Ecwid Pricing, Features, Reviews & Comparison of Alternatives

Ecwid

eCommerce software for mobiles, websites and social media

4.61/5 (442 reviews)

Ecwid overview

What is Ecwid?

Ecwid is an ecommerce tool for freelancers and small businesses who want to set up a quick and fully functionable online store in minimal time. The web-based software easily integrates with existing websites and blogs such as Wordpress, Drupal and Joomla, and also enables users to create a Facebook store within minutes.

Upgrades, SSL-certificates, security and server configuration is all taken care of by Ecwid so business owners don’t need to worry about the technological side of owning and managing an online store. Users can easily personalize their storefront designs by changing colors, fonts, margins and images to match the look of their website.

In the online store, products can be categorized based on features including sizes and colors.
Product quantity is automatically updated when an item has been purchased and store owners will get automatic email notifications when an item is low or out of stock.

Ecwid also enables users to sell e-goods like software, audio and video files (mp3s), e-books and graphics by sending a download link to the customer after an order takes place.


Ecwid is fully optimized for iPhone, iPad and Android for quick and easy access to the store’s inventory. The cloud-based software integrates with various POS (point of sale) services such as PayPal and 2Checkout, which makes transactions by debit or credit fast and simple.
www.ecwid.com

Pricing

Starting from
$15/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China, India, Germany

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Czech and 20 other languages, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Thai
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Ecwid reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.3
  4.6
  4.6
Santiago Altriaga

Simple, useful and powerful, the best for E-commerce.

Used daily for 6-12 months
Reviewed 2019-04-13
Review Source: Capterra

One of the things that constantly worried us was the integration with our header site, with Ecwid we have successfully and in record time, integrate without difficulty or additional payments what our store needed. Besides, we get a complete platform to enhance our products to other business niches, participating in social networks with the full support they put at their disposal. Another solution, is that similar platforms like Shopify, offer you a service but you make constant payments of everything you use, if something comes out you should also pay for it, it's one of the things that makes us bet on Ecwid, because it does not have small letters, It is direct to what you need without tricks or additional payments outside the agreed upon. Thus, we have saved money that we end up investing in other needs of the company, or for the purchase of other exclusive products.

Pros
One of the things that I like most, is the simplicity that they offer to all their clients, it is one of those platforms that allow you to venture into e-commerce, without the worry of going through long training processes, it is as simple as register and start uploading all the products you have available to the platform. It is a platform that does not abandon you in the sales process, on the contrary, it puts at your disposal all the available channels so you can increase your sales. Another thing that I like, is to be able to reach new niche markets with integrated tools, you can create stores on Facebook and Instagram without difficulty, always with the Ecwid platform. Also, I liked how easy it is to integrate with WordPress, just install a plugin within the panel and voila, you can immediately publish your products.

Cons
I have been using Shopify for years, and I can say with responsibility, that Ecwid is the rival that in a short time will give a surprise to the world of E-commerce, I have no negative aspects to identify so far, on the contrary, it is simpler and more intuitive than its Shopify, a platform that causes a lot of headaches for many reasons.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Latresse Reedus

Easy to Use and Fully Functional!

Used daily for 2+ years
Reviewed 2019-08-08
Review Source: Capterra

I've been using Everyone shopping cart for almost 4 years and I'm satisfied with the service. I've tried other companies and always revert back to Ecwid. It provides all the necessary told and features for a website or online retail store.

Pros
Easy to create new products for online store. Easy to setup store and affordable price.

Cons
I'm not particularly happy with the design options and usable templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Nigel Masimba Rodgers

Syncronise Your Inventory Accross Multiple Platfoms

Used weekly for free trial
Reviewed 2020-07-21
Review Source: Capterra

Overally, positive. I managed to set it up easily on my website and do a test purchase within an hour. Ecwid is a breeze and I wonder why it isn't more popular, especially among non-technical users.

Pros
Can connect multiple content management systems, social media stores and other platforms and manage your inventory and sales from one dashboard. It has a free tier so you can get started without any additional expenses for up-to 10 products. Well documented developer resources for custom integrations. It uses a fixed monthly subscription and there are no transaction fees, so the more you sell the higher your profits. No coding skills needed to set up and no need for entering API keys or unique pins or any of that. Ecwid automatically connects the store using your email address.

Cons
The free tier has very limited features. You can only connect an online store and no other platforms. If you decide to discontinue using Ecwid, it may be challenging to find an alternative as there are few other platforms that provide a similar service for synchronizing inventory across platforms. Depending on your country you may need to build a custom payment gateway integration to accept local payments. For the free version, styling is not flexible. However you can manually style your website store with som custom CSS. It added a store link to the navigation menu of my website without asking, and then when I deactivated the plugin, the (broken) store link remained behind.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Easy To Use - Hard To Customize

Used daily for 2+ years
Reviewed 2019-01-23
Review Source: Capterra

ECWID makes ecommerce a lot easier than normal which is great for smaller businesses and boutique shops. It allows for a cost effective alternative to the more expensive companies out there.

Pros
This software is easy to teach and can be used on any device. When showing my clients of multiple ages how to add new products and keep inventory they catch on easy. You can integrate your store on different platforms like Adobe Muse, Wix, Wordpress etc. Or create your own generic store using their store builder. There are more options for product variations than most other programs out there.

Cons
Unfortunately customizing your store look is very complicated. You need to have some level of coding to do so or you have to hire a designer to do it for you. The main downside is it doesnt work well if you want to use it or a restaurant. Food options, layout, mixed with customizability does cause an issue in the food industry.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Edward Caplan, LSCW

Shopify is too big for it's britches, use Ecwid

Used weekly for less than 6 months
Reviewed 2019-09-11
Review Source: GetApp

So far so good

Pros
You can get up and running on Ecwid with a "Free Forever" account. This will only allow you 10 items to sell but as a start this is well enough. Other platforms will offer a 30 day trial but then you need to pay to continue.

Cons
Most of the best features have to be paid for. Will probably do soon as the pricing plans seem reasonable and the options (selling on Facebook and Instagram) seem to be worth it.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Ecwid pricing

Starting from
$15/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Four account types are available which vary by number of products, types of functionality, and level of support.

Free - Up to 10 products
Venture - $15/month
Business - $35/month
Unlimited - $99/month

Discounts with annual plans. Ecwid has no set-up or transaction fees.

Ecwid features

Automatic Notifications
Customizable Templates
Order Management
eCommerce Management

API (283 other apps)
Access Control (87 other apps)
Activity Dashboard (138 other apps)
Content Management (131 other apps)
Custom Forms (88 other apps)
Customizable Branding (155 other apps)
Data Import/Export (125 other apps)
Drag & Drop Interface (118 other apps)
Electronic Payments (111 other apps)
Product Catalog (103 other apps)
Reporting & Statistics (124 other apps)
SEO Management (97 other apps)
Search Functionality (113 other apps)
Social Media Integration (96 other apps)
Third Party Integration (188 other apps)
Website Management (90 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Ecwid

Key features of Ecwid

  • Smart shipping calculator
  • Customer address book
  • Track inventory
  • Language detection
  • Accept payments
  • Manage product options
  • Sell digital goods (e-goods)
  • Define shipping options
  • Internet marketing
  • Shopping cart
  • Social commerce
  • Mobile commerce and shop
  • Add videos to product descriptions
  • Store template schemes
  • Real-time shipping rates
  • Taxes and payment options
  • Facebook shopping cart
  • Mobile and tablet optimized
  • Low and out of stock notifications
  • Delivery date option
  • Product categories
  • Import-export data
  • Order details recorded
  • Email notifications
  • Discount coupons
  • Product combinations
  • Sales reports
  • Set currency
  • SEO cababilities
  • Wholesale pricing
View All Features

Benefits

Ecwid quickly and easily integrates with various websites, blogs and social media networks including Wordpress and Facebook without any software installation or server configuration.

Ecwid is optimized for mobile phones and tablets, making the user’s store look clean and professional from any device.

Many POS systems synchronize with Ecwid’s shopping cart making checkouts and payment transactions easy to complete, even when on the go.

Customers can mark items as ‘favorite’ and see real-time shipping rates based on their location from companies like FedEx, USPS and UPS.

Sell more than just physical products with Ecwid’s option for listing digital and virtual products (e-goods) that are delivered to customers by download.