Meta for Business vs Instagram Comparison

Integration with Instagram. Ease of inserting images

Difficult to change to new business format from original "pages" for business use

Through Facebook Messenger I am able to communicate with my friends outside of Kenya. Facebook is linked to Instagram through the Also Post To feature on Instagram. This allows me to share my Instagram posts on Facebook and market my events and sell tickets to my friends.

There have been key security issues of people hacking into other people's accounts and posting contents illegally.

The one thing I like about Facebook is the groups function. I am a part of a few Facebook groups that are well moderated and I have positive experiences with them. I also like Facebook marketplace.

The overall experience of Facebook has just been negative for me for the past several years. The algorithm isn’t great so I see a lot of junk that I don’t care about.

Apply implementations on both Facebook and Instagram in one go.

Hard to reach support team and robotic responses to reports and reviews.

Facebook is the first social media i have ever used, i can follow the posts, stories and updates of my friends from there. It helped a lot to keep me socialized during pandemic. Everything is lean and simple, it is very easy to use.

The least i like is that they have seperated chat option. You need to download messenger app to see who sent message to you, otherwise you have no clue. It is sometimes frustrating. Also there are lots of ads you see in each scroll down.

It is easy to schedule posts for the week and upload videos to get information to our members. We also like that it works with Instagram as well.

I have noticed that if I schedule a post through Facebook and add it to go to Instagram, if I delete it it doesn't delete for Instagram just Facebook.

Facebook is the first social media tool i have ever used. I like posting, stories and reminder photos, birthdays.

The least i like about Facebbok is that they have excluded the chat option. So when you log in Facebook, you can't see who wrote you. You need to upload Messenger app separately. I found this very odd and time wasting.

The facility to connect the diferente apps of meta Business (Facebook, Instagram, WhatsApp)

In general everything, is so easy to use

I like the integration with other social networks like instagram and whatsapp

It is hard to get in touch with the team to fix something

Facebook helps to target people as a creator Creator studio is shared with Instagram

Privacy concerns Poor quality content as a user Bas Ui as a creator

The most useful feature is the ability to write a post and it to post on both Instagram and Facebook. I also enjoy the job post feature and have found quality candidates.

Growing an audience on Facebook. Getting new likes and follows is tougher than other platforms.

I like the new features added and the collaboration of pages and integration with other social platforms and online stores. It actually makes a big difference to the businesses credibility. I prefer it over the previous version. Tagging was one of the best ideas initiated into this program.

I dont like the Instagram aspect of how they approve businesses as sometimes they give you an issue to change it. You can have a store approved on Facebook but Instagram might have an issue with this simply cause of the wrong email or domain which should be attended to instead of disabling the INSTAGRAM stores . If rules change suddenly I think Instagram should be more versatile about it and allow changes in the review fir your domains for your online stores.

Easy to use, integrating with other platforms such as Instagram is also quite easy.

I am still navigating the space so my final analysis is not totally completed as yet. So far so good.

Facebook is an integral part of the media publication and advertising for any bussiness, althoug it's algorithm can be a little bit overwhelming, is one of the most powerful tools you can use

Often changes it's ui and services to "enhance" enhance the experience but it would be better it could offer some stable options.

Integration with instagram and fans page. Recently, customers can be answered from the Facebook Business Manager.

Facebook analytics from the business manager, there are times that it is not accurate. Facebook analytics from the business manager, there are times that it is not accurate.

Meta for business is easy to use and integrates well with Instagram and personal Facebook profiles.

I have found that, when cross-posting on Instagram, my Facebook business page, and my personal Facebook page, the posts on Instagram and my personal page far outperform the post on the business page. Posts on my business page do not lead to sales, but the same post on Instagram and my personal page do. Also, even trying to use paid ads on my business page has not led to more likes/engagement.

Access to publishing and ad management. Thrilled that the Instagram reels scheduling has come in place.

I wish the scheduling could be put in for more than 2 months ahead, that limitation leans me towards paid scheduling programs.

You can reach so many people on Facebook and Instagram and for a low cost

The quality of those you reach isn't ideal, gets exposure that doesn't translate much to business for a car dealer as you'd think. and wow what a maze to get an ad going, they constantly flag your ads for no reason, support doesn't exist. setting up your business page is terrible and ownership of pages is a nightmare.

Not only is Facebook one of the biggest social media platforms but its also one of, if not the most frequently used social media platforms. It is one of the most secured platforms. It’s easy to find friends and family. It can help someone to locate their friends/family and it makes it easy to interact with someone through things like direct messaging, post, comments, likes and much more. This makes this app user friendly.

My least like about the app is that it is so addictive. It consumes countless hours of my life. Also there is some what of a privacy issue with Facebook. Even though I haven’t been hacked ever I have been told many stories from people who have been hacked.

Easy way to get the word out about activities, events, things happening in our church. Business Suite allows for pre-planning of posts. Allows for live streaming of our services, fairly easily.

Younger generation isn't using it, so we need additional apps (Instagram) to reach younger members.

Facebook and Instagram are the main social media apps out there. Good for marketing to specific audiences.

Nothing to dislike about it. Everything is great.

There are lots of people who use Facebook and so it’s a great place to advertise for free. I don’t use the paid ads but it’s great to have a business page where you can engage with customers.

It can get a bit crowded here. Frequently the updates don’t make sense and forces businesses to change our workflow.

Facebook is pretty easy to learn how to use. A lot of older people use it for a reason. It has a fairly simple UI.

Facebook is riddled with bugs and the amount of unwanted notifications is beyond bad. The fact that you now have to go back and set the notifications individually for every single page you now follow is tedious and annoying.

Marketing any business requires Facebook and Instagram, and this service is essentially a necessary part of running a business

Overly-complicated backend structure, way too many moving parts that don't seem to interconnect well

The wide range of users is my best reason I use it, I love the promote your business feature, It always me reach a large targetted audience which I might not be able to reach face to face especially in this COVID 19 era

The customer care and rejection of advert can be frustrating especially since it is connected to Instagram.

Newly introduced reels have become quite addictive & useful to generate demand/ attract new leads on your content.

Frequently changing algorithms of Meta is really frustrating for small business owners to keep up with the platform.

Instagram offers many of the same features and tools for marketers that can be found within Facebook, making Instagram an essential secondary prong within one's marketing strategy. With both platforms being so cleanly integrated, it is incredibly easy to launch Instagram for social media marketing / management.

Ads and social posts deployed on Instagram are not as robust as those on Facebook, leaving some desirable engagement elements (like caption links) out. Instagram is more of a complementary platform to Facebook for advertising purposes.

Two things I like most about Instagram: The ability to target specific markets/audiences for advertising. I also like how it gives my business the visibilty that physical constraints just don't allow e.g. ability to publish videos of our PR events

It's a good app overall, although it's data-consuming.