Wix Pricing, Features, Reviews & Alternatives


Website builder & publishing platform

4.36/5 (5,754 reviews)

Wix overview

What is Wix?

Wix is a website building and publishing platform which helps users create professional websites exactly the way they want, with a drag and drop website builder, designer-made templates, and more. Wix offers users a few different ways to build their site, including Wix Artificial Design Intelligence (ADI), Wix Editor, and Wix Code, depending on whether the user is creating a site for the first time or a pro.

Wix ADI allows users to build a unique site with professional text, images and more, while Wix Editor gives users design freedom with advanced functionality and easy drag and drop. Wix Code enables users to create state-of-the-art sites & apps. Essential Wix essential features include simple drag and drop, mobile-friendly optimization, custom domain names, and one-pager websites, as well as beautiful blogs, social buttons and online stores. Users can manage site design with templates, an image editor, and high-resolution stock images, plus video backgrounds, and more.

Wix supports a range of business tools including site analytics, an SEO wizard, and personalized mailbox, as well as communication and financial tools. Email marketing technology allows users to create, send and share emails about sales, new products, services or events easily. Wix also offers different support options like a 24/7 help center, knowledge base, video tutorials and walkthroughs, and phone calls.


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Pricing options
Value for money
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Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Portuguese, French, Russian, Spanish and 3 other languages, Japanese, Italian, German
Wix screenshot: Add pages to websiteShowcase Who You Are | Wix.comWix screenshot: Manage SEO settingsWix screenshot: Add an image to a galleryWix screenshot: Build a personalized website complete with professional text, images, and moreWix screenshot: Use the Wix Editor to customize textWix screenshot: Set up database collections, build content rich websites, or add custom forms

Wix user reviews

Value for money
Ease of use
Customer support
Kaprice Dal Cerro, B.

More diverse than you think

Used daily for 2+ years
Reviewed 2021-04-01
Review Source: Capterra

I have enjoyed my experience using Wix. My website has never gone down and it has allowed me to create automation for parts of my business.

What I like about Wix is that you don't need to be a software developer to create a great-looking website. There are a lot of tools that many users don't realize that Wix has. For instance, setting up a workshop and taking payment is easy to create on your Wix website. There are many themed templates to choose from to help you create the look and feel that you want without having to spend a lot of time thinking about how you want your website to look.

There is a bit of a learning curve if you want to make some advanced changes to your website. This may take some time or you may need the help of someone who has Wix knowledge if you aren't a techy person.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 10/10

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Jessica S.

Simple to use, easy to get support on, can build a company website in minutes

Used weekly for 2+ years
Reviewed 2021-04-06
Review Source: Capterra

I'd say my overall experience has been nothing but positive. I've been growing with it since I was a teenager when I built a preliminary website for my church, a college student with a personal portfolio and have since graduated into using it for my freelance webdesign and management. They offer wonderful features and perks like ad vouchers, SEO analyzation tools, phone numbers and email services, domain purchasing through their website. I mean there's not an easier tool to use in my opinion. It beats wordpress in a ease of use and intergration test hands down in my opinion.

I love that when I first started creating website with wix I was able to do EVERYTHING for free and then only needed to pay to remove Wix branding. It make you feel confident that you'll be able to benefit from a subscription before you even purchase one. I initially utilized this to create a personal portfolio and have since expanded to utilizing for freelance work. The best feature is that it's not coding based. Non technologically inclined individuals are able to utilize with ease, can use templates, there are color themse if you aren't using custom BUT you CAN do all of those things yourself if you WANT to. Awesome product and have recommended many times.

Something I wish could be improved is alternative payment methods. If I want a customer to pay for their plan directly, I don't want them to have to provide me with their number, I want them to beable to make that purchase themselves while still maintaining my admin status and not compromising my own password. I can't stress how great support is when I need help so if there is anything diffcult for me to conceptualize they have chat features, email and phone lines available for assistance and are super helpful.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Alita D.

Perfect for novices and template users

Used daily for 2+ years
Reviewed 2020-09-16
Review Source: Capterra

For a fast simple easy website Wix is a great option. If you are looking to customize, create your own theme or move your website to another host then Wix is not for you.

Wix is very simple to set up and implement. You don't need to have any special training or skills to set up a website using Wix.

Customization is nearly impossible as is transferring your website to another host. With Wix, you are locked into themes and to their hosting packages. If you build your website with Wix it is staying with Wix.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 2/10

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Megan J.

Highly recommended for beginners!

Used daily for 6-12 months
Reviewed 2021-04-05
Review Source: Capterra

I initially created my website through Bluehost and WordPress but found it to be more complicated than I would have liked. Bluehost offered a lot more flexibility than I needed for my small site so Wix worked out fine for me. I wish I would have initially started with Wix. I recommend it to anyone just starting out with website building.

Wix is incredibly easy to use and doesn't require any coding experience. Wix has easy drag and drop options which makes creating your website really simple, honestly, anyone can do it. They also have a lot of customization options and templates so that you can make your website look the way you want. Another thing I love is Wix's customer service. They always respond super fast and getting connected with someone on the phone isn't hard at all. Of all the times I contacted them via phone there was no wait time and I was able to speak with someone right away. As a business owner, making sure my website is up and running correctly is incredibly important so choosing a website builder with good customer service was a must for me.

Going from Bluehost to Wix, it was clear that there wasn't as much freedom and flexibility with Wix. There aren't multiple hosting options to choose from with Wix and while Wix does have customization options, there aren't nearly as many as with Bluehost. Wix also isn't the best for large websites and is better suited for smaller, simple, sites.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Avash K.

The Most Flexible Drag and Drop Website Builder

Used monthly for 2+ years
Reviewed 2021-02-13
Review Source: Capterra

Wix is an amazing web builder. I can't remember properly but I think I tried building my first website when I was in school with HTML, CSS and I saw their ADs on YouTube and thought about giving Wix a try - and I am very happy that I chose to try Wix. I learned that creating a website was a lot easier than I expected - thanks to Wix. Since then I have been using Wix for my personal projects and client projects and from my experience, Wix is the best visual web builder currently available in the market. Its the editor is without any doubt - the best Drag and Drop Editor as its editing capacities has overtaken every other builder.

There are many practical templates that we just import and are ready to use - which is the thing that I like most about Wix. There are many builders available now in market with fancy looking templates but most of them aren't practical to use. But the case is different with Wix - the templates are ready to be used - very practical and optimized for mobile devices. This is why I always choose Wix to design websites for clients with small businesses who want to be able to edit details themselves as editing is easy too. With Wix, an above-average computer user can create a professional-looking website and even average computer user can edit websites. I generally get $14 per month plan which doesn't show ADs and gives more than enough storage for most websites. I guess $14 per month for a website is a pretty good price. Another thing I like most about Wix is automatic backups which makes sure that we never lose any information.

As a PageSpeed Optimization specialist - the thing I like least about Wix is its slow loading speed. I don't think we should be expecting a blazing fast website when we use Drag and Drop Website Builder. However, I think Wix is enough for small businesses as they are a lot faster than they used to be and their speed isn't terrible. Other than that - I can't think of any cons about Wix.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 10/10

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Wix pricing

Starting from
Pricing options
View Pricing Plans

Connect Domain: €4.50/month
Combo: €8.50/month
Unlimited: €12.50/month
eCommerce: €16.50/month
VIP: €24.50/month

Wix features

Collaboration Tools
Content Management
Customizable Branding
Customizable Templates
Drag & Drop
Inventory Management
Order Management
SEO Management
Shopping Cart
Third Party Integrations
eCommerce Management

Access Controls/Permissions (208 other apps)
Activity Dashboard (225 other apps)
Data Import/Export (252 other apps)
Reporting & Statistics (198 other apps)

Videos and tutorials

Additional information for Wix

Key features of Wix

  • Support center 24/7
  • Social sharing
  • Wix learning center
  • Personal domain
  • Member forums
  • One-pager websites
  • Blog management
  • Automatic greetings & response messages
  • Header tag override
  • Vertical menu
  • Text pinning
  • Mobile resize
  • Fonts management
  • Mobile friendly
  • Smart actions
  • Social media management
  • Multiple payment methods
  • Accounting management
  • Automatic notifications
  • Calendar management
  • Communication tools
  • Content management
  • Credit card processing
  • Custom forms
  • Customer history
  • Logo maker
  • Customizable templates
  • eCommerce integration
  • Email distribution
  • Financial tools
  • Forms management
  • Stock image library
  • Invoices
  • Multi-channel communication
  • Multi-language
  • Online forums
  • Order tracking
  • Product catalog
  • Real time notifications
  • Live updates
  • Search bar
  • SEO management
  • Shipping management
  • Social media integration
  • SSL security
  • Third party integration
  • Video management
  • Visitor tracking
  • Website integration
  • Design management
  • Appointment management
  • Website analytics
  • Drag & drop interface
  • Ratings & reviews
  • Sales tax management
  • Image editor
  • Event triggered actions
  • API
  • Chat
  • Custom fields
  • Knowledge base
  • Social advertising
  • WYSIWYG editor
  • Event triggered email
  • Google maps
  • Reservations management
  • HTML5 technology
  • Product catalog integration
  • Online booking integration
  • ACH payment processing
  • Preview functionality
  • Campaign management
  • Booking management
  • Contact management
  • Commenting
  • Email marketing
  • Subscriber management
  • Social plugins
  • Website management
View All Features


Advanced HTML5 Technology: Wix is the only drag and drop website editor that offers users HTML5 capabilities.

Hundreds of Designs: Perfect both for business website and a personal portfolio.

Customizable: Change colors, text, backgrounds, pics & more to create a unique site.

Top Grade Hosting: Wix is dedicated to providing users with the best, most reliable hosting, 100% free.

Mobile. Facebook. Blog: All users need in one place. Create websites, mobile sites, Facebook pages & blogs too.