Cognito Forms vs Google Forms

SurveyMonkey

Jotform

Typeform

Microsoft Forms

Wufoo

Zoho Forms

Compare Cognito Forms and Google Forms based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

The Microsoft Forms platform helps companies improve their operations through data collection and reporting on surveys. The software can be used to build customized forms, with open-ended questions, multiple-choice questions, and ratings to collect customer feedback.

Create beautiful, conversational forms with logic, branding, and AI. Built to boost completion rates and collect better data.

Cognito Forms enables users to create responsive online forms that collect payments, gather information, and automate tasks. The features of this platform include data lookups, document merging, file downloading, repeating sections, save and resume, advanced calculations, conditional logic and more.

Access Controls/Permissions

Address Validation

Alerts/Notifications

Approval Process Control

Audit Trail

Autofill

Business Process Automation

Collaboration Tools

Compliance Management

Compliance Tracking

Conditional Logic

Configurable Workflow

Convert to PDF

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard Creation

Data Capture and Transfer

Data Connectors

Data Import/Export

Data Integration

Data Retrieval

Data Security

Data Storage Management

Document Management

Document Storage

Drag & Drop

Electronic Forms

Electronic Signature

Forms Creation & Design

Forms Management

Full Text Search

HIPAA Compliant

Information Governance

Mobile Access

Multi-Channel Data Collection

Multi-Device Support

Multiple Data Sources

No-Code

Process/Workflow Automation

Real-Time Data

Real-Time Notifications

Reminders

Response Validation

Role-Based Permissions

Rules-Based Workflow

Secure Data Storage

Single Sign On

SSL Security

Surveys & Feedback

Task Management

Task Scheduling

Template Management

Third-Party Integrations

User Management

Web Forms

Workflow Configuration

Workflow Management

Cognito Forms

Web-based

Customer Service Representative

Customer Service is responsive and helpful and willing to consider additional features. Cognito Forms is fantastic.

TOEFL Mentor

An effortless, beautiful and effective way to create splendid contact forms.

Business Manager

Firstly, Cognito Forms it elegantly clear in it's concept and approach. Jump right in and get started and you'll see how amazing this product is.

Business owner

My use case required the tech staff to stretch their skills - which they did generously and effectively. I can't get over how much useful work they did on my behalf.

Owner

It's very easy to use and they give a great free trial so that you can test it out before purchasing it.

ERP consultant

Amazing form software that does everything you could wish for. Especially the integrations.

This software has all I need to create the forms i need to collect lead information. Most of all I love how easy they are to create.

Public Health Program Manager

The ability to integrate with other apps like Zapier. Also all the form options both in the template store and in the DIY forms.

Director of Member Communications

It's easy to implement and can be used for a variety of purposes on an internal team or externally for surveys and the like.

Owner/Attorney

The more variable the potential information is, the more mileage you get out of conditional logic and repeating sections. I don't want any other bankruptcy attorneys to find out about Cognito forms.

Operations Manager

This is one of the best form generator software products out there for the money.

Executive

Pricing plan is bit confusing should have differ from Submission and users.

IT Manager

Excellent product, nothing missing, solid customer support, tonnes of functionality.

I used to pay JotForm for a few months until the fundraiser was over, but now I can keep everything active and save a ton of money in the process.

Troop Commander (Major)

Now, that said, I came to cognito forms from 123Forms because I had some problems getting what I wanted. Here, I get very much of what I want.

It requires a bit of thinking to create whatever form your process or workflow needs, but the end result is amazing and well worth the time.

Director of Sales

No search feature for submitted results. Let's say I wanted to find if someone named Thomas had submitted their form.

Administrator

We have found that the multiple options for form and form structures are easy to use and make creating forms a breeze. They are highly customizable and can be used for many various purposes.

Cognito Forms screenshot: Easily Build Powerful Forms | From simple surveys to complex registration forms. You can create the forms you need in just minutes with our easy-to-use form builder.  Collect data, accept payments, and create powerful workflows to automate your business.

Cognito Forms screenshot: Create powerful forms with our always-free Individual plan. With the Pro plan, build advanced forms with no ads. Create flexible workflows and use Square or PayPal with the Team plan. Connect teams and empower departments with the Enterprise plan.

Cognito Forms screenshot: The Cognito Forms entries page allows you to easily sort, filter, and organize your form submissions to build complex business workflows.

Cognito Forms screenshot: From the Publish page of your form builder, you can customize the styling of your form and then share it with the world.

Cognito Forms screenshot: Use our drag-and-drop form builder, visual conditional logic, and intuitive expressions to create your own online forms. It's powerful enough for developers yet simple enough for anyone.

Cognito Forms screenshot: Build flexible, efficient workflows that help you engage the right people at the right time with role-based email links.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Zoho Forms is a cloud-based form builder tool designed for businesses that helps create, share forms, collect data, and automate workflows.

SurveyMonkey is the world’s most popular AI-powered platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to registration forms.

With Wufoo, you can easily build amazing online forms. Wufoo automatically builds the database, back-end and scripts when you design a form, helping you understand your data.

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

Anonymous Feedback

Customizable Questions

Data Analysis Tools

Data Visualization

Dynamic Content

Email Marketing

Email Reminders

Lead Generation

Mobile Survey

Multi-Channel Distribution

Multi-Language

Multiple Question Types

Question Branching

Reporting/Analytics

Skip Logic

Survey Builder

URL Customization

Visual Analytics

Google Forms

CHWC

The ease of use, the ability to customize and best of all uniformity throughout the organization.

Entrepreneurship Assistant

Overall, I would recommend using Forms because its integration with one's google account is amazing and when drafted correctly, you can elicit the appropriate feedback from users of the Form.

Training Manager

If you make a mistake there is  no auto suggestion to help you out. It will give you a blank look and a confusing an error message.

Consultant

Auto save in the cloud is seamless with amazing collaboration support. Free to use and easily integrates with other Google features.

Customer Success Manager

We used it one time for awards in the office, and it was a seamless process to get a free, fair, and unbiased vote from the staff.

Self employed 

I love that there is the ability for other people to edit the forms as needed if given the capability. I recommend this software to anyone.

Business Sale Executive

My Overall experience with google form is great. It helps me in survey within or outside the organization, found best solution to collect data in various form.

Marketing Manager 

Ease of use and it's Free to use. Easy to deploy, it has been excellent for my needs and to collate the information gathered.

Student

I loved all the details this software had. It is especially helpful that all the edits you make are saved automatically.

IT Administrator

The ease of use is just great with this software. It also is great having everything tied into the google suite of tools.

The ability to create a list of questions to a large number of users and get organized real-time responses is huge advantage. The fact that it is so quick easy makes this tool so great to use.

SWPPP Manager

I have a hard time making changes to my current forms. It is mainly because I am scared I will disrupt the flow of the form.

Administrative Assistant

People miss the submit button after entering all the information. Hard to capture answers when this is missed.

Hairstylist 

M the price of having it was awesome and it’s very affordable to others that needs this product as is.

The abundance of models, the ease of use, the simple, sophisticated interface, and the low price are all things I love about this tool.

5th grade teacher

The first time I used it I accidentally made it so that answers were anonymous on my poll. But that was user error.

IB DP member

My experience with Google customer support is also very positive, as it was professional and helpful.

Office manager 

The things I  like the most about the Google Forms software is that we can create surveys for our patients and employees. Thus allows us to improve our customer service.

Cognito Forms vs Google Forms Comparison (2026)

Cognito Forms

Google Forms

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives