Mais Alunos CRM - 2026 Pricing, Features, Reviews & Alternatives

+ Alunos CRM is a cloud-based CRM built exclusively for private K-12 schools in Brazil, covering the full student enrollment cycle from first contact to confirmed enrollment. The platform centralizes lead management, a school-specific enrollment funnel, multi-agent WhatsApp communication, and team productivity tools in a single web interface, with a mobile app available for personal workspace access. Developed from over 25 years of educational management consulting experience with more than 1,000 private schools, + Alunos CRM addresses the operational realities of school secretaries, coordinators, and managers responsible for enrollment campaigns and family communication.

The enrollment funnel maps school-specific stages (first contact, visit, meeting, negotiation, enrollment) with full interaction history per family and a Kanban view for pipeline visibility. The multi-agent WhatsApp module consolidates all family messaging on a single school number, with automatic chatbot routing by department (Secretariat, Commercial, Financial, Pedagogical), custom conversation tags, and bulk actions. An AI Attendance Agent delivers real-time response coaching during live WhatsApp conversations and generates weekly per-agent performance reports that feed back into the agent as operational context. A manager dashboard surfaces real-time KPIs including response time, active conversations by department, visit-to-enrollment conversion rate, and stalled conversations. Lead capture connects directly to the funnel via custom forms embedded on websites, Instagram, or paid campaigns, with integrations for Meta Ads, Google Ads, landing pages, spreadsheets, email marketing tools, and academic management systems.

+ Alunos CRM also includes productivity workspaces (personal and shared) with rich-text notes, flat and Kanban task lists, internal team chat with audio, and Google Calendar sync for CRM appointments. An AI Productivity Agent within workspaces accepts natural language commands to create notes, organize tasks, schedule calendar events, and send emails, requiring explicit user consent before executing any external actions. Automated email notifications cover scheduled visits. The platform is supported by assisted implementation and strategic training from specialists in school management, targeting private basic education institutions across Brazil.