Astra by Wati - 2026 Pricing, Features, Reviews & Alternatives

Astra by Wati is a cloud-based AI agent platform that enables small and medium-sized businesses to build, customize, and deploy conversational AI agents across WhatsApp Business API, web widget, and voice channels from a single configuration. No coding or engineering team is required: agents are described in plain text through a no-code natural language builder and are production-ready in under a week. Agents are trained on up to 100MB of business-specific data per agent, including product documents, PDFs, FAQs, CRM records, website URLs, and up to 365 days of historical WhatsApp conversation transcripts, delivering brand-consistent responses from the first interaction.

Core functionality spans the full customer journey: BANT-based lead qualification with autonomous routing, direct calendar and Calendly integration for in-conversation appointment booking, native CRM sync with HubSpot and Salesforce, Stripe and Razorpay payment link generation, and configurable human handoff with full context preserved. Persistent omnichannel memory retains conversation history, preferences, and context across all three channels, so customers are never asked to repeat themselves. Voice capabilities include near real-time response latency, voice cloning from a short audio sample to replicate tone, rhythm, and accent, and voice note intelligence for transcription and intent detection of inbound audio messages. Real-time multilingual detection supports 30-plus languages with mid-conversation switching across text and voice.

Astra by Wati targets SMBs and growing teams across real estate, healthcare, fintech, D2C e-commerce, solar, home services, and agencies, including businesses running Click-to-WhatsApp ad campaigns. Webhook and REST API actions connect to Zapier and external automation tools, while Slack integration delivers lead alerts and AI-generated summaries to team channels. An analytics dashboard tracks calls handled, leads qualified, appointments booked, CSAT scores, response rates, and conversion metrics. SOC 2 and GDPR-aligned compliance with built-in PII redaction is included across all agent flows. A credit-based pricing model with a free tier supports initial testing before production deployment.