iMovie vs Pictory

Filmora 

AVS Video Editor

InVideo

Lumen5

Final Cut Pro

Steve AI

Compare iMovie and Pictory based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2025.

Final Cut Pro is a video editing software, which enables businesses and professionals to create and distribute video content. It includes powerful postproduction tools, multicam editing, data import capabilities, and interactive motion graphics. 


AVS Video Editor is a video editor for Windows. Record, capture screen, transfer video from cameras. Cut, trim, join, rotate, apply over 300 effects and transitions, add text, overlay, titles.  Create any video content: slideshows, presentations, projects, demos and tutorials.

Filmora is a video editing software that helps businesses create and distribute white-labeled marketing videos. Marketing professionals can use the drag-and-drop interface to import and arrange multimedia elements and create a magnetic timeline.

iMovie is a video-making software that helps businesses of all sizes browse clips and create videos. Administrators can utilize built-in templates to share custom trailers across various social media platforms and websites.

Animation

Content Library

Customizable Templates

Data Import/Export

Drag & Drop

File Transfer

Image Editing

Image Library

Media Library

Multi-Language

Multimedia Support

Multiple Format Support

Social Sharing

Templates

Text Editing

Text Overlay

Video Creation

Video Editing

Video Management

iMovie

Web-based

iPad

iPhone

Outreach worker 

Like I've said I have fun using this and now I'm teaching my wife how to use this and it makes my films look like a professional is doing the editing.

Fitness Coach

I think that iMovie is a good starting point for people interested in video editing. I love that the editing process is simple and comes with tutorials for those that need help with their edits.

Registered Nurse

My experience has been great I really like the new autosave feature it has been so helpful as I often forget to save my work as I go along. File management is also quite simple.

Entrepreneur 

Overall my experience with Imovie is great. At the beginning i thought editing would be really difficult but with Imovie it is pretty easy to learn and make great videos.

Student 

I love the different ways you can edit and personalize your videos. You can add your own music clips into the background, as well as great animations.

Strategic Partnerships Manager

And remember, iMovie is completely free for Mac users and with all these features it’s clear that iMovie is the best free video editor for beginners that have a Mac.

Teacher

For anyone that may not want to spend money on other film editing software, iMovie is definitely recommended for anyone that loves to edit movies or videos without spending any money.

Groups Director

It’s severely lacking in functionality because it is so simple. From editing tools to even lack of exporting options, its simplicity takes a toll on what is possible.

The interface is quite similar to other powerful video editors, so iMovie is a great place to start learning.

Administrator

I appreciate its intuitive interface, built-in themes and templates, and its seamless integration with other Apple devices and services.

Customer Support Specialist

I love using iMovie because of its intuitive design and ability to edit videos easily.

Sales Executive

Of course, this software isn't for professionals and editing features are really limited. Also you don't have a lot of export formats, that's sometimes a headache.

Owner

I really can't say enough good things about a program that is so easy to use, that produces such high-quality videos, and that doesn't cost me anything.

Director of Christian Service; Department Chair, Theology

This can be annoying and a bit of a hassle to removed the effect from each still image.

Moreover, iMovie has great integration with other Apple products such as iCloud, iMovie on iPhone and even Apple TV to view your movies.

The software has limited audio and video editing capabilities. Also I am unable to open my projects on iMovie from a  non apple product.

iMovie screenshot: iMovie editing

Large Enterprises

Mid Size Business

Non Profit

Small Business

InVideo is an online video editing tool that allows businesses to create videos with custom content and branding and share them across social platforms and websites. It offers advanced editing options, pre-built templates, and a content library of images and videos to utilize.

Lumen5 is a cloud-based video making solution designed to help businesses manage processes related to creating and editing video content. The platform is a white-label solution, which enables marketers to personalize videos with custom themes, watermarks, fonts, and brand colors.

Steve AI is an automated video-making tool that allows users to create live action and animation videos using text. With this fully automated solution, users can focus on their creativity while the tool takes care of scripting, editing, and publishing. Prior video editing skills are not required as Steve AI utilizes AI to generate engaging videos by selecting the most contextual assets based on the provided script.


Pictory is a video-making platform that helps users create and edit videos. The platform uses artificial intelligence (AI) to extract specific sentences and highlights.

Activity Dashboard

Content Generation

Content Management

Customizable Branding

Natural Language Processing

Personalization and Recommendation

Preview Functionality

Text Analysis

Text to Video

Video Archiving

Voice Generator

Voice-Over/Audio

Watermarking

Pictory

Editor in Chief

Overall, I have been very impressed with Pictory.ai and would recommend it to anyone looking for a powerful article-to-video tool.

Great library of b-roll from a good partner Shutterstock. All the functions are useful.

Soft dev

Getting images and videos from storyblock for the same subscription is pretty cool. Hopefully more features like transitioning will be added in near future.

Director of Marketing

I like the ease of use to produce good quality videos quickly and easily.

I have learned how to create my videos with ease and confidence. Currently, I have published six videos on my new YouTube Travel channels, and thanks to Pictory, made all this happen to me.

Content Creator

It's a nice experience so far, it has the required features to create quality videos.

Marketing Director

Suitable royalty-free videos are available as per text input and the voice-over is also the best.

Founder

Very user friendly especially for someone like me who is not a graphic designer.

Marketer

So if you are having subscription of these software, you can cut your subscription cost just by buying Pictory. Some of the notable features i liked.

Editor

Often the stock images feel lazy. For example, I was testing it out and the sentence was “beagles come from ancient times, serving as one of the oldest dog breeds in the world.

Ad operations by day , Marketer 24/7

Limited number of usable Ai text to speech voices. Inability to use pre-recorded voice over for all slides.

Unless you are on a premium status, I found the visual images can be quite restricted for a standard plan.

It is working very well and can do most of the things Vidnami can do, and what it does not do they are working on adding the features. The support staff is really friendly and efficient.

Its great to start a rapid idea and get it executed fast.

Pictory rapidly becoming a very comprehensive system.

I connected with the customer service team to clear my doubt before I purchased the product. SENSITIVE CONTENT] went the extra mile to help me.

instructor

Not all features are included in the initial tier; have to pay higher price to access all features.

President

The way Pictory turns your script into a pretty usable video with little effort or investment in time.

iMovie vs Pictory Comparison (2025)

iMovie

Pictory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives