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Wix vs Webflow Comparison

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Overview

Category Leaders

Wix is the ultimate website building and management platform. Create professional websites your way with an intuitive drag-and-drop...

Category Leaders

Webflow is a visual web development platform that allows companies to design, build, and launch completely custom websites...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

9.7K

5

4

3

2

1

5.4K

3.1K

947

155

71

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.6

242

5

4

3

2

1

174

50

8

1

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I find it truly amazing how little work I need to put in to make an amazing website. You will have people think the website was made by a professional not by yourself in a short amount of time.
I found WIX through an advertisement that claimed that the software was easy to use to create a website for yourself and it's true. It's easy to use and also fun to use.
You will like Wix and I'm sure with a little time and effort and your creative juices flowing, you can create a spectacular website that is user friendly and your customers would appreciate.

Pros

The excellent design tool is accompanied by an integrated hosting solution with excellent performance and a robust CMS.
It's super powerful, and the integrations that are available with the software are superb. Gives you endless possibilities.
If you are a designer and want to make your web design "live", this is the tool you need. Smooth learning curve (with help of an amazing knowledge base and a very active & supportive community).

Cons

Their policies are ridiculous and customer service knowledge and etiquette are terrible. I have to share the latest bizarre policy I've run into.
Sometimes the apps cost money or you have limited amount of the app you can use before it costs money. This is frustrating when you start using it and then realize you are stuck.
The only problem that I have faced is that trying get to different pages of your website while in editing mode is confusing.

Cons

The danger of having so many plugins and composers mixed into a WP site is just that. Danger to a small business who has no staff or staging site to test the latest updates.
This is a web-based client and not downloadable software, so that gets a bit annoying if I accidentally close a window. Tutorials on the website also need to be update to match the current version.
There customer service is non-existent, I had numerous situations where there was a bug or I was stuck and there was literally no way of solving it.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features112
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Auto Update
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Catalog Management
  • Categorization/Grouping
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmations/Reminders
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Credit Card Processing
  • Custom Domains
  • Customer Accounts
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Design Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drag & Drop Editor
  • Electronic Forms
  • Electronic Payments
  • Email Management
  • Email Marketing
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Keyword Rank Tracking
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Media Library
  • Membership Management
  • Metadata Management
  • Mobile Access
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Newsletter Management
  • No-Code
  • Online Booking
  • Online Booking Tools
  • Online Store Builder
  • Order Management
  • Order Tracking
  • Payment Processing
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • ROI Tracking
  • Ratings/Reviews
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Scheduling
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Survey Builder
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Version Control
  • Video Management
  • Video Support
  • Visitor Tracking
  • WYSIWYG Editor
  • Wait List Management
  • Web Forms
  • Web/Mobile App Development
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features69
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Management
  • Auto Update
  • Availability Management
  • Backlink Monitoring
  • Billing & Invoicing
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Catalog Creation
  • Catalog Management
  • Categorization/Grouping
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Confirmations/Reminders
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Credit Card Processing
  • Custom Domains
  • Customer Accounts
  • Customer History
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Security
  • Design Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drag & Drop Editor
  • Electronic Forms
  • Electronic Payments
  • Email Management
  • Email Marketing
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Full Text Search
  • HTML5 Technology
  • Image Editing
  • Image Library
  • Instructor Management
  • Inventory Management
  • Keyword Rank Tracking
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Media Library
  • Membership Management
  • Metadata Management
  • Mobile Access
  • Multi-Channel Campaigns
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Newsletter Management
  • No-Code
  • Online Booking
  • Online Booking Tools
  • Online Store Builder
  • Order Management
  • Order Tracking
  • Payment Processing
  • Post Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • ROI Tracking
  • Ratings/Reviews
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Scheduling
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Media Integration
  • Survey Builder
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Version Control
  • Video Management
  • Video Support
  • Visitor Tracking
  • WYSIWYG Editor
  • Wait List Management
  • Web Forms
  • Web/Mobile App Development
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations399
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Klaviyo
  • Mailchimp
  • Meta for Business
  • PayPal
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • authorize.net
  • Total integrations143
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Klaviyo
  • Mailchimp
  • Meta for Business
  • PayPal
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • authorize.net

User reviews that mention these apps

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Jesse H.

Retail, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Wix logo

Wix

Alot better than previous programs used

Reviewed 5 years ago

So far im almost complete with creating my clients webpage in a fraction of the time it would have taken in webflow. Even though i have design experience webflow still has a bit of a learning curve that easier to manage on wix.

Pros

-user friendly -image and video support is great -great use of file storage - easy to use templates to make web creation faster

Cons

There isnt much i dislike about the program aside for the limit in how many pages i can setup but thats can be used once you subscribe to their upgrade.

JA
AvatarImg

José A.

E-Learning, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Wix logo

Wix

Um bom software, mas com grandes concorrentes

Reviewed a year ago

Eu gostei do Wix, mas mudei ao Webflow por ser mais prático e ter mais recursos.

Pros

É prático, mas ainda sinto falta de muitos recursos que tenho no Webflow. O "Wix" parece ser mais pesado em relação aos seus concorrentes.

Cons

O preço no Brasil é muito caro e o site é meio “pesado”, creio que faltam grandes melhorias ainda no site.

Showing original review in Portuguese. See translation

BK
AvatarImg

Bonnie K.

Professional Training & Coaching, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Wix logo

Wix

Wix has come a long way

Reviewed 3 years ago

It's good. It's not Webflow, but it's simple enough and does the job. It's much better that goDaddy's website services for sure. lol

Pros

Around 5 years ago, Wix was synonymous with bad UI/UX design. Now, it's mentioned as an alternative to Squarespace or even, (gasp), Webflow. I like that Wix is pretty easy to use. There aren't as many challenges from before when Wix would be such a nightmare that I would refrain from it at all costs.

Cons

I think if they were to come out with more templates, and choice of typefaces and other design-related materials, that'll be so great. If Canva and Wix merged or something. Sometimes the spacing just looks awful even if the individual pieces are great. And I dont want to go in the back-end and code. So ideally, less friction, the better.

DM
AvatarImg

David M.

Computer Software, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Wix logo

Wix

One of the best platform for websites

Reviewed 5 years ago
Pros

I have used many website builders like Wordpress and Google Sites but Wix, with Webflow, is the most advanced tool and very usable. The website templates are responsive so it will fit in all screen resolutions and let you design very complex things in a very cool way.

Cons

It could be could if the creators added more template. I still prefer Webflow for the "code addition" feature ( that is more complete of the Wix one).

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Jeff T.

Wine and Spirits, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Wix logo

Wix

Wix is a very good and capable website builder and content management platform for simple websites

Reviewed 3 years ago

Positive leaning neutral. I've used a multitude of website page builders and ranked Wix in the middle of the pack with the rest. Webflow is the gold standard.

Pros

Wix excels at ease of use. It's very straightforward to use an out of box template to implement a site quickly, with limited tech knowledge or support needed. Its admin tool is capable once you get a handle on the user experience.

Cons

The dynamic content tool in Wix is cumbersome and difficult to get command over. The drag & drop editor is sluggish and needs work.

HS
AvatarImg

Hunter S.

Consumer Services, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Wix logo

Wix

Bad for Web Designers

Reviewed 4 years ago

If you have any experience developing websites, I would use Wordpress over Wix. If you have a lot of experience I would recommend Webflow. Only use Wix if you're a clueless business owner needing something cheap for free.

Pros

I did not like much, but I did like that there were templates which made it quick to develop a base site. I'm sure this is a great product for people who are not tech-savvy but not for developers.

Cons

It was hard to customize to the fullest extent I am used to. Additionally, it is still a learning curve to find stuff.

AR
AvatarImg

Verified reviewer

Professional Training & Coaching, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Wix logo

Wix

Cool website building tool, but takes some learning

Reviewed 3 years ago

Overall there's a bit of a learning curve, especially if you've recently moved to Wix from a different website builder tool, but it can make a beautiful and functional website and I'm excited to learn it even more deeply.

Pros

It's super customizable, especially for something with a drag-and-drop interface. You can make beautiful sites without a ton of experience.

Cons

As someone who's used Wordpress, Webflow, and other platforms that take more back-end understanding, I find Wix a little bit hard to navigate sometimes. It's made to be super easy, but it doesn't always feel totally user-friendly.

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Esther M.

Graphic Design, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Wix logo

Wix

If you are on a budget and time restraint go with wix. If not, EditorX

Reviewed 3 years ago

Wix is great for anyone with very small pocket and almost no time. However, keep in mind if you want to 10x your business it is not a long-term solution.

Pros

Wix is great for any business owner with big dreams but small pocket. It allows you to at least have some sort of web presence or get things rolling before hiring a professionals for your website. EditorX is way more flexible and a direct competitor of Webflow but I can see how the learning curve might not be for everyone patience.

Cons

If you are a web designer, UX/UI guy or gyal, WIX is extremely limited. It pretty much CANVA vs Photoshop. It has tons of great templates, but if you want to swim with the big fish and make money, you better off learning WordPress or Webflow.

AR
AvatarImg

Verified reviewer

Broadcast Media, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Wix logo

Wix

Editor X is good but needs some polishing

Reviewed 3 years ago
Pros

I like that Editor X has taken the ease of working with the Wix Builder and given "real" web designers the ability to use more familiar concepts like margin, padding, and other CSS modifications.

Cons

Editor X is a bit... Clunky? It feels like it takes 6 clicks to accomplish what should only take 1 or 2. A perfect example: If I want to edit the text on a button I'll double click the button and expect the text to highlight for me to revise. Instead, a menu pops up with the option for me to "Edit Text." So I have to click on that button, then click on the field with the text, then edit the text, then save it. With Webflow I literally just double click a button and change the text...

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Alyssa S.

Marketing and Advertising, 11-50 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Wix logo

Wix

Far from the best drag-and-drop site builder

Reviewed 5 years ago
Pros

Wix is easy to use and has a variety of themes to build your site from.

Cons

In the world of simple drag-and-drop website builders, Wix is far from the best. While it's possible to make some good looking websites in Wix, it's hard to do so if you don't have a knack for web design. And, I'd argue that the majority of Wix users are not skilled web designers — if they were, they likely wouldn't be using Wix. Most Wix websites I come across are messy and don't look professionally made. If you want to build a website but don't feel confident enough to use a more robust builder like WordPress or Webflow, I'd recommend Squarespace. Wix does not have as solid themes as Squarespace, and it's easier to mess things up with Wix. Wix is also prone to freezing.

JS
AvatarImg

Justine S.

Design, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Webflow logo

Webflow

Easy Website Creation Tool that allows complete customization.

Reviewed 4 years ago

Extremely positive. I've built a number of websites at this point, both for business and personal use, and they look so much better than anything on Squarespace and Wix.

Pros

The ability to create and complete customize a website pretty simply is the best part. I've used other "no-coding" website tools in the past and would get so frustrated because I wouldn't be able to edit key parts of the design with out diving into the muddy code. Webflow allows you to have all the customization you'd find if building your website from scratch without all the coding. As a designer, who can code but prefers not to, Webflow is my preferred spot for building any website.

Cons

Some of the tools are hard to find. I've accidentally clicked things in the past and spent hours figuring out where I need to click to fix things. Finding solutions is also difficult at times. The forums aren't as extensive as other softwares that I've used.

AR
AvatarImg

Verified reviewer

Internet, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Webflow logo

Webflow

Great alternative to Wordpress!

Reviewed 7 years ago

Great for putting up landing pages for testing new business ideas. Great placeholder for someone that wants a website but doesn't know how to code or have the funds to pay an agency.

Pros

Webflow is much better than Wordpress in that it lets you to create advanced website features and interactions without needing to know how to code or procure and install various plugins.

Cons

The learning curve for Webflow is much higher than a Wordpress or Wix alternative. I really wish I was able to move items within containers uses a "dragging" function instead of the Adobe Illustrator-esque UI.

JM
AvatarImg

Jeff M.

Human Resources, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Webflow logo

Webflow

Webflow = Worth the Time

Reviewed 4 years ago

Platform that is great for small businesses just starting out. Highly recommended for it's easy of use, affordability and scalability.

Pros

Very slick UI and super easy to use and set up for collaboration. The designer module makes it easy for non-designers to make a site that is not only usable but professional. We really like the extensions that are available for pop-up elements and other helpful engagement modules like PayPal callouts with a Promo offer

Cons

We need to track deep analytics so it's kind of an issue to figure out firing triggers via GTM especially with forms. It takes a bit to get to know the platform but that is like any CMS - Wordpress, Wix, Squarespace.

CC
AvatarImg

Chris C.

Financial Services, 10,001+ employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Webflow logo

Webflow

Incredibly feature-rich website builder

Reviewed 4 years ago

Fairly tricky to get the hang of, but confident users can expect Webflow to blow it's competitors out of the water.

Pros

Webflow allows you to build stunning websites with (relative) ease. While development experience is recommended before you dive in, it's not absolutely necessary.

Cons

Webflow may be misconstrued as a website builder for all - similar to simple drag & drop builders like Wix, but that's just not the case. There's a mountain of detail and features involved that could be incredibly intimidating for beginners. Definitely try before you buy!

YB
AvatarImg

Yoran B.

Financial Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Webflow logo

Webflow

A huge time-saver

Reviewed 2 years ago
Pros

As a web developer, I'm impressed how Webflow found a nice balance between ease of use and power of customization. When you enter the likes of Wix and Squarespace, the power inevitably suffers. Webflow found a way to allow non-technical people to contribute while still allowing developers to fully utilize the power of web technologies.

Cons

The lack of concurrent editing meant that we had to coordinate when a team member could access Webflow.

KW
AvatarImg

Kajetan W.

Marketing and Advertising, self-employed

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Webflow logo

Webflow

Awesome web builder tool

Reviewed 4 years ago

I worked on marketing landing pages using Webflow. I have experience with some other builders and Webflow is really really good.

Pros

It has the best tutorial videos I've ever seen. Love it and can't wait to work more with Webflow which has lots of features and the way they've created the web building process is great. It's somewhere between builders like Elementor or Wix and writing code by yourself because some knowledge is needed to use it.

Cons

Video tutorials are great but tooltips inside the tool were annyoing and not useful at all. Also, keep in mind, you need to know some HTML/CSS basisc to use it. For some people it can be a disadvantage.

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Ariel P.

Financial Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Webflow logo

Webflow

Great for non-developers to make websites!

Reviewed 6 years ago

I really like Webflow and I would recommend it to any small business that wants to have a website, it has more options and flexibility than WordPress, Wix and Squarespace. The CMS (blog) content can be a little confusing to set up at first, but all the video introductions really help wrap your mind around how to do everything.

Pros

I like how WebFlow does all the coding for me, I don't have to worry about it at all. I can play around with different designs fairly easily without the hassle of actually writing code.

Cons

Finding resources to fix something that has gone wrong is fairly technical. There's definitely a learning curve, but once you get through that there's a lot of power in webflow.

AR
AvatarImg

Verified reviewer

Professional Training & Coaching, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Webflow logo

Webflow

Really cool and different website platform

Reviewed 3 years ago

I've loved learning and using Webflow. I have deep experience in Wordpress and Squarespace, and moderate experience with Shopify, Wix and Weebly, and Webflow has been a completely different experience. I love how much you can do with it. They also have an awesome resource library to answer basically any question you could ever think up.

Pros

I love how customizable Webflow is, and how you can configure it to work for both technical and non-technical users. You can do so much without knowing any code, but you can also create endless customizations if you do know how to code. It's been a best of both worlds for our team.

Cons

The high point is also the low point -- we worked with a design agency to create our Webflow site, which created some gaps once we took control of the platform. It's so customizable that the daily users really need to be a part of the basic building blocks of the site from the very beginning, or you'll find yourself up against questions you can't easily answer unless you have an existing knowledge of how Webflow works. It's user-friendly for non-coders, but it is also too easy to mess with if you don't know what you're doing!

AR
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Verified reviewer

11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Webflow

Webflow is a web designer's holy grail

Reviewed 7 years ago

My web design company can afford to support smaller businesses and non-profits, because our overhead is MUCH lower, now that we don't need to hire a development team.

Pros

Webflow has been a game changer. It allows you to develop a website in a visual way. Unlike Squarespace and Wix and the like, it's not a web builder. You actually use HTML, CSS, and JavaScript to build the website. For designers, it's crucial, because you can design websites and forego hiring a developer to code it. Truly, Webflow has impressive functionality, and they're always improving.

Cons

I wish Webflow had the functionality for native e-commerce. Multiple languages, native forums, and chat functionality would also be nice. While you can integrate all of these features from external plug-ins, it would make the development process much smoother if these functions were native.

AI
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Andrew I.

Design, 1-10 employees

Used other for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Webflow

Webflow is a highly capable platform for creating websites, though possibly too complex for some.

Reviewed 6 years ago
Pros

Webflow is incredibly powerful and has a really well thought out user interface. If you're prepared to invest time into the learning curve webflow is a great option. Especially for users who can't write code. Compared to a platform like WordPress, Webflow is incredibly forward thinking, and on top of modern web design trends.

Cons

For novice/non technical users though some aspects of the UI can be confusing and a bit hidden. Users without a solid understanding of best web design practices will struggle to get the best out of the visual page builders. The learning curve is much steeper than a Wix/Squarespace alternative, for those users who aren't focused on creating a website from scratch.

RW
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Rebecca W.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Webflow

Great for designing websites, lacks in e-commerce functions

Reviewed 4 years ago

The single best website design tool I have ever used. Ahead of its time when it comes to website design, boasting some great features that all designers in a no-code space will love to make use of!

Pros

Webflow is one of the best website designing tools on the market. Its ability to enable founders to design great front-facing websites is nothing short of spectacular! An excellent tool that enables designers to build fantastic websites!

Cons

Webflow lacks in its ability to support core e-commerce functions. Its ability to enable users to design great websites puts platforms like Wix and Magento to shame but its ability to enable worldwide selling still has a long way to come. I also felt a disconnect between Webflow's website design tools and its hosting functions. Shopify and Krepling boast better functions in this arena. That being said nothing comes close to Webflow in terms of designing great websites!

MT
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Max T.

Design, self-employed

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Webflow

Webflow - the king of the no-code movement

Reviewed 4 years ago

Once you understand webflow you'll never want to go back to any other builder but the learning curve at first is very steep. If your goal is to deploy standard websites fast this isn't the best tool for you, however if you're planning on building memorizabile experiences and indivual websites learning webflow will be the best choice you have ever made.

Pros

This is the most powerful visual designer you have ever used when designing websites. Other visual design tools like duda, sqaurespace, wix etc. don't even come close to what is possible with webflow. That's because webflow isn't a usual visual design tool, it's a way to code visually. This explains the huge difference between webflow and the other tools, because you essentially write code you're not tied to any limitations the builder offers. With that in mind you can build pretty much anything you'd ever imagine with webflow.

Cons

Because it's so powerful there comes a huge learning curve when first starting webflow. While most of the other visual design tools are more or less self explanatory when you used them for a few weeks webflow is not. This makes introducing the tool to other people hard, however this isn't something that is the fault of the product itself, it comes with the many possibilities this product offers. The thing I dislike most about the service is the customer service, it's close to non-existent. Many other website builder tools offer live chat support etc., however webflow doesnt do that at all, if you have any issues you'll have to write them an email and you can feel lucky if they responod in 2 weeks.

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Shannon C.

Media Production, self-employed

Used weekly for 1-2 years

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Webflow

I can't stop recommending Webflow to everyone

Reviewed 5 years ago

Webflow is the best thing that has ever happened to my business.

Pros

As a small business, it's not uncommon to be the one wearing all of the hats in your business. I'm a photographer and I've designed websites for myself through Wix, 22slides, 4ormat, Squarespace, Wordpress, Virb and finally... Webflow. I'm not exaggerating when I say Webflow is the holy grail of customizability and ease of use. For the past 10 years, I've hated doing website updates or overhauls. Now, I look forward to creating websites in Webflow. Using Webflow inspired the confidence to design more websites for fun, including one for a personal project! They all look beautiful.

Cons

This honestly may be something I haven't figured out yet, but I don't think you can use animations within CMS pages.

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Rick P.

Design, 1-10 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Webflow

The most powerful WYSIWYG website builder available

Reviewed 6 years ago

I was surprised at the power at my disposal, particularly adding content and managing styles but was even more impressed at the UI/UX of the editor. I wouldn't call it easy to use exactly but I would call it rewarding.

Pros

Of all the what-you-see-is-what-you-get website builders available (such as Wix, Weebly, Squarespace, et. al.) most of them are aimed at amateurs not really anyone with any sort of extensive web design or development background. Webflow is different in that respect and in all aspects of the user experience, from the way style sheets are exposed, displayed, and edited to the extensive hosting options....

Cons

Hosting options are kind of confusing. Simplify them, please.

JA
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Jeannine A.

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Webflow

Webflow is my top choice for designing websites

Reviewed 8 years ago

I run a graphic and web design studio and when I found out about Webflow, I was a bit skeptical. However, after using Webflow for a number of client projects, I have very few complaints. In fact, it's my go-to solution for tackling client web design jobs. Webflow offers an incredible amount of functionality in a fairly intuitive interface. If you are familiar with Adobe CC software, Webflow will feel...

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