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Pendo vs Seller Assistant Comparison (2026)

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Pendo logo

Pendo

Seller Assistant logo

Seller Assistant

Overview

Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

It combines two extensions: Seller Assistant and IP-Alert Chrome Extension, seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert and Restrictions Checker.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15.99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

238

5

4

3

2

1

142

86

7

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

4.8

62

5

4

3

2

1

52

10

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

“The segmentation options are strong, so we can target messages by account tier, behavior, or region instead of blasting everyone. And the last one THE DARK THEMING, allowing teams to support any theme personalization without needing of code change.”
DK

Dhavalkumar K.

Principal User Interface Engineer

“The only draw back is that feature and page tagging can be tedious and take awhile. But I do like that I control what is tagged or not tagged and tracked.”
EC

Emilee C.

VP Product

“The ability to gather feedback directly within the app has streamlined our decision-making process and improved customer satisfaction.”
FM

Felicity M.

Project Manager

Pros

“Have to go outside of SA dashboard to amazon storefront pages directly to see possible products other sellers are selling and research that way.”
Verified reviewer profile picture

Tavarus J.

Owner

“The ability to see ungate status directly on amazon product pages and data is a plus. ”
Verified reviewer profile picture

Tavarus J.

Owner

“The PO creation and order tracking is also good, but its still in Beta.”
Verified reviewer profile picture

Michael F.

COO

Cons

“Some of the more advanced dashboards and exports feel a little rigid, and customizing reports beyond the built-in templates can be tedious.”
DK

Dhavalkumar K.

Principal User Interface Engineer

“Most things do not require any code updates on my end, but some do which can be annoying for my specific industry who upgrade slowly.”
EC

Emilee C.

VP Product

“Additionally, the pricing can be a barrier, especially for smaller teams or organizations looking to scale.”
AD

Antoine D.

Product Manager

Cons

“I used to think it was unnecessary, but now I can't imagine my work without it.”
Verified reviewer profile picture

Viacheslav S.

Founder

“Sometimes it took so long to refresh my dashboard”
MT

Mathew T.

Manager

“I don’t really like that it takes time to load all data.”
MH

Maryna H.

Owner

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features164
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Alerts
  • Alerts/Notifications
  • Asynchronous Learning
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Blended Learning
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Catalog Management
  • Charting
  • Chat/Messaging
  • Churn Management
  • Cohort Analysis
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Compliance Management
  • Content Creation
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Portal
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Collection
  • Data Import/Export
  • Data Linking
  • Data Modeling
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Visualization
  • Deadline Management
  • Drag & Drop
  • Electronic Forms
  • Employee Management
  • Employee Onboarding
  • Employee Portal
  • Employee Profiles
  • Employee Recognition
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Gamification
  • Gantt/Timeline View
  • Goal Setting/Tracking
  • Guest Access
  • HR Management
  • Heatmaps
  • Idea Management
  • In-App Events Tracking
  • In-App Training
  • Interactive Content
  • Interactive Reports
  • Inventory Management
  • Issue Management
  • Issue Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Launch Management
  • Learning Management
  • Live Chat
  • Machine Learning
  • Milestone Tracking
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multiple Site Management
  • NPS Survey Structure
  • NPS of Customers
  • Negative Feedback Management
  • Offboarding
  • Online Catalog
  • Orientation Workflow Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Planning Tools
  • Predictive Analytics
  • Prioritization
  • Product Data Management
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Prospecting Tools
  • Pulse Surveys
  • Quantitative Analysis
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Release Planning
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Resource Management
  • Retention Tracking
  • Revenue Tracking
  • Role-Based Permissions
  • Sales Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Portal
  • Self Service Tools
  • Self-paced Learning
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Search Tracking
  • Software Testing Management
  • Status Tracking
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Timeline Management
  • Training Management
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Onboarding
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features17
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Alerts
  • Alerts/Notifications
  • Asynchronous Learning
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Blended Learning
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Catalog Management
  • Charting
  • Chat/Messaging
  • Churn Management
  • Cohort Analysis
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Compliance Management
  • Content Creation
  • Content Library
  • Content Management
  • Contextual Guidance
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Portal
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Collection
  • Data Import/Export
  • Data Linking
  • Data Modeling
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Visualization
  • Deadline Management
  • Drag & Drop
  • Electronic Forms
  • Employee Management
  • Employee Onboarding
  • Employee Portal
  • Employee Profiles
  • Employee Recognition
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Gamification
  • Gantt/Timeline View
  • Goal Setting/Tracking
  • Guest Access
  • HR Management
  • Heatmaps
  • Idea Management
  • In-App Events Tracking
  • In-App Training
  • Interactive Content
  • Interactive Reports
  • Inventory Management
  • Issue Management
  • Issue Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Launch Management
  • Learning Management
  • Live Chat
  • Machine Learning
  • Milestone Tracking
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multiple Site Management
  • NPS Survey Structure
  • NPS of Customers
  • Negative Feedback Management
  • Offboarding
  • Online Catalog
  • Orientation Workflow Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Planning Tools
  • Predictive Analytics
  • Prioritization
  • Product Data Management
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Prospecting Tools
  • Pulse Surveys
  • Quantitative Analysis
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Release Planning
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management
  • Resource Management
  • Retention Tracking
  • Revenue Tracking
  • Role-Based Permissions
  • Sales Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Portal
  • Self Service Tools
  • Self-paced Learning
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Search Tracking
  • Software Testing Management
  • Status Tracking
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Timeline Management
  • Training Management
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Onboarding
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations29
  • Amazon Redshift
  • Calendly
  • ChurnZero
  • Confluence
  • Domo
  • Drift
  • Elastic Enterprise Search
  • Fivetran
  • Fullstory
  • Gainsight CS
  • Google Sheets
  • HelpDocs
  • HubSpot CRM
  • Igloo
  • Jira
  • LaunchDarkly
  • LogRocket
  • Looker
  • Salesforce Sales Cloud
  • Segment
  • Slack
  • Snowflake
  • Tableau
  • Tray.io
  • TrustRadius
  • UserTesting
  • Voxpopme
  • WordPress
  • Zapier
  • Zendesk Suite
  • Total integrations2
  • Amazon Redshift
  • Calendly
  • ChurnZero
  • Confluence
  • Domo
  • Drift
  • Elastic Enterprise Search
  • Fivetran
  • Fullstory
  • Gainsight CS
  • Google Sheets
  • HelpDocs
  • HubSpot CRM
  • Igloo
  • Jira
  • LaunchDarkly
  • LogRocket
  • Looker
  • Salesforce Sales Cloud
  • Segment
  • Slack
  • Snowflake
  • Tableau
  • Tray.io
  • TrustRadius
  • UserTesting
  • Voxpopme
  • WordPress
  • Zapier
  • Zendesk Suite