Amaia - 2026 Pricing, Features, Reviews & Alternatives

Amaia is a cloud-based clinic and medical practice management platform built for single-location clinics and multi-branch networks in Israel. The platform consolidates scheduling and online appointment booking, patient records (CRM), medical forms with remote digital signature, invoicing, point-of-sale (POS), treatment series and care plan tracking, call recording and transcription, inventory and materials tracking per treatment, and multi-branch management with role-based permissions into a single system. Lead intake from Meta, website, Google, and Instagram feeds into a built-in lead distribution engine that routes prospects to agents and branches, while a call-center dialer and per-agent, per-campaign conversion statistics tracked to the cash register give operators full visibility into marketing ROI.

Two AI agents are included in the base subscription at no additional fee. Romi is a Hebrew-language AI agent with full access to the clinic management system, handling automated lead response, open quote follow-up, patient reactivation campaigns, birthday campaigns, appointment confirmations via SMS and WhatsApp, and a Google review engine. A separate AI marketing agent builds advertising campaigns for operator review and approval before launch. Operators may optionally connect their own AI model (Claude, GPT, or Gemini) using their own API key. WhatsApp, SMS, payment processing, and invoicing route through the operator's own provider accounts with no markup and no vendor lock-in.

Amaia targets aesthetic clinics, aesthetic medicine and injection practices, laser and hair-removal clinics, dental practices, cosmeticians, and beauty studios that invest in marketing and need to measure its return down to the cash register. Setup, onboarding, and data migration are included. No annual contract is required. Five users are included per branch, with additional branches discounted on a tiered scale. Continuous cloud backup runs automatically, and full data export is available at any time at no cost.