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Helium 10 vs Seller Assistant Comparison (2026)

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Helium 10 logo

Helium 10

Seller Assistant logo

Seller Assistant

Overview

Helium 10 is an eCommerce suite of tools for entrepreneurs and businesses to manage and sell products, find keywords, identify trends, optimize listings, streamline advertising campaigns, and more on Amazon. Managers can evaluate search volumes for Amazon Standard Identification Numbers (ASINs).

It combines two extensions: Seller Assistant and IP-Alert Chrome Extension, seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert and Restrictions Checker.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15.99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

110

5

4

3

2

1

71

18

3

4

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.8

62

5

4

3

2

1

52

10

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

“The amount of tools and features is overwhelming its to network, problem-solve, and discuss everything Amazon-related and e-commerce adjacent”
SW

Sam W.

dir

“I use it to generate the best keywords for amazon listings.”
AK

Anthony K.

Head of E-commerce

“Probably the gold standard as far as keywording for Amazon”
AK

Anthony K.

Head of E-commerce

Pros

“Have to go outside of SA dashboard to amazon storefront pages directly to see possible products other sellers are selling and research that way.”
Verified reviewer profile picture

Tavarus J.

Owner

“The ability to see ungate status directly on amazon product pages and data is a plus. ”
Verified reviewer profile picture

Tavarus J.

Owner

“The PO creation and order tracking is also good, but its still in Beta.”
Verified reviewer profile picture

Michael F.

COO

Cons

“I have even withdrawn the dispute with the bank and sent them proof, but they still refuse to restore my access.”
SW

Sam W.

dir

“Now they locked me out of my account for following their instructions.”
SW

Sam W.

dir

“Beware you will try to cancel and they will not cancel and you will continue to get billed”
KN

Kami N.

owner

Cons

“I used to think it was unnecessary, but now I can't imagine my work without it.”
Verified reviewer profile picture

Viacheslav S.

Founder

“Sometimes it took so long to refresh my dashboard”
MT

Mathew T.

Manager

“I don’t really like that it takes time to load all data.”
MH

Maryna H.

Owner

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features22
  • Activity Dashboard
  • Activity Tracking
  • Alerts
  • Alerts/Notifications
  • Campaign Management
  • Catalog Management
  • Channel Management
  • Commission Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Inventory Management
  • Inventory Tracking
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Language
  • Online Catalog
  • Order Management
  • Product Data Management
  • Promotions Management
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Shipping Labels
  • Template Management
  • Templates
  • Third-Party Integrations
  • eCommerce Management
  • Total features17
  • Activity Dashboard
  • Activity Tracking
  • Alerts
  • Alerts/Notifications
  • Campaign Management
  • Catalog Management
  • Channel Management
  • Commission Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Inventory Management
  • Inventory Tracking
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Language
  • Online Catalog
  • Order Management
  • Product Data Management
  • Promotions Management
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Shipping Labels
  • Template Management
  • Templates
  • Third-Party Integrations
  • eCommerce Management

Integrations

  • Total integrationsN/A
  • Google Sheets
  • Zapier
  • Total integrations2
  • Google Sheets
  • Zapier