Wix Pricing, Features, Reviews & Comparison of Alternatives


Website builder & publishing platform

4.35/5 (4,831 reviews)

Wix overview

What is Wix?

Wix is a website building and publishing platform which helps users create professional websites exactly the way they want, with a drag and drop website builder, designer-made templates, and more. Wix offers users a few different ways to build their site, including Wix Artificial Design Intelligence (ADI), Wix Editor, and Wix Code, depending on whether the user is creating a site for the first time or a pro.

Wix ADI allows users to build a unique site with professional text, images and more, while Wix Editor gives users design freedom with advanced functionality and easy drag and drop. Wix Code enables users to create state-of-the-art sites & apps. Essential Wix essential features include simple drag and drop, mobile-friendly optimization, custom domain names, and one-pager websites, as well as beautiful blogs, social buttons and online stores. Users can manage site design with templates, an image editor, and high-resolution stock images, plus video backgrounds, and more.

Wix supports a range of business tools including site analytics, an SEO wizard, and personalized mailbox, as well as communication and financial tools. Email marketing technology allows users to create, send and share emails about sales, new products, services or events easily. Wix also offers different support options like a 24/7 help center, knowledge base, video tutorials and walkthroughs, and phone calls.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Italian, Japanese and 3 other languages, Portuguese, Russian, Spanish
Wix screenshot: Add an image to a galleryShowcase Who You Are | Wix.comWix screenshot: Manage SEO settingsWix screenshot: Add pages to websiteWix screenshot: Build a personalized website complete with professional text, images, and moreWix screenshot: Use the Wix Editor to customize textWix screenshot: Set up database collections, build content rich websites, or add custom forms

Wix reviews

Value for money
Ease of use
Customer support
Zee Gimon

If you need a quick website...

Used weekly for 6-12 months
Reviewed 2019-08-27
Review Source: Capterra

I have used Wix to teach students the basics of the website creation and it was a user-friendly product that my students could easily use right away. The websites they have created in three days time were looking good, so I was happy (and the students too) :)

I have used Wix to help my students create websites for their class projects. Since they didn't have any previous experience with website creation and we were short on time, Wix was a perfect solution due to its extensive template options. One of the things I have enjoyed the most (along with my students) was the ease of finding a template for their particular businesses (which included hotels, interactive museums, photo studios, fast-food restaurants, and more). The navigation and the creation process is easy enough, so that was also helpful.

One of the things that we have discovered mid-way through creating our websites was the bilingual issue. The students' computers mostly used the Russian language for the interface, but the websites they needed to create were in English. However, while most of the editable texts could be easily written in English, there were buttons with text (for example, "Register") that we didn't find a way to translate. It's not an issue when your website and your computer use the same language, but when you're working in bilingual (or trilingual) environment, this can cause trouble. (Note: some of the buttons *did* auto-translate when we changed the preferred language of the site in the settings, but not all.)

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Diogo Sallaberry

It helped me to build a pro looking website

Used daily for 1-2 years
Reviewed 2020-04-21
Review Source: Capterra

It helped me to step up and build a pro looking website. After a couple of years of use, I found better options to my business, but have recommended to a friend since.

Wix is a versatile website builder, with lots of possibilities. You can build a website from scratch, organizing a main page, a blog and pretty much anything you may need. The templates also help you to have a starting point, but you can personalize most of it with what you want to communicate. If you follow the tips, you can boost your SEO, link it to facebook pixel and Google Analytics. Also, you can buy your domain together with their plan, which helps on saving time.

There are many bugs on posting photographs, especially in the distance between each photo on blog posts. It is a small thing, but, since I'm a photographer, it was a lot of wasted time solving these design issues. Also, there were some limitations on the templates that didn't help on capturing leads or building landing pages.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 7/10

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Chloe Kirk

Nice Basic Way to Start Out Making Websites, but Only Covers the Basics

Used weekly for 2+ years
Reviewed 2020-02-06
Review Source: Capterra

Wix is great for first-time website designers and people who don't want to spend much time putting up their website. The cons are that it does look less nice than websites made on other platforms, there are fewer features you can customize to your website, and their customer service is subpar.

Wix is a very easy tool to use to develop your website, especially if you don't want to pay for a domain name then you can create a free website under their company it will just start with www.wix.com/(your website title). It is great for beginners just wanting to get their feet wet in website designing, which is exactly how I started using it.

Other Softwares like Wordpress are much more user-friendly, many more themes and free add-ons to make your website much more customizable. The biggest con for me is their customer service. Instead of BlueHost, Wordpress, and many other website developing platforms that provide you a number to directly contact their customer service whenever you want, for Wix you have to fill out an online form and go through all the hurdles of them showing you "is this what you were looking for" to the basic questions before you get to schedule a time when Wix can call you. This might be fine if most the issues users had were very basic (like I said this software is for beginner website designers) but anything more complex than "how do I make a new page" quickly turns into a whole ordeal of jumping through the hoops and waiting for them to call you back. Additionally, if you try to move your website to another website platform (like WordPress) they give you even more problems. Personally, when I tried to move my website out of Wix because I wanted more features, I scheduled a time for Wix to call me to assist and they never even called. I ended up having to have the company I was switching the website into to help me!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

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Michael Gray

Great for a wide array of industries

Used daily for 2+ years
Reviewed 2020-02-18
Review Source: Capterra

Overall my experience has been great. I have used Wix for years across 3 very different industries with great success.

I really like the simplicity of it. You can start from basically a blank canvas or from any one of their many themed templates. It's all point and click and no coding.

It can be a little limited in terms of customization when bringing in things for another source. For example if you wanted to use it as a platform for a integrated database, unfortunately it doesn't always integrate.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Arran Ikaria

Reviewing Wix

Used daily for 2+ years
Reviewed 2020-04-10
Review Source: Capterra

My Overall view is that Wix do give a great service and its very easy to use and to get a great site up and going in a few days if not in one day ! Only thing id say is that they are dragging their heals in updating the back end of the shop to make it better but the costs of Millions seems to be putting them off !! Bite the Bullet Wix !!

Great Platform, Never Crashes and fast to upload, Great information on how to use Wix and you dont have to be an Expert to use and to make a great website

No Cons,ive found over the years its always up and going 24/7 so never no down time, i find it very hard to dislike anything about the Wix platform

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Wix pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Connect Domain: €4.50/month
Combo: €8.50/month
Unlimited: €12.50/month
eCommerce: €16.50/month
VIP: €24.50/month

Wix features

Automatic Notifications
Content Management
Custom Forms
Customizable Branding
Customizable Templates
Drag & Drop Interface
Product Catalog
SEO Management
Search Functionality
Social Media Integration
Third Party Integration
Website Management

Access Control (81 other apps)
Activity Dashboard (114 other apps)
Data Import/Export (110 other apps)
Electronic Payments (95 other apps)
Reporting & Statistics (106 other apps)
Template Management (78 other apps)
eCommerce Management (85 other apps)

Videos and tutorials

Additional information for Wix

Key features of Wix

  • Support center 24/7
  • Social sharing
  • Wix learning center
  • Personal domain
  • Member forums
  • One-pager websites
  • Blog management
  • Automatic greetings & response messages
  • Header tag override
  • Vertical menu
  • Text pinning
  • Mobile resize
  • Fonts management
  • Mobile friendly
  • Smart actions
  • Social media management
  • Multiple payment methods
  • Accounting management
  • Automatic notifications
  • Calendar management
  • Communication tools
  • Content management
  • Credit card processing
  • Custom forms
  • Customer history
  • Logo maker
  • Customizable templates
  • eCommerce integration
  • Email distribution
  • Financial tools
  • Forms management
  • Stock image library
  • Invoices
  • Multi-channel communication
  • Multi-language
  • Online forums
  • Order tracking
  • Product catalog
  • Real time notifications
  • Live updates
  • Search bar
  • SEO management
  • Shipping management
  • Social media integration
  • SSL security
  • Third party integration
  • Video management
  • Visitor tracking
  • Website integration
  • Design management
  • Appointment management
  • Website analytics
  • Drag & drop interface
  • Ratings & reviews
  • Sales tax management
  • Image editor
  • Event triggered actions
  • API
  • Chat
  • Custom fields
  • Knowledge base
  • Social advertising
  • WYSIWYG editor
  • Event triggered email
  • Google maps
  • Reservations management
  • HTML5 technology
  • Product catalog integration
  • Online booking integration
  • ACH payment processing
  • Preview functionality
  • Campaign management
  • Booking management
  • Contact management
  • Commenting
  • Email marketing
  • Subscriber management
  • Social plugins
  • Website management
View All Features


Advanced HTML5 Technology: Wix is the only drag and drop website editor that offers users HTML5 capabilities.

Hundreds of Designs: Perfect both for business website and a personal portfolio.

Customizable: Change colors, text, backgrounds, pics & more to create a unique site.

Top Grade Hosting: Wix is dedicated to providing users with the best, most reliable hosting, 100% free.

Mobile. Facebook. Blog: All users need in one place. Create websites, mobile sites, Facebook pages & blogs too.