Webflow Pricing, Features, Reviews & Comparison of Alternatives

Webflow

The responsive website builder for professionals

4.67/5 (75 reviews)

Webflow overview

What is Webflow?

Webflow is a visual website builder for designing professional, responsive sites. No coding required. You can either design a website entirely from scratch or start from one of our gorgeous business templates. Our templates are modern and responsive, and our client list proves it: We're relied on by the design teams at Groupon, MTV, Pinterest, IBM, and many more.
webflow.com

Pricing

Starting from
$16/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada

Supported languages

English
Webflow screenshot: In the DesignerWebflow: Welcome (Watch us make a site in 60s)

Webflow reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.5
  4.1
  4.4
Shannon Corsi

I can't stop recommending Webflow to everyone

Used weekly for 1-2 years
Reviewed 2019-12-04
Review Source: Capterra

Webflow is the best thing that has ever happened to my business.

Pros
As a small business, it's not uncommon to be the one wearing all of the hats in your business. I'm a photographer and I've designed websites for myself through Wix, 22slides, 4ormat, Squarespace, Wordpress, Virb and finally... Webflow. I'm not exaggerating when I say Webflow is the holy grail of customizability and ease of use. For the past 10 years, I've hated doing website updates or overhauls. Now, I look forward to creating websites in Webflow. Using Webflow inspired the confidence to design more websites for fun, including one for a personal project! They all look beautiful.

Cons
This honestly may be something I haven't figured out yet, but I don't think you can use animations within CMS pages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Eric Cleveland

Webflow is a niche product - the enthusiast's ultimate tool to making a visually stunning website

Used weekly for 2+ years
Reviewed 2020-01-05
Review Source: Capterra

In my opinion, after 2+ years of using it (which I've now switched back to Wordpress for practicality), it really is a tool for web design enthusiasts. If you are an artist, musician, or design websites for that type of crowd, I think Webflow is the ideal tool for you because of how unique and capable it is for visual design. But for the majority of web designers and developers, you may find Webflow's workflow cumbersome and sometimes impractical for most client projects.

Pros
You can design some truly beautiful and unique websites in Webflow. There's no other software that has as many features and ability to completely control the design of your website other than Webflow. No coding needed, at all. There is a learning curve but the tutorial videos they offer are second to none. Hands down, the best tutorial series I've ever seen - you'll know why when you start watching. You will find that website animations are simple to implement and can be as complex as you need them to be. Here is my best description of Webflow - limitless when it comes to visual design.

Cons
Unfortunately, Webflow is not really practical for most professional web designers and developers. There are several serious reasons why I advise against using Webflow when building websites for other businesses. First off, most people have heard of Wordpress, but not Webflow, so selling a business on using the software is difficult. It can be hard to find outside developers and designers able to work in the system, whereas you can easily hire someone to work in Wordpress. Second off, it is expensive to host a website natively in Webflow (though this feature works great), yet it is impractical to just use the export feature. You lose the CMS/blog, ecommerce, and search abilities if you choose to pass on Webflow hosting. Lastly, it is not well suited for complex, large websites and is not suited at all for any specialized backend software. Worse yet, it is too complex to work with for simple sites.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Dana Ross

A Superb All-In-One Service For Design, Hosting, Blogging and E-Commerce

Used daily for less than 6 months
Reviewed 2019-11-15
Review Source: Capterra

My creativity is off the charts. Yes, seriously. I no longer feel limited in my designs and that's worth every penny they charge, and for all they offer in their paid plans - it's a no brainer.

Pros
Oh my, where to start! I've been a designer for over 12 years and I've been looking for a more intuitive way of design and expressing my creativity online. I've mostly used Wordpress but was getting tired of the same 'ol, same 'ol, if you will. Websites were all starting to look the same, in other words... boring. I came across Webflow a couple months ago and let's just say, I'm in total love! I'm not quite a developer yet so having software like Webflow gives me the freedom and flexibility to still be creative and push out hyper-functional websites that actually work and look good. The code is super clean and export-able, sites are responsive - with the ability to manage/rearrange/save content for each device - and customization is top notch. Their video tutorials (and PixelGeek on YouTube - he's the coolest!) and knowledge center offer in-depth guidance and help, which is a blessing. I also appreciate the fact that I can host with Webflow as well. At this point in my career, I want everything as streamlined as possible and Webflow makes it easy and secure.

Cons
The free plan is limited but understandbly so. It's not for the faint of heart either. You have to want to learn a new method and process in order to make it work for you, especially if you're not much of a developer or deep digger (as I call it) of code. Their pricing, while very much worth it, needs an overhaul from their marketing department. It's difficult to understand what's needed. For instance, you need a Site plan as well as an Account plan, but that's not made very clear. I actually had to find the answer in their forum. For instance, if you want to host/create/manage 3 websites, you'll need 1 Account plan and 3 site plans.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Botched Z-index Madness

Used daily for free trial
Reviewed 2019-10-14
Review Source: Capterra

Thoroughly disappointed in the editor.

Pros
Code Export is nice. There's a few decent templates.

Cons
1. Change history is too limited. Lots of work is lost. 2. Instead of circumventing the flaws of the HTML standard Webflow sustains them. 3. Z-index is botched *everywhere* in the Editor. 4. Not enough templates. 5. Mapping code to rendering is nearly impossible. 6. A preview is not a true preview.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Marcin Michalak

When design quality matter, there is no better tool to develop a website

Used weekly for 2+ years
Reviewed 2019-10-07
Review Source: Capterra

Developing a website can be a pain if you work with inexperienced developers without an eye to the details. Therefore I looked for a product that can help you build a fully functional, animated website within days, without the help of external developers. With Webflow, it's super easy. I've built huge marketing websites (150+ pages) and smaller landing pages with it and I'm super impressed-- that basically-- there are no limits. If something is not "built-in" as Webflow element, you can always add any custom code you want and integrate your website with any external tool you use.

Pros
- Ease of use, intuitive - Superfast to develop a website from blank page to end website - Interactions – super intuitive - Continuous product updates based on users' feedback - CMS solutions - When hosted on Webflow, website doesn't need your work on updating any part of the code (f.e. to keep compatibility)

Cons
- Lack of built-in localization features (language select) (But can be done other ways) - None, really, I'm a huge fan of this product!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Webflow pricing

Starting from
$16/month
Pricing options
Free
Subscription
View Pricing Plans

Webflow's paid plans start at $16/mo for everything you need, including an optional custom domain name.

Subscription packages include Personal, Professional and Team levels, all billed annually.

Enterprise plans are available on enquiry.

Webflow features

Customizable Templates

API (226 other apps)
Access Control (70 other apps)
Activity Dashboard (99 other apps)
Automatic Notifications (86 other apps)
Content Management (108 other apps)
Custom Forms (77 other apps)
Customizable Branding (125 other apps)
Data Import/Export (102 other apps)
Drag & Drop Interface (104 other apps)
Electronic Payments (88 other apps)
Product Catalog (78 other apps)
Reporting & Statistics (92 other apps)
Search Functionality (96 other apps)
Social Media Integration (71 other apps)
Template Management (70 other apps)
Third Party Integration (143 other apps)
Website Management (68 other apps)
eCommerce Integration (67 other apps)
eCommerce Management (80 other apps)

Additional information for Webflow

Key features of Webflow

  • Responsive web design
  • Website templates
  • Mobile-friendly sites
  • Lead capture
  • Landing page
  • Zapier integration
  • App prototyping
  • Website development
  • Web design
  • Website builder
  • Drag-and-drop
  • Professional website designer
  • Website mockups
  • Collaborative design tool
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Benefits

Webflow is a visual website builder for designing professional, responsive sites. No coding required.