Wix Pricing, Features, Reviews & Comparison of Alternatives


Website builder & publishing platform

4.36/5 (2,042 reviews)

Wix overview

Wix is a website building and publishing platform which helps users create professional websites exactly the way they want, with a drag and drop website builder, designer-made templates, and more. Wix offers users a few different ways to build their site, including Wix Artificial Design Intelligence (ADI), Wix Editor, and Wix Code, depending on whether the user is creating a site for the first time or a pro.

Wix ADI allows users to build a unique site with professional text, images and more, while Wix Editor gives users design freedom with advanced functionality and easy drag and drop. Wix Code enables users to create state-of-the-art sites & apps. Essential Wix essential features include simple drag and drop, mobile-friendly optimization, custom domain names, and one-pager websites, as well as beautiful blogs, social buttons and online stores. Users can manage site design with templates, an image editor, and high-resolution stock images, plus video backgrounds, and more.

Wix supports a range of business tools including site analytics, an SEO wizard, and personalized mailbox, as well as communication and financial tools. Email marketing technology allows users to create, send and share emails about sales, new products, services or events easily. Wix also offers different support options like a 24/7 help center, knowledge base, video tutorials and walkthroughs, and phone calls.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Italian, Japanese and 3 other languages, Portuguese, Russian, Spanish
Wix screenshot: Add an image to a galleryShowcase Who You Are | Wix.comWix screenshot: Manage SEO settingsWix screenshot: Add pages to websiteWix screenshot: Build a personalized website complete with professional text, images, and moreWix screenshot: Use the Wix Editor to customize textWix screenshot: Set up database collections, build content rich websites, or add custom forms

Wix reviews

Value for money
Ease of use
Customer support
Scott Urquhart

Wix websites for beginners to experts!

Used weekly for 2+ years
Reviewed 2018-10-29
Review Source: Capterra

Great experience with Wix, I would use this, and have suggested it to many of my friends. The ease of use, for an intermediate website person like myself made it a no brainer. I was really happy with the support as well as the tutorial videos and step by steps that Wix provides in order to make your job easier are great. I update my website every week, and Wix is so easy to do it on. I use google docs and excel sheets that are linked to my site, and display without issues. Wix makes making Websites easy!I created my first "real" website using Wix. I inherited a site that has been previously been posted on a different out of the box site. I looked at the other provider, and just felt the options were really limited as to what I could do, and what I wanted to do with the site. I wanted to take what we previously had, and take it up a notch. I wanted to add menu items, forms, video, pictures, and more. I started from scratch with the Wix template, and went from there. I wanted a menu option at the top of the page, but I wanted to have options on how I wanted that menu to look. Wix had a ton of templates you can choose from for menu's as well as page feel and look. You can also upload your own background (which I did) to add a theme to your site. I run a men's hockey league, so I added a rink background to our site. I was very happy with the many options I was able to choose from in order to create the site. You can also add a page from this menu, hide a page, delete a page, or re-order how you want the pages to be displayed on your site. We run a spring league as well, and during our Winter league, I can hide those pages with ease, and just un-hide them when we are ready to start up our spring league. Migrating my site from the old host to Wix was seamless as well, and Wix has many tutorials to help with all of this. It made moving my site very easy, and the video help was great!

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Sharon Barr

Easy to use website template for any use

Used weekly for 6-12 months
Reviewed 2018-10-11
Review Source: Capterra

Wix frequently has good sales and promotions on the paid portion of their product. Sign up for their emails to receive these notifications about their specials. Overall, I was super impressed with this free site. My Husband and I used Wix for our wedding website. Instead of going with one of the traditional options like the Knot, we decided we wanted something different. Neither one of us had ever created a website before. However, with all the template and easy to use tools we were able to create a beautiful unique looking wedding website. Many of our family and friends commented on how wonderful it looked and were impressed with our website. I love the fact that we could send out our invitation to our guests by emails and other updates along that way. The best feature about the e-blasts was that we could see how many people had opened the message. Since we were only sending out email invitation (which saved us a couple hundred dollars) it was great to be able to see if someone had not opened the message or received it. This helped us to identify people that we needed to call and let them know we had invited them to our wedding. It was helpful that our guests could RSVP and that information would be collected right by Wix in an easy to view format. We used the free version of Wix and were able to do everything we needed to do for our wedding site. We used the three free e-blasts to send updates and invitations and even Christmas and Valentines day messages to all our friends and family. Now, 6 months after we have been married, we are still using the shout-outs (e-blasts) to let our friends and family know what we have been up to. Wix is a really user friendly website.

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Hanah St.Rose

Wix is My Favorite for Websites!

Used daily for 2+ years
Reviewed 2018-09-25
Review Source: Capterra

Overall, this Wix website site is amazing for bloggers and especially owners of businesses. I can't help but daily brag about this site and how easy it was for me to make one. I enjoy working daily on my websites because it brings inspiration and helps me to navigate my vision. Wix is the main platform I use. I have tried many other website making sites and this one is my favorite. Wix gets the job done. I was able to create a few years ago many websites for my company and for my ministry without all of the hassle. The way Wix set everything up I had hundreds of ways to use each tool they had given for my website. The tools to fix up my website aren't complicated or confusing. I hate looking around for hours trying to figure out how to use a website. It is so frustrating and this made my life so much easier. I also like how the Wix website can help you create a blog page. I love to blog, so this was helpful. As, I was working on creating my Wix website I had loads of themes to use and tools. Wix has many options for the free users and for the premium users I noticed. I love how Wix is for all types of careers. People who want to start a small business or musicians. Also, I have noticed they have websites or tools for people who want to sell items. Wix is also useful for graphic designers. I also like how I am able to add photos, images, and website links to my official pages on Wix. I can also add social media symbols to link my social media pages to my Wix.

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Ashley Pope

Easy to use, has many great features, and reasonably priced.

Used daily for 6-12 months
Reviewed 2018-09-06
Review Source: Capterra

Overall, I highly recommend this product. There are very few additions/changes that I would suggest. And again, the price is more than reasonable.Clean and user friendly interface for building from scratch or editing templates. Tons and tons of available options to choose from. (Colors, fonts, menus, etc.) Our websites don't look cookie cutter, they look custom built. Connecting your own domain is super easy! It takes only a few minutes and is up and working immediately. Access to all the features during building. Basically we can use all of the features (even if we have to upgrade to premium to use them live) so that I can be sure that we really do want to pay for those features. On eCommerce site we can sell physical items and digital files. Ability to make eCommerce site a members only site. Forms are easy to use. (They could be improved a little. See Cons section.) Can edit the mobile site and the desktop site independently of each other without edits on one being applied to the other. Prices are very reasonable. Overall, Wix has taken a massive amount of work off my shoulders and still produces high quality, custom looking websites.

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Christina Hutchinson

Wix Functionality & Features Review

Used daily for 2+ years
Reviewed 2018-08-21
Review Source: Capterra

Overall, Wix really is a great platform. It is user friendly, it has great functionality, and also provides multiple services within each bundle they sell. However, I would like to see Wix update a little bit further into the current web design era we're in. Offer features that work in a social media run web world! There are a few things that I really love about Wix. One being that it is very user friendly. Functionality with any program usually gets my biggest critique. It doesn't take long while using wix to know that it is a very functional web designing site with many widgets that help you along the way. The newest update to Wix sites has also brought some wonderful new features that have been much needed. Now, you website design can be easily made and with a polished look that most people pay big money for.

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Wix pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Connect Domain: €4.50/month
Combo: €8.50/month
Unlimited: €12.50/month
eCommerce: €16.50/month
VIP: €24.50/month

Wix features

Automatic Notifications
Content Management
Custom Forms
Customizable Branding
Customizable Templates
Drag & Drop Interface
Product Catalog
SSL Security
Search Functionality
Social Media Integration
Third Party Integration

Access Control (45 other apps)
Activity Dashboard (57 other apps)
Data Import/Export (54 other apps)
Discount Management (40 other apps)
Electronic Payments (58 other apps)
Order Processing (40 other apps)
Reporting & Statistics (48 other apps)
eCommerce Management (53 other apps)

Additional information for Wix

Key features of Wix

  • Support center 24/7
  • Social sharing
  • Wix learning center
  • Personal domain
  • Website management
  • Website integration
  • eCommerce integration
  • Customizable templates
  • SEO management
  • WYSIWYG editor
  • Online booking integration
  • Video management
  • Member forums
  • Online forums
  • Chat
  • Drag & drop interface
  • One-pager websites
  • Social advertising
  • Social media integration
  • Image editor
  • Stock image library
  • Social plugins
  • Order tracking
  • Shipping management
  • ACH payment processing
  • Credit card processing
  • Product catalog
  • Product catalog integration
  • Sales tax management
  • Contact management
  • Website analytics
  • Financial tools
  • Invoices
  • Email marketing
  • Multi-channel communication
  • Email distribution
  • Event triggered email
  • Event triggered actions
  • Knowledge base
  • Visitor tracking
  • Subscriber management
  • Campaign management
  • Multi-language
  • Real time notifications
  • Automatic notifications
  • Commenting
  • Ratings & reviews
  • Preview functionality
  • Customer history
  • Reservations management
  • Calendar management
  • Appointment management
  • SSL security
  • HTML5 technology
  • Design management
  • Custom forms
  • API
  • Booking management
  • Custom fields
  • Blog management
  • Logo maker
  • Automatic greetings & response messages
  • Header tag override
  • Vertical menu
  • Live updates
  • Text pinning
  • Mobile resize
  • Fonts management
  • Content management
  • Mobile friendly
  • Communication tools
  • Smart actions
  • Google maps
  • Search bar
  • Forms management
  • Social media management
  • Multiple payment methods
  • Accounting management
  • Third party integration
View All Features


Advanced HTML5 Technology: Wix is the only drag and drop website editor that offers users HTML5 capabilities.

Hundreds of Designs: Perfect both for business website and a personal portfolio.

Customizable: Change colors, text, backgrounds, pics & more to create a unique site.

Top Grade Hosting: Wix is dedicated to providing users with the best, most reliable hosting, 100% free.

Mobile. Facebook. Blog: All users need in one place. Create websites, mobile sites, Facebook pages & blogs too.