Pictory vs Synthesia

InVideo

HeyGen

Lumen5

VEED

Steve AI

Colossyan Creator

Compare Pictory and Synthesia based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

InVideo is an online video editing tool that allows businesses to create videos with custom content and branding and share them across social platforms and websites. It offers advanced editing options, pre-built templates, and a content library of images and videos to utilize.

Lumen5 is a cloud-based video making solution designed to help businesses manage processes related to creating and editing video content. The platform is a white-label solution, which enables marketers to personalize videos with custom themes, watermarks, fonts, and brand colors.

Steve AI is an automated video-making tool that allows users to create live action and animation videos using text. With this fully automated solution, users can focus on their creativity while the tool takes care of scripting, editing, and publishing. Prior video editing skills are not required as Steve AI utilizes AI to generate engaging videos by selecting the most contextual assets based on the provided script.

You can make, edit, and brand professional-quality videos from text, blogs, webinars, or screen recordings without having to know how to edit.

Pictory's AI does storyboarding, stock photos, captions, voice-overs, ppt to video while still following SOC 2 and GDPR rules. 

Activity Dashboard

AI Voices

Animation

Animations & Transitions

Content Creation

Content Generation

Content Library

Content Management

Custom Voices

Customizable Branding

Drag & Drop

For Marketers

For Online Learning

For Sales Teams/Organizations

Image Library

Media Library

Multi-Language

Multimedia Support

Multiple Format Support

Natural Language Processing

Personalization and Recommendation

Preview Functionality

Prompt Engineering

Publishing/Sharing

Recording

Screen Recording

Search/Filter

Single Sign On

Social Sharing

Speech Recognition

Subtitles/Closed Captions

Templates

Text Analysis

Text Editing

Text Overlay

Text to Video

Third-Party Integrations

Video Archiving

Video Creation

Video Editing

Voice Generator

Voice-Over/Audio

Watermarking

Pictory

Web-based

Editor in Chief

Overall, I have been very impressed with Pictory.ai and would recommend it to anyone looking for a powerful article-to-video tool.

Great library of b-roll from a good partner Shutterstock. All the functions are useful.

Soft dev

Getting images and videos from storyblock for the same subscription is pretty cool. Hopefully more features like transitioning will be added in near future.

Director of Marketing

I like the ease of use to produce good quality videos quickly and easily.

Administrator

I have learned how to create my videos with ease and confidence. Currently, I have published six videos on my new YouTube Travel channels, and thanks to Pictory, made all this happen to me.

Content Creator

It's a nice experience so far, it has the required features to create quality videos.

Marketing Director

Suitable royalty-free videos are available as per text input and the voice-over is also the best.

Founder

Very user friendly especially for someone like me who is not a graphic designer.

Marketer

So if you are having subscription of these software, you can cut your subscription cost just by buying Pictory. Some of the notable features i liked.

Editor

Often the stock images feel lazy. For example, I was testing it out and the sentence was “beagles come from ancient times, serving as one of the oldest dog breeds in the world.

Ad operations by day , Marketer 24/7

Limited number of usable Ai text to speech voices. Inability to use pre-recorded voice over for all slides.

Unless you are on a premium status, I found the visual images can be quite restricted for a standard plan.

It is working very well and can do most of the things Vidnami can do, and what it does not do they are working on adding the features. The support staff is really friendly and efficient.

Its great to start a rapid idea and get it executed fast.

Owner

Pictory rapidly becoming a very comprehensive system.

I connected with the customer service team to clear my doubt before I purchased the product. SENSITIVE CONTENT] went the extra mile to help me.

instructor

Not all features are included in the initial tier; have to pay higher price to access all features.

President

The way Pictory turns your script into a pretty usable video with little effort or investment in time.

Pictory screenshot: AI Video Generator 
Access multiple AI video tools in one dashboard: convert text, URLs, PPTs, and images to videos—plus record, edit, and customize in minutes.

Pictory screenshot: Text to Video 
Turn any script into a video in minutes with AI. Generate scenes, captions, voiceovers, and visuals automatically—no editing required.

Pictory screenshot: Advanced AI Editing Panel
Create engaging videos with Pictory's AI voiceovers, automatic captions, and B-roll search that finds the perfect visuals—designed to boost retention and impact.

Pictory screenshot: Brand Kit
Maintain brand consistency with logos, colors, fonts, intros/outros, and AI voices—organized in one central brand kit for every team project.

Pictory screenshot: Edit video using text 
Edit videos just like a document. Highlight, cut, or move scenes by editing the transcript—fast, intuitive, and perfect for non-editors.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

HeyGen is an AI-powered video creation platform that empowers users to effortlessly produce high-quality videos. With its extensive collection of AI avatars and voices, users can create engaging and personalized videos for various purposes. Whether for sales outreach, content marketing, or learning and development, HeyGen provides the tools to bring ideas to life and captivate audiences.

VEED is a cloud-based video editor that allows users to add subtitles, translations, and animations to videos. It lets teams collaborate on shared projects, embed videos on sites, and centralize and share resources via a URL.

Colossyan Creator is a powerful AI video generation platform designed to streamline the video creation process for businesses and organizations. With its robust set of features, Colossyan Creator empowers users to produce high-quality, engaging videos.

Synthesia is the world's first AI video communications platform - in a browser.


Access Controls/Permissions

AI Scripting

AI/Machine Learning

Analytics

Audience Engagement

Audio Editor

Autosave

Categorization/Grouping

Collaboration Tools

Color Grading

Commenting/Notes

Content Import/Export

Content Sharing

Creative Design

Customizable Templates

Data Import/Export

Document Templates

File Management

File Sharing

Grammar Check

Language Detection

Machine Learning

Machine Translation

Multi-Voice

Real Time Editing

Real-Time Data

Real-Time Updates

Secure Data Storage

SSL Security

Template Management

Text to Speech

Version Control

Video Capture

Video Marketing

Video Templates

Virtual Characters and Avatars

Voice Cloning

Synthesia

Consultant

Very positive experience and good customer support so far. Seems like they are continuously adding more avatars too, which I appreciate.

Ethics and Compliance Officer

Very easy to use, beautiful templates. The voice is very professional and pleasant.

Quality Engineer

The avatar feature is like no other. It is very user-friendly, very easy to navigate and the different voices available are great.

Instructional Designer

Great tool, great opportunities, excellent templates, examples and how-to.

Multimedia Designer

I love the easy learning curve, the diversity of the characters and voices, and the different ways to use the tool to enhance your other media content. The ability to export an SRT file.

Projetc Manger

Synthesia, a revolutionary platform, captivated me with its cutting-edge technology and seamless user experience.

Director

Been very positive overall and hoping to use the work done so far as case studies to offer this service / kind of work to other clients.

Its ability to generate lifelike videos by animating text impressed me, making it an invaluable tool for creating engaging and professional content. A game-changer in the world of video production.

Product Owner

You can make nice video's and text to speech is great feature.

CEO Founder

Easy to use and a great support team. Features are always upgrading to better.

Asesor en planeación financiera y patrimonial

Sometimes you have to make adjustments to the text in order to sound right, that can be a little tricky and annoying at times.

Many of the avatars still look and sound fake.

Trainer

Synthesia is professional video creation tool at a good price.

Creative Director

As a creative studio, we have been on the lookout for cost-effective solutions that can help us enhance our projects without compromising quality.

Learning & Development Leader

It integrates well with other tools, and I am able to pull in elements from other AI and creative tools.

Managing Director

Ease of use, simple integration in different applications, sense of achievement.

Digital Marketing Lead

The diction can sometimes be difficult to navigate.

Also, the pronunciation of certain words is odd, even when you tell them specifically how to say it.

Synthesia screenshot: Use Synthesia's avatars to express emotions based on semantics of your script or create your own.

Synthesia screenshot: Start your video with Synthesia's AI Assistant or choose from 60+ ready-to-use templates to create professional-looking videos in minutes. 

Pictory vs Synthesia Comparison (2026)

Pictory

Synthesia

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives