

Google Data Studio

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives