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Wix vs Ecwid Comparison

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Overview

Wix is a website building & publishing platform which helps users create professional websites exactly the way they want,...

Category Leaders

Start selling in minutes. Ecwid provides freelancers and small businesses a quick way of setting up an online store and shopping...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

22

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

One-time payment

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

8.9K

5

4

3

2

1

4.9K

2.8K

887

146

58

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.6

513

5

4

3

2

1

347

141

20

2

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

I find it truly amazing how little work I need to put in to make an amazing website. You will have people think the website was made by a professional not by yourself in a short amount of time.
I found WIX through an advertisement that claimed that the software was easy to use to create a website for yourself and it's true. It's easy to use and also fun to use.
You will like Wix and I'm sure with a little time and effort and your creative juices flowing, you can create a spectacular website that is user friendly and your customers would appreciate.

Pros

How many times have you used a software that has this. Even for international use it is amazing, plus it syncs with the best apps and plugins out there.
Ecwid was recommended to me by a friend and it was the best decision I ever made in terms of an eCommerce solution.
Easy to do business with the platform, just make sure your configurations are correct and you will be good to go.

Cons

Their policies are ridiculous and customer service knowledge and etiquette are terrible. I have to share the latest bizarre policy I've run into.
Sometimes the apps cost money or you have limited amount of the app you can use before it costs money. This is frustrating when you start using it and then realize you are stuck.
The only problem that I have faced is that trying get to different pages of your website while in editing mode is confusing.

Cons

Additionally, sometimes the CSR you get via online chat (which IS convenient, I must say) doesn't have a legitimate knowledge of all aspects of Ecwid, so it's a bit hit and miss in that sense.
You can only connect an online store and no other platforms.
The only negative I might say about Ecwid is that there can be some restrictions when trying to integrate your sales channels into Facebook and Instagram.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features115
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmation/Reminders
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Credit Card Processing
  • Customer Accounts
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Security
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Employee Management
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Keyword Rank Tracking
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Loyalty Program
  • Membership Management
  • Mobile Commerce
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Processing
  • Point of Sale (POS)
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Product Configurator
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Ratings / Reviews
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • Reviews Management
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Sales Orders
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Support Ticket Management
  • Survey Builder
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Wait List Management
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • eCommerce Management
  • Total features30
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • CRM
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Cataloging/Categorization
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmation/Reminders
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Credit Card Processing
  • Customer Accounts
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Security
  • Design Management
  • Discount Management
  • Document Management
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Employee Management
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Keyword Rank Tracking
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Loyalty Program
  • Membership Management
  • Mobile Commerce
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Processing
  • Point of Sale (POS)
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Product Configurator
  • Promotions Management
  • Publishing Options
  • ROI Tracking
  • Ratings / Reviews
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • Reviews Management
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Sales Orders
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Support Ticket Management
  • Survey Builder
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Wait List Management
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • eCommerce Management

Integrations

  • Total integrations252
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations92
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Wix logo

Wix

Wix simple websites

Reviewed 2 months ago
Pros

I admire the fact that Wix can integrate with 3rs part options Ecwid is one of these platforms and this promotes both firms however one is more than the other. The features are brilliant and it cators for all your needs

Cons

The price is much higher than other e commerce platforms like Shopify and Ecwid and so on.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Wix logo

Wix

Wix is the way to go to set up your e-commerce site

Reviewed 8 months ago

I highly recommend. We have gotten a lot of praise and feedback about ease of use, how beautiful our site is, and how professional it looks. We use Ecwid for our store as an app, and the two work beautifully together!

Pros

So, so, so easy to use! Point and click, drag and drop, and bam! You’re ready to go! If you do get hung up on something, their service is fast, friendly, and very knowledgeable.

Cons

Due to how we want it set up, the delivery zones took a while to create, but once it was done, it was done.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Wix logo

Wix

Honest Wix Review

Reviewed 2 months ago

I have a few online Wix stores that I have created, the overall experience was great but it is a bit expensive if you do not require most of the features they offer. Some of the most important features such as your domain are in the highest plans which can be quite pricey if you do not need to use a majority of their features. It is great for an online store rather than a website that only provides information and does not require purchases.

Pros

Wix has an array of features that allow you to manage your website, your content and your products if you are running an e-commerce store. The best feature is the ability to integrate Wix with so many other useful apps for your website such as Google Analytics, MailChimp, Ecwid etc. This allows you to not limit the capabilities of your website and the user experience it can provide for your viewers.

Cons

It is not user-friendly for someone who is not familiar with or has never set up their own website with the necessary apps and Wix tools that are needed to create a website that is autonomous as the user needs to manually integrate Wix with these apps especially if the user does not know what those apps are for and how to use them once they have been integrated.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ecwid logo

Ecwid

Affordable merchant solution

Reviewed 4 years ago
Pros

There probably isn't a more convenient way to implement a shopping cart onto your page .It can be customized to your personal needs and you only pay for what you need .The customer support is also great if you have any issues .

Cons

It could do with better WordPress and Wix implementation ,but that is something you can easily overcome .

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid logo

Ecwid

Websites at fingertips.

Reviewed 6 years ago

I own almost 10 Wix sites, 6 of them with Pro accounts. Years ago, this would not be possible since building a website was such a painful process. Complicated language, ugly output, challenging tasks for admin. But all those horrible days of internet were gone. I truly enjoy easy and simple web constructing experience. And I feel grateful for Wix team when I learn that they keep exploring and inventing what I, as a small business entrepreneur, really need. My experience as Wix customer is beyond my expectation. Thank you Wix! Let's keep up the excellent work!

Pros

- how easy it is to create a website. - how even easier to maintain it.

Cons

No, I just love it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ecwid logo

Ecwid

Good but doesn't Interface with every web creator

Reviewed 6 years ago

I wish there was more interface with Wix. If Wix is allowing users to use the ap, they should also have access to the full functionality of ECWID aps, such as the Multiple Promotions at once feature...otherwise we are happy with the ease of use.

Pros

That is easy to follow the process of an order from processing to fulfillment

Cons

If you sell on a made-to-order basis, there is no way to go and see how many of that item you ahve old over time without manually counting up from the orders. Should be some kind of feature that allows you to view how many times a partcular items has sold on the back end, where you edit the item maybe? If you don't keep an inventory, then there is no way to track and I can't show an inventory because...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ecwid logo

Ecwid

My Boss is Happy :-)

Reviewed 2 years ago

I've wanted to offer our products online for over a year - and now that our building is closed to foot traffic (due to COVID), an online presence was an absolute necessity. Ecwid provided a fast, and efficient way for me to offer this to our members. So far sales and processing have gone smoothly. My boss is very happy!

Pros

I researched to find an ecommerce program that would integrate with both our current website provider (Wix) and our payment system (Clover). I found Ecwid through our payment system and was pleased that Ecwid worked with both Clover and Wix!! I found the set-up easy and user friendly. I remember having to reach out to the live chat support once and my question was answered and resolved quickly.

Cons

The only thing I found that Ecwid has not offered is including product variation information when exporting inventory. From what I understand, however, that particular feature is in development.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid logo

Ecwid

Great to use with WIX!

Reviewed a month ago
Pros

Ecwid is super easy to use and set up. We use Ecwid for our yearly calendar sales and other products we sell.

Cons

It can be a little difficult to access through WIX and takes multiple screens to get to where you want to be to add new items to the store front.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Ecwid logo

Ecwid

Modified to use for rental business

Reviewed 2 years ago

I had been searching for a shopping cart solution that could work with Wix and I was so happy when I discovered Ecwid. I had it set up immediately as everything is very intuitive and flexible enough for my rental business. The integration to Wix was super easy. We do have to utilize Order Desk to help manage orders as Ecwid is limited in its functionality. Many of the pre-built integrations are very nice and offer additional customization.

Pros

Extremely easy to setup my products and integrate into Wix. Works with Authorize.net. Flexible enough to create options for setting up my rental business. Integration with HelpfulCrowd for easy review management.

Cons

Inability to rebill for subscriptions. If this feature was available, it would be perfect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid logo

Ecwid

HAPPY customers means ECWID in action

Reviewed 3 days ago

problems it solved in my business: taking my offline business to online bypassed the difficulty of ecommerce website setup solved online payment difficulty solved order and inventory management

Pros

impactful features of app: - flexible subscription plans as per needs of businesses - excellent customer support - easy postage -regular updates to customer ease of use -compatible with clover, wix and wordpress -image uploading feature i experienced superb integration with existing offline business

Cons

missing features in the app: -recurring bill processing -limited order managing ability -costly to customise the ecommerce features -lacks global support in features like shipping very limited store design templates aspect difficult to use: -very hard to update url of my store - difficult to add product variation while inventory export its integration with existing business was seamless

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ecwid logo

Ecwid

Ecwid helped us through the holidays

Reviewed 3 years ago

Ecwid helped us get through the holiday season, but I wouldn't expect us to be with Ecwid a year from now. I'm still looking for a comprehensive solution for our event driven business.

Pros

We're a paint and sip business and previously sold admission through Ticket Tailor. We switched to Ecwid before the holidays because it integrated with Wix, processed payment through our POS systeym/merchant service provider (Clover Flex/EPI) and integrated with a digital gift card application (GiftUp). It was relatively easy to onboard and use so far.

Cons

For our business model, it would suit us better if Ecwid had an event arm, or similar functionality. We've had to list our events as products, which works okay, but not great. It would be helpful if the products would expire and disable in the store at a set time (at the beginning of our events). The digital gift cards are slightly disappointing because our customers are unable to use a digital gift card and a promo code on the same transaction. Effectively that penalizes them if they have a digital gift card.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ecwid logo

Ecwid

Ewid sistema Sars

Reviewed 7 months ago

Utilizzo Ecwid da oltre due anni. Tramite una dashboard completa è possibile gestire il proprio catalogo, le vendite, il marketing, recuperare carrelli abbandonati, newsletter, creare email personalizzate, gift card, coupon e impostare sconti automatici. La configurazione globale (pagamenti, regole delle spedizioni e impostazioni generali) è intuitiva. Buon rapporto qualità/prezzo.

Pros

Ecwid è un sistema e-commerce SaaS facile da utilizzare. È possibile configurare il tuo negozio tramite un interfaccia intuitiva, costruire un sito web e sincronizzare i tuoi prodotti nei vari canali di vendita messi a disposizione. Puoi integrare il tuo negozio in Joomla!, Wordpress, Wix, Weebly o qualsiasi altro sito tu preferisca. Ecwid si integra perfettamente in qualsiasi sito web.

Cons

Le funzionalità integrate per i canali di vendita (eBay, Amazon, Welmart e Google Shopping) agevolano la sincronizzazione dei prodotti ma il loro costo mensile (sottoscrizioni), più la commissione sulla vendita, riducono notevolmente i tuoi guadagni. Questi applicativi non sono supportati dal team di Ecwid ma dai relativi sviluppatori. Inoltre, per il tuo sito web, le opzioni di configurazione dei layout non sono sufficienti.

Showing original review in Italian. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Ecwid logo

Ecwid

Easy To Use - Hard To Customize

Reviewed 4 years ago

ECWID makes ecommerce a lot easier than normal which is great for smaller businesses and boutique shops. It allows for a cost effective alternative to the more expensive companies out there.

Pros

This software is easy to teach and can be used on any device. When showing my clients of multiple ages how to add new products and keep inventory they catch on easy. You can integrate your store on different platforms like Adobe Muse, Wix, Wordpress etc. Or create your own generic store using their store builder. There are more options for product variations than most other programs out there.

Cons

Unfortunately customizing your store look is very complicated. You need to have some level of coding to do so or you have to hire a designer to do it for you. The main downside is it doesnt work well if you want to use it or a restaurant. Food options, layout, mixed with customizability does cause an issue in the food industry.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Ecwid logo

Ecwid

Good Beginner Program, Needs Some Standard Updates

Reviewed 6 years ago

We've been using Ecwid for 2 years, and it's been a great introductory program for our online business, due to it's reasonable pricing structure, and migration with our Wix website. Their support team is fairly prompt and helpful. However we had to hire an outside rep to make some customization to our platform, and they reported some difficulty getting information from the Ecwid team. However, there are a few updates that we really need, and should those not happen in the near future, we'll have to migrate over to another provider in the new year.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Ecwid logo

Ecwid

A great, low-cost, feature rich option to sell your products

Reviewed 4 years ago

This gave us the option to sell our products online and in person while keeping track of inventory and putting on a great looking design and appearance.

Pros

We used Ecwid as a plug in to our website to sell our handmade board games. It was easy to set up through the app store on wix and integrated directly into our website. It also worked directly with our phone and square hardware to be able to create a POS system when we when to trade shows to be able to accept peoples credit cards quickly while emailing them a receipt. The online store had many design and display options, the ability to put certain things on sale, the highlight items you want to move, and to separating things into different categories. It also keeps great track of your inventory. It really was a one stop solution to selling our product online.

Cons

There was a slight issue when we first started using it for an in person Point of sales system with Square as it would either record our purchases twice with no great way to correct that or it would only show the sale on the square app and not Ecwid so it wouldn't remove the item from our inventory. We eventually got it worked out though through their customer care and all was good.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ecwid logo

Ecwid

Love Ecwid!

Reviewed 6 years ago

I had to rush to build my own e-commerce site as I was planning to terminate a relationship with my previous web designer who had taken over a year (at $1000+ a month) to build our e-commerce site and had made no significant progress. I basically had a weekend to find a platform and get it setup. I found this because it worked with my merchant services so I wouldn't need a separate account for our in store transactions. I have it through Wix so I'm missing a few features that are available on the stand alone Ecwid platform. It still works really well for us, and we've been able to capture a lot of sales we have missed previously!

Pros

Ease of use

Cons

Limited features like shipping options.