Magento Pricing, Features, Reviews & Comparison of Alternatives

Magento

eCommerce software solutions for large & growing companies

4.3/5 (480 reviews)

Magento overview

The Magento eCommerce software platform provides online store solutions for large and growing companies. The software can be used to manage both your front-end and back-end operations, creating branded and tailored customer and user experiences. The solution integrates with your other systems and offers a range of extensions, along with support, consulting and training to help you successfully launch your online store.

Magento provides two eCommerce software products, the Enterprise Edition and the Community Edition. Magento Enterprise Edition is a scalable solution that helps you drive traffic to your online store, convert potential buyers and increase revenue. Magento Community Edition is offered to suit developers or those with the technological knowledge to modify the core code of Magento to create their own unique solution.

With both Magento Enterprise Edition and Magento Community you can create a more personalized shopping experience for your users, while also customizing the back-end management of your inventory and media content. You can use the software to build a branded website for desktops as well as mobile devices. Add any number of extensions created by the Magento community; offer recommendations, discounts and vouchers; integrate a shopping cart and payment gateway; manage stock levels and returns; and automate the sending of emails, newsletters and reminders.

Magento also provides a number of online marketing tools such as SEO recommendations, customer segmentation and targeted promotions, rule-based up-selling and cross-selling, as well as product reviews. Improve the customer experience with search filters for price, color and category, along with a wish list and recommendations engine. Furthermore, the Enterprise Edition of Magento allows you to create and manage several stores and multiple custom landing pages with images and other rich media.
magento.com

Pricing

Starting from
$15/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Brazil, Canada, Europe, Germany and 3 other markets, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Portuguese, Spanish
Magento screenshotIntroducing the Magento Enterprise EditionMagento screenshotMagento screenshotMagento screenshotMagento screenshot

Magento reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.4
  3.6
  4.0
Sachith Deshan

For Large Scale Businesses

Used daily for 2+ years
Reviewed 2019-10-30
Review Source: Capterra

Overall, We recommend Magento as a remarkable choice for E-commerce especially for those companies whose sales are beyond $1-2 million. Magento provides an excellent platform for businessmen. Moreover, Magento allows its users to automatically update their E-commerce websites and offers companies with solutions and an extensive support network.

Pros
Opportunities: Magento provides a variety of opportunities for E-commerce in a single dashboard. It is equipped with an excellent Business to Business portal and management system, Additionally, it can store views which helps countries to manage all of their inventory. Such valuable information helps them to improve their catalogs and marketing in the future. Catalog: Magento provides an excellent platform when it comes to adding up a large number of items and products and piling it together for any storefront website. Also, it provides developers with high customizations and designing capabilities which makes their catalog even more attractive and fascinating for their customers.

Cons
Charges: No doubt Magento is great software but nothing comes for free, some of the features offered by Magento do not come for free and a subscription is required to gain access to them which seems to be pretty hefty unless the business is running successfully. Additionally, to gain access to the dedicated servers, the users have to pay a sturdy amount. Non-User Friendly: Magento is non-user friendly at times as it receives constant updates that create problems with the extensions and custom code s you have on the site. Additionally, when it comes to dealing with items in bulk Magento tends to lag and makes the uploading and converting a very slow process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Scott Friend

Complicated But Can't Be Beat

Used daily for 2+ years
Reviewed 2019-07-22
Review Source: Capterra

I began using Magento over 15 years ago, in one of their earliest versions, when I had outgrown some of the boxed ASP.net solutions available at the time. The open source nature of the software is absolutely amazing, and it has been fun to watch it expand over all these years. Today I am running 6 different websites with different versions of Magento, and I've built many more than that, most of which are still in use. Magento makes it easy to create and deploy affordable eCommerce solutions that scale and grow with the customer, even if it is a bit tricky to learn for beginners.

Pros
Magento is easily the most extensive and full-featured piece of open-source eCommerce out there. Once you understand the layout, you'll find that it is very intuitive and flows perfectly. What really shines for me for Magento is all the different options available out there. Not only are there open source versions you can host and manage yourself, but you can pay for the enterprise versions too. There is basically a plug-in or module available at this point for anything you need to accomplish, along with thousands of professionals out there that can help if you get in a jam. Best of all, Magento easily grows with you and is simple to harness and hold back features from, any easy to unchain it and grow with you.

Cons
It took me a good bit of time to learn AND get comfortable with this software and how it works, which was a bit of a pain, so this software isn't for the faint of heart or a weekend warrior shop keeper who doesn't have extensive knowledge of HTML, CSS, PHP, etc.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Robust Out of Box Features Paired with Customization

Used daily for 2+ years
Reviewed 2019-07-16
Review Source: Capterra

In terms of e-commerce platforms, Magento has proven to be a great value because of it extensive out of box features and relatively moderate price. Overall, it is one of the more commonly used platforms, so it is easier to find developers who know and are willing to work with the platform, which can reduce your maintenance costs.

Pros
The Magento E-Commerce platform offers a wide array of out of box features that are ideal for managing an online store. The platform also provides an extensive amount of flexibility for add-ons and customizations to cater to your specific business model and fulfillment needs. Extensions/Modules for the platform are readily available through a variety of vendors and developers at varying costs depending on the complexity of the feature involved. In a marketplace filled with expensive annual license fees and strict feature offerings, Magento is a great value for the investment.

Cons
Magento has changed it target audience significantly since its acquisition by Adobe, now catering more to mid- to large-size businesses. This is reflective in its pricing model and its termination of support for the older version of the version of the Community platform (Magento 1). It's flexibility for modules and extensions, while very beneficial, can create complexity and additional development cost when attempting to update the platform, as news releases of the corresponding extensions also needs to be available in order to ensure compatibility. The platform must be properly updated and maintained on a regular basis in order to reduce security vulnerability, which is a responsibility that falls on the consumer as opposed to Magento. Corporate support for the platform is available, but if you do not have an annual subscription the service is not as prompt.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Best Enterprise Level eCommerce Platform

Used daily for 2+ years
Reviewed 2019-07-16
Review Source: Capterra

Magento is incredible if you have the technical team and developers that know how to work with it and make it shine.

Pros
Magento has a lot of functionality out of the box to set up and ecommerce store. The UX for M2 is significantly better than it was on M1. You can really narrow down the scope of permissions that your provide to users.

Cons
There have been a lot of bugs that have come up that should have been worked out before release. There is a fairly high technical barrier to entry compared to other platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

e-commerce platforms have made it very easy to open up online stores

Used weekly for 1-2 years
Reviewed 2019-01-20
Review Source: Capterra

Final verdict Overall, Magento is the best online store building software for mid to large retailers. It can handle tons of traffic and deal with thousands of products. It offers flexibility and you can customize your site according to your preference and need. Magento has a great track record, so there is very less risk involved. It may not be very appropriate for small businesses, but if you have mid-sized or large retail and you are thinking of moving online, you should choose Magento.

Pros
Magento Review Shopify, Bigcommerce and other e-commerce platforms have made it very easy to open up online stores. But Magento tops them all with 20% of all e-commerce sites using it. Magenta will not only give you a shopping cart; it will provide advertising solutions, analytics, content creation, and more. Giant retailers like Samsung are using Magento for their business. Here we are going to look at the pros and cons of using Magento for your online business. Magento is suitable for everyone, including non-programmers and programmers. It works very well for medium to large e-commerce sites. Magento provides both free and paid memberships. There are lots of benefits of using Magento. User experience Magento is very user-friendly. You can easily change your site according to the trend and your needs. The users enjoy a seamless shopping experience. The main dashboard of Magento is very well-organized. You will be able to find the things you need very conveniently. Adding new products is easy. There is a detailed user guide that can help you learn the basic functions. Features Payment is one of the major concerns for e-commerce sites. With Magento you can integrate your site with PayPal. You can have multiple payment options for the users. With analytics you can track the inventory, sales, etc. You can automate the reorder process. So, once the inventory reaches a minimum level, the software will automatically create a new order for you. With Magento you will be able

Cons
The setup and customization process of Magento is not very simple. If you don’t have any idea about web development, you will find it difficult to customize. The enterprise version of Magento is expensive. The free version is also not entirely free. You need to pay for the domain names, web hosting, SSL certificate, and add-ons. It takes a long time to learn all the features of Magento. So, if any change needs to be made on the site, it takes a long time. As Magento is self-hosted, you should be concerned about the site’s security. It’s your responsibility to install the SSL certificate. Magento doesn’t have many features to attract the small businesses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Magento pricing

Starting from
$15/month
Pricing options
Free trial
 
Open source
Subscription
View Pricing Plans

Contact Magento for full pricing information.
An open source version is available for developers & small businesses.

Magento features

API
Activity Dashboard
Content Management
Customizable Branding
Drag & Drop Interface
Electronic Payments
Product Catalog
Reporting & Statistics
Search Functionality
Social Media Integration
Third Party Integration
Website Management
eCommerce Management

Access Control (67 other apps)
Automatic Notifications (81 other apps)
Custom Forms (75 other apps)
Customizable Templates (122 other apps)
Data Import/Export (97 other apps)
Template Management (66 other apps)
eCommerce Integration (67 other apps)

Additional information for Magento

Key features of Magento

  • Search engine optimization
  • Customer segmentation
  • Customer loyalty schemes and rewards
  • Targeted promotions
  • Automated reminders and notifications
  • Custom coupon creation
  • Personlaized shopping experiences
  • Product recommendations, up-selling and cross-selling
  • Gift registry, gift cards and store credit
  • Product review promotion
  • Wish lists
  • Advanced search, filters and navigation
  • Custom desktop and mobile website creation
  • PCI-DSS compliant
  • Intuitive recommendation engine
  • Site previews before launch
  • Multiple payment and shipping options
  • System, database and media backup
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Benefits

Magento Connect - Shop for extensions to improve your end-user shopping experience as well as your own personal website and inventory management.

Magento SOAP v2 API - Customize your shopping cart and online store features and usability. Test new modules, roll back changes and work with customers, categories, products, inventory and sales orders.

Magento’s mobile HTML5 interface: Native iPhone app, native iPad app, and native Android app. Create a branded mobile site that integrates with your website. Customers can use drag and drop tools as well as swipe and zoom.

Search Engine Optimization: Magento generates SEO-friendly URLs, a Google site map, customized meta keywords and meta descriptions.

Customer Segmentation: Segment your customers by criteria such as demographic as well as user activity, shopping cart and buying history.

Targeted Promotions: Match specific content, pricing and promotions with specific users based on buying history. Attach custom discount codes and coupons to emails and newsletters.

Storage and Security: PA-DSS compliant platform to support strong data encryption for secure transactions. Supports tens of thousands of transactions per hour with advanced full-page caching and persistent bandwidth.