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Website builder & business management platform

Table of Contents

Wix Review 2025: Pricing, Features & Alternatives

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Last updated: January 2025

Wix overview

Wix is a website-building and business management platform that’s among 15 of the highest-rated eCommerce systems on GetApp. Wix offers a comprehensive suite of features like customizable design tools, advanced business management solutions, and powerful marketing and SEO tools. We analyzed over 10,000 verified Wix user reviews to determine the features that matter most to them. Some of the top features include website management, design management, customizable templates, and real-time editing. [1]

Some of the key applications of Wix include website builder (according to 64% of reviewers), web design tool (39%), and blogging platform (18%).

Reviewers appreciate Wix's flexible pricing plans and the range of options available. The platform’s ease of use is also rated positively by users, with 4.5 out of 5 stars. Wix is among the top-scoring products in the eCommerce category for integrations, as detailed in our eCommerce Integration Leaders Report. Integrations are perceived positively by reviewers thanks to the extensive plugin library and numerous platform integration options such as Google Analytics 360, Instagram, and PayPal.

Backed by our research and thousands of user reviews, we’ll share below what Wix users like and dislike about the platform, as well as key features, integrations, and information about pricing. We’ll also cover what reviewers think about Wix’s ease of use, support and learning resources, and security offerings, so you can decide whether Wix is a fit for your business.

User rating

4.3

/5

10.2K

Starting from

17

Per month

Who is Wix best for?

Wix describes itself as a platform designed for agencies and freelancers, developers, and large-scale businesses.[2] Wix caters to agencies and freelancers with customizable templates and client management tools, offers developers advanced coding capabilities and APIs for flexibility, and supports large-scale businesses with enterprise solutions that include robust security, scalability, and dedicated support. Wix allows users to create their own website without any prior programming knowledge. The tool is intended both for companies that want to promote their business or open an online store, as well as for individuals who want to showcase their work or start a blog.

Our review analysis reveals that Wix is most commonly utilized by small business users, with 82% of GetApp reviewers working in companies with between one and 200 employees. Among these small business users, Wix is popular in industries like marketing and advertising (9% of reviewers work in this field), computer software (7%), and information technology and services (6%).

Wix pros and cons based on reviews

To discover which functionalities and features users like and dislike more about Wix, our team of data scientists has applied advanced modeling techniques to our proprietary review data. We’ve ordered the following list of pros and cons based on the percentage of users who expressed their sentiment toward the given topic in their reviews.

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To determine these pros and cons insights, we analyzed responses from 10270 verified reviews

Efficient website creation

91% of reviewers feel positive about Wix’s website creation efficiency. Pre-built templates and features allow even beginners to develop sophisticated sites without needing external developers, which makes users find Wix a powerful tool for creating professional websites quickly and cost-effectively.

Drag-and-drop design simplifies creation

90% of reviewers spoke positively about how simple it is to create a design with the drag-and-drop feature on Wix. This especially benefits beginners and users who want to create professional-looking sites. Users appreciate the drag-and-drop design feature for its ease of use, allowing them to build and customize websites without coding knowledge.

Versatile website design options

89% of reviewers expressed positive sentiment about Wix’s website design options and its versatility. The platform allows users to add custom HTML and various widgets, which enhances the customization experience. Users highlight the flexibility and variety of design options available, enabling them to create unique and visually appealing websites.

Beginner-friendly tutorials

86% of reviewers expressed positive sentiment about the availability of tutorials and support resources, which help beginners learn how to use the platform effectively. This particularly benefits users who want to easily get started and understand the various features.

Comprehensive blog creation tools

82% of reviewers feel positive about the customization options and tools for managing blogs, including comment management, social media integration, and SEO features. These tools help in creating engaging and well-organized blog content.

Slow website speed

74% of reviewers expressed negative sentiment about Wix’s website speed, which is particularly problematic for those with slow internet connections or resource-intensive websites. Users mention that Wix websites can be slow to load, which affects user experience and site performance.

Payment system issues

53% of reviewers feel negative about Wix’s payment management capabilities, which can result in hinder the functionality of eCommerce sites. Reviewers cite problems with payment processing, limited payment options, and difficulties in managing financial transactions.

Confusing pricing plans

51% of reviewers expressed negative sentiments about Wix’s pricing structure, especially because they find it confusing and sometimes misleading. Other common points of frustration reported by users are the need to pay for additional features and the presence of ads in lower-tier plans.

Inadequate SEO capabilities

49% of reviewers spoke negatively about Wix’s SEO features and techniques. They say they are limited and outdated, making it challenging to optimize websites effectively for search engines. Users say this limitation can negatively impact search engine rankings.

Limited mobile compatibility

44% of reviewers feel negative about Wix’s mobile compatibility, which requires additional adjustments to ensure a consistent look and feel across devices. Users report issues with their websites' mobile versions, noting that the automatic conversion from desktop to mobile is often problematic.

Wix’s key features rated by users

See more features

When looking at how users rate Wix's features, we found that these are the ones they considered most critical, in order of importance:

Website management

Reviewers feel positive about Wix's user-friendly interface, which simplifies website updates, content management, and SEO integration without requiring technical skills. This empowers users to manage multiple sites and customize templates. However, some users report the lack of advanced features like staging environments and detailed permission settings. 98% of Wix reviewers rate website management as important or highly important.

Design management

Users appreciate Wix's extensive customization options, such as its intuitive drag-and-drop functionality, diverse range of templates, and design elements that align with brand identity. They appreciate the ease of use for non-designers but mention limitations in accessing CSS for advanced styling. 97% of Wix reviewers rate design management as important or highly important.

Customizable templates

Reviewers find Wix's customizable templates flexible and suitable for various industries. They value the ability to modify templates extensively, though some note limitations in editing certain features. The templates are perceived as a time-saving feature, especially for small businesses and beginners. 96% of Wix reviewers rate customizable templates as important or highly important.

Real-time editing

Wix users appreciate the real-time editing feature for its immediate visual feedback, which enhances efficiency and collaboration. Users also value the ability to see changes instantly and the concurrent editing capability. However, some mention occasional performance issues during editing. 94% of Wix reviewers rate real-time editing as important or highly important.

Landing pages/web forms

Wix reviewers praise the ease of creating and customizing landing pages and web forms, which are crucial for marketing and data collection. They appreciate the integration with third-party tools and the ability to tailor forms to specific needs. However, some note that poorly designed forms can affect user trust. 92% of Wix reviewers rate landing pages/web forms as important or highly important.

Pre-built templates

Wix users find the pre-built templates a significant time-saver, offering a variety of professional designs that are easy to customize. They appreciate the templates' suitability for different industries and the ability to mix and match elements. However, some mention the need to start over when switching templates. 90% of Wix reviewers rate pre-built templates as important or highly important.

To get a sense of what individual users think of Wix’s functionality, see the review snippets below, or check out all of our reviews here.

Their design management tools offer a high level of customization, allowing you to tailor the website’s appearance to align with the brand identity. With the drag-and-drop editor and wide range of design elements make it easy work.
Real time editing is a visual experience evident when you're using the Editor. Also any changes you make in the Editor, such as: adding content, changing design elements, or rearranging sections are immediately reflected when you click to preview.
The landing page templates are not only visually appealing but also optimized for conversions, which is crucial for marketing campaigns. The ease of integration with email marketing services and CRM systems enhances the overall functionality.

Wix subscriptions are priced monthly, with pricing depending on the functions and business needs. The four paid plans Wix offers are Light, Core, Business, and Business Elite. Wix also offers a free plan, which allows users to create a fully functioning website without needing to pay for anything. The free plan offers basic features, includes Wix branding, and uses a Wix subdomain.[3] Wix does not offer a traditional free trial period for its premium plans.

For those interested in premium features, Wix offers a 14-day money-back guarantee on its paid plans. This means you can upgrade to a premium plan and try it out for up to 14 days. If you decide it's not right for you, you can cancel within that period and receive a full refund, effectively allowing you to test the premium features risk-free.

Its entry-level tier, Light, costs $17 per month and is designed for businesses that need just the basics from website builder software. It allows up to 2 collaborators and offers 2 GB of storage space. It includes a free custom domain for one year, the possibility of removing Wix branding, and 24/7 customer support. Regarding the marketing suite feature, this plan includes 4 lead-capture forms, 10 fields per form, and Google Ads with Wix.

The next level up, Core, costs $29 per month and allows up to 5 collaborators. It offers all the features included in the Light plan, plus 50 GB of storage space, site analytics, customer accounts, a free Events Calendar app for one year, a free Get Found Today app by Uberall for one year, and the basic marketing suite. This plan allows users to accept payment and includes basic site analytics and eCommerce features.

Wix offers a more advanced plan, Business, at a cost of $36 per month which allows up to 10 collaborators to use the system. It includes everything in Core, plus 100 GB of storage space, and the standard marketing suite, site analytics, and eCommerce features. This plan also includes the automated sales tax feature, which allows up to 100 transactions per month.

The most advanced plan, Business Elite, costs $159 per month and includes unlimited storage space for up to 100 collaborators. This plan offers an advanced marketing suite, advanced site analytics and eCommerce features, and a developer platform. It also includes priority customer care.

Lastly, Wix offers an Enterprise plan that provides businesses with tools to create, launch, and manage customized websites and web pages on a large scale. It includes solutions for enterprise-level marketing, multi-site management, and commerce. The Enterprise plan offers dedicated account management, prioritized support, and access to product experts. Pricing depends on the project's scope and required solutions. For more information, it is necessary to contact the sales team.

To help explain how Wix’s prices compare with other competitors on the market, we reviewed the planned budgets of over 164 eCommerce firms that spoke with a GetApp advisor in the last 12 months. We found that 45% were looking to budget under $125 per month on eCommerce software, which puts Wix within the affordable range of many of our reviewers. [4]

Light

17

Per month

Features included:

  • 2GB storage space
  • Light marketing suite
  • Free domain for 1 year
  • Custom Domain
  • Remove Branding
  • 24 / 7 Customer Support
  • Lead Capture Form
  • Google Ads

Core

29

Per month

Extra features included:

  • Basic marketing suite
  • 50 GB storage space
  • Basic site analytics
  • Accept payments
  • Basic eCommerce
  • Customer Accounts
  • Events Calendar
  • Accept Payments

Business

36

Per month

Extra features included:

  • 100 GB storage space
  • Standard marketing suite
  • Standard site analytics
  • Standard eCommerce
  • Accept Recurring Payments
  • Social Selling
  • Sales Tax Automation
  • Product Catalog

Business Elite

159

Per month

Extra features included:

  • Unlimited storage space
  • Advanced marketing suite
  • Advanced site analytics
  • Advanced eCommerce
  • Advanced developer platform
  • Abandoned Cart Recovery
  • Pre-orders
  • Egift Cards

While Wix offers options that may align with a small business's budget, opinions on the competitiveness of their pricing are somewhat varied. Based on 1,523 verified GetApp reviewers, the system received a positive rating for pricing from more than half (60%) of those surveyed. This is for a few reasons:

  • Among the positive reviews gathered, reviewers appreciate Wix's flexible pricing plans and the range of options available, including a popular free plan for testing features. Users find the premium plans affordable, with added benefits like advertising coupons and valuable apps, though some are only free for the first year. The inclusion of SEO tools, appointment managers, and live chat features in paid plans, along with periodic promotions, further enhances their appeal.
  • However, some users find the pricing structure confusing, particularly the distinction between annual and monthly subscriptions. The free plan's limitations, such as Wix-branded ads and restricted storage and bandwidth, are common complaints. Users also express frustration with the cost of additional features and apps, which can add up quickly. The inability to switch templates without rebuilding the site and the lack of customization options in lower-tier plans are other drawbacks. Some reviewers feel that the premium plans are more expensive compared to competitors, especially when considering the need to pay for a custom domain and advanced functionalities.

To see what individual users think of Wix’s value for money, check out the review snippets below.

I also liked that I could try the free option first before committing to the paid plan, to see that I really do choose this website builder over others on the market.
The only downside I've encountered is that some advanced features require upgrading to higher-tier plans, which can be a bit costly for smaller businesses.
There's also a good level of capability on the free plan, but the paid plans are staggered well.

What do reviewers think about Wix’s ease of use?

We analyzed 541 Wix reviews that reference its usability and found that 77% of those comments are positive, and it is rated 4.5 out of 5 stars. Many highlight the ease of integrating various third-party applications and tools, such as Google Analytics and social media platforms, which enhances their business operations.

Users also praise these usability-related attributes:

  • The extensive plugin library and numerous integration options
  • The guides for aligning objects included in the interface
  • The tactile feel that bridges the digital experience

While the majority of reviewers are happy with Wix’s interface, some find it cluttered and occasionally confusing, especially when dealing with more advanced features or specific customizations. There are also mentions of the confusion created by the frequent updates to the interface, which can require time to adapt. Also, certain users report issues with the stability and performance of some integrations, especially with accounting software, CRM platforms, and complex eCommerce solutions. Despite these criticisms, many still find Wix's overall usability satisfactory once they become accustomed to the interface.

The review snippets below provide more information about individual users' opinions of Wix’s ease of use.

I like the compatibility with many apps and the WIX workface interface.
Wix has a very user-friendly interface, and I love how it has wonderful features included in its basic plan too.
The interface can be a bit clunky and hard to understand but you get used to it after a while.

Wix integrations

See more integrations

Wix is among the top-scoring eCommerce software in GetApp’s Integration Leaders Report, which highlights products with strong user-reported integration capabilities and high overall rating.

Wix offers an app store, Wix App Market, with over 800 add-ons, covering a wide range of business functions. This includes Wix’s own apps, such as Wix Stores and Wix Blog. Most of the apps are free to use, mobile optimized, and can be added to your site in just a few clicks. Some apps have both a free and premium version while others require a premium upgrade.[5]

We looked through all of our reviews to determine which specific products are mentioned most frequently as Wix integrations:

Users integrate Wix with web analytics tool Google Analytics 360 to track website traffic, analyze user behavior, and enhance SEO. Reviewers appreciate the ease of adding tracking codes and the comprehensive data it provides.

Users link Wix with social networking platform Instagram to display social media feeds on their websites, promote their Instagram content, and direct traffic between platforms. This integration helps users market and maintain a cohesive online presence, though some users experience occasional glitches.
Users integrate Wix with payment processing tool Paypal to facilitate secure online payments for products and services. This integration is valued for its ease of setup and global payment acceptance, making it essential for eCommerce and donation-based websites.
Users connect Wix with social media marketing platform Meta for Business to leverage Facebook and Instagram ads, track audience engagement, and enhance their marketing efforts. This integration is crucial for promoting products and driving traffic from social media to their websites.
Users integrate Wix with email marketing software Mailchimp to manage email marketing campaigns, collect subscriber data, and build customer relationships. Reviewers appreciate the seamless connection for email newsletters, although some wish for improved compatibility and functionality.
LiveChatLiveChat
Twitter/XTwitter/X
123FormBuilder123FormBuilder
+more

Here is what some individual users say about Wix’s integrations.

You may improve your SEO by following the guidelines and linking it to Facebook Pixel and Google Analytics.
The best feature is the ability to integrate Wix with so many other useful apps for your website such as Google Analytics, MailChimp, Ecwid etc.
Integrations were fairly easy for me to do with existing business processes I use like Google Drive, PayPal and Zapier.

Wix customer support and training resources

Support options

Wix describes its customer service as dedicated and supportive, aiming to help users create and manage their websites effectively. It offers direct, real-time, 24/7 support from its agents via web chat. [6] Wix does not offer direct phone support for all users. Instead, they focus on providing support through their online channels, such as email, chat, and their help center.

Wix offers the Wix Technical Assistant for users who are experiencing issues with the live site or editor, then they can solve them with an interactive troubleshooter.

In the Wix Help Center, you can navigate through several articles sorted by topic or directly ask a question in the search bar.

Our analysis of review data reveals mixed feedback regarding Wix's customer support, with 67% of the 828 reviews expressing positive sentiments toward the support features available to users.

On the positive side, many users commend the comprehensive resources and support tools provided by Wix. They find the educational videos and step-by-step guides particularly beneficial for setting up and managing their websites. The real-time chat feature is also highly valued, offering immediate assistance and effective troubleshooting. Additionally, users appreciate the platform's ability to manage customer interactions and bookings efficiently, which enhances their capacity to deliver excellent customer service and boost their business.

Conversely, several negative aspects are highlighted by users concerning Wix's support. Many reviewers report long response times, sometimes taking days to receive a reply, which can adversely affect their business operations. The reliance on automated responses and a ticket system is another point of dissatisfaction, often leading to unresolved issues and increased frustration. Furthermore, some users feel that the support staff lacks sufficient knowledge about the product, resulting in ineffective solutions. The lack of multilingual support and the inability to efficiently handle complex queries are also noted as areas requiring improvement.

Knowledge Base
Chat
Email/Help Desk
Phone Support
FAQs/Forum

Training options

In addition to live support, Wix offers various learning resources to help businesses maximize the use of its website builder platform.

Wix offers self-service resources such as a knowledge base of articles and guides, which users can access to train themselves on how the system works. Wix also has its own online learning platform, Wix Learn, where anyone can access courses and get certifications in web design, development, and business skills using Wix.[7] In addition, the platform offers a developer resource portal that offers guidance for developers who want to build a website using Wix Studio, an advanced web creation platform designed for professionals, offering enhanced design capabilities and customization options.[8]

Also, in the Wix SEO Learning Hub users can learn SEO with in-depth guides original articles, tutorials, webinars, and podcast episodes.[9]

For more resources, Wix offers the Wix Blog, the Wix Encyclopedia (a dictionary of business, marketing, and web design terms), and the Product Roadmap to stay up to date on planned releases and newest features.

Similar to its customer support, our review data indicates that Wix users generally have a positive view of the platform's training resources. A significant 92% of the 115 reviews focused on this topic praise the accessibility and effectiveness of the materials provided.

Reviewers particularly appreciate the abundance of tutorials, guides, and video support, which are especially beneficial for beginners with little to no formal web design training. Many users find it straightforward to create and update websites independently, often without requiring professional assistance. However, some users mention a learning curve and express a need for more comprehensive tutorials for advanced features. Additionally, there are comments about difficulties in locating specific tutorials and a desire for better organization of the training materials.

Videos
Documentation

Our highlighted review snippets below offer further insights into users' opinions about Wix's customer support and training options.

By far the biggest selling feature for me with WIX is their customer service.
Customer service was very helpful and patient as we tried to fix issues, both ones that brought me to the chat and new ones that arose as we worked.
It’s good for basic and simple tasks, and it also has nice customer service and fast.

Wix’s security offerings

Wix incorporates security measures for its websites, including threat prevention, real-time detection, and rapid response, all managed by a team of experts to ensure data protection and business continuity. The platform integrates security into its core processes, providing features like secure software development, data encryption, and compliance with international privacy regulations such as PCI DSS Level 1 and GDPR. On their website, Wix ensures a dedicated security team and external researchers continuously monitor and optimize these security measures.[10]

Reviewers appreciate Wix for its built-in security features, including SSL certificates, secure payment gateways, and login management, which simplify the process of ensuring website security. Users highlight the ease of creating secure eCommerce sites and the confidence it provides to their customers.

Check out what individual users think about Wix’s security capabilities by exploring the review snippets below.

Creating a website is much easier with Wix, its simplicity means that you have secure web hosting on different categories that are of interest, I can customize it to my liking and make modifications whenever I want.
It gives security to your website and protects the users data.
Hosting and site security are managed by Wix, so it simplifies the process of going live.

Is Wix a good fit for your business?

According to thousands of user reviews, Wix is ideal for small businesses that need to develop sophisticated sites without needing external developers. It has a high overall user rating of 4.4/5 from reviews, fits well within the pricing range of many businesses seeking a website builder platform, is rated positively for its ease of use, and can integrate with several platforms.

Whether it’s a good fit for your business depends on several other factors unique to your company’s usage plans, support needs, and budget. We highlighted some of those factors below along with a summary of how Wix stacks up:

  • Features and functionality: Wix’s top features, as rated by users, include several core and common functions of website builder software such as website management (rated 4.41 out of 5), design management (4.38), customizable templates (4.47), real-time editing (4.5), landing pages/web forms (4.43), and pre-built templates (4.45).
  • Customer support: Wix offers a range of self-service resources, such as educational videos and an extensive help center, which can be beneficial for users who prefer to troubleshoot independently. However, some reviewers express dissatisfaction with the lack of direct phone support and the reliance on automated responses, leading to delays in resolving issues. Overall, reviewer sentiment regarding Wix's customer support is mixed, with a significant portion of users appreciating the available tools, while others highlight areas needing improvement.
  • Value for money: Wix subscriptions are structured on a monthly basis, with prices varying according to the features and business needs of the user. While there is no traditional free trial, users can create a fully functioning website for free, albeit with Wix branding and a subdomain. For those seeking premium features, Wix offers a 14-day money-back guarantee on its paid plans, allowing users to test these features risk-free. The entry-level Light plan costs $17 per month while more advanced plans like Core, Business, and Business Elite offer additional storage, collaborators, and marketing tools, with prices reaching up to $159 per month. Some reviewers find Wix's pricing to be within an affordable range for many businesses, particularly when compared to competitors, though the cost may be considered high for startups or small teams needing more advanced features.
  • Ease of use: Reviews about Wix's ease of use are generally positive. While 77% of users appreciate the intuitive interface and integration options, some find it cluttered and confusing, especially with advanced features.

Wix alternatives

In addition to the 10,000 reviews that we analyzed from Wix users, we looked at comments from former Wix users who have switched to other products. Below are the most common product alternatives that we captured from those reviews.

Users find WordPress more customizable, cost-effective, and professional than Wix. They appreciate its SEO capabilities, extensive range of themes and plugins, and flexibility for website customization. Many also mention that WordPress is easier to use and provides better value for money.

Users switch to Shopify for its robust eCommerce features, ease of use, and better inventory management. They report finding it more suitable for handling large orders and appreciate its extensive app integrations and SEO tools. They also mention Shopify's user-friendly interface and lower costs.

Users prefer Squarespace for its professional-looking templates, ease of use, and better customization options. They find it more cost-effective and appreciate its superior design capabilities and better mobile optimization. Squarespace's user-friendly interface and advanced features also attract users.

Users switch to Alboom Prosite for its specialization in photography, ease of use, and better SEO. They appreciate its professional templates, integration with CRM, and the platform's focus on photographers' needs. The localized support and cost-effectiveness are also significant factors.

Users find GoDaddy more straightforward and cost-effective compared to Wix. They appreciate its ease of use, better customer service, and the convenience of managing domains and websites in one place. GoDaddy's pricing and simpler interface are also key reasons for the switch.

Wix reviews

Wix FAQs

What is the downside of Wix?

According to Wix users, the downside of Wix includes slow website speed, which negatively impacts user experience, and confusing pricing plans that can be misleading. Additionally, users report inadequate SEO capabilities, limited mobile compatibility, and issues with payment systems, all of which hinder the functionality and optimization of Wix websites.


Is Wix.com a trustworthy website?

Yes, Wix.com is considered a trustworthy website, with 75% of reviewers expressing positive sentiments about its reliability and dependability for creating and maintaining websites. Users appreciate its consistent performance, reliable uptime, and ease of use, making it a solid choice for businesses of all sizes and industries and personal projects.


How much does Wix cost per month?

Wix offers a range of monthly subscription plans, starting with the entry-level Light plan at $17, which includes basic features and up to 2 collaborators. More advanced plans, such as Core at $29, Business at $36, and Business Elite at $159, provide additional storage, collaborators, and marketing tools, catering to various business needs and budgets.


Is Wix actually free?

Yes, Wix is actually free to use for creating a fully functioning website; this free plan includes basic features, Wix branding, and a Wix subdomain. For access to premium features and to remove branding, users need to upgrade to a paid plan.


Who uses Wix the most?

Wix is most commonly used by small business users, with 82% of reviewers on GetApp working in companies with between one and 200 employees. Among these users, the platform is particularly popular in industries like marketing and advertising (9%), computer software (7%), and information technology and services (6%).


Is WordPress better than Wix?

According to users who switched from Wix to WordPress, WordPress is often considered better than Wix regarding customization, cost-effectiveness, and professional features. Users appreciate WordPress for its superior SEO capabilities, extensive themes and plugins, and flexibility, making it a preferred choice for those seeking more control and value for money in website creation.


Is the paid version of Wix worth it?

Many users consider the paid version of Wix worth it, as 60% of reviewers on GetApp positively rate its pricing for offering flexible plans with valuable features like SEO tools, appointment managers, and live chat. However, some users find the pricing structure confusing and note that additional costs for features and apps can accumulate, potentially making it more expensive compared to competitors.


How does Wix make money if it's free?

Wix makes money by offering premium subscription plans that provide additional features than the offered in the free version, such as removing Wix branding, increased storage, and advanced tools, which users can upgrade to from the free plan. These paid plans, like Light, Core, Business, and Business Elite, cater to various business needs and generate revenue through monthly fees.


Do I have to pay for each site on Wix?

Yes, each site on Wix would require its own subscription to access premium features, as the pricing plans are structured per site. This means if you want to upgrade multiple sites to premium plans like Light, Core, Business, or Business Elite, you would need to pay for each site separately.

About the authors

avatar
About the author

Alejandra Aranda

Content Analyst
Alejandra Aranda is a content analyst at Capterra, specializing in technology trends while always on the lookout for strategic insights for small and midsize businesses. Her areas of focus are brand management, performance marketing, and anything related to digital marketing.
avatar
About the author

Caroline Rousseau

Sr Editor
Caroline Rousseau is a senior content editor at GetApp. A former content analyst, Caroline has, for the past 5 years, built, written, and edited research reports about technological trends with an SMB audience in mind. Her content has been featured in French Tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications.
Caroline’s personal interests include Albert Camus, graphic novels, and drawing.

Sources

  1. GetApp reviews data: GetApp reviews are collected from verified users for individual software products. For this report, we analyzed all our reviews of Wix software. Learn more about GetApp’s software research methodology.
  2. About us, Wix
  3. Wix Pricing Information, Wix
  4. GetApp advisor call data: Findings are based on data from conversations that GetApp's advisor team has daily with software buyers seeking guidance on purchase decisions. The data used to create this report is based on interactions with small and midsize businesses seeking accounting tools. For this report, we analyzed approximately 3,000 phone interactions from November 2023 to November 2024.
  5. About the Wix App Market, Wix
  6. Wix Help Center, Wix
  7. Wix Learn, Wix
  8. Website development with a full stack of APIs and tools, Wix Studio, Wix
  9. The Wix SEO Learning Hub, Wix
  10. Website security, Wix