Instagram vs Bïrch

Meta for Business

Twitter/X

Snapchat for Business

InviteReferrals

InGo

Yarnit

Compare Instagram and Bïrch based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

@mentions

Activity/News Feed

Alerts/Notifications

Automated Publishing

Automated Scheduling

Blogs

Brand Tracking

Campaign Analytics

Campaign Management

Chat/Messaging

Collaboration Tools

Commenting/Notes

Content Import/Export

Content Management

Content Sharing

Customer Engagement

Customizable Branding

Discussions/Forums

Drag & Drop

Engagement Tracking

File Sharing

Filtering

Group Management

Image Editing

Image Library

Live Chat

Media Management

Mobile Access

Monitoring

Multi-Account Management

Photos/Images

Post Scheduling

Real Time Editing

Real-Time Notifications

Reporting & Statistics

Reporting/Analytics

Search/Filter

Social Advertising

Social Media Integration

Social Media Monitoring

Social Promotion

Social Sharing

Tagging

User Profiles

Instagram

Android

Web-based

iPad

iPhone

FreeLancer

Easy integration with other social networks allows for greater reach through sharing. The possibility of interacting with people through stories is amazing and fast.

Manager

The statistics are useful for seeing my outreach in the community and I've made connections with people I wouldn't have otherwise met if it weren't for my business, so I am very grateful for that.

Self Employed

Mod bot blocks some uploads inappropriately and without an option to dispute. There are a lot of spam accounts that either pretend to be someone or represent a business that they are not.

Social Media Channel Manager

Instagram is a great platform to extend your reach, socialize as well as follow others who inspire you. I love that you can post almost anything and there is potential to build a brand for yourself.

Application Engineer

Instagram is amazing, you can make money with Instagram, get famous by uploading amazing contents etc. It is very helpful for content creators to connect showcase their talent to world.

Campus Minister

It's fun, and easy to use. It's a great way to stay connected to your friends, and to share with others memories that you would like to keep forever.

Pharmacist

If the Instagram app has been deleted accidentally from your phone, you may run the risk of losing your account which happened including all photos posted.

R&D / QA Engineer

Instagram adverts are everywhere and sometimes are annoying. Instagram does not work well with unstable Internet connection.

surgeon

Once in a while there is a fake profile that spam messages you, but it is not all too common.

Training & Development Specialist 

For example I was in a rut and browsing inspirational quote posts and later I get on the app and see success and inspiration focused posts. I also like how easy it is to send posts to friends.

AI Engineer

Promoting the business with paid sponsored ads is most brilliant thing and the ads are very effective. Live video and messaging is has very good interface and efficient.

Business Sale Executive

Its a very mobile friendly software I can also share my Instagram stories to Facebook. Instagram have good and ease interface that's why during using user not facing so much difficulties.

Junior Engineer

Overall, its fun and easy to way to stay connected. Its really good for the business owners to promote their products and find the target audience using hashtags.

Classroom Assistant

Overall, I enjoy interacting with the content shared by friends, family, businesses and influencers I respect or admire.

Administrative Assistant

How easy it is to find your personal interests, leading to the beautiful pictures. Additionally, how easy  it is to post your pictures.

Civil Aviation

It's very low-cost software to interact with the entire world. If photography is your interest then Instagram is the best place to improve your photography skills.

Social Media Coordinator

What I like the most is how easy it is to use, expand your audience, and engage with customers. Instagram streamlines customer service to customers because they are helped in real time.

Teaching Assistant

Its the staple of the picture based social media. The integration of interaction between users are designed perfectly.

Instagram screenshot: Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app

Instagram screenshot: A range of filters and editing tools are built into Instagram

Instagram screenshot: Drawings and text can be added on top of photos and videos

Instagram screenshot: All posts published by a user are visible on their profile

Instagram screenshot: Stories appear at the top of each users' Instagram feed, and disappear after 24 hours

Instagram screenshot: Users can broadcast live on Instagram

Instagram screenshot: Users can send one another direct messages on Instagram

Instagram screenshot: Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more

Instagram screenshot: Instagram automatically recommends content to users, based on who they follow and which posts they have liked

Instagram screenshot: Users are notified of new followers, likes and comments on their posts, and direct messages

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Yarnit is a Generative AI powered content marketing platform that allows teams and business to design, write, audit and publish engaging content- all under one app.

InviteReferrals is a referral marketing software designed to help businesses acquire new customers by creating & launching customer referral campaigns via multiple platforms including mobile, tablet & desktop websites, as well as Android & iOS mobile apps

InGo is an enterprise referral marketing platform that helps businesses acquire new prospects through the power of word-of-mouth while improving marketing ROI.

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

Campaign Planning

Conversion Tracking

Customer Segmentation

Customizable Reports

Customizable Templates

Data Import/Export

Data Visualization

Multi-Campaign

Multi-Channel Management

Multi-Channel Marketing

Performance Metrics

Real-Time Data

Third-Party Integrations

Bïrch

Good user interface, easy to understand, very good customer support. Tool for automatic boosting of posts is a great help.

owner

I love how easy it is to use, and how clean the website is. Im very intrigued by the software and I recommend it.

It is very easy to use and the support staff is really amazing, they answer every question and help you figure out how to perform every rule you have in mind.

Partner

We totally love how we can automate Facebook ads. Plus the Slack integration is awesome.

Director of Marketing

Settings things up in Reveal is very easy. There are a number of popular integrations and connecting them is as easy as clicking on some buttons and switches.

Overall I have been really happy with this unique program. It is a must-have tool for scaling your Facebook ad campaigns, is easy to use, and well worth the money.

Owner

I love how it saves so much time, and how much it can do. I feel like there much more I can potentially do.

Project Manager

I like the fast UX experience and good support, very good support.

I dislike the pricing, and I also dislike the linked in login. I dont use it but I use Facebook more often.

Sr. Director

This tool saves me a ton of time and helps me take my advertising to the next level. I particularly love the automated post boosting.

Senior Media Buyer

Amazing automation tool that has saved us thousands of dollars and hours of time.

Media Buyer

Revealbot has helped automate a ton of our processes and save time for our agency. The ability to increase budget on cost per reaction has been a game changer.

marketer

The support staff is very helpful and explains everything in detail. Thank you to iskander and artur.

Rules on my adsets, saves me money on bad adsets.

Simple to set up and enables me to stay in control of my advertising budget. Nothing worse than looking at the Ad Manager and finding your CPC is excessive.

Co-founder, Team Lead

The Reveal team invested a lot in a good and clear UX.

Digital Marketing Strategist

Also, didn't feel intuitive for me to go from starting to my first set of rules. In fact, I ended up shutting down all ads on accident when I setup my first rule.

THere is no tutorial on how to set things up. You are to fend for yourself.

Bïrch screenshot: A robust automation engine can help you adjust bids, pause ads, and more. And external data integration enables creative strategies.

Bïrch screenshot: Get started quickly with Bïrch Strategies: Explore Strategies → Get access to Bïrch Strategies — a library of pre-built rules designed for campaign growth.

Bïrch screenshot: Find deep insights and double down on what’s working. Then, share results with custom scheduled reports.

Bïrch screenshot: Stay alerted about triggered automations, request platform performance, schedule ad reports for the whole team and clients

Bïrch screenshot: Bïrch automatically finds and groups identical creatives through all your campaigns and ad accounts. View metrics on a campaign level or drill down to the ad level to see how individual creatives perform.

Bïrch screenshot: Find out which audiences do well and which fall flat by analyzing them across your ad accounts.

Bïrch screenshot: Get a bird’s eye view of your ads and launch new campaigns with top-performing creatives and audiences at a click of a button

Bïrch screenshot: Set triggers for auto boosting when a post reaches a certain number of organic impressions, engagement, click rate, or if it contains a keyword in the post copy.

Instagram vs Bïrch Comparison (2026)

Instagram

Bïrch

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives